Greenville, SC Airbnb Market Data, Statistics, and Occupancy Rates

Greenville Short-Term Rental Market Overview

Greenville, SC offers a competitive short-term rental landscape with 504 active Airbnb listings generating an average annual revenue of $24,560. With an ADR of $159—well below the $358 state average—and above-average occupancy stability, the market rewards operators who can source properties at the right price point. Investor interest has surged alongside a 171% year-over-year growth in listings, making selective deal sourcing essential to capturing strong returns.

Key Market Statistics

According to Rabbu market data, the Greenville short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Greenville

Greenville attracts STR investors thanks to its strong occupancy stability and broad seasonal demand, though higher home prices relative to revenue require careful underwriting.

Expert Market Assessment

"Greenville presents a moderate opportunity that rewards strategic property selection over broad market entry. Revenue peaks in October at $2,442 per month and dips in January to $1,243, producing a manageable seasonal spread that above-average occupancy stability helps smooth out. The below-average revenue-to-price ratio—driven by average home values near $625,682—means investors need to target undervalued properties or larger configurations to hit attractive yield targets. Overall, the market's fundamentals are sound, but profitability hinges on acquisition discipline and operational efficiency."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Greenville

Average revenue by month in Greenville

Greenville shows moderate seasonality with revenue peaking in October at $2,442 and bottoming out in January at $1,243—a roughly 2x spread. The May-through-November corridor consistently delivers above-average monthly revenue, giving operators a long earning window before the winter slowdown.

Active Airbnb listings by property size in Greenville

One-bedroom units dominate supply with 170 listings, closely followed by 2-bedrooms at 155, while 4+ bedroom properties collectively account for just 59 listings. This underrepresentation of larger homes could signal opportunity for investors willing to acquire higher-capacity properties in a less crowded segment.

Average daily rate (ADR) by property size in Greenville

ADR scales sharply with size, climbing from $76 for studios to $426 for 6+ bedroom homes—a nearly 6x premium. The steepest rate jump occurs between 3-bedroom ($185) and 4-bedroom ($278) properties, suggesting that crossing the 4-bedroom threshold unlocks significantly higher nightly pricing power.

Average RevPAN by property size in Greenville

Revenue per available night rises steadily with property size, from $19 for studios to $151 for 6+ bedroom listings. Four-bedroom properties stand out as a practical sweet spot at $95 RevPAN, delivering more than double the market average of $57 while remaining far more investable than the scarce 6+ bedroom category.

Average occupancy rates by property size in Greenville

Occupancy rates cluster tightly between 29% and 38% across all property sizes, with 1- and 2-bedroom units leading at 38% and 5-bedroom homes at the lower end at 29%. This narrow range means revenue differences across sizes are driven far more by rate premiums than by occupancy gaps, an important distinction for underwriting.

Average monthly revenue by property size in Greenville

Monthly revenue jumps dramatically for larger properties: 4-bedroom homes average $4,030/month—nearly double the 3-bedroom figure of $2,337—while 6+ bedroom listings top the market at $8,130/month. Studios and 1-bedrooms at $1,010 and $1,357 respectively may struggle to cover carrying costs on a $625K average home value.

Average annual revenue by property size in Greenville

Annual revenue ranges from $12,130 for studios to $97,567 for 6+ bedroom properties, illustrating a clear case for larger configurations. Four-bedroom homes earning $48,361 annually offer the strongest balance of revenue potential and realistic acquisition feasibility in the Greenville market.

Most common amenities for Airbnb listings in Greenville

Parking (98%), kitchen (95%), and laundry amenities (87–89%) are near-universal, establishing a high baseline of guest expectations in Greenville. Workspace availability at 69% reflects meaningful remote-work demand, while a pool—offered by only 9% of listings—represents a potential differentiator for hosts looking to stand out.

Understanding Greenville's ROI Score: 53/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Greenville's ROI Score of 53 out of 100 places it in the 'Competitive Opportunity' band, meaning the market has real demand but requires sharp deal selection to generate attractive returns. Above-average occupancy stability is the standout strength, while a below-average revenue-to-price ratio and softer market growth trend indicate that home values have outpaced rental income gains. Investors should pair this data with thorough local regulatory research and focus on property types—particularly 4+ bedrooms—where the revenue math is most compelling.

Short-Term Rental Regulations in Greenville

Understanding local STR regulations is essential before investing in Greenville. Here's the current regulatory landscape:

Permit Requirements

The City of Greenville and the State of South Carolina may require short-term rental operators to obtain permits or register their property before listing. Investors should verify current requirements directly with the City of Greenville's planning or business licensing department and the South Carolina Department of Revenue.

Key Restrictions

Common STR restrictions in markets like Greenville can include occupancy limits, minimum stay requirements, noise ordinances, and parking provisions. HOA covenants may impose additional rules or outright prohibit short-term rentals in certain neighborhoods, so reviewing any applicable deed restrictions before purchasing is critical.

Tax Obligations

South Carolina imposes state sales tax and a local accommodations tax on short-term rental income, and Greenville may levy additional hospitality fees. Platforms like Airbnb often collect and remit certain taxes on behalf of hosts, but operators should confirm their full obligations with a tax professional familiar with South Carolina's requirements.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Greenville can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Greenville's STR market is expected to see continued demand, particularly during the May–November stretch when monthly revenues consistently top $2,100. Occupancy stability—rated above average—suggests the market can absorb its growing supply, though ADR growth may remain modest at an estimated 1–3% as competition intensifies. Investors entering now should focus on larger properties where RevPAN is meaningfully higher and less likely to be pressured by new one-bedroom supply."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Greenville, SC

What is the average Airbnb occupancy rate in Greenville?

The average occupancy rate for Airbnb listings in Greenville, SC is currently 36%, which is slightly below the 38% state average. Occupancy varies by property size, with 1- and 2-bedroom units leading at 38%, while studios lag at 26%. Greenville's occupancy stability is rated above average, meaning hosts can expect relatively consistent bookings across seasons.

How much do Airbnb hosts make in Greenville?

On average, Airbnb hosts in Greenville earn approximately $2,046 per month or $24,560 per year based on trailing 12-month booking data. Revenue varies significantly by property size—1-bedroom listings average $1,357/month while 4-bedroom properties bring in around $4,030/month, and 6+ bedroom homes can earn as much as $8,130/month. Peak months like October push averages up to $2,442, while January dips to roughly $1,243.

Is Greenville a good market for Airbnb investment?

Greenville scores a 53 out of 100 on Rabbu's ROI Score, placing it in the 'Competitive Opportunity' category. The market's above-average occupancy stability is a clear strength, but a below-average revenue-to-price ratio means investors need to be selective with acquisitions. Larger properties tend to deliver significantly better returns, and operators who differentiate through amenities and pricing strategy are best positioned to succeed.

What is the average daily rate (ADR) for Airbnb in Greenville?

The average daily rate for Airbnb listings in Greenville is $159, which is notably lower than the $358 South Carolina state average. ADR scales with property size: studios average $76 per night, 3-bedroom homes come in around $185, and 6+ bedroom properties command approximately $426 per night. This competitive pricing helps maintain solid occupancy levels.

Are short-term rentals legal in Greenville?

Short-term rentals are permitted in Greenville, SC, but operators may need to obtain appropriate permits or business licenses from the city. South Carolina also requires collection of state sales tax and local accommodations tax on rental income. Regulations can change, so it's important to check with Greenville's local planning or licensing office and review any HOA restrictions before purchasing a property for STR use.

When is peak season for Airbnb in Greenville?

Peak season in Greenville runs from roughly May through November, with October being the single strongest month at $2,442 in average revenue. The summer months of June and July hover around $2,258 and $2,256 respectively. The off-season dip is most pronounced in January ($1,243) and February ($1,533), though the spread between peak and trough is moderate enough to maintain year-round viability.

How many Airbnbs are there in Greenville?

Greenville currently has 504 active Airbnb listings as of April 2026. The supply is dominated by 1-bedroom (170 listings) and 2-bedroom (155 listings) properties, while larger 4+ bedroom homes remain relatively scarce. The market has experienced significant year-over-year listing growth of 171%, indicating rising investor interest.

How is Airbnb revenue calculated in Greenville?

The annual and monthly revenue figures shown for Greenville are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—they are not forward-looking projections. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market and property size
• Trailing 12-month average occupancy, ADR, and revenue metrics for active listings
• Revenue per available night (RevPAN) and annual revenue breakdowns by bedroom count
• Average home values sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active short-term rental listings

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and current snapshots; market conditions can shift due to regulatory changes, economic factors, or seasonal variations. Individual property results will vary based on location, condition, pricing strategy, and management quality.