Greenville, TX Airbnb Market Data, Statistics, and Occupancy Rates

Greenville Short-Term Rental Market Overview

Greenville, TX is a small but growing short-term rental market with just 23 active Airbnb listings and an average annual revenue of $22,541 per property. While the average daily rate of $180 sits well below the Texas state average of $276, the market has seen a dramatic 192% year-over-year increase in listings, signaling rising investor interest. The favorable supply/demand balance gives early movers a window, though occupancy at 32% and modest RevPAN of $58 mean investors should underwrite conservatively and target the right property configurations.

Key Market Statistics

According to Rabbu market data, the Greenville short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Greenville

Greenville's low listing count and favorable supply/demand dynamics create an opening for investors who can identify the right property type and manage seasonal revenue swings.

Expert Market Assessment

"Greenville represents a competitive opportunity rather than a straightforward high-yield play. The market's above-average supply/demand balance is its clearest strength, but below-average revenue-to-price ratios and occupancy stability mean not every deal will pencil out. Revenue swings are significant — July peaks near $2,747 while January dips to roughly $766 — so investors need reserves to weather a four-to-five month soft season. Targeting 3- or 4-bedroom properties, which deliver meaningfully higher occupancy and revenue, is the most promising path to positive cash flow in this market."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Greenville

Average revenue by month in Greenville

Greenville shows pronounced seasonality, with July ($2,747) and the June/September months ($2,569 each) forming a clear summer peak, while January bottoms out at just $766 — a roughly 3.6x spread that investors should plan around when projecting cash flow and setting aside reserves for the slower winter period.

Active Airbnb listings by property size in Greenville

The 23-listing market is led by 1-bedroom properties (8 listings), followed by 3-bedrooms (6) and 4-bedrooms (5), with a notable absence of 2-bedroom inventory. This gap could represent a differentiation opportunity, or it may reflect local housing stock characteristics that favor other configurations.

Average daily rate (ADR) by property size in Greenville

ADR scales sharply with size in Greenville: 1-bedroom listings average $114, 3-bedrooms reach $149, and 4-bedroom properties jump to $350 per night — more than triple the rate of a 1-bedroom. The steep premium on 4-bedroom homes suggests strong group or family demand willing to pay for space.

Average RevPAN by property size in Greenville

Three-bedroom and 4-bedroom listings both deliver $75 in RevPAN, nearly double the $39 earned by 1-bedroom units. While 4-bedrooms match 3-bedrooms on this metric despite a much higher ADR, their lower occupancy (21% vs. 51%) tempers the per-night yield, making 3-bedrooms the more efficient earner on a RevPAN basis.

Average occupancy rates by property size in Greenville

Three-bedroom properties lead occupancy at 51%, significantly outperforming 1-bedrooms at 35% and 4-bedrooms at just 21%. For investors prioritizing consistent bookings and cash-flow stability, 3-bedroom units offer the most reliable demand, while 4-bedrooms depend on fewer but higher-value reservations.

Average monthly revenue by property size in Greenville

Monthly revenue climbs with property size — 1-bedrooms average $1,134, 3-bedrooms earn $2,124, and 4-bedroom listings top the market at $3,770 per month. The jump from 3 to 4 bedrooms adds nearly $1,650 in monthly revenue, though this comes with substantially lower occupancy and potentially higher carrying costs.

Average annual revenue by property size in Greenville

Four-bedroom properties generate the highest annual revenue at $45,242, nearly 1.8x the $25,496 earned by 3-bedroom listings and more than 3.3x the $13,616 from 1-bedrooms. Investors weighing acquisition and operating costs against revenue potential will find the 3- and 4-bedroom segments offer the strongest return profiles in Greenville.

Most common amenities for Airbnb listings in Greenville

Kitchen (100%), washer (96%), self check-in (96%), dryer (91%), and parking (91%) are near-universal across Greenville listings, setting a clear baseline for guest expectations. Differentiators like a backyard (61%), BBQ grill (52%), and workspace (65%) are common enough to be expected by many guests, while hot tubs (13%) and pools (9%) remain rare — presenting a potential competitive edge for properties that offer them.

Understanding Greenville's ROI Score: 47/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Greenville's ROI Score of 47 out of 100 places it in the 'Competitive Opportunity' band, meaning the market has genuine potential but requires careful deal selection. The supply/demand balance is the standout positive factor (rated above average), while the revenue-to-price ratio, occupancy stability, and market growth trend all score below average — reflecting the combination of moderate home prices, seasonal occupancy swings, and a still-maturing demand base. Investors should pair these data points with on-the-ground regulatory research and conservative underwriting to identify properties that can outperform the market averages.

Short-Term Rental Regulations in Greenville

Understanding local STR regulations is essential before investing in Greenville. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Greenville, TX may need to obtain a permit or register their property with the city before listing. Investors should verify current requirements directly with the City of Greenville and Hunt County, as local rules can change with limited notice.

Key Restrictions

Common restrictions that may apply include occupancy limits tied to property size, minimum stay requirements, noise and nuisance ordinances, parking provisions, and any HOA covenants that could limit or prohibit short-term rentals. Prospective hosts should review both municipal code and any neighborhood-level deed restrictions before purchasing.

Tax Obligations

Texas requires short-term rental operators to collect and remit state hotel occupancy tax, and Greenville may impose its own local lodging tax as well. Many booking platforms handle tax collection automatically, but hosts should confirm compliance with the Texas Comptroller's office and the city.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Greenville can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Greenville's STR market is likely to see continued supply growth as investors respond to the area's relative affordability compared to the broader Dallas–Fort Worth region. Seasonal patterns suggest summer months (June through September) will remain the strongest booking period, with occupancy and revenue potentially softening further through the winter. ADR may hold steady or see modest increases of 1–3% as new listings professionalize, though the rapid pace of new supply could put downward pressure on occupancy if demand doesn't keep pace. Investors should plan for cash-flow gaps in January and February when revenue historically drops below $800."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Greenville, TX

What is the average Airbnb occupancy rate in Greenville?

The average occupancy rate for Airbnb listings in Greenville, TX is currently 32%, which sits just below the Texas state average of 33%. Occupancy varies significantly by property size — 3-bedroom listings lead at 51%, while 4-bedroom properties average just 21% despite commanding much higher nightly rates. Seasonal demand also plays a role, with summer and early fall months driving the strongest booking activity.

How much do Airbnb hosts make in Greenville?

Airbnb hosts in Greenville earn an average of $1,878 per month or approximately $22,541 per year based on trailing 12-month booking data. Earnings vary considerably by property size: 1-bedroom listings average around $13,616 annually, 3-bedrooms bring in about $25,496, and 4-bedroom properties lead at roughly $45,242 per year. Peak months like July can push monthly revenue above $2,700, while January may dip below $800.

Is Greenville a good market for Airbnb investment?

Greenville scores a 47 out of 100 on Rabbu's ROI Score, placing it in the 'Competitive Opportunity' category. The market's supply/demand balance is rated above average with only 23 active listings, which is encouraging for new entrants. However, the revenue-to-price ratio and occupancy stability are both rated below average, so success depends on choosing the right property configuration — particularly 3- or 4-bedroom homes — and managing costs through the softer winter months.

What is the average daily rate (ADR) for Airbnb in Greenville?

The average daily rate across all Greenville Airbnb listings is $180, compared to a $276 state average in Texas. ADR varies dramatically by size: 1-bedroom units average $114 per night, 3-bedrooms come in at $149, and 4-bedroom properties command a significant premium at $350 per night. This pricing spread makes larger properties particularly appealing for investors who can absorb somewhat lower occupancy in exchange for higher per-night revenue.

Are short-term rentals legal in Greenville?

Short-term rentals are generally permitted in Greenville, TX, though operators may need to obtain local permits or register their property. Regulations can include occupancy limits, parking requirements, and noise ordinances. We recommend checking directly with the City of Greenville and reviewing any applicable HOA restrictions before purchasing an investment property.

When is peak season for Airbnb in Greenville?

Peak season in Greenville runs from June through September, with July delivering the highest average monthly revenue at $2,747. June and September are nearly tied at around $2,569 each. The slowest months are January ($766) and February ($1,244), creating a notable seasonal spread that investors should account for when projecting annual cash flow.

How many Airbnbs are there in Greenville?

As of late April 2026, there are 23 active Airbnb listings in Greenville, TX. The market has experienced explosive growth of 192% year-over-year in listing count. Supply is split across 1-bedroom (8 listings), 3-bedroom (6 listings), and 4-bedroom (5 listings) properties, with no 2-bedroom listings currently tracked — a potential gap worth exploring.

How is Airbnb revenue calculated in Greenville?

The annual and monthly revenue figures for Greenville are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Greenville, TX market
• Average daily rate, occupancy, and RevPAN metrics compared against state benchmarks
• Trailing 12-month revenue averages broken down by month and property size
• Supply distribution and popular amenity data across active listings
• Home value estimates sourced from the Zillow Home Value Index (ZHVI)

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and current snapshots as of late April 2026; market conditions may have shifted since collection. Local regulations, HOA rules, and tax requirements vary and should be independently verified before any investment decision.