Groton, CT Airbnb Market Data, Statistics, and Occupancy Rates

Groton Short-Term Rental Market Overview

Groton, CT presents an attractive short-term rental opportunity anchored by an above-average revenue-to-price ratio and a compact, manageable supply of just 37 active Airbnb listings. With an average annual revenue of $40,139 and strong summer seasonality that pushes monthly earnings past $6,500 in peak months, the market rewards investors who can capitalize on coastal New England demand. The ROI score of 67 out of 100 reflects a healthy balance of demand fundamentals and revenue potential relative to local property values.

Key Market Statistics

According to Rabbu market data, the Groton short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Groton

Groton's combination of a favorable revenue-to-price ratio, limited existing supply, and strong seasonal coastal demand makes it a compelling market for STR investors seeking New England exposure.

Expert Market Assessment

"Groton registers as an attractive opportunity for STR investors, earning a 67/100 ROI score driven primarily by its above-average revenue-to-price ratio. Seasonality is the defining characteristic here — August tops out at $6,508 in average monthly revenue while January dips to just $1,195, creating a roughly 5.5x spread between peak and trough. Investors who price aggressively during the summer corridor and manage costs carefully during the slower winter months stand to generate meaningful returns. The market's limited supply and coastal appeal provide a solid foundation, though the 35% average occupancy rate signals that year-round consistency depends on property type and positioning."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Groton

Average revenue by month in Groton

Groton's revenue profile is heavily seasonal, with August ($6,508) and July ($6,229) generating roughly five times the revenue of January ($1,195). The summer corridor from June through September accounts for the majority of annual income, making off-season cost management critical for maintaining positive cash flow year-round.

Active Airbnb listings by property size in Groton

One-bedroom listings dominate Groton's supply at 16 of 37 total properties, followed by 9 three-bedroom and just 5 four-bedroom listings. The scarcity of larger properties — particularly 4-bedrooms — may present an opportunity given their outsized revenue performance.

Average daily rate (ADR) by property size in Groton

ADR jumps significantly from $138 for 1-bedroom units to $367 for 3-bedroom properties, while 4-bedroom listings come in at $334. The slightly lower ADR for 4-bedrooms compared to 3-bedrooms is offset by substantially higher occupancy and revenue, suggesting that rate alone doesn't tell the full story.

Average RevPAN by property size in Groton

Four-bedroom properties deliver the strongest RevPAN at $165, nearly double the $90 for 3-bedrooms and more than triple the $51 for 1-bedroom units. This metric, which accounts for both rate and occupancy, highlights 4-bedroom homes as the clear revenue-efficiency leaders in Groton.

Average occupancy rates by property size in Groton

Four-bedroom properties achieve the highest occupancy at 49%, significantly outpacing 1-bedrooms at 37% and 3-bedrooms at 25%. The relatively low 3-bedroom occupancy suggests either oversaturation at that size or pricing that's outpacing demand, while 4-bedroom listings appear to be in strong demand relative to their limited supply.

Average monthly revenue by property size in Groton

Monthly revenue scales sharply with property size in Groton — 4-bedroom homes average $7,132 per month, more than three times the $2,250 generated by 1-bedroom listings. Three-bedroom properties land in between at $4,389, making larger properties the clear earners in this market.

Average annual revenue by property size in Groton

Four-bedroom properties lead annual revenue at $85,585, nearly $33,000 more than 3-bedrooms ($52,671) and over three times the $27,009 earned by 1-bedroom units. For investors evaluating return potential, the 4-bedroom segment offers the strongest top-line performance despite requiring a higher acquisition cost.

Most common amenities for Airbnb listings in Groton

Parking is universal at 100% of listings, reflecting Groton's car-dependent coastal setting, while kitchens (84%), patios or balconies (73%), and laundry facilities (68–70%) round out guest expectations. Outdoor amenities like backyards (65%), outdoor furniture (65%), and BBQ grills (62%) signal that guests value outdoor living space — a competitive differentiator for listings that emphasize their coastal New England setting.

Understanding Groton's ROI Score: 67/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Groton's ROI score of 67 out of 100 places it in the 'Attractive Opportunity' band, driven primarily by an above-average revenue-to-price ratio that indicates strong income potential relative to local acquisition costs. Occupancy stability, market growth, and supply/demand balance all register as average — solid enough to support investment but not exceptional on their own. Pairing this data with thorough local regulatory research and a clear understanding of Groton's seasonal revenue dynamics will help investors build a realistic return model.

Short-Term Rental Regulations in Groton

Understanding local STR regulations is essential before investing in Groton. Here's the current regulatory landscape:

Permit Requirements

Operators in Groton, Connecticut may be required to register or obtain a short-term rental permit before listing a property. Investors should verify current requirements directly with the Town of Groton and the State of Connecticut, as local rules can change.

Key Restrictions

Common restrictions in Connecticut municipalities include occupancy limits based on bedroom count, minimum stay requirements, noise and nuisance ordinances, parking availability mandates, and potential HOA restrictions that may prohibit or limit short-term rentals. Some towns also impose caps on the number of permits issued, so it's important to research availability before purchasing.

Tax Obligations

Short-term rental operators in Connecticut are generally subject to state lodging tax and may owe local room occupancy taxes as well. Platforms like Airbnb often collect and remit some of these taxes automatically, but hosts should confirm their full obligations with a tax professional to ensure compliance.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Groton can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Groton's STR market is expected to maintain its pronounced summer peak, with July and August likely continuing to drive the lion's share of annual revenue. Occupancy rates may hover around 33–37% on an annualized basis, with seasonal spikes pushing well above that during warmer months. Year-over-year listing growth of 109% suggests rising investor interest, which could moderate per-listing revenue modestly if supply outpaces demand — though the market's small base means even a handful of new listings can appear as a large percentage shift. Investors should anticipate steady ADR performance in the $330–$350 range, potentially edging higher as coastal destinations continue to attract summer travelers."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Groton, CT

What is the average Airbnb occupancy rate in Groton?

The average Airbnb occupancy rate in Groton is currently 35%, which sits slightly below the Connecticut state average of 37%. Occupancy varies significantly by property size — 4-bedroom listings lead at 49%, while 3-bedroom properties average just 25%. Seasonality plays a major role, with summer months driving significantly higher booking rates than winter.

How much do Airbnb hosts make in Groton?

Airbnb hosts in Groton earn an average of $3,344 per month and approximately $40,139 per year based on trailing 12-month performance. Earnings vary considerably by property size: 1-bedroom listings average $27,009 annually, 3-bedroom properties bring in about $52,671, and 4-bedroom homes lead at $85,585 per year. Peak summer months like July and August can generate over $6,200–$6,500 in a single month.

Is Groton a good market for Airbnb investment?

Groton scores 67 out of 100 on Rabbu's ROI Score, placing it in the 'Attractive Opportunity' category. The market benefits from an above-average revenue-to-price ratio, meaning the income potential is strong relative to local property costs. With only 37 active listings, competition remains limited. Investors should account for the seasonal nature of demand, with summer driving the bulk of revenue, and factor in local regulations and property management costs when evaluating their return.

What is the average daily rate (ADR) for Airbnb in Groton?

The average daily rate for Airbnb listings in Groton is $340, which is slightly below the Connecticut state average of $373. ADR varies by property size: 1-bedroom units average $138 per night, 3-bedroom properties command $367, and 4-bedroom homes come in at $334. The lower ADR for 4-bedrooms compared to 3-bedrooms may reflect differences in property type or location, but 4-bedroom listings more than compensate with significantly higher occupancy and overall revenue.

Are short-term rentals legal in Groton?

Short-term rentals are generally permitted in Groton, CT, though operators may need to obtain a permit or register with local authorities. As with many Connecticut municipalities, there may be restrictions around occupancy limits, parking, noise, and minimum stay requirements. Investors should contact the Town of Groton directly and review any applicable HOA rules to confirm current regulations before purchasing a property.

When is peak season for Airbnb in Groton?

Peak season in Groton runs from June through September, with July and August standing out as the highest-earning months. August leads at $6,508 in average monthly revenue, followed closely by July at $6,229. Revenue drops sharply after September, with the slowest period running from November through February. January is the lowest-performing month at $1,195 in average revenue.

How many Airbnbs are there in Groton?

There are currently 37 active Airbnb listings in Groton as of April 2026. The market has seen notable year-over-year growth of 109% in active listings. The supply is concentrated in smaller properties, with 16 one-bedroom listings making up the largest share, followed by 9 three-bedroom and 5 four-bedroom properties.

How is Airbnb revenue calculated in Groton?

The annual and monthly revenue figures for Groton are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and how effectively the listing is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market
• Average daily rate, occupancy, and RevPAN trends across property sizes
• Monthly and annual revenue performance based on trailing 12-month booking data
• Home value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Supply composition and popular amenity data for competitive analysis

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages as of April 2026 and may not capture very recent market shifts. Local regulations, HOA rules, and tax obligations vary and should be independently verified before investing.