Grover Beach, CA Airbnb Market Data, Statistics, and Occupancy Rates

Grover Beach Short-Term Rental Market Overview

Grover Beach sits along California's Central Coast, where a compact market of just 62 active Airbnb listings serves steady leisure demand from beachgoers and weekend travelers. With an average daily rate of $278—roughly half the California state average—and annual revenue averaging $45,580 per listing, the market offers a more accessible coastal entry point than many neighboring communities. An ROI score of 56 out of 100 signals attractive potential, though the 35% occupancy rate leaves room for improvement and suggests that pricing strategy and property selection will be key to unlocking stronger returns.

Key Market Statistics

According to Rabbu market data, the Grover Beach short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Grover Beach

Grover Beach appeals to investors seeking an affordable California coastal market with moderate competition and clear seasonal revenue peaks.

Expert Market Assessment

"Grover Beach presents a moderate-to-attractive opportunity for STR investors willing to lean into its seasonal dynamics. Revenue peaks sharply in July at $5,897 per listing and dips to $2,283 in January—a spread that rewards hosts who price aggressively in summer and manage costs carefully during quieter months. All four ROI calculation factors score at average levels, suggesting the market neither over-promises nor underperforms relative to peers. Investors targeting 3- or 4-bedroom properties stand to capture the strongest revenue, though occupancy rates thin out at larger sizes, making careful listing optimization essential."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Grover Beach

Average revenue by month in Grover Beach

Revenue in Grover Beach follows a pronounced summer-driven pattern, peaking at $5,897 in July and bottoming out at $2,283 in January—a 2.6x seasonal spread. The shoulder months of April through May and September through November hover between $3,500 and $4,100, providing a modest revenue cushion outside the core summer window.

Active Airbnb listings by property size in Grover Beach

Three-bedroom listings dominate the market with 22 active units, followed by 1-bedrooms at 17. Four-bedroom properties are the most underrepresented at just 9 listings, which may signal a supply gap worth exploring given their strong revenue performance.

Average daily rate (ADR) by property size in Grover Beach

ADR scales steeply with size in Grover Beach, from $147 for 1-bedroom units to $453 for 4-bedrooms—a 3x premium. The jump from 2-bedrooms ($219) to 3-bedrooms ($359) is particularly notable, suggesting that adding a third bedroom unlocks significant nightly rate power.

Average RevPAN by property size in Grover Beach

RevPAN peaks at $109 for 3-bedroom properties and $108 for 4-bedrooms, indicating that both sizes deliver nearly identical revenue per available night despite the 4-bedroom's higher ADR. One-bedroom units trail at $62 RevPAN, making them the weakest performers on a per-night basis.

Average occupancy rates by property size in Grover Beach

Occupancy rates decline steadily as property size increases: 1-bedrooms lead at 42%, while 4-bedrooms sit at just 24%. Investors targeting larger properties should expect fewer booked nights but can compensate through higher nightly rates and total revenue per stay.

Average monthly revenue by property size in Grover Beach

Four-bedroom properties top monthly revenue at $5,783, followed closely by 3-bedrooms at $5,157—both significantly outpacing 1-bedrooms at $2,352. The gap between 2-bedroom ($2,901) and 3-bedroom revenue is substantial, reinforcing that mid-to-large properties deliver the most compelling monthly cash flow.

Average annual revenue by property size in Grover Beach

Annual revenue ranges from $28,228 for 1-bedroom units to $69,404 for 4-bedroom properties, with 3-bedrooms generating $61,884. Given that 4-bedrooms earn only about $7,500 more annually than 3-bedrooms while likely requiring higher acquisition costs, the 3-bedroom configuration may offer the best return-on-investment balance.

Most common amenities for Airbnb listings in Grover Beach

Parking (95%), self check-in (92%), and a full kitchen (90%) are near-universal among Grover Beach listings, establishing them as baseline guest expectations. Outdoor features like patios (84%), backyards (73%), and BBQ grills (68%) are also prevalent, reflecting the coastal lifestyle appeal—while differentiators like hot tubs (13%) and beach access (18%) remain relatively rare and could help a listing stand out.

Understanding Grover Beach's ROI Score: 56/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Grover Beach's ROI score of 56 out of 100 places it in the 'Attractive Opportunity' band, reflecting a market where revenue, occupancy, growth, and supply-demand dynamics all register at average levels—none exceptional, but none concerning either. The revenue-to-price ratio, weighted most heavily at 40%, suggests that current home values and STR income are reasonably balanced, though $914,162 average home prices mean the entry cost is meaningful. Investors should pair this score with thorough local regulatory research and a realistic assessment of seasonal cash flow to determine whether Grover Beach fits their portfolio.

Short-Term Rental Regulations in Grover Beach

Understanding local STR regulations is essential before investing in Grover Beach. Here's the current regulatory landscape:

Permit Requirements

The City of Grover Beach and the State of California may require short-term rental operators to obtain permits or register their properties before listing. Investors should verify current permit requirements directly with Grover Beach city offices and the California Department of Tax and Fee Administration before purchasing.

Key Restrictions

Common restrictions in California coastal communities can include occupancy limits tied to bedroom count, minimum-stay requirements, noise and nuisance ordinances, designated parking mandates, and caps on the total number of STR permits issued. HOA rules may impose additional limitations, so any prospective purchase should include a review of CC&Rs and local zoning provisions.

Tax Obligations

Short-term rental hosts in California are typically subject to Transient Occupancy Tax (TOT) and may owe state sales tax depending on local requirements. Major booking platforms often collect and remit these taxes on behalf of hosts, but operators should confirm their obligations with Grover Beach and San Luis Obispo County tax authorities.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Grover Beach can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Grover Beach is expected to maintain its seasonal rhythm, with summer months driving the bulk of annual revenue—July alone historically generates nearly $5,900 per listing. Occupancy may edge up modestly as the 113% year-over-year listing growth stabilizes and demand catches up, though investors should anticipate occupancy rates remaining in the 33–38% range market-wide. ADR could see incremental gains of 2–4% as newer hosts optimize pricing, particularly for larger properties commanding premium nightly rates. These estimates assume stable tourism patterns along the Central Coast, and individual results will depend heavily on property quality and operational execution."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Grover Beach, CA

What is the average Airbnb occupancy rate in Grover Beach?

The average Airbnb occupancy rate in Grover Beach is currently 35%, which trails the California state average of 43%. Occupancy varies meaningfully by property size—1-bedroom units lead at 42%, while 4-bedroom properties average just 24%. This pattern is common in coastal leisure markets where larger homes command higher nightly rates but book fewer nights overall.

How much do Airbnb hosts make in Grover Beach?

Airbnb hosts in Grover Beach earn an average of $3,798 per month and approximately $45,580 per year based on trailing 12-month performance. Revenue scales significantly with property size: 1-bedroom listings average $28,228 annually, while 4-bedroom properties bring in roughly $69,404. Peak summer months—especially July at $5,897—account for a disproportionate share of annual income.

Is Grover Beach a good market for Airbnb investment?

Grover Beach earns an ROI score of 56 out of 100, placing it in the 'Attractive Opportunity' category. The market benefits from its Central Coast location and relatively low competition with just 62 active listings. While the 35% average occupancy rate is below the state average, the combination of a manageable ADR of $278 and strong summer seasonality creates viable income potential—particularly for well-positioned 3- and 4-bedroom properties.

What is the average daily rate (ADR) for Airbnb in Grover Beach?

The average daily rate for Airbnb listings in Grover Beach is $278, which is significantly below the California state average of $551. ADR increases substantially with property size, ranging from $147 for 1-bedroom units to $453 for 4-bedroom homes. This below-state-average ADR reflects the market's positioning as a more affordable coastal getaway compared to destinations like Pismo Beach or Morro Bay.

Are short-term rentals legal in Grover Beach?

Short-term rentals may be subject to permitting and registration requirements in Grover Beach, California. Regulations can include occupancy limits, parking requirements, noise restrictions, and tax obligations. We strongly recommend contacting the City of Grover Beach planning department and reviewing any applicable HOA restrictions before listing a property, as local rules can change and vary by neighborhood.

When is peak season for Airbnb in Grover Beach?

Peak season in Grover Beach runs from June through August, with July being the highest-earning month at an average of $5,897 per listing. August follows closely at $5,400. The off-peak trough occurs in January at $2,283, meaning the peak-to-trough spread is roughly 2.6x—a significant swing that investors should factor into cash flow planning and reserve budgets.

How many Airbnbs are there in Grover Beach?

There are currently 62 active Airbnb listings in Grover Beach as of April 2026. The market has experienced notable growth, with active listings increasing by 113% year over year. Three-bedroom properties make up the largest share of supply at 22 listings, followed by 1-bedrooms at 17, 2-bedrooms at 11, and 4-bedrooms at 9.

How is Airbnb revenue calculated in Grover Beach?

The annual and monthly revenue figures for Grover Beach are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and aggregate the results to a market-level historical average. Because each month uses its own historical data, the figures naturally reflect seasonal peaks and slower periods. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Grover Beach market
• Average daily rate, occupancy rate, and RevPAN metrics with state-level comparisons
• Monthly and annual revenue averages based on trailing 12-month booking data
• Property size breakdowns for supply, rates, occupancy, and revenue performance
• Home value data sourced from Zillow Home Value Index (ZHVI) for investment context

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages as of the date noted and may not capture very recent market shifts. Local regulations, permit requirements, and tax obligations are subject to change; investors should verify current rules with municipal authorities before purchasing.