Grovetown, GA Airbnb Market Data, Statistics, and Occupancy Rates

As of Apr, 27 2026

Rabbu ROI Score

46 / 100

Grovetown presents a competitive opportunity: investor interest and demand are strong, but higher prices or tighter competition may require more selective deal sourcing.

Grovetown Short-Term Rental Market Overview

Grovetown, GA is a small but growing short-term rental market with just 51 active Airbnb listings and a 130% year-over-year increase in supply — a signal that investor interest is rising quickly. Average annual revenue sits at $33,576 against an average home value of $392,160, producing an above-average revenue-to-price ratio that catches the eye despite a softer 30% occupancy rate. The proximity to Fort Eisenhower (formerly Fort Gordon) and the broader Augusta metro area provides a built-in demand base, though investors will need to be strategic about property type and pricing to stand out in an increasingly competitive field.

Key Market Statistics

According to Rabbu market data, the Grovetown short-term rental market shows:

Key Airbnb and short-term rental market statistics.
Metric Context Value
Active Airbnb Listings As of Apr, 27 2026 51
Average Daily Rate (ADR) vs. $299 state avg. $241
Average Occupancy Rate vs. 32% state avg. 30%
RevPAN ADR * Occupancy Rate $72
Average Monthly Revenue Historical 12-month average $2,798
Average Annual Revenue Historical 12-month average $33,576

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Grovetown

Grovetown's above-average revenue-to-price ratio and proximity to a major military installation make it an appealing entry point for investors willing to navigate a competitive and still-maturing STR market.

Key investment factors

  • Fort Eisenhower drives steady demand from military families, contractors, and PCS relocations
  • Above-average revenue-to-price ratio relative to the Georgia state average
  • Average home values under $400K keep acquisition costs manageable for new investors
  • Proximity to Augusta provides spillover demand during major events like The Masters
  • Larger properties (4–5 bedrooms) command significantly higher nightly rates and annual revenue

Expert Market Assessment

"Grovetown presents a competitive opportunity that rewards careful deal selection over broad-market bets. The revenue-to-price ratio is encouraging, but below-average occupancy stability (30% vs. the 32% state average) and explosive supply growth mean margins can thin quickly for poorly positioned properties. Seasonality is extreme here — April alone generates roughly $13,760 in average revenue, nearly ten times the weakest months like June ($1,248) and October ($1,253), so investors need to plan cash flow around a pronounced spring peak and relatively flat performance the rest of the year. Larger properties with 4–5 bedrooms show meaningfully stronger RevPAN and revenue, suggesting the best opportunities lie in family-sized homes rather than small units."

— Rabbu Market Analysis Team

Understanding Grovetown's ROI Score: 46/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

Factor Grovetown Performance Weight
Revenue-to-Price Ratio Above average 40%
Occupancy Stability Below average 30%
Market Growth Trend Average 15%
Supply/Demand Balance Average 15%

What This Means for Investors

Grovetown's ROI score of 46 out of 100 places it in the Competitive Opportunity band — the revenue-to-price ratio rates above average, which is the strongest single factor, but below-average occupancy stability pulls the overall score down. Market growth trend and supply/demand balance both register as average, reflecting a market that's expanding on both the supply and demand sides without a clear edge to either. Investors should pair this data with thorough local regulatory research and focus on larger property configurations where the revenue fundamentals are significantly stronger.

Short-Term Rental Regulations in Grovetown

Understanding local STR regulations is essential before investing in Grovetown. Here's the current regulatory landscape:

Permit Requirements

Grovetown, Georgia may require short-term rental operators to obtain a business license or STR-specific permit before listing a property. Investors should verify current requirements directly with the City of Grovetown and Columbia County, as local ordinances can change and enforcement practices vary.

Key Restrictions

Common restrictions in Georgia communities like Grovetown can include occupancy limits, minimum stay requirements, noise ordinances, and parking regulations. HOA covenants are particularly important to review in newer subdivisions, as many communities in the Augusta metro area actively restrict or prohibit short-term rentals.

Tax Obligations

Short-term rental hosts in Georgia are typically subject to state sales tax and local hotel-motel excise taxes. Platforms like Airbnb often collect and remit some of these taxes automatically, but operators should confirm their full obligations with both the Georgia Department of Revenue and Columbia County.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Grovetown can provide current regulatory guidance.

Short-Term Rental Financing for Grovetown

Financing an Airbnb investment in Grovetown requires lenders who understand STR income. Rabbu partner lenders offer:

  • DSCR Loans: Qualify based on property income, not personal income
  • Low Down Payment: As low as 10–15% for investment properties
  • Fast Closing: 21–30 day average close times
  • STR Experience: Lenders who understand vacation rental underwriting
Connect with a Grovetown Lender →

Future Outlook & Long-Term Forecast

"With supply more than doubling year over year, Grovetown's STR landscape is shifting rapidly, and new entrants should expect occupancy pressure in the near term — likely hovering around 28–32% market-wide over the next 12–18 months. April's dramatic revenue spike suggests a powerful seasonal catalyst (likely tied to Augusta-area events), and savvy operators who optimize pricing around that window could capture outsized returns. ADR may edge up modestly by 2–4% as larger, higher-end properties continue to enter the market, but overall revenue growth will depend on whether demand keeps pace with new listings. Investors entering now should plan conservatively and budget for slower months outside of spring."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Grovetown, GA

What is the average Airbnb occupancy rate in Grovetown?
The average occupancy rate for Airbnb listings in Grovetown is currently 30%, which falls just slightly below the Georgia state average of 32%. Occupancy varies significantly by property size — 5-bedroom homes lead at 42%, while 3-bedroom properties sit lower at 23%. Investors should factor in this variability when underwriting a potential purchase.
How much do Airbnb hosts make in Grovetown?
On average, Airbnb hosts in Grovetown earn approximately $2,798 per month or $33,576 per year based on trailing 12-month performance data. Revenue scales meaningfully with property size: 5-bedroom homes average $56,175 annually, while 1-bedroom units bring in closer to $16,856. Keep in mind that April is by far the strongest month, contributing disproportionately to annual totals.
Is Grovetown a good market for Airbnb investment?
Grovetown earns an ROI score of 46 out of 100, placing it in the 'Competitive Opportunity' category. The market's above-average revenue-to-price ratio is a clear positive, but below-average occupancy stability and rapid supply growth mean investors need to be selective. Larger properties tend to perform significantly better, and proximity to Fort Eisenhower provides a steady demand base that can help offset seasonal dips.
What is the average daily rate (ADR) for Airbnb in Grovetown?
The average daily rate in Grovetown is $241, which comes in below the Georgia state average of $299. ADR varies widely by property size — 1-bedroom listings average $95 per night, while 4-bedroom and 5-bedroom homes command $482 and $467 respectively. This steep premium for larger properties reflects the group and family travel demand common in the area.
Are short-term rentals legal in Grovetown?
Short-term rentals can be operated in the Grovetown area, but hosts should verify current licensing, permitting, and zoning requirements with the City of Grovetown and Columbia County before listing. Regulations can evolve, and HOA restrictions in many newer subdivisions may independently limit or prohibit STR activity. Consulting a local real estate attorney or the county planning office is a smart first step.
When is peak season for Airbnb in Grovetown?
Peak season in Grovetown is clearly centered on April, when average revenue surges to $13,760 — roughly 5 to 10 times the monthly average during slower periods. March also shows above-average performance at $3,675. The weakest months are June ($1,248) and October ($1,253), so investors should build their financial projections around a very concentrated peak season.
How many Airbnbs are there in Grovetown?
As of April 2026, there are 51 active Airbnb listings in Grovetown. The market has seen explosive growth, with a 130% year-over-year increase in active listings. Supply is split primarily between 1-bedroom and 3-bedroom properties (15 each), with smaller clusters of 2-bedroom, 4-bedroom, and 5-bedroom homes.
How is Airbnb revenue calculated in Grovetown?
The annual and monthly revenue figures for Grovetown are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and aggregate the results into a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

  • Regularly updated active Airbnb and STR listing counts for Grovetown and surrounding areas
  • Average daily rate, occupancy, and RevPAN trends across property sizes
  • Monthly and annual revenue benchmarks based on trailing 12-month booking data
  • Home value estimates sourced from the Zillow Home Value Index (ZHVI)
  • Supply growth metrics and year-over-year listing trend data

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Local regulations, HOA restrictions, and tax obligations may change; always verify with local authorities before purchasing. Individual property results will vary based on location, condition, amenities, pricing strategy, and management quality.

Next Steps

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