Guerneville, CA Airbnb Market Data, Statistics, and Occupancy Rates

Guerneville Short-Term Rental Market Overview

Guerneville, a Russian River retreat in Sonoma County, presents an attractive short-term rental opportunity with an ROI score of 58 out of 100. With an above-average revenue-to-price ratio and average home values around $694,556, investors can tap into a leisure-driven market where the trailing 12-month average annual revenue reaches $54,673. While the 26% occupancy rate sits below the California state average of 43%, the relatively moderate property prices compared to coastal California peers help offset thinner booking calendars.

Key Market Statistics

According to Rabbu market data, the Guerneville short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Guerneville

Guerneville appeals to STR investors because of its strong revenue-to-price ratio in a nature-oriented leisure destination within easy reach of the San Francisco Bay Area.

Expert Market Assessment

"Guerneville sits in the "Attractive Opportunity" tier, driven primarily by a revenue-to-price ratio that outpaces many California markets. Seasonality is the defining characteristic here: August tops the revenue chart at $6,864 while January bottoms out near $2,729, creating a spread of roughly 2.5×. Occupancy stability is rated average at 26%, which means cash flow will be lumpy — investors should budget for lean winter months. That said, the combination of achievable acquisition costs and strong summer demand makes this a market worth serious consideration for buyers comfortable managing seasonal fluctuations."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Guerneville

Average revenue by month in Guerneville

Guerneville's revenue cycle peaks in August at $6,864 and troughs in January at $2,729, reflecting a highly seasonal market with a 2.5× spread between the best and worst months. The June–September window generates the bulk of annual income, making summer optimization critical for investors.

Active Airbnb listings by property size in Guerneville

Three-bedroom properties lead the supply with 59 listings, followed closely by 2-bedrooms at 48, together comprising over 60% of the market's 175 active listings. Studios (6) and 5-bedrooms (7) are underrepresented, which could signal either lower demand or a potential niche opportunity for differentiated properties.

Average daily rate (ADR) by property size in Guerneville

ADR climbs steadily from $131 for studios to $589 for 5-bedroom homes, with 3-bedrooms at $358 representing a strong middle ground between rate and broad guest appeal. The jump from 3-bedrooms to 4-bedrooms ($358 to $464) is notable and may reward investors willing to acquire slightly larger properties.

Average RevPAN by property size in Guerneville

RevPAN tops out at $117 for 5-bedroom properties and $116 for 4-bedrooms, while studios and 1-bedrooms lag at $42 and $47 respectively. The near-parity between 4- and 5-bedroom RevPAN suggests that the incremental revenue from adding a fifth bedroom is minimal once occupancy is factored in.

Average occupancy rates by property size in Guerneville

Studios achieve the highest occupancy at 32%, while all other property sizes cluster in the 20–28% range, with 5-bedrooms posting the lowest at 20%. The relatively compressed occupancy range suggests that property size has limited impact on fill rates, so investors should focus on rate optimization rather than expecting larger homes to book more nights.

Average monthly revenue by property size in Guerneville

Four- and 5-bedroom homes dominate monthly revenue at $7,822 and $7,929 respectively — more than triple what studios generate at $2,127. For investors targeting consistent cash flow, 3-bedroom properties at $4,979 per month offer a solid balance between acquisition cost and income potential.

Average annual revenue by property size in Guerneville

Annual revenue ranges from $25,528 for studios to $95,158 for 5-bedroom properties, with 4-bedrooms close behind at $93,869. The largest properties deliver roughly 3.7× the annual revenue of the smallest, making them compelling for investors focused on maximizing top-line income against Guerneville's $694,556 average home value.

Most common amenities for Airbnb listings in Guerneville

Parking (96%), kitchens (95%), and patios or balconies (87%) are near-universal, while hot tubs at 71% and pet-friendliness at 66% signal strong guest expectations for outdoor relaxation and flexibility. Listings without hot tubs or BBQ grills may be at a competitive disadvantage in this market, making these amenities effectively mandatory for serious performers.

Understanding Guerneville's ROI Score: 58/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Guerneville's ROI score of 58 out of 100 places it in the "Attractive Opportunity" band, driven largely by an above-average revenue-to-price ratio that makes it a compelling yield play relative to many California markets. Occupancy stability and market growth trend rate as average, while the supply/demand balance is below average — a factor worth monitoring as listing counts have grown significantly year over year. Investors should pair this score with local regulatory research and property-level underwriting to confirm that the market's seasonal revenue pattern aligns with their cash-flow expectations.

Short-Term Rental Regulations in Guerneville

Understanding local STR regulations is essential before investing in Guerneville. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Guerneville, located in unincorporated Sonoma County, California, may be required to obtain a vacation rental permit or register with the county. Investors should verify current permit requirements directly with Sonoma County's Permit and Resource Management Department before listing a property.

Key Restrictions

Common STR restrictions in and around Guerneville can include occupancy limits tied to bedroom count, minimum stay requirements, noise and quiet-hour ordinances, and parking regulations. HOA covenants may impose additional limitations, and some areas may cap the total number of permits issued, so due diligence on the specific parcel is essential.

Tax Obligations

STR hosts in California are generally subject to Transient Occupancy Tax (TOT) collected at the county level, and platforms like Airbnb often remit this tax on the host's behalf. Operators should also confirm any applicable state sales tax obligations and keep detailed records for annual filings.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Guerneville can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Guerneville's STR market should continue to benefit from its position as a weekend and summer escape for Bay Area travelers. Summer months consistently generate revenue more than double the winter lows, so investors should plan for pronounced seasonality with peak monthly revenue in the $6,600–$6,900 range and off-season months dipping below $3,000. ADR could see modest gains of 1–3% as hosts continue adding premium amenities like hot tubs, though occupancy improvements will likely remain incremental given the supply/demand balance is currently rated below average. Investors who target larger properties and optimize pricing for shoulder-season demand stand the best chance of outperforming the market average."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Guerneville, CA

What is the average Airbnb occupancy rate in Guerneville?

The average occupancy rate for Airbnb listings in Guerneville is currently 26%, which sits below the California state average of 43%. Occupancy varies by property size, with studios leading at 32% and 5-bedroom homes at 20%. The lower overall occupancy reflects Guerneville's seasonal, leisure-driven demand — hosts tend to see much stronger booking activity from May through September.

How much do Airbnb hosts make in Guerneville?

Based on trailing 12-month data, Airbnb hosts in Guerneville earn an average of $4,556 per month, or approximately $54,673 per year. Revenue varies significantly by property size: studios and 1-bedrooms average around $25,500–$27,700 annually, while 4- and 5-bedroom properties can bring in roughly $93,800–$95,100 per year. Summer months are the strongest earners, with August averaging $6,864 in monthly revenue.

Is Guerneville a good market for Airbnb investment?

Guerneville earns an ROI score of 58 out of 100, placing it in the "Attractive Opportunity" category. Its standout strength is an above-average revenue-to-price ratio — average home values around $694,556 paired with $54,673 in annual revenue create a compelling yield profile compared to many California markets. Investors should be aware of the pronounced seasonality and a below-average supply/demand balance, but for those comfortable with a summer-heavy income cycle, the fundamentals are appealing.

What is the average daily rate (ADR) for Airbnb in Guerneville?

The average daily rate in Guerneville is $325, notably lower than the California state average of $551. ADR scales with property size, from $131 for studios up to $589 for 5-bedroom homes. This pricing positions Guerneville as a relatively affordable getaway for guests, which can help sustain demand even as competition grows.

Are short-term rentals legal in Guerneville?

Short-term rentals do operate in Guerneville, with 175 active Airbnb listings currently in the market. However, STR regulations are managed at the county level by Sonoma County and may require permits or registration. Prospective investors should consult directly with Sonoma County's permitting office to confirm current rules, any caps on permits, and applicable tax obligations before purchasing.

When is peak season for Airbnb in Guerneville?

Peak season in Guerneville runs from June through September, with August topping the charts at $6,864 in average monthly revenue and July close behind at $6,621. The shoulder months of May and October still perform reasonably well at $4,840 and $4,638 respectively. Winter represents the slowest period, with January revenue averaging just $2,729 — roughly 40% of peak months.

How many Airbnbs are there in Guerneville?

There are currently 175 active Airbnb listings in Guerneville as of April 2026. The supply is concentrated in 2- and 3-bedroom properties, which together account for over 60% of all listings. Year-over-year listing growth sits at 98%, which is reflected in the below-average supply/demand balance rating.

How is Airbnb revenue calculated in Guerneville?

The annual and monthly revenue figures for Guerneville are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently, while naturally reflecting seasonal peaks and slower months because each month uses its own historical performance window. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts, occupancy rates, and daily rates for Guerneville
• Revenue per available night (RevPAN) and monthly and annual revenue averages based on trailing 12-month booking data
• Property size breakdowns for listings, ADR, occupancy, and revenue metrics
• Amenity prevalence data across active listings to benchmark guest expectations
• Home value estimates sourced from Zillow Home Value Index (ZHVI) for investment yield analysis

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical averages and may not capture very recent market shifts or regulatory changes. Local STR regulations, permit requirements, and tax obligations can change — always verify with the appropriate municipal or county authority before investing.