Gulf Breeze, FL Airbnb Market Data, Statistics, and Occupancy Rates

As of Apr, 27 2026

Rabbu ROI Score

68 / 100

Gulf Breeze offers attractive short-term rental potential, with a balance of healthy demand and revenue relative to property values.

Gulf Breeze Short-Term Rental Market Overview

Gulf Breeze, FL sits along the Gulf Coast between Pensacola and Pensacola Beach, positioning it squarely in a corridor that draws steady vacation traffic. With 600 active Airbnb listings generating an average annual revenue of $62,775 and an ROI score of 68 out of 100, the market presents an attractive opportunity for investors seeking coastal exposure. Average daily rates of $241 come in well below the Florida state average of $498, which keeps acquisition and operating expectations grounded, while above-average occupancy stability adds a layer of cash-flow confidence.

Key Market Statistics

According to Rabbu market data, the Gulf Breeze short-term rental market shows:

Key Airbnb and short-term rental market statistics.
Metric Context Value
Active Airbnb Listings As of Apr, 27 2026 600
Average Daily Rate (ADR) vs. $498 state avg. $241
Average Occupancy Rate vs. 54% state avg. 36%
RevPAN ADR * Occupancy Rate $85
Average Monthly Revenue Historical 12-month average $5,231
Average Annual Revenue Historical 12-month average $62,775

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Gulf Breeze

Gulf Breeze attracts investor interest because it blends coastal vacation demand with property values that, while not cheap, are paired with solid revenue-to-price dynamics and above-average occupancy stability.

Key investment factors

  • Gulf Coast beach proximity drives reliable summer and shoulder-season tourism demand
  • Above-average occupancy stability provides more predictable cash flow compared to many Florida markets
  • ADR of $241 is well below the state average, reducing the risk of rate compression during softer months
  • Larger properties (4+ bedrooms) command premium nightly rates above $361, appealing to group and family travelers
  • Waterfront and beach-access amenities are present in over half of listings, signaling strong location-based appeal

Expert Market Assessment

"With an ROI score of 68 and a designation of 'Attractive Opportunity,' Gulf Breeze offers a compelling blend of revenue potential and demand stability for short-term rental investors. Seasonality is the defining feature: revenue swings from a low of roughly $1,770 in January to a peak of nearly $11,830 in July, so operators should plan finances around a concentrated summer earning season with meaningful shoulder contributions in March, May, and August. The balance of average revenue-to-price ratios and average supply/demand dynamics means this isn't a runaway deal, but the above-average occupancy stability gives investors a steadier floor than many seasonal beach markets deliver."

— Rabbu Market Analysis Team

Understanding Gulf Breeze's ROI Score: 68/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

Factor Gulf Breeze Performance Weight
Revenue-to-Price Ratio Average 40%
Occupancy Stability Above average 30%
Market Growth Trend Average 15%
Supply/Demand Balance Average 15%

What This Means for Investors

Gulf Breeze's ROI score of 68 out of 100 lands it in the 'Attractive Opportunity' band, driven primarily by above-average occupancy stability and average marks across revenue-to-price ratio, market growth trend, and supply/demand balance. This means the market isn't a top-tier outlier, but it delivers a dependable demand floor that many seasonal beach markets lack. Investors should pair these metrics with thorough local regulatory research and property-level underwriting to confirm the numbers work for their specific acquisition.

Short-Term Rental Regulations in Gulf Breeze

Understanding local STR regulations is essential before investing in Gulf Breeze. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Gulf Breeze, Florida may be required to obtain a local business tax receipt and register with the Florida Department of Business and Professional Regulation (DBPR) for a vacation rental license. Investors should verify current permit and registration requirements directly with the City of Gulf Breeze and Santa Rosa County before listing a property.

Key Restrictions

Common STR restrictions in Florida coastal communities can include occupancy limits based on property size, minimum stay requirements, noise ordinances, designated parking rules, and caps on the number of permits issued in certain zones. HOA and condo association covenants may impose additional limitations, so reviewing governing documents is essential before purchasing.

Tax Obligations

Florida requires short-term rental operators to collect and remit state sales tax and any applicable county tourist development tax. Major booking platforms often handle tax collection on behalf of hosts, but operators should confirm compliance with both state and Santa Rosa County tax requirements.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Gulf Breeze can provide current regulatory guidance.

Short-Term Rental Financing for Gulf Breeze

Financing an Airbnb investment in Gulf Breeze requires lenders who understand STR income. Rabbu partner lenders offer:

  • DSCR Loans: Qualify based on property income, not personal income
  • Low Down Payment: As low as 10–15% for investment properties
  • Fast Closing: 21–30 day average close times
  • STR Experience: Lenders who understand vacation rental underwriting
Connect with a Gulf Breeze Lender →

Future Outlook & Long-Term Forecast

"Summer demand in Gulf Breeze is pronounced — July revenue tops $11,830 per listing — and the shoulder months of March, May, and August each clear $6,200, suggesting a relatively wide earning window. Over the next 12–18 months, we estimate ADR could nudge up 1–3% as the market continues to mature, with occupancy likely settling in the 34–38% range on an annual basis. The 122% year-over-year growth in active listings signals rising investor interest, so newcomers should monitor supply closely to ensure pricing power holds. Overall, demand fundamentals tied to Gulf Coast tourism and beach proximity support a cautiously positive outlook."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Gulf Breeze, FL

What is the average Airbnb occupancy rate in Gulf Breeze?
The average occupancy rate for Airbnb listings in Gulf Breeze is currently 36%, which falls below the Florida state average of 54%. Occupancy varies by property size — 1-bedroom units lead at 39%, while larger 5-bedroom properties average just 16%. Seasonal fluctuations play a significant role, with summer months driving the strongest booking activity.
How much do Airbnb hosts make in Gulf Breeze?
Airbnb hosts in Gulf Breeze earn an average of $5,231 per month and approximately $62,775 per year based on trailing 12-month performance data. Earnings vary considerably by property size: 1-bedroom listings average about $31,114 annually, while 6+ bedroom properties can bring in around $175,372 per year. Summer months like June and July are the primary revenue drivers, with July alone averaging nearly $11,830.
Is Gulf Breeze a good market for Airbnb investment?
Gulf Breeze scores 68 out of 100 on Rabbu's ROI Score, earning an 'Attractive Opportunity' designation. The market benefits from above-average occupancy stability and balanced supply/demand dynamics, making it a reasonable choice for investors who want Gulf Coast exposure. However, the strong seasonal pattern means revenue is concentrated in summer, so investors should budget for slower winter months and evaluate whether their property can capture shoulder-season demand.
What is the average daily rate (ADR) for Airbnb in Gulf Breeze?
The average daily rate in Gulf Breeze is $241, which is significantly below the Florida state average of $498. ADR scales with property size — 1-bedroom listings average $116 per night, 3-bedrooms sit at $259, and 5-bedroom properties command $686 per night. This below-state-average pricing reflects the local market positioning while still delivering meaningful revenue through volume during peak months.
Are short-term rentals legal in Gulf Breeze?
Short-term rentals operate in Gulf Breeze, FL, with 600 active Airbnb listings currently tracked. Operators typically need to register with the Florida Department of Business and Professional Regulation and may need local permits or business tax receipts. Regulations can vary by zone and may be subject to change, so prospective investors should confirm current requirements with both the City of Gulf Breeze and Santa Rosa County authorities before purchasing.
When is peak season for Airbnb in Gulf Breeze?
Peak season in Gulf Breeze runs from June through July, with July averaging about $11,830 in monthly revenue per listing — roughly 6.7 times what hosts earn in the slowest month of January ($1,770). March and May also perform well at over $6,200 each, indicating strong shoulder-season demand. The winter months from November through February represent the off-peak period, with revenues generally ranging from $1,770 to $2,724.
How many Airbnbs are there in Gulf Breeze?
Gulf Breeze currently has 600 active Airbnb listings. The market has seen significant growth, with a 122% year-over-year increase in active listings. Two-bedroom properties make up the largest share at 286 listings, followed by 3-bedroom units (148) and 1-bedroom listings (70). Larger properties with 5 or more bedrooms represent a smaller portion of supply with 33 combined listings.
How is Airbnb revenue calculated in Gulf Breeze?
The annual and monthly revenue figures for Gulf Breeze are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, guest reviews, and overall operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

  • Regularly updated active Airbnb and STR listing counts by market and property size
  • Average daily rate, occupancy, and RevPAN metrics benchmarked against state averages
  • Monthly and annual revenue trends based on trailing 12-month booking performance
  • Property value data from the Zillow Home Value Index (ZHVI) for investment analysis
  • Amenity prevalence data across active listings to inform property setup decisions

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing performance and current market conditions as of the date noted; future results may differ due to regulatory changes, economic shifts, or competitive dynamics. Local short-term rental regulations are subject to change — investors should verify current rules with municipal and county authorities before purchasing.

Next Steps

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