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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
Gulf Breeze offers attractive short-term rental potential, with a balance of healthy demand and revenue relative to property values.
Gulf Breeze, FL sits along the Gulf Coast between Pensacola and Pensacola Beach, positioning it squarely in a corridor that draws steady vacation traffic. With 600 active Airbnb listings generating an average annual revenue of $62,775 and an ROI score of 68 out of 100, the market presents an attractive opportunity for investors seeking coastal exposure. Average daily rates of $241 come in well below the Florida state average of $498, which keeps acquisition and operating expectations grounded, while above-average occupancy stability adds a layer of cash-flow confidence.
According to Rabbu market data, the Gulf Breeze short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 600 |
| Average Daily Rate (ADR) | vs. $498 state avg. | $241 |
| Average Occupancy Rate | vs. 54% state avg. | 36% |
| RevPAN | ADR * Occupancy Rate | $85 |
| Average Monthly Revenue | Historical 12-month average | $5,231 |
| Average Annual Revenue | Historical 12-month average | $62,775 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.
Gulf Breeze attracts investor interest because it blends coastal vacation demand with property values that, while not cheap, are paired with solid revenue-to-price dynamics and above-average occupancy stability.
Key investment factors
"With an ROI score of 68 and a designation of 'Attractive Opportunity,' Gulf Breeze offers a compelling blend of revenue potential and demand stability for short-term rental investors. Seasonality is the defining feature: revenue swings from a low of roughly $1,770 in January to a peak of nearly $11,830 in July, so operators should plan finances around a concentrated summer earning season with meaningful shoulder contributions in March, May, and August. The balance of average revenue-to-price ratios and average supply/demand dynamics means this isn't a runaway deal, but the above-average occupancy stability gives investors a steadier floor than many seasonal beach markets deliver."
— Rabbu Market Analysis Team
Gulf Breeze exhibits sharp seasonality: July is the clear peak at $11,830, roughly 6.7 times the January low of $1,770. March, May, and August form a strong shoulder season in the $6,200–$6,300 range, giving operators a roughly five-month window for the bulk of annual earnings.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$1,770 |
| February |
|
$2,466 |
| March |
|
$6,278 |
| April |
|
$4,769 |
| May |
|
$6,263 |
| June |
|
$10,103 |
| July |
|
$11,830 |
| August |
|
$6,246 |
| September |
|
$3,908 |
| October |
|
$3,942 |
| November |
|
$2,724 |
| December |
|
$2,469 |
Two-bedroom properties dominate supply with 286 of the 600 listings (48%), followed by 3-bedrooms at 148. Larger configurations — 5-bedroom and 6+ bedroom units — account for just 33 listings combined, which may signal lower competition and potential opportunity for investors targeting group or family travelers.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
70 |
| 2 bedrooms |
|
286 |
| 3 bedrooms |
|
148 |
| 4 bedrooms |
|
62 |
| 5 bedrooms |
|
18 |
| 6+ bedrooms |
|
15 |
ADR scales steadily from $116 for 1-bedroom units to $686 for 5-bedroom properties, though 6+ bedroom listings actually dip to $576, possibly reflecting pricing pressure or different property types at that size. The jump from 3-bedroom ($259) to 4-bedroom ($361) represents a meaningful rate premium that could justify the added bedroom for investors evaluating renovation or new-build options.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$116 |
| 2 bedrooms |
|
$191 |
| 3 bedrooms |
|
$259 |
| 4 bedrooms |
|
$361 |
| 5 bedrooms |
|
$686 |
| 6+ bedrooms |
|
$576 |
Revenue per available night climbs from $46 for 1-bedrooms up to $127 for 6+ bedroom properties, with 4-bedrooms delivering $119 — a strong option given more moderate acquisition costs. Notably, 5-bedroom units dip to $108 RevPAN despite the highest ADR, reflecting their significantly lower occupancy rate of just 16%.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$46 |
| 2 bedrooms |
|
$70 |
| 3 bedrooms |
|
$93 |
| 4 bedrooms |
|
$119 |
| 5 bedrooms |
|
$108 |
| 6+ bedrooms |
|
$127 |
Smaller properties fill more consistently, with 1-bedrooms leading at 39% and 2-bedrooms close behind at 37%. Occupancy drops steeply for 5-bedroom units (16%), suggesting that while large homes command premium rates, they sit vacant more often — an important cash-flow consideration for investors targeting that segment.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
39% |
| 2 bedrooms |
|
37% |
| 3 bedrooms |
|
36% |
| 4 bedrooms |
|
33% |
| 5 bedrooms |
|
16% |
| 6+ bedrooms |
|
22% |
Monthly revenue scales from $2,592 for 1-bedroom listings to $14,614 for 6+ bedroom properties, a nearly 5.6x difference. The 4-bedroom tier at $7,630 per month offers a compelling middle ground between higher revenue and more manageable acquisition and maintenance costs compared to the largest homes.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$2,592 |
| 2 bedrooms |
|
$4,455 |
| 3 bedrooms |
|
$6,903 |
| 4 bedrooms |
|
$7,630 |
| 5 bedrooms |
|
$10,339 |
| 6+ bedrooms |
|
$14,614 |
Annual revenue ranges from $31,114 for 1-bedroom properties to $175,372 for 6+ bedrooms, with each incremental bedroom generally adding $20,000–$50,000 in yearly income. For investors balancing purchase price against income potential, 3-bedroom ($82,842) and 4-bedroom ($91,570) configurations likely offer the strongest return dynamics relative to typical acquisition costs in the area.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$31,114 |
| 2 bedrooms |
|
$53,463 |
| 3 bedrooms |
|
$82,842 |
| 4 bedrooms |
|
$91,570 |
| 5 bedrooms |
|
$124,076 |
| 6+ bedrooms |
|
$175,372 |
Kitchens (99%), washers (94%), and dryers (93%) are nearly universal, establishing them as baseline expectations rather than differentiators. Beach access (56%), waterfront views (57%), and pools (55%) appear in over half of listings, signaling that outdoor and water-oriented amenities are critical for competitive positioning in this Gulf Coast market.
| Amenity | Trend | Value |
|---|---|---|
| Kitchen |
|
99% |
| Washer |
|
94% |
| Dryer |
|
93% |
| Patio or Balcony |
|
87% |
| Parking |
|
85% |
| Self Check-in |
|
76% |
| Outdoor Furniture |
|
64% |
| Workspace |
|
60% |
| Waterfront |
|
57% |
| Beach Access |
|
56% |
| Pool |
|
55% |
| Hot Tub |
|
40% |
| Gym |
|
39% |
| BBQ Grill |
|
35% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Gulf Breeze Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Average | 40% |
| Occupancy Stability | Above average | 30% |
| Market Growth Trend | Average | 15% |
| Supply/Demand Balance | Average | 15% |
Gulf Breeze's ROI score of 68 out of 100 lands it in the 'Attractive Opportunity' band, driven primarily by above-average occupancy stability and average marks across revenue-to-price ratio, market growth trend, and supply/demand balance. This means the market isn't a top-tier outlier, but it delivers a dependable demand floor that many seasonal beach markets lack. Investors should pair these metrics with thorough local regulatory research and property-level underwriting to confirm the numbers work for their specific acquisition.
Understanding local STR regulations is essential before investing in Gulf Breeze. Here's the current regulatory landscape:
Short-term rental operators in Gulf Breeze, Florida may be required to obtain a local business tax receipt and register with the Florida Department of Business and Professional Regulation (DBPR) for a vacation rental license. Investors should verify current permit and registration requirements directly with the City of Gulf Breeze and Santa Rosa County before listing a property.
Common STR restrictions in Florida coastal communities can include occupancy limits based on property size, minimum stay requirements, noise ordinances, designated parking rules, and caps on the number of permits issued in certain zones. HOA and condo association covenants may impose additional limitations, so reviewing governing documents is essential before purchasing.
Florida requires short-term rental operators to collect and remit state sales tax and any applicable county tourist development tax. Major booking platforms often handle tax collection on behalf of hosts, but operators should confirm compliance with both state and Santa Rosa County tax requirements.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Gulf Breeze can provide current regulatory guidance.
Financing an Airbnb investment in Gulf Breeze requires lenders who understand STR income. Rabbu partner lenders offer:
"Summer demand in Gulf Breeze is pronounced — July revenue tops $11,830 per listing — and the shoulder months of March, May, and August each clear $6,200, suggesting a relatively wide earning window. Over the next 12–18 months, we estimate ADR could nudge up 1–3% as the market continues to mature, with occupancy likely settling in the 34–38% range on an annual basis. The 122% year-over-year growth in active listings signals rising investor interest, so newcomers should monitor supply closely to ensure pricing power holds. Overall, demand fundamentals tied to Gulf Coast tourism and beach proximity support a cautiously positive outlook."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing performance and current market conditions as of the date noted; future results may differ due to regulatory changes, economic shifts, or competitive dynamics. Local short-term rental regulations are subject to change — investors should verify current rules with municipal and county authorities before purchasing.
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