Gwinn, MI Airbnb Market Data, Statistics, and Occupancy Rates

Gwinn Short-Term Rental Market Overview

Gwinn, MI is a small but compelling short-term rental market where favorable property prices create a strong revenue-to-price ratio for investors willing to lean into seasonal demand. With an average home value of $298,802 and annual revenue averaging $19,251, the market scores a 73 out of 100 on Rabbu's ROI scale — placing it in "Attractive Opportunity" territory. The supply side remains tight at just 16 active Airbnb listings, and the area's waterfront and lake access amenities suggest nature-driven tourism is the primary demand engine.

Key Market Statistics

According to Rabbu market data, the Gwinn short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Gwinn

Investors are drawn to Gwinn for its favorable revenue-to-price ratio and constrained supply in a recreation-oriented lakefront market.

Expert Market Assessment

"Gwinn presents a moderate-to-strong opportunity for investors who understand and plan around its seasonal revenue curve. The market's peak months — July ($3,266) and August ($3,235) — generate roughly four times the revenue of the slowest months like November ($799) and April ($810), so cash-flow planning is essential. That said, the above-average revenue-to-price ratio and favorable supply/demand balance mean well-operated properties can still deliver meaningful annual returns. The small listing count and recreation-focused demand profile make this a niche play best suited for investors comfortable with a seasonal rhythm."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Gwinn

Average revenue by month in Gwinn

Gwinn's revenue peaks sharply in summer, with July ($3,266) and August ($3,235) generating roughly four times the income of the slowest months like November ($799) and April ($810). This pronounced seasonality means investors should budget for lean winter and early-spring months while capitalizing on a strong June-through-September window.

Active Airbnb listings by property size in Gwinn

Supply in Gwinn is concentrated among 2-bedroom (7 listings) and 3-bedroom (5 listings) properties, with no data on studio, 1-bedroom, or 4+ bedroom units. This narrow distribution could signal an opportunity for investors willing to offer larger family-sized accommodations or unique smaller units that aren't currently represented.

Average daily rate (ADR) by property size in Gwinn

Interestingly, 2-bedroom properties in Gwinn command a higher ADR of $201 compared to $138 for 3-bedroom units — an atypical pattern that may reflect premium waterfront cabins or boutique-quality smaller properties driving rates up. Investors considering 3-bedroom acquisitions benefit from lower nightly rates that could attract budget-conscious families and longer stays.

Average RevPAN by property size in Gwinn

Three-bedroom properties edge out 2-bedrooms on RevPAN ($32 vs. $28), suggesting that despite lower nightly rates, the larger units compensate with better occupancy. For investors focused on yield per available night, the 3-bedroom configuration delivers marginally stronger performance in this market.

Average occupancy rates by property size in Gwinn

Three-bedroom properties achieve a 23% occupancy rate compared to just 14% for 2-bedrooms, a meaningful gap that suggests guests in Gwinn prefer the extra space — likely families or groups visiting for outdoor recreation. The lower occupancy for 2-bedrooms, despite higher ADR, signals potential pricing sensitivity that investors could address with strategic rate adjustments during shoulder seasons.

Average monthly revenue by property size in Gwinn

Monthly revenue is virtually identical for both property sizes, with 2-bedrooms averaging $1,213 and 3-bedrooms at $1,211. This parity means the choice between configurations comes down to acquisition cost and operating expenses rather than top-line revenue differences.

Average annual revenue by property size in Gwinn

Annual revenue is nearly equal at $14,567 for 2-bedroom properties and $14,533 for 3-bedroom units. Given this close performance, investors may find better ROI potential in whichever size offers a lower purchase price, since revenue alone won't differentiate the two.

Most common amenities for Airbnb listings in Gwinn

Every listing in Gwinn offers parking and a kitchen (100%), while backyards (88%), BBQ grills (75%), and dedicated workspaces (75%) round out the top amenities — reflecting a guest base that expects a self-sufficient, outdoor-oriented experience. Waterfront access (63%) and lake access (56%) underscore the nature-tourism appeal, and investors entering this market should treat these amenities as baseline expectations rather than differentiators.

Understanding Gwinn's ROI Score: 73/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Gwinn's ROI score of 73 out of 100 places it in the "Attractive Opportunity" band, driven primarily by an above-average revenue-to-price ratio and a favorable supply/demand balance with just 16 active listings competing for guest bookings. Occupancy stability rates as average — consistent with the market's strong seasonality — while the below-average market growth trend suggests the area hasn't yet seen the rapid expansion that often compresses returns in more popular destinations. Investors should pair this score with local regulatory research and a realistic cash-flow model that accounts for off-season softness.

Short-Term Rental Regulations in Gwinn

Understanding local STR regulations is essential before investing in Gwinn. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Gwinn, Michigan may need to obtain a local permit or register their property with Marquette County or applicable township authorities. Investors should verify current requirements directly with local government offices before listing a property.

Key Restrictions

Common STR restrictions in Michigan communities can include occupancy limits, minimum stay requirements, noise ordinances, and parking regulations. HOA rules may also apply in certain subdivisions, and some jurisdictions impose caps on the number of permits issued, so it's important to confirm these details early in the due diligence process.

Tax Obligations

Short-term rental hosts in Michigan are generally subject to the state's 6% use tax and may also owe local lodging or excise taxes depending on the jurisdiction. Platforms like Airbnb often collect and remit some of these taxes automatically, but hosts should confirm their full obligations with a tax professional.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Gwinn can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Gwinn's short-term rental market is likely to continue riding strong summer demand, with July and August expected to remain the peak revenue months. Occupancy could stay in the 20–25% range on an annualized basis, given the market's pronounced seasonality and below-average growth trend. ADR may hold steady or see modest increases of 1–3% as supply remains limited, though investors should plan cash flow around the softer winter and spring months when monthly revenue dips below $1,000. Pairing a well-positioned waterfront or lake-access property with competitive pricing during shoulder seasons could help narrow the seasonal revenue gap."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Gwinn, MI

What is the average Airbnb occupancy rate in Gwinn?

The average Airbnb occupancy rate in Gwinn is currently 23%, which falls below the Michigan state average of 42%. This reflects the market's strong seasonality, with summer months driving the bulk of bookings. Properties with waterfront or lake access may outperform this average during peak season.

How much do Airbnb hosts make in Gwinn?

On average, Airbnb hosts in Gwinn earn approximately $1,604 per month, or about $19,251 per year based on trailing 12-month booking data. Revenue varies significantly by season — July and August can bring in over $3,200 per month, while slower months like March and November may dip below $850.

Is Gwinn a good market for Airbnb investment?

Gwinn scores 73 out of 100 on Rabbu's ROI Score, placing it in the "Attractive Opportunity" category. The market benefits from an above-average revenue-to-price ratio and favorable supply/demand balance, with only 16 active listings. However, below-average market growth trend and seasonal occupancy swings mean investors should plan for softer cash flow during the off-season months.

What is the average daily rate (ADR) for Airbnb in Gwinn?

The average daily rate in Gwinn is $213, which is below the Michigan state average of $350. Two-bedroom properties command a higher ADR of $201 compared to $138 for three-bedroom units, an unusual inversion that may reflect the premium positioning of smaller waterfront cabins in this market.

Are short-term rentals legal in Gwinn?

Short-term rentals are generally permitted in Gwinn, MI, but operators may need to obtain permits or register with local authorities. Regulations can vary by township and jurisdiction, so prospective investors should contact Marquette County or local township offices to confirm current requirements, including any zoning restrictions or permit caps.

When is peak season for Airbnb in Gwinn?

Peak season in Gwinn runs from June through September, with July and August being the strongest months. July leads with an average monthly revenue of $3,266, followed closely by August at $3,235. The shoulder months of June ($1,924) and September ($2,078) also perform well above the annual average.

How many Airbnbs are there in Gwinn?

There are currently 16 active Airbnb listings in Gwinn as of April 2026. The supply is concentrated in 2-bedroom (7 listings) and 3-bedroom (5 listings) properties, leaving the market relatively uncrowded. Year-over-year listing growth has been 154%, though this reflects a small base rather than a flood of new competition.

How is Airbnb revenue calculated in Gwinn?

The annual and monthly revenue figures shown for Gwinn are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and aggregate the results into a market-level historical average. This approach anchors the figures to what hosts have actually earned recently, while naturally reflecting seasonal peaks and slower months because each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for Gwinn and surrounding areas
• Occupancy rates, average daily rates, and seasonal revenue trends based on trailing 12-month booking data
• Revenue and yield metrics including RevPAN, monthly revenue, and annual revenue by property size
• Home value estimates sourced from the Zillow Home Value Index (ZHVI)
• Data aggregated from multiple providers and Rabbu proprietary analytics for consistency

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages as of April 2026 and may not capture the most recent market shifts. Local regulations, permit requirements, and tax obligations can change; investors should verify current rules with local authorities before purchasing.