Hackensack, NJ Airbnb Market Data, Statistics, and Occupancy Rates

Hackensack Short-Term Rental Market Overview

Hackensack, NJ is a compact short-term rental market with just 31 active Airbnb listings, an average daily rate of $189, and annual revenue averaging $28,887 per listing. While the market sits well below New Jersey's state average ADR of $430 and occupancy of 34%, its proximity to New York City and strong year-over-year listing growth of 195% signal rising investor interest. The ROI score of 53 out of 100 reflects a competitive opportunity where selective deal sourcing and operational efficiency will be key to unlocking returns.

Key Market Statistics

According to Rabbu market data, the Hackensack short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Hackensack

Hackensack's proximity to Manhattan, above-average occupancy stability, and a still-small supply base make it worth evaluating for investors who can source properties at the right price point.

Expert Market Assessment

"Hackensack presents a moderate opportunity for STR investors willing to navigate a competitive landscape. Revenue peaks during summer—July leads at $3,215/month—while February bottoms out near $1,148, creating meaningful seasonal swings that require careful cash-flow planning. The below-average revenue-to-price ratio suggests that property acquisition costs are relatively high compared to what listings earn, so finding deals below the $649,147 average home value will be essential. That said, the market's above-average occupancy stability and manageable supply base offer a foundation that could reward operationally savvy hosts."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Hackensack

Average revenue by month in Hackensack

Hackensack shows clear seasonality, with July ($3,215) and August ($3,079) delivering peak revenue while February ($1,148) marks the low point—a spread of roughly $2,067 between the best and worst months. The extended strength from May through October suggests a relatively long earning season, which helps offset the lean winter months.

Active Airbnb listings by property size in Hackensack

One-bedroom units dominate the supply with 18 of 31 total listings (58%), while 2-bedroom (6) and 3-bedroom (5) properties remain scarce. The limited supply of larger units could represent a niche opportunity for investors, though occupancy data for 3-bedrooms warrants caution.

Average daily rate (ADR) by property size in Hackensack

ADR scales sharply with size: 1-bedrooms average $128/night, 2-bedrooms reach $214, and 3-bedrooms command $317. The jump from 1 to 2 bedrooms (+67%) is particularly steep, suggesting that adding a second bedroom significantly shifts the pricing tier.

Average RevPAN by property size in Hackensack

Revenue per available night is remarkably close for 1-bedroom ($48) and 2-bedroom ($49) listings, while 3-bedrooms drop to just $27 due to their very low occupancy. This signals that 1- and 2-bedroom units deliver the most efficient per-night returns after accounting for vacancy.

Average occupancy rates by property size in Hackensack

Occupancy drops steeply as property size increases: 1-bedrooms lead at 38%, 2-bedrooms fall to 23%, and 3-bedrooms manage only 9%. For investors prioritizing consistent bookings and cash-flow predictability, smaller units clearly outperform in this market.

Average monthly revenue by property size in Hackensack

Despite lower ADRs, 1-bedroom listings generate $2,115/month thanks to their higher occupancy, while 3-bedrooms edge ahead at $2,940/month on rate strength alone. Two-bedroom units land in between at $2,670, offering a balanced mix of rate and occupancy.

Average annual revenue by property size in Hackensack

Three-bedroom properties lead in annual revenue at $35,283, followed by 2-bedrooms at $32,047 and 1-bedrooms at $25,387. However, given the significantly higher acquisition and operating costs of larger homes—and their much lower occupancy—the revenue premium for 3-bedrooms may not translate into a better net return.

Most common amenities for Airbnb listings in Hackensack

Parking (97%) and kitchen access (90%) are near-universal in Hackensack listings, reflecting the suburban, car-dependent nature of the market. Self check-in and laundry facilities (both ~71%) are also standard, while a dedicated workspace (68%) signals demand from business travelers and remote workers—a differentiator worth maintaining.

Understanding Hackensack's ROI Score: 53/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Hackensack's ROI score of 53 out of 100 places it in the 'Competitive Opportunity' band, meaning the market has genuine demand but requires disciplined deal sourcing. Above-average occupancy stability is the standout positive factor, while a below-average revenue-to-price ratio and slower market growth trend weigh on the overall score. Pairing this data with thorough local regulatory research and a realistic pro forma will help investors determine whether specific properties can clear the profitability bar.

Short-Term Rental Regulations in Hackensack

Understanding local STR regulations is essential before investing in Hackensack. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Hackensack, New Jersey may be required to obtain a permit or register with the city before listing their property. Investors should verify current requirements directly with the Hackensack municipal clerk's office and review any applicable New Jersey state regulations.

Key Restrictions

Common STR restrictions in markets like Hackensack can include occupancy limits, minimum stay requirements, noise and parking regulations, and potential HOA restrictions for properties in managed communities. Some New Jersey municipalities also impose caps on the number of STR permits issued, so confirming availability before purchasing is prudent.

Tax Obligations

Short-term rental hosts in New Jersey are typically subject to state sales tax, occupancy taxes, and potentially municipal tourism assessments. Platforms like Airbnb often collect and remit certain taxes on behalf of hosts, but operators should confirm their full obligation with a tax professional familiar with New Jersey STR rules.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Hackensack can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Hackensack's STR market is likely to see continued supply growth as more investors enter, which could put modest downward pressure on occupancy unless demand keeps pace. Seasonal patterns suggest revenue will remain concentrated in the summer months (July peaks near $3,215/month), with softer winters dipping below $1,300. ADR may see incremental gains of 1–3% as the market matures, but occupancy stability—currently rated above average—should help keep cash flow relatively predictable for well-positioned listings. Investors should plan conservatively for winter months and budget accordingly."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Hackensack, NJ

What is the average Airbnb occupancy rate in Hackensack?

The average Airbnb occupancy rate in Hackensack is currently 29%, which falls slightly below New Jersey's state average of 34%. Occupancy varies significantly by property size: 1-bedroom listings average 38%, 2-bedrooms come in at 23%, and 3-bedrooms sit at just 9%. Investors targeting smaller units are likely to see more consistent bookings.

How much do Airbnb hosts make in Hackensack?

On average, Airbnb hosts in Hackensack earn approximately $2,407 per month or $28,887 per year based on trailing 12-month booking data. Revenue varies by property size, with 1-bedroom units averaging $25,387 annually, 2-bedrooms earning around $32,047, and 3-bedrooms reaching roughly $35,283. Seasonal variation is notable, with summer months generating the highest returns.

Is Hackensack a good market for Airbnb investment?

Hackensack earns a Rabbu ROI Score of 53 out of 100, placing it in the 'Competitive Opportunity' category. The market benefits from above-average occupancy stability and proximity to New York City, but a below-average revenue-to-price ratio means investors need to be selective with acquisitions. Success here depends on finding properties priced below the $649,147 average and operating them efficiently to maximize margins.

What is the average daily rate (ADR) for Airbnb in Hackensack?

The average daily rate for Airbnb listings in Hackensack is $189, well below New Jersey's state average of $430. ADR scales with property size: 1-bedroom listings average $128, 2-bedrooms average $214, and 3-bedrooms command $317 per night. The lower ADR compared to the state average partly reflects Hackensack's suburban positioning versus coastal and resort markets.

Are short-term rentals legal in Hackensack?

Short-term rentals may be permitted in Hackensack, NJ, but operators should verify current local ordinances and any permit or registration requirements with the city's municipal offices. New Jersey municipalities each set their own STR rules, and regulations can change, so confirming compliance before investing is essential. Consulting a local real estate attorney is also recommended.

When is peak season for Airbnb in Hackensack?

Peak season for Airbnb in Hackensack runs from June through October, with July delivering the highest average monthly revenue at $3,215. Revenue remains strong through the fall, with October averaging $2,913. The slowest months are January ($1,258) and February ($1,148), so investors should budget for reduced winter income.

How many Airbnbs are there in Hackensack?

As of April 2026, there are 31 active Airbnb listings in Hackensack. The supply is heavily skewed toward 1-bedroom units (18 listings), with only 6 two-bedroom and 5 three-bedroom properties. Year-over-year listing growth has been significant at 195%, indicating growing investor interest in this market.

How is Airbnb revenue calculated in Hackensack?

The annual and monthly revenue figures shown for Hackensack are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently and naturally reflects seasonal peaks and slower months because each month draws on its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Hackensack market
• Occupancy rates, average daily rates, and RevPAN trends by property size
• Monthly and annual revenue estimates based on trailing 12-month booking data
• Home value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Data aggregated from Rabbu proprietary analytics and third-party providers for consistency

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages as of April 2026 and may not capture very recent market shifts. Local regulations, permit availability, and tax obligations can change; investors should verify current rules before purchasing.