Haiku, HI Airbnb Market Data, Statistics, and Occupancy Rates

Haiku Short-Term Rental Market Overview

Haiku on Maui's North Shore presents a compelling short-term rental opportunity, with an average occupancy rate of 68% that edges above the Hawaii state average and annual revenue averaging $69,885 per listing. With just 89 active Airbnb listings, this is a small, intimate market where limited supply and strong visitor demand for Maui's lush countryside create meaningful earning potential. The ROI score of 67 out of 100 reflects a healthy balance of revenue, above-average occupancy stability, and encouraging growth trends.

Key Market Statistics

According to Rabbu market data, the Haiku short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Haiku

Haiku attracts investors with its combination of limited supply, above-average occupancy, and strong visitor demand driven by Maui's world-class natural attractions.

Expert Market Assessment

"Haiku represents an attractive opportunity for investors seeking exposure to Maui's STR market without competing in the island's more saturated coastal resort zones. Seasonality is moderate — January and March lead with revenues near $7,100, while September dips to around $4,300, creating a roughly 65% spread between peak and trough months. The market's above-average occupancy stability and growth trend, combined with a manageable listing count, suggest demand is outpacing supply additions. That said, property values averaging $1.88 million mean investors need to carefully model their returns against acquisition costs."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Haiku

Average revenue by month in Haiku

Haiku's revenue peaks in January ($7,150) and March ($7,116), driven by winter travel to Maui, then tapers to a low of $4,332 in September — a roughly 65% seasonal spread that still leaves a solid floor even in the quietest months.

Active Airbnb listings by property size in Haiku

One-bedroom units dominate supply with 39 of the 89 active listings, while 3-bedroom properties account for just 13 listings. The relatively thin supply of larger homes could signal an opportunity for investors willing to acquire multi-bedroom properties in an underserved segment.

Average daily rate (ADR) by property size in Haiku

ADR scales steeply with size in Haiku, jumping from $241 for studios to $665 for 3-bedroom properties — nearly a 2.8x premium. The largest step-up occurs between 2-bedrooms ($411) and 3-bedrooms, suggesting the premium-to-cost trade-off is strongest at the top end of the size spectrum.

Average RevPAN by property size in Haiku

Three-bedroom properties lead RevPAN at $426 per available night, significantly outpacing 2-bedrooms ($292) and 1-bedrooms ($223). This pattern confirms that despite slightly lower occupancy, larger units generate materially more revenue per available night thanks to their higher nightly rates.

Average occupancy rates by property size in Haiku

Occupancy is remarkably consistent across property sizes, ranging from 64% for 3-bedrooms to 71% for 2-bedrooms. Two-bedroom units offer the best occupancy-driven cash-flow stability, while 3-bedrooms trade a modest occupancy dip for substantially higher nightly rates and revenue.

Average monthly revenue by property size in Haiku

Monthly revenue climbs steadily from $3,701 for studios to $9,758 for 3-bedroom properties, with each step up in size adding meaningful income. The jump from 2-bedrooms ($6,926) to 3-bedrooms ($9,758) represents a 41% increase — the largest gain between adjacent size categories.

Average annual revenue by property size in Haiku

Three-bedroom properties offer the strongest annual revenue at $117,096, more than double what studios bring in ($44,419) and roughly 41% above 2-bedrooms ($83,121). For investors weighing acquisition cost against income potential, the 2- and 3-bedroom categories present the most compelling return profiles in Haiku.

Most common amenities for Airbnb listings in Haiku

Parking (99%), patios or balconies (92%), and kitchens (90%) are near-universal in Haiku's listings, reflecting guest expectations for self-contained, outdoor-oriented accommodations on Maui's North Shore. Differentiators like hot tubs (20%) and pools (10%) remain relatively uncommon, presenting an opportunity for hosts to stand out in a competitive set.

Understanding Haiku's ROI Score: 67/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Haiku's ROI Score of 67 out of 100 places it in the "Attractive Opportunity" band, reflecting a market where healthy demand and solid revenue meet elevated property values. Above-average marks in occupancy stability and market growth trend are encouraging, while the revenue-to-price ratio and supply/demand balance rate as average — a natural consequence of Maui's premium real estate costs. Investors should pair these metrics with a thorough review of Maui County's STR permit landscape and their own financing terms to build a complete picture of potential returns.

Short-Term Rental Regulations in Haiku

Understanding local STR regulations is essential before investing in Haiku. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Haiku, Hawaii, are generally required to obtain permits or registrations through Maui County, which has specific rules governing vacation rentals and bed-and-breakfast operations. Investors should verify current permit requirements and zoning eligibility directly with Maui County's planning department before purchasing a property.

Key Restrictions

Common restrictions in Hawaii's STR markets include limits on the number of permits issued per area, occupancy caps, minimum-stay requirements, and noise and parking regulations. HOA or community association rules may impose additional restrictions, and certain residential zones may prohibit or significantly limit short-term rental activity.

Tax Obligations

Hawaii imposes a Transient Accommodations Tax (TAT) and General Excise Tax (GET) on short-term rental income, with Maui County adding its own TAT surcharge. Major booking platforms typically collect and remit portions of these taxes, but hosts should confirm their full tax obligations with a local tax professional.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Haiku can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Haiku's STR market is positioned for continued strength, supported by above-average occupancy stability and market growth trends identified in the ROI analysis. Seasonal patterns suggest revenue could range from roughly $4,300 in the softest months to over $7,100 during peak winter travel, giving well-managed properties a reliable baseline even in quieter periods. ADR may see modest upward pressure in the range of 2–5% as Maui tourism demand continues and supply remains relatively limited at under 90 active listings. Investors should note that Hawaii's broader regulatory landscape could shift, so pairing these estimates with ongoing compliance monitoring is advisable."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Haiku, HI

What is the average Airbnb occupancy rate in Haiku?

The average Airbnb occupancy rate in Haiku is currently 68%, which is slightly above the Hawaii state average of 67%. Occupancy varies by property size, with 2-bedroom units performing best at 71% and 3-bedroom properties coming in at 64%. This relatively consistent occupancy across sizes indicates steady demand throughout the market.

How much do Airbnb hosts make in Haiku?

Airbnb hosts in Haiku earn an average of $5,823 per month, translating to approximately $69,885 in annual revenue based on the trailing 12 months of booking performance. Revenue varies significantly by property size — studios average $44,419 per year, while 3-bedroom properties can generate around $117,096 annually. Peak earning months are January and March, when monthly revenue can exceed $7,100.

Is Haiku a good market for Airbnb investment?

Haiku scores 67 out of 100 on Rabbu's ROI Score, placing it in the "Attractive Opportunity" category. The market benefits from above-average occupancy stability and market growth trends, along with limited competition from only 89 active listings. However, average home values of approximately $1.88 million are substantial, so investors should carefully analyze their revenue-to-price ratio. Larger properties, particularly 3-bedrooms, offer the strongest revenue potential to help offset higher acquisition costs.

What is the average daily rate (ADR) for Airbnb in Haiku?

The average daily rate for Airbnb listings in Haiku is $429, which is well below the Hawaii state average of $709. ADR scales considerably with property size: studios average $241, 1-bedrooms come in at $332, 2-bedrooms at $411, and 3-bedroom properties command $665 per night. This lower-than-state-average ADR reflects Haiku's rural North Shore positioning compared to resort-heavy markets elsewhere in Hawaii.

Are short-term rentals legal in Haiku?

Short-term rentals in Haiku are subject to Maui County regulations, which govern vacation rental permits and bed-and-breakfast operations. Permit availability, zoning requirements, and local ordinances can change, so prospective investors should consult directly with Maui County's planning department and review any applicable HOA rules before committing to a purchase. Staying current on Hawaii's evolving STR regulatory landscape is essential for compliance.

When is peak season for Airbnb in Haiku?

Peak season for Airbnb in Haiku runs primarily through the winter months, with January ($7,150) and March ($7,116) generating the highest average monthly revenues. December, February, and July also perform well, all exceeding $5,900 in average monthly revenue. The slowest month is September, when revenue drops to around $4,332, making it the best time for maintenance or renovations.

How many Airbnbs are there in Haiku?

As of April 2026, there are 89 active Airbnb listings in Haiku. The market is dominated by 1-bedroom properties (39 listings), followed by 2-bedrooms (19), studios (14), and 3-bedrooms (13). This relatively small inventory suggests limited competition, which can be advantageous for well-positioned properties.

How is Airbnb revenue calculated in Haiku?

The annual and monthly revenue figures for Haiku are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — not a forward-looking projection. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, amenity offerings, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Haiku market
• Average daily rate, occupancy, and RevPAN trends by property size
• Monthly and annual revenue metrics based on trailing 12-month booking data
• Home value estimates sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings to benchmark guest expectations

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts or regulatory changes. Individual property results will vary based on location, condition, amenities, pricing strategy, and management quality.