Hailey, ID Airbnb Market Data, Statistics, and Occupancy Rates

Hailey Short-Term Rental Market Overview

Hailey, Idaho sits at the gateway to Sun Valley, making it a magnet for skiers, summer adventurers, and remote workers drawn to the Wood River Valley lifestyle. With an average daily rate of $370—well above the $277 Idaho state average—the market commands premium nightly pricing, though occupancy at 36% trails the state's 41% average. Average annual revenue comes in at $38,279 across the 69 active listings, and home values averaging $2,215,399 make the revenue-to-price equation challenging for all but the most strategic investors.

Key Market Statistics

According to Rabbu market data, the Hailey short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Hailey

Hailey's appeal to investors hinges on premium nightly rates driven by proximity to Sun Valley's year-round recreation, balanced against elevated property costs and growing competition.

Expert Market Assessment

"Hailey represents a competitive opportunity where strong nightly rates coexist with meaningful headwinds. The ROI score of 38 out of 100 reflects below-average revenue-to-price ratios and a supply surge that has outpaced demand growth, though occupancy stability remains in line with expectations for a seasonal mountain market. Revenue is heavily concentrated in the summer months of July and August and the winter ski window of December through March, with April, May, and November forming deep troughs. Investors who can secure properties at favorable price points and optimize pricing across both peak seasons stand the best chance of generating attractive returns."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Hailey

Average revenue by month in Hailey

Hailey's revenue cycle shows dramatic seasonality, with July ($7,027) and August ($6,233) dominating and November ($980) and May ($1,042) marking deep lows—a roughly 7:1 spread between the best and worst months. Investors should budget for these pronounced swings and consider targeting both the summer and winter ski windows to maximize annual income.

Active Airbnb listings by property size in Hailey

Three-bedroom units lead supply at 25 listings, while 1-bedroom and 2-bedroom each have 15, and 4-bedrooms are the scarcest with just 7. The limited 4-bedroom inventory is notable given their outsized revenue performance, potentially signaling an opportunity for investors willing to acquire larger properties.

Average daily rate (ADR) by property size in Hailey

ADR increases steeply with size, from $138 for 1-bedrooms to $772 for 4-bedroom properties—a nearly 5.6x premium. The jump from 2-bedrooms ($207) to 3-bedrooms ($390) is especially pronounced, suggesting that the group and family traveler segment is willing to pay significantly more for additional space.

Average RevPAN by property size in Hailey

Four-bedroom properties deliver a RevPAN of $305, far outpacing 3-bedrooms ($119), 2-bedrooms ($79), and 1-bedrooms ($58). This gap underscores that despite comparable occupancy rates, larger units generate substantially more revenue per available night thanks to their premium pricing.

Average occupancy rates by property size in Hailey

Occupancy is relatively consistent across sizes, ranging from 31% for 3-bedrooms to 42% for 1-bedrooms, with 4-bedrooms holding a solid 40%. The fact that 3-bedroom listings—the most plentiful size—have the lowest occupancy suggests that segment faces the most competitive pressure.

Average monthly revenue by property size in Hailey

Four-bedroom properties lead monthly revenue at $8,359, more than double the $3,955 earned by 3-bedroom units and roughly 3.6 times the $2,332 from 1-bedrooms. Smaller units may appeal for their lower acquisition cost, but the revenue differential tilts heavily toward larger configurations.

Average annual revenue by property size in Hailey

Annual revenue ranges from $27,994 for 1-bedroom listings to $100,313 for 4-bedroom properties, with 3-bedrooms earning $47,462. Given Hailey's average home values above $2.2 million, the 4-bedroom tier's six-figure revenue is arguably the most viable path to offsetting the high cost of entry.

Most common amenities for Airbnb listings in Hailey

Parking (99%) and kitchen access (96%) are near-universal, reflecting the mountain-town expectation that guests arrive by car and plan to cook. Washer/dryer combos (86%/83%) and patios or balconies (78%) are also standard, while differentiators like hot tubs (29%) and pet-friendliness (38%) remain less common and could help listings stand out in a growing competitive field.

Understanding Hailey's ROI Score: 38/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Hailey's ROI score of 38 out of 100 places it in the Competitive Opportunity band, signaling that while demand and premium pricing exist, the investment math is tighter than in many markets. The below-average revenue-to-price ratio is the primary constraint—annual revenue of roughly $38,000 against average home values above $2.2 million leaves little margin—and below-average supply/demand balance and market growth trends add further caution. Pairing this data with thorough local regulatory research and targeting off-market or below-median-price properties will be essential for investors looking to make Hailey pencil out.

Short-Term Rental Regulations in Hailey

Understanding local STR regulations is essential before investing in Hailey. Here's the current regulatory landscape:

Permit Requirements

The City of Hailey and Blaine County in Idaho may require short-term rental permits or registration before listing a property. Investors should verify current licensing requirements directly with the Hailey city planning office and the State of Idaho, as rules in resort-adjacent communities can evolve quickly.

Key Restrictions

Common restrictions in mountain-resort markets like Hailey can include occupancy limits tied to bedroom count, minimum-stay requirements during peak seasons, noise ordinances, designated parking mandates, and potential HOA covenants that limit or prohibit short-term rentals. Checking with the specific homeowners association and local zoning code before purchasing is strongly recommended.

Tax Obligations

Short-term rental operators in Idaho are generally subject to state sales tax and local lodging or resort city taxes. Many booking platforms collect and remit these taxes on behalf of hosts, but investors should confirm their specific obligations with the Idaho State Tax Commission and Blaine County.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Hailey can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Hailey's pronounced seasonality—with July revenue peaking near $7,027 and November dipping to roughly $980—will likely persist, keeping cash flow lumpy for most operators. Active listings have surged 144% year over year, which could compress occupancy further unless visitor demand keeps pace. Investors should anticipate ADR holding steady or seeing modest 1–3% growth given the area's affluent traveler base, while occupancy may settle in the 34–38% range as supply normalizes. Selective deal sourcing and strong shoulder-season marketing will be key differentiators."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Hailey, ID

What is the average Airbnb occupancy rate in Hailey?

The average occupancy rate for Airbnb listings in Hailey is currently 36%, which is slightly below the Idaho state average of 41%. Occupancy varies by property size, with 1-bedroom units achieving the highest rate at 42% and 3-bedroom properties running at 31%. The market's seasonality—driven by winter ski season and summer outdoor recreation—means occupancy fluctuates significantly throughout the year.

How much do Airbnb hosts make in Hailey?

Based on trailing 12-month historical performance, the average Airbnb host in Hailey earns approximately $3,189 per month or $38,279 per year. Earnings vary substantially by property size: 1-bedroom listings average about $27,994 annually, while 4-bedroom properties bring in roughly $100,313 per year. Peak months like July can generate over $7,000 in average revenue, whereas slower months like November may yield under $1,000.

Is Hailey a good market for Airbnb investment?

Hailey offers a competitive opportunity with premium nightly rates of $370—significantly above Idaho's $277 average—but comes with notable challenges. Average home values exceed $2.2 million, which makes the revenue-to-price ratio tight, and a 144% year-over-year increase in active listings signals growing supply. Investors who can source deals below the market average and target larger 3–4 bedroom properties with the strongest revenue potential may find the math works, though careful underwriting is essential.

What is the average daily rate (ADR) for Airbnb in Hailey?

The average daily rate in Hailey is $370, which is 34% higher than the Idaho state average of $277. ADR scales sharply with property size: 1-bedroom listings average $138 per night, 2-bedrooms sit at $207, 3-bedrooms command $390, and 4-bedroom properties reach $772 per night. This premium pricing reflects the area's appeal to affluent travelers visiting the Sun Valley corridor.

Are short-term rentals legal in Hailey?

Short-term rentals do operate in Hailey, Idaho, as evidenced by the 69 active Airbnb listings currently in the market. However, local regulations can change, and the City of Hailey or Blaine County may require specific permits, registrations, or compliance with zoning rules. Prospective investors should consult directly with Hailey's planning department and review any applicable HOA restrictions before purchasing a property for short-term rental use.

When is peak season for Airbnb in Hailey?

Hailey experiences two distinct peak seasons. The summer peak runs through July and August, when average monthly revenue reaches $7,027 and $6,233, respectively. The winter ski season also performs well, with February averaging $4,038 and December hitting $3,510. The deepest off-peak months are April ($1,061), May ($1,042), and November ($980), so investors should plan for significant revenue swings across the calendar.

How many Airbnbs are there in Hailey?

As of April 2026, there are 69 active Airbnb listings in Hailey. The supply has grown 144% year over year, indicating rapidly increasing investor and host interest. Three-bedroom properties make up the largest share at 25 listings, while 1-bedroom and 2-bedroom units each account for 15 listings, and 4-bedroom properties are the scarcest at just 7 listings.

How is Airbnb revenue calculated in Hailey?

The annual and monthly revenue figures for Hailey are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market
• Average daily rate, occupancy, and RevPAN metrics for active listings
• Monthly and annual revenue estimates based on trailing 12-month booking data
• Property-size breakdowns for listings, rates, occupancy, and revenue
• Home value data sourced from the Zillow Home Value Index (ZHVI)

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical averages and may not capture very recent market shifts. Local regulations, HOA rules, and tax obligations can change; investors should verify current requirements before purchasing.