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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
Haleiwa offers attractive short-term rental potential, with a balance of healthy demand and revenue relative to property values.
Haleiwa sits on Oahu's famed North Shore, where surf culture, stunning beaches, and a laid-back Hawaiian lifestyle draw visitors year-round. With 83 active Airbnb listings generating an average annual revenue of $76,127, the market offers meaningful income potential — though property values averaging $2,627,323 mean investors need to think carefully about revenue-to-price ratios. Occupancy holds steady at 66%, just under the Hawaii state average, and an ADR of $619 reflects the premium guests are willing to pay for a North Shore experience.
According to Rabbu market data, the Haleiwa short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 83 |
| Average Daily Rate (ADR) | vs. $709 state avg. | $619 |
| Average Occupancy Rate | vs. 67% state avg. | 66% |
| RevPAN | ADR * Occupancy Rate | $406 |
| Average Monthly Revenue | Historical 12-month average | $6,343 |
| Average Annual Revenue | Historical 12-month average | $76,127 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.
Haleiwa attracts investors seeking exposure to Hawaii's premium vacation rental market, where high nightly rates and consistent tourist demand create a compelling — if capital-intensive — opportunity.
Key investment factors
"Haleiwa earns an ROI score of 55 out of 100, placing it in the "Attractive Opportunity" tier — a market where healthy demand and solid nightly rates are tempered by some of the highest property values in the country. Seasonality is moderate: revenue peaks in August at $7,331 per month and dips to around $5,432 in November, a spread of roughly 35% that is manageable for cash-flow planning. The combination of limited supply, strong brand appeal among vacationers, and premium pricing power makes this a market best suited for investors who can absorb the upfront capital costs and play the long game on appreciation and rental income."
— Rabbu Market Analysis Team
Revenue in Haleiwa peaks during August ($7,331) and July ($7,250), with a secondary winter surge in January ($6,948) and February ($6,929) — likely driven by the North Shore surf season. The slowest stretch runs from September through November, bottoming out at $5,432 in November, creating a manageable seasonal spread of about 35% between peak and trough.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$6,948 |
| February |
|
$6,929 |
| March |
|
$6,550 |
| April |
|
$5,682 |
| May |
|
$5,889 |
| June |
|
$6,195 |
| July |
|
$7,250 |
| August |
|
$7,331 |
| September |
|
$5,666 |
| October |
|
$5,532 |
| November |
|
$5,432 |
| December |
|
$6,719 |
One-bedroom units make up the largest share of Haleiwa's 83 active listings at 25, followed by 3-bedrooms (19) and 2-bedrooms (17). Four-bedroom properties are the scarcest with just 7 listings, which — given their outsized revenue potential — may represent a supply gap worth investigating for investors willing to take on a larger asset.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
12 |
| 1 bedroom |
|
25 |
| 2 bedrooms |
|
17 |
| 3 bedrooms |
|
19 |
| 4 bedrooms |
|
7 |
ADR scales dramatically with size in Haleiwa: studios command $222 per night while 4-bedroom homes reach $1,518, nearly a 7x premium. The jump from 1-bedroom ($302) to 2-bedroom ($617) is particularly steep, suggesting that the extra space and group-friendly capacity unlock significant pricing power on the North Shore.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
$222 |
| 1 bedroom |
|
$302 |
| 2 bedrooms |
|
$617 |
| 3 bedrooms |
|
$848 |
| 4 bedrooms |
|
$1,518 |
Revenue per available night follows the same upward trajectory as ADR, with 4-bedroom properties leading at $954 RevPAN — more than six times the $156 earned by studios. Two-bedroom and 3-bedroom listings deliver $402 and $554 respectively, offering a middle ground for investors seeking strong yield without the acquisition cost of the largest homes.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
$156 |
| 1 bedroom |
|
$196 |
| 2 bedrooms |
|
$402 |
| 3 bedrooms |
|
$554 |
| 4 bedrooms |
|
$954 |
Occupancy rates are remarkably consistent across property sizes in Haleiwa, ranging from 63% for 4-bedrooms to 71% for studios. This narrow spread signals that demand is broad-based — guests are booking everything from compact units to larger vacation homes, which gives investors flexibility in choosing a property type without sacrificing fill rates.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
71% |
| 1 bedroom |
|
65% |
| 2 bedrooms |
|
65% |
| 3 bedrooms |
|
65% |
| 4 bedrooms |
|
63% |
Four-bedroom properties dominate monthly revenue at $24,158, more than double the next-highest earner (2-bedrooms at $10,614) and nearly eight times what 1-bedroom units bring in ($2,901). The pronounced gap between larger and smaller properties underscores the premium that group travelers and families place on space in a beach destination like Haleiwa.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
$3,191 |
| 1 bedroom |
|
$2,901 |
| 2 bedrooms |
|
$10,614 |
| 3 bedrooms |
|
$8,028 |
| 4 bedrooms |
|
$24,158 |
Annual revenue tops out at $289,907 for 4-bedroom homes, followed by 2-bedrooms at $127,370 and 3-bedrooms at $96,342. Studios and 1-bedrooms earn $38,298 and $34,819 respectively — viable returns for lower-cost units, but the data clearly favors larger properties for investors focused on maximizing gross revenue.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
$38,298 |
| 1 bedroom |
|
$34,819 |
| 2 bedrooms |
|
$127,370 |
| 3 bedrooms |
|
$96,342 |
| 4 bedrooms |
|
$289,907 |
Kitchens (99%) and parking (96%) are near-universal in Haleiwa listings, reflecting guest expectations for self-catering beach vacations where driving is essential. Outdoor-oriented amenities like patios (74%), backyards (68%), BBQ grills (54%), and beach access (46%) are also prevalent, signaling that guests are drawn to the indoor-outdoor lifestyle — investors should prioritize these features to stay competitive.
| Amenity | Trend | Value |
|---|---|---|
| Kitchen |
|
99% |
| Parking |
|
96% |
| Washer |
|
83% |
| Dryer |
|
78% |
| Patio or Balcony |
|
74% |
| Self Check-in |
|
69% |
| Backyard |
|
68% |
| BBQ Grill |
|
54% |
| Outdoor Furniture |
|
48% |
| Beach Access |
|
46% |
| Workspace |
|
43% |
| Pets |
|
24% |
| Waterfront |
|
23% |
| Beachfront |
|
22% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Haleiwa Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Below average | 40% |
| Occupancy Stability | Average | 30% |
| Market Growth Trend | Average | 15% |
| Supply/Demand Balance | Average | 15% |
Haleiwa's ROI score of 55 out of 100 places it in the "Attractive Opportunity" band, reflecting solid demand and premium nightly rates balanced against a below-average revenue-to-price ratio driven by the market's high property values. Occupancy stability, market growth, and supply/demand dynamics all score at average levels, suggesting a steady but not explosive market trajectory. Investors should pair this data with thorough local regulatory research — Oahu's STR permitting landscape is complex and can directly impact a property's income potential.
Understanding local STR regulations is essential before investing in Haleiwa. Here's the current regulatory landscape:
Short-term rental operators in Haleiwa, Hawaii may need to obtain a Nonconforming Use Certificate (NUC) or other applicable permits from the City and County of Honolulu, as Oahu has historically restricted new STR permits in residential zones. Investors should verify current permit availability and requirements directly with Honolulu's Department of Planning and Permitting before purchasing.
Common restrictions in the area include limits on the number of STR permits issued, zoning-based eligibility requirements, minimum stay durations, maximum occupancy limits, noise and nuisance ordinances, and parking provisions. HOA rules may further restrict or prohibit short-term rentals in certain communities, so due diligence on any applicable covenants is essential.
Short-term rental hosts in Hawaii are generally subject to the state's Transient Accommodations Tax (TAT) and General Excise Tax (GET), along with any applicable Oahu surcharges. Many booking platforms collect and remit a portion of these taxes automatically, but operators should confirm their full tax obligations with a local advisor.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Haleiwa can provide current regulatory guidance.
Financing an Airbnb investment in Haleiwa requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, Haleiwa's short-term rental market is expected to maintain stable demand, with occupancy likely hovering in the 64–68% range. Seasonal peaks in summer (July–August) and the winter surf season (December–February) should continue to anchor the revenue calendar, while shoulder months like September through November may see softer performance. ADR could edge up 1–3% as Hawaii's tourism continues its post-pandemic recovery, though elevated property costs will keep overall yield growth modest. Investors should watch local regulatory developments closely, as Hawaii's STR policy landscape remains active."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Local regulations, permit availability, and tax obligations may change; always verify with local authorities before purchasing. Individual property performance will vary based on location, condition, pricing strategy, and management quality.
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