Hamilton, MT Airbnb Market Data, Statistics, and Occupancy Rates

Hamilton Short-Term Rental Market Overview

Hamilton, MT sits in the scenic Bitterroot Valley — a small but growing short-term rental market with 48 active Airbnb listings and average annual revenue of $26,353 per property. With an average daily rate of $257 (well below Montana's $443 state average) and occupancy running at just 22%, the market rewards selective investors who can target the right property size and seasonal windows. A 54% year-over-year increase in active listings signals rising investor interest, though the competitive landscape is tightening.

Key Market Statistics

According to Rabbu market data, the Hamilton short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Hamilton

Investors are drawn to Hamilton for its access to Montana's outdoor recreation economy and relatively affordable entry compared to higher-profile mountain markets, though tighter competition and lower occupancy demand careful deal selection.

Expert Market Assessment

"Hamilton's ROI score of 45 out of 100 places it in the "Competitive Opportunity" tier — meaning the fundamentals are real but require sharper execution and deal sourcing to pencil out. Seasonality is the defining characteristic here: monthly revenue swings from roughly $857 in January to $3,603 in July, so cash-flow planning around a roughly four-month peak season is essential. Below-average occupancy (22% vs. 47% statewide) and a revenue-to-price ratio that lags peers mean investors need to target larger configurations and operational efficiency to generate attractive returns."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Hamilton

Average revenue by month in Hamilton

Hamilton's revenue profile is sharply seasonal: July leads at $3,603 and August follows closely at $3,579, while January bottoms out at just $857 — a spread of more than 4x. The extended warm season from June through October accounts for the bulk of annual earnings, making cash reserves for the November–April lull essential for investors.

Active Airbnb listings by property size in Hamilton

One-bedroom listings dominate Hamilton's supply at 25 of the 48 active properties, while 2-bedroom (9) and 3-bedroom (7) listings are far less common. The relative scarcity of larger properties may represent an opportunity for investors, especially given that 3-bedroom homes generate significantly higher revenue and occupancy.

Average daily rate (ADR) by property size in Hamilton

ADR more than doubles from $143 for 1-bedroom units to $321 for 3-bedroom properties, reflecting a strong premium for group-friendly accommodations. The jump from 2-bedroom ($213) to 3-bedroom is particularly steep, suggesting that the extra bedroom commands outsized pricing power in this recreation-oriented market.

Average RevPAN by property size in Hamilton

RevPAN climbs dramatically with size — from $20 for 1-bedrooms to $87 for 3-bedroom properties — indicating that larger homes not only charge more but also convert available nights into revenue far more efficiently. The 3-bedroom RevPAN is more than four times the 1-bedroom figure, making it the clear leader for revenue-focused investors.

Average occupancy rates by property size in Hamilton

Occupancy rises with property size, from 14% for 1-bedrooms to 27% for 3-bedroom listings, though all sizes trail the 47% Montana state average. The higher occupancy for larger homes suggests stronger demand for family or group stays, which can translate into more predictable cash flow.

Average monthly revenue by property size in Hamilton

Three-bedroom properties lead monthly revenue at $3,748 on average — more than three times the $1,204 earned by 1-bedroom listings. Two-bedroom properties fall in the middle at $2,398, making the step up from 1- to 2-bedrooms a meaningful revenue improvement for relatively modest additional investment.

Average annual revenue by property size in Hamilton

Annual revenue ranges from $14,456 for 1-bedroom listings to $44,986 for 3-bedroom homes, with 2-bedrooms earning $28,786. Given Hamilton's average home value of roughly $814,000, the 3-bedroom configuration offers the best revenue-to-investment potential, though investors should weigh acquisition costs for larger properties carefully.

Most common amenities for Airbnb listings in Hamilton

Parking (94%), kitchen (83%), and washer/dryer (79–81%) top the amenity list, reflecting guest expectations for self-sufficient, home-like stays. Outdoor amenities are also prevalent — patios (73%), backyards (71%), and BBQ grills (67%) signal that guests in Hamilton prioritize outdoor living, consistent with the area's recreation-driven appeal.

Understanding Hamilton's ROI Score: 45/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Hamilton's ROI score of 45 out of 100 places it in the "Competitive Opportunity" band, meaning the market has genuine demand drivers but below-average metrics across revenue-to-price ratio, occupancy stability, and supply/demand balance require more careful underwriting. Market growth trend scores average, suggesting the trajectory isn't declining — but the rapid 54% jump in listing supply warrants monitoring. Investors should pair this data with thorough local regulatory research and conservative financial modeling before committing capital.

Short-Term Rental Regulations in Hamilton

Understanding local STR regulations is essential before investing in Hamilton. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Hamilton, Montana may be required to obtain a local business license or STR permit before listing their property. Investors should verify current permit and registration requirements directly with the City of Hamilton and Ravalli County, as rules can evolve with market growth.

Key Restrictions

Common STR restrictions in Montana communities can include occupancy limits, minimum stay requirements, noise and nuisance ordinances, and off-street parking mandates. HOA covenants or deed restrictions may impose additional limitations, particularly in newer subdivisions, so reviewing all applicable rules before purchasing is essential.

Tax Obligations

Montana does not impose a statewide sales tax, but short-term rental operators are typically subject to a state lodging facility use tax and may owe local resort or accommodation taxes depending on the jurisdiction. Platforms like Airbnb often collect and remit some of these taxes automatically, though hosts should confirm their full obligations with the Montana Department of Revenue.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Hamilton can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Hamilton's STR market is likely to see continued supply growth as investor attention in western Montana remains elevated. Summer months (June through October) should continue driving the bulk of annual revenue, with peak monthly earnings estimated in the $2,800–$3,600 range. Occupancy may face modest downward pressure from the rapid influx of new listings, so investors who differentiate through larger properties or premium amenities are better positioned to capture demand. ADR could hold steady or edge up 1–3% if supply growth moderates, but operators should plan conservatively around the market's pronounced off-season."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Hamilton, MT

What is the average Airbnb occupancy rate in Hamilton?

The average Airbnb occupancy rate in Hamilton, MT is currently 22%, which falls below the Montana state average of 47%. Occupancy varies significantly by property size, ranging from 14% for 1-bedroom listings up to 27% for 3-bedroom properties. The market's strong seasonality — with summer and early fall driving the majority of bookings — is a key factor behind the lower annual average.

How much do Airbnb hosts make in Hamilton?

On average, Airbnb hosts in Hamilton earn approximately $2,196 per month or $26,353 per year based on trailing 12-month booking data. Earnings vary considerably by property size: 1-bedroom listings average around $14,456 annually, 2-bedroom properties bring in about $28,786, and 3-bedroom homes lead with roughly $44,986 per year. Peak summer months can generate $3,000–$3,600, while the winter off-season may yield under $1,000.

Is Hamilton a good market for Airbnb investment?

Hamilton scores a 45 out of 100 on Rabbu's ROI Score, placing it in the "Competitive Opportunity" category. The market offers real demand — especially during the summer recreation season — but below-average occupancy and a lower revenue-to-price ratio mean investors need to be selective. Larger properties (particularly 3-bedroom homes) tend to deliver the best returns, and operators who differentiate with quality amenities and strong pricing strategies are most likely to succeed.

What is the average daily rate (ADR) for Airbnb in Hamilton?

The average daily rate for Airbnb listings in Hamilton is $257, which is below Montana's statewide average of $443. ADR scales meaningfully with property size: 1-bedroom listings average $143 per night, 2-bedrooms come in at $213, and 3-bedroom properties command $321 per night. These rates reflect Hamilton's positioning as a more affordable alternative within western Montana's recreation corridor.

Are short-term rentals legal in Hamilton?

Short-term rentals do operate in Hamilton, MT, with 48 active Airbnb listings currently on the market. However, local regulations — including any permit or licensing requirements — can change, so prospective investors should check directly with the City of Hamilton and Ravalli County for the latest rules. Consulting a local real estate attorney familiar with STR regulations is also advisable before purchasing.

When is peak season for Airbnb in Hamilton?

Peak season in Hamilton runs from June through October, with July and August being the strongest months at average revenues of $3,603 and $3,579 respectively. October is also notable at $3,147 in average revenue, likely reflecting fall foliage and hunting season demand. The off-season spans roughly January through April, when monthly revenue can dip below $1,100.

How many Airbnbs are there in Hamilton?

As of April 2026, there are 48 active Airbnb listings in Hamilton, MT. The market has seen significant growth, with a 54% year-over-year increase in active listings. The majority of the supply consists of 1-bedroom properties (25 listings), followed by 2-bedrooms (9 listings) and 3-bedrooms (7 listings).

How is Airbnb revenue calculated in Hamilton?

The annual and monthly revenue figures for Hamilton are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. Because each month uses its own historical performance data, the figures naturally capture seasonal peaks and slower periods. Individual results can vary based on property quality, pricing strategy, listing optimization, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Hamilton, MT market
• Average daily rate, occupancy, and RevPAN metrics by property size
• Monthly and annual revenue trends based on trailing 12-month booking data
• Home value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings to guide property setup decisions

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing performance as of April 2026 and may not capture the most recent regulatory or market changes. Individual property results will vary based on location, condition, pricing strategy, and management quality.