Hampton, GA Airbnb Market Data, Statistics, and Occupancy Rates

Hampton Short-Term Rental Market Overview

Hampton, GA is a small but fast-growing short-term rental market south of Atlanta, with just 30 active Airbnb listings and a striking 93% year-over-year growth in supply. Average annual revenue sits at $18,040 per listing, supported by a $148 ADR that comes in well below the Georgia state average of $299. While the market's compact size and below-average occupancy (34%) demand careful deal selection, the rapid supply expansion and favorable supply/demand dynamics suggest rising investor interest in this emerging pocket of the Atlanta metro.

Key Market Statistics

According to Rabbu market data, the Hampton short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Hampton

Investors are drawn to Hampton for its affordable home prices relative to the broader Atlanta region, paired with above-average supply/demand dynamics and rapid market growth.

Expert Market Assessment

"Hampton represents a competitive opportunity for STR investors willing to be selective. The market's ROI score of 40 out of 100 reflects average revenue-to-price ratios and below-average occupancy stability, which means not every property configuration will pencil out. That said, the above-average market growth trend and favorable supply/demand balance point to a market that's still maturing rather than stagnating. Seasonality is moderate — revenue peaks in July at $1,918 and bottoms in February around $1,176 — so investors should plan for meaningful cash-flow variation across the calendar year."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Hampton

Average revenue by month in Hampton

Hampton shows moderate seasonality, with July delivering peak revenue of $1,918 and February representing the low point at $1,176 — a spread of about $740. September is a notable secondary peak at $1,783, while the shoulder months from October through December cluster tightly around $1,470–$1,502, suggesting relatively steady demand outside the winter dip.

Active Airbnb listings by property size in Hampton

One-bedroom units dominate Hampton's supply with 12 of the 30 active listings (40%), followed by 3-bedrooms at 8 listings. Two- and 4-bedroom properties are the least represented at 5 each, which may signal an opportunity for investors targeting those sizes given their stronger revenue and occupancy profiles.

Average daily rate (ADR) by property size in Hampton

ADR nearly triples from 1-bedroom listings at $83 to 4-bedrooms at $236, with the steepest jump occurring between 1- and 2-bedroom configurations ($83 to $160). The premium for stepping up to a 4-bedroom is substantial and, combined with higher occupancy, suggests larger properties offer the most compelling pricing power in this market.

Average RevPAN by property size in Hampton

Four-bedroom properties deliver the strongest RevPAN at $113, nearly double the next-best category (3-bedrooms at $57) and almost 4x the $29 RevPAN of 1-bedrooms. This dramatic spread underscores how larger properties in Hampton convert their higher nightly rates and occupancy into meaningfully better per-night revenue efficiency.

Average occupancy rates by property size in Hampton

Occupancy varies widely across property sizes, with 4-bedrooms leading at 48% and 1-bedrooms at 35%, while 2-bedrooms trail significantly at just 22%. Investors focused on cash-flow stability should note that larger homes not only command higher nightly rates but also stay booked more consistently in this market.

Average monthly revenue by property size in Hampton

Four-bedroom properties are the clear top earners at $3,409 per month — roughly double what 2- and 3-bedroom units generate ($1,820 and $1,786 respectively). One-bedrooms bring in a modest $739 monthly, making them harder to justify unless acquisition costs are proportionally lower.

Average annual revenue by property size in Hampton

At $40,917 in annual revenue, 4-bedroom properties earn nearly twice as much as 2-bedrooms ($21,840) and 3-bedrooms ($21,439), and more than 4.5 times the $8,869 generated by 1-bedrooms. For investors evaluating return potential against Hampton's average home value of $396,271, the 4-bedroom configuration offers the strongest revenue upside.

Most common amenities for Airbnb listings in Hampton

Kitchen (93%), parking (90%), and washer (83%) are near-universal amenities in Hampton, reflecting guest expectations for self-sufficient, home-like stays. Backyard and workspace access each appear in 63% of listings, signaling demand from families and remote workers, while differentiators like pools (7%) and lake access (13%) remain rare and could help a property stand out.

Understanding Hampton's ROI Score: 40/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Hampton's ROI Score of 40 out of 100 places it in the 'Competitive Opportunity' band, meaning deals exist but require sharper sourcing. The score is lifted by above-average market growth and supply/demand balance, but held back by below-average occupancy stability and middling revenue-to-price ratios relative to the area's home values. Pairing this data with on-the-ground regulatory research and a focus on higher-performing property sizes — particularly 4-bedrooms — will help investors identify where the numbers actually work.

Short-Term Rental Regulations in Hampton

Understanding local STR regulations is essential before investing in Hampton. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Hampton, GA may need to obtain a business license or STR-specific permit from the city or Henry County. Investors should verify current registration requirements directly with Hampton's local government and the state of Georgia before listing a property.

Key Restrictions

Common restrictions in Georgia's smaller municipalities can include occupancy limits, minimum-stay requirements, noise ordinances, and parking provisions. HOA covenants in many Hampton-area subdivisions may also restrict or prohibit short-term rentals, so reviewing deed restrictions is essential before purchasing.

Tax Obligations

Georgia requires short-term rental operators to collect state sales tax and applicable local hotel/motel taxes. Many booking platforms like Airbnb handle tax collection automatically, but hosts should confirm their obligations with the Georgia Department of Revenue and Henry County tax offices to ensure full compliance.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Hampton can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Hampton's STR market is likely to keep expanding as investor attention gravitates toward affordable Georgia markets within Atlanta's orbit. We estimate occupancy could stabilize in the 33–38% range as supply growth moderates and new listings season into the market. ADR may see modest upward pressure of 2–5%, particularly for larger properties that already command premium rates. Seasonal peaks in July and September should continue to anchor the strongest booking windows, though investors should budget for softer months like February where revenue dips to roughly $1,176."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Hampton, GA

What is the average Airbnb occupancy rate in Hampton?

The average occupancy rate for Airbnb listings in Hampton is currently 34%, which is slightly above the Georgia state average of 32%. Occupancy varies significantly by property size, with 4-bedroom properties leading at 48% while 2-bedrooms lag at 22%. Investors targeting higher cash-flow consistency may want to focus on larger properties that attract families or groups.

How much do Airbnb hosts make in Hampton?

Based on trailing 12-month data, the average Airbnb host in Hampton earns approximately $1,503 per month or $18,040 annually. Earnings vary considerably by property size — 4-bedroom listings average $3,409 per month ($40,917 annually), while 1-bedroom units bring in roughly $739 per month ($8,869 annually). Peak months like July can push monthly revenue to around $1,918.

Is Hampton a good market for Airbnb investment?

Hampton carries a Rabbu ROI Score of 40 out of 100, placing it in the 'Competitive Opportunity' tier. The market shows above-average growth and supply/demand dynamics, but occupancy stability is below average and revenue-to-price ratios are middling. Investors who source the right deal — particularly larger properties that command higher ADR and occupancy — can find workable returns, but careful underwriting is essential.

What is the average daily rate (ADR) for Airbnb in Hampton?

The average daily rate in Hampton is $148, which is about half the Georgia state average of $299. ADR scales meaningfully with property size: 1-bedrooms average $83, 2-bedrooms hit $160, 3-bedrooms come in at $183, and 4-bedrooms command $236 per night. The lower overall ADR reflects Hampton's positioning as a value-oriented market.

Are short-term rentals legal in Hampton?

Short-term rentals are generally permitted in Hampton, GA, though operators may need to secure local permits or business licenses. Regulations can vary at the city and county level, and HOA restrictions may apply in certain neighborhoods. We recommend checking directly with Hampton's municipal offices and Henry County for the latest requirements before investing.

When is peak season for Airbnb in Hampton?

Peak season in Hampton runs through the summer months, with July delivering the highest average monthly revenue at $1,918. September also performs strongly at $1,783. The slowest months are February ($1,176) and January ($1,208), so investors should expect a seasonal spread of roughly $740 between the best and weakest months.

How many Airbnbs are there in Hampton?

As of April 2026, there are 30 active Airbnb listings in Hampton. The market has grown rapidly, with a 93% year-over-year increase in active listings. One-bedroom units make up the largest share of supply at 12 listings, followed by 3-bedrooms with 8 listings, and 2- and 4-bedrooms each with 5 listings.

How is Airbnb revenue calculated in Hampton?

The annual and monthly revenue figures for Hampton are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for Hampton, GA and surrounding areas
• Average daily rates, occupancy rates, and RevPAN metrics across property sizes
• Monthly and annual revenue trends based on trailing 12-month booking performance
• Home value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings to inform property setup decisions

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and market conditions as of April 2026; actual results may shift as local supply, demand, and regulations evolve. Investors should independently verify local short-term rental regulations, tax obligations, and HOA restrictions before purchasing.