Hampton, NH Airbnb Market Data, Statistics, and Occupancy Rates

Hampton Short-Term Rental Market Overview

Hampton, NH is a coastal New England market with 112 active Airbnb listings and pronounced summer seasonality that drives average annual revenue to $42,819 per listing. With an average daily rate of $246 — below the $322 state average — and above-average occupancy stability, the market appeals to investors seeking beach-town exposure at a somewhat lower ADR entry point. However, home values averaging $860,281 and a tightening supply/demand balance mean deal selection matters more here than in many comparable markets.

Key Market Statistics

According to Rabbu market data, the Hampton short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Hampton

Investors are drawn to Hampton for its beachfront seasonal demand, above-average occupancy stability, and the potential for premium nightly rates on larger properties during peak summer months.

Expert Market Assessment

"Hampton represents a competitive opportunity with a 50 out of 100 ROI score — investor interest is strong, but elevated home prices and a tightening supply/demand balance require careful underwriting. The market's dramatic seasonality is the defining characteristic: August revenue ($8,241) is roughly seven times what hosts earn in January ($1,149), so cash-flow planning around the off-season is essential. Larger properties command outsized returns — 4-bedroom units pull in a $134 RevPAN versus $77 for 2-bedrooms — suggesting that scaling up property size is one of the clearest paths to outperformance here. Investors who can secure well-located properties at reasonable price points and manage through the winter lull stand to benefit from Hampton's reliable summer surge."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Hampton

Average revenue by month in Hampton

Hampton's revenue is heavily summer-concentrated, with August peaking at $8,241 and July close behind at $7,939 — roughly seven times the January low of $1,149. The spread signals that investors should plan for significant off-season softness from November through March, when monthly revenue hovers between $1,100 and $1,950.

Active Airbnb listings by property size in Hampton

One- and two-bedroom units dominate Hampton's supply at 38 and 35 listings respectively, accounting for nearly two-thirds of the 112 total. Three-bedroom listings are the scarcest at just 12, potentially representing an underserved niche given their strong revenue metrics compared to smaller units.

Average daily rate (ADR) by property size in Hampton

ADR scales sharply with size in Hampton — 4-bedroom properties command $512 per night, more than triple the $164 rate for 1-bedrooms. The jump from 3-bedrooms ($284) to 4-bedrooms ($512) is especially steep, suggesting that larger family or group-oriented properties capture a significant pricing premium in this beach market.

Average RevPAN by property size in Hampton

Four-bedroom units deliver the highest RevPAN at $134, nearly double the next-best performer (2-bedrooms at $77) and more than twice studios and 1-bedrooms. This gap indicates that while larger properties have lower occupancy, their premium nightly rates more than compensate on a per-available-night basis.

Average occupancy rates by property size in Hampton

Smaller units stay fullest in Hampton: 1-bedrooms lead at 36% occupancy, followed by 2-bedrooms at 35% and studios at 33%. Three-bedroom properties lag at just 23%, though the lower fill rate is offset by substantially higher nightly rates for those seeking revenue-focused strategies.

Average monthly revenue by property size in Hampton

Four-bedroom properties are the clear top earner at $7,721 per month, more than twice the $3,545 that 2-bedroom units generate. Studios and 1-bedrooms cluster around $2,770–$2,816 monthly, making the jump to a 3-bedroom ($4,753) or 4-bedroom a meaningful revenue step-up for investors willing to take on larger properties.

Average annual revenue by property size in Hampton

Annual revenue ranges from roughly $33,300 for 1-bedrooms to $92,661 for 4-bedroom properties, a nearly 3x difference that underscores how much larger units outperform in Hampton. Investors targeting the strongest absolute return potential should focus on the 3- and 4-bedroom segment, where annual revenues of $57,036 and $92,661 respectively stand well above the market average.

Most common amenities for Airbnb listings in Hampton

Parking (96%) and a kitchen (90%) are near-universal in Hampton listings, reflecting guest expectations for self-catering beach vacations with car access. Beach access appears in 48% of listings and outdoor amenities like patios (64%), outdoor furniture (51%), and BBQ grills (40%) signal that al fresco coastal living is a key differentiator guests look for in this market.

Understanding Hampton's ROI Score: 50/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Hampton's ROI score of 50 out of 100 places it in the "Competitive Opportunity" band, meaning demand and investor interest are real but returns require disciplined deal selection. The score reflects an average revenue-to-price ratio — unsurprising given $860K average home values — balanced by above-average occupancy stability and market growth trends, though the supply/demand balance is flagged as below average due to rapid listing growth (90% year-over-year). Pairing this data with thorough local regulatory research and a conservative underwriting approach will help investors identify the properties that can outperform in this competitive coastal market.

Short-Term Rental Regulations in Hampton

Understanding local STR regulations is essential before investing in Hampton. Here's the current regulatory landscape:

Permit Requirements

Hampton, New Hampshire may require short-term rental operators to obtain a local permit or register their property with the town. Investors should verify current requirements directly with Hampton's planning or zoning department and confirm any state-level New Hampshire STR registration obligations before listing.

Key Restrictions

Common restrictions in coastal New Hampshire communities can include occupancy limits tied to bedroom count, minimum-stay requirements during certain seasons, noise and parking regulations, and HOA or condo association rules that may prohibit or limit short-term rentals. Investors should also check whether Hampton imposes caps on the number of STR permits issued in any given area.

Tax Obligations

Short-term rental hosts in New Hampshire are generally subject to the state's rooms and meals tax on stays of fewer than 185 consecutive days. Platforms like Airbnb often collect and remit this tax on behalf of hosts, but operators should confirm their specific obligations with the New Hampshire Department of Revenue Administration.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Hampton can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Hampton's summer-driven demand cycle is expected to remain the primary revenue engine, with July and August likely continuing to generate monthly averages north of $7,900. Above-average occupancy stability and market growth trends suggest ADR could edge up 2–4% during peak season, though off-season months (January through March) will probably stay in the $1,100–$1,750 range. Investors should budget for meaningful seasonal cash-flow swings and plan pricing strategies accordingly. Overall, we estimate occupancy rates will hold around 33–36% annualized, keeping RevPAN near current levels absent significant new supply entering the market."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Hampton, NH

What is the average Airbnb occupancy rate in Hampton?

The average occupancy rate for Airbnb listings in Hampton is currently 33%, which falls below the New Hampshire state average of 49%. Occupancy varies significantly by property size: 1-bedroom units lead at 36%, while 3-bedroom properties sit lower at 23%. The below-average annual rate is largely a reflection of Hampton's strong summer seasonality — peak-season months drive the bulk of bookings, while winter occupancy is considerably lighter.

How much do Airbnb hosts make in Hampton?

On average, Airbnb hosts in Hampton earn approximately $3,568 per month and $42,819 per year based on trailing 12-month data. Revenue varies widely by property size: studios and 1-bedrooms average around $33,000–$34,000 annually, while 4-bedroom properties bring in roughly $92,661 per year. Summer months — particularly July and August — account for a disproportionate share of annual earnings, with August alone averaging $8,241.

Is Hampton a good market for Airbnb investment?

Hampton earns a 50 out of 100 on Rabbu's ROI Score, placing it in the 'Competitive Opportunity' category. The market benefits from above-average occupancy stability and positive growth trends, but higher home values (averaging $860,281) and a tightening supply/demand balance mean investors need to be selective. Larger properties tend to deliver the strongest returns, and operators who can weather the quieter winter months are well-positioned to capitalize on the robust summer season.

What is the average daily rate (ADR) for Airbnb in Hampton?

The current average daily rate in Hampton is $246, which is below the New Hampshire state average of $322. ADR scales meaningfully with property size: studios average $188, 2-bedrooms reach $219, and 4-bedroom properties command $512 per night. The lower market-wide ADR relative to the state average partly reflects Hampton's concentration of smaller units, which make up the majority of active listings.

Are short-term rentals legal in Hampton?

Short-term rentals do operate in Hampton, NH, with 112 active Airbnb listings currently in the market. However, local regulations may require permits or registration, and restrictions around occupancy, noise, and parking could apply. Investors should consult Hampton's town offices and review any applicable New Hampshire state requirements before purchasing or listing a property.

When is peak season for Airbnb in Hampton?

Peak season in Hampton runs from June through August, with July and August standing out as the highest-earning months. August leads at $8,241 in average monthly revenue, followed closely by July at $7,939. Revenue drops sharply after September and reaches its lowest point in January at $1,149, making this one of the more seasonally concentrated markets in New Hampshire.

How many Airbnbs are there in Hampton?

There are currently 112 active Airbnb listings in Hampton as of April 2026. The market has seen significant year-over-year growth of 90% in active listings. Supply is concentrated in smaller units, with 1-bedroom (38 listings) and 2-bedroom (35 listings) properties making up the majority, while 3-bedroom and 4-bedroom properties are less common at 12 and 15 listings respectively.

How is Airbnb revenue calculated in Hampton?

The annual and monthly revenue figures for Hampton are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remaining data up into a market-level historical average. Because each month uses its own historical performance, the figures naturally reflect seasonal peaks (like Hampton's strong July and August) and quieter periods. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Hampton, NH market
• Average daily rate, occupancy, and RevPAN metrics across property sizes
• Monthly and annual revenue trends based on trailing 12-month booking data
• Home value estimates sourced from the Zillow Home Value Index (ZHVI)
• Supply and demand indicators including year-over-year listing growth

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data is current as of April 2026 and may not reflect recent regulatory changes or market shifts. Individual property performance will vary based on location, condition, pricing strategy, and management quality.