Hampton, VA Airbnb Market Data, Statistics, and Occupancy Rates

Hampton Short-Term Rental Market Overview

Hampton, VA presents an attractive short-term rental opportunity with an ROI score of 74 out of 100, driven largely by an above-average revenue-to-price ratio. With average home values around $365,341 and annual STR revenue averaging $35,702, investors benefit from relatively affordable entry points compared to much of Virginia. The market's 126 active Airbnb listings and pronounced summer seasonality suggest a coastal-influenced demand pattern that rewards strategic pricing and property selection.

Key Market Statistics

According to Rabbu market data, the Hampton short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Hampton

Investors are drawn to Hampton for its favorable revenue-to-price ratio and coastal tourism demand that complement relatively low property acquisition costs compared to Virginia's statewide averages.

Expert Market Assessment

"Hampton earns an "Attractive Opportunity" designation, reflecting healthy revenue potential relative to property costs and above-average market growth trends. Seasonality is the defining feature here — July revenue of $6,028 is more than five times the February low of $1,186, so investors should plan cash flow around a summer-heavy earning cycle. The supply/demand balance is rated below average, which means the 93% year-over-year listing growth warrants monitoring as new inventory enters the market. Still, the combination of affordable acquisition prices and solid peak-season earnings makes Hampton a compelling option for investors comfortable with seasonal revenue patterns."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Hampton

Average revenue by month in Hampton

Hampton's revenue cycle is heavily summer-weighted, with July peaking at $6,028 and February bottoming out at $1,186 — a spread of nearly 5x. Investors should anticipate roughly 60% of annual income arriving between June and September, making cash reserve planning essential for the slower winter months.

Active Airbnb listings by property size in Hampton

Supply is distributed relatively evenly across 1- through 4-bedroom properties (25–30 listings each), while 5-bedroom homes represent just 10 listings. The limited 5-bedroom inventory could signal an opportunity for investors willing to acquire larger properties, particularly given their strong revenue performance.

Average daily rate (ADR) by property size in Hampton

ADR scales dramatically with property size in Hampton, rising from $99 for 1-bedroom units to $553 for 5-bedroom homes. The jump from 3 bedrooms ($267) to 4 bedrooms ($296) is modest, but the leap to 5 bedrooms represents a significant premium that reflects strong group and family demand for larger accommodations.

Average RevPAN by property size in Hampton

Four-bedroom properties deliver the highest RevPAN at $114, outperforming even 5-bedroom listings at $99, which suffer from lower occupancy despite their higher ADR. One- and 2-bedroom units generate $32 and $45 in RevPAN respectively, suggesting that mid-to-large properties offer the most efficient revenue generation per available night.

Average occupancy rates by property size in Hampton

Four-bedroom properties lead occupancy at 39%, well above the market average of 31%, indicating consistent demand for family-sized accommodations. Five-bedroom units trail significantly at just 18% occupancy, suggesting that while their nightly rates are high, they struggle to fill consistently outside of peak periods.

Average monthly revenue by property size in Hampton

Monthly revenue climbs steadily with property size, from $1,160 for 1-bedroom units to $6,231 for 5-bedroom homes. Four-bedroom properties represent a strong middle ground at $4,883 per month, combining solid occupancy with competitive nightly rates for a reliable monthly income stream.

Average annual revenue by property size in Hampton

Five-bedroom properties top the annual revenue chart at $74,772, more than double the $35,702 market average, while 4-bedroom homes earn a robust $58,597. For investors weighing acquisition cost against income potential, the 3-bedroom tier at $40,523 annually may offer the best balance given its moderate property prices and above-average revenue.

Most common amenities for Airbnb listings in Hampton

Kitchens (98%), parking (96%), and in-unit laundry (91%) are near-universal in Hampton's STR market, establishing a high baseline for guest expectations. Outdoor amenities like backyards (70%), patios (64%), and BBQ grills (49%) are common differentiators, while beach access (19%) and waterfront positioning (18%) represent premium features that can command higher nightly rates.

Understanding Hampton's ROI Score: 74/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Hampton's ROI score of 74 out of 100 places it in the "Attractive Opportunity" band, signaling that the market's income potential meaningfully outpaces its property costs. The score is anchored by an above-average revenue-to-price ratio and above-average market growth trend, though a below-average supply/demand balance reflects the rapid 93% increase in listings that investors should watch closely. Pairing this data with thorough local regulatory research and a property-specific financial analysis will help investors determine whether Hampton aligns with their return targets.

Short-Term Rental Regulations in Hampton

Understanding local STR regulations is essential before investing in Hampton. Here's the current regulatory landscape:

Permit Requirements

Investors operating short-term rentals in Hampton, Virginia should verify whether a local STR permit or business registration is required before listing a property. The City of Hampton and the Commonwealth of Virginia may have specific registration or permitting processes, so consulting the local planning or zoning office is strongly recommended.

Key Restrictions

Common restrictions that may apply to STR properties in Hampton include occupancy limits, minimum stay requirements, noise ordinances, parking regulations, and potential HOA restrictions. Some jurisdictions also impose caps on the number of permits issued or restrict rentals to owner-occupied properties, so investors should review all applicable local and community-level rules before purchasing.

Tax Obligations

Short-term rental operators in Virginia are typically subject to state and local transient occupancy taxes, and may also owe sales tax on rental income. Many booking platforms collect and remit these taxes automatically, but hosts should confirm their specific obligations with local tax authorities to ensure full compliance.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Hampton can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Hampton's STR market is expected to see continued summer-driven demand peaks, with July and August likely remaining the strongest revenue months. The 93% year-over-year growth in active listings signals rising investor interest, which could moderate occupancy rates slightly — we estimate occupancy hovering around 29–33% market-wide. ADR may see modest growth of 2–4% as operators refine pricing for peak season, though off-season months will continue to require competitive rate adjustments to maintain bookings."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Hampton, VA

What is the average Airbnb occupancy rate in Hampton?

The average Airbnb occupancy rate in Hampton is currently 31%, which sits slightly below the Virginia state average of 34%. Occupancy varies significantly by property size, with 4-bedroom properties leading at 39% while 5-bedroom listings average just 18%. Seasonal fluctuations also play a major role, with summer months driving substantially higher booking rates than winter.

How much do Airbnb hosts make in Hampton?

Airbnb hosts in Hampton earn an average of $2,975 per month and approximately $35,702 per year based on trailing 12-month performance data. Earnings vary widely by property size — 1-bedroom units average $13,931 annually while 5-bedroom properties can bring in around $74,772. Peak summer months like July can generate over $6,000 in monthly revenue, though winter months may drop below $1,200.

Is Hampton a good market for Airbnb investment?

Hampton scores 74 out of 100 on Rabbu's ROI Score, earning an "Attractive Opportunity" rating. The market's strongest feature is its above-average revenue-to-price ratio, meaning the income potential relative to property acquisition costs is favorable compared to many other Virginia markets. Investors should factor in the seasonal nature of demand — summer months are significantly stronger — and the growing supply of listings when evaluating opportunities.

What is the average daily rate (ADR) for Airbnb in Hampton?

The average daily rate for Airbnb listings in Hampton is $247, which is below the Virginia state average of $339. ADR scales significantly with property size: 1-bedroom units average $99 per night, while 5-bedroom properties command $553. This pricing structure rewards investors who can offer larger, well-appointed homes that attract families and groups during peak travel periods.

Are short-term rentals legal in Hampton?

Short-term rentals operate in Hampton, VA, as evidenced by the 126 active Airbnb listings currently in the market. However, specific permit requirements, zoning restrictions, and regulatory obligations may apply. Investors should consult the City of Hampton's planning and zoning department and review any applicable Virginia state regulations before purchasing or listing a property for short-term rental use.

When is peak season for Airbnb in Hampton?

Peak season for Airbnb in Hampton runs from June through August, with July being the top-earning month at an average of $6,028 in revenue. August follows closely at $5,354, while June averages $4,520. The off-season spans November through February, with February being the slowest month at $1,186 in average revenue. This pattern reflects Hampton's coastal location and summer tourism appeal.

How many Airbnbs are there in Hampton?

There are currently 126 active Airbnb listings in Hampton as of April 2026. The market has seen significant growth, with a 93% year-over-year increase in active listings. Supply is distributed fairly evenly across property sizes, with 2-bedroom and 3-bedroom listings each accounting for 30 units, followed by 1-bedrooms at 27, 4-bedrooms at 25, and 5-bedrooms at 10.

How is Airbnb revenue calculated in Hampton?

The annual and monthly revenue figures for Hampton are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and how actively the listing is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Hampton, VA market
• Average daily rates, occupancy rates, and RevPAN metrics across property sizes
• Monthly and annual revenue performance based on trailing 12-month booking data
• Supply distribution and popular amenity analysis for competitive benchmarking
• Home value data sourced from the Zillow Home Value Index (ZHVI) for investment analysis

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and current market snapshots; conditions may change as new listings enter the market. Local regulations, permit requirements, and tax obligations vary and should be independently verified before making investment decisions.