Hana, HI Airbnb Market Data, Statistics, and Occupancy Rates

Hana Short-Term Rental Market Overview

Hana sits at the remote eastern tip of Maui, drawing visitors with its lush rainforest landscapes, secluded beaches, and the iconic Road to Hana drive—making it one of Hawaii's most distinctive short-term rental micro-markets. With just 60 active Airbnb listings, an average occupancy rate of 73% (well above the 67% state average), and annual revenue averaging $82,563 per listing, this small but high-demand market offers compelling per-listing economics despite elevated property values. The ROI score of 64 out of 100 reflects an attractive opportunity where above-average occupancy stability offsets moderate growth trends.

Key Market Statistics

According to Rabbu market data, the Hana short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Hana

Hana's geographic isolation, tiny supply base, and strong occupancy fundamentals create an appealing niche for investors seeking premium returns from a boutique, nature-driven tourism market.

Expert Market Assessment

"Hana represents a niche opportunity where scarcity drives performance. The market's 73% occupancy rate outpaces the state average, and revenue peaks in January ($8,450) and March ($8,406) reveal strong winter-season demand from mainland travelers seeking tropical escapes. A noticeable dip in September ($5,117) creates a seasonal trough, but the spread between peak and off-peak months is manageable—hosts can expect meaningful revenue even in quieter periods. With an ROI score of 64 and healthy demand fundamentals, this is a market best suited for investors who appreciate premium, low-competition environments and are comfortable with Hawaii's higher entry price points."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Hana

Average revenue by month in Hana

Revenue in Hana peaks in January at $8,450 and dips to its lowest point in September at $5,117—a spread of roughly $3,300 that reflects moderate seasonality driven by winter travel demand. The first quarter consistently outperforms the rest of the year, while a smaller summer bump in July ($7,230) provides a secondary revenue boost.

Active Airbnb listings by property size in Hana

One-bedroom units dominate Hana's supply at 37 of 60 total listings (62%), followed by 11 studios and just 9 two-bedroom properties. The scarcity of 2-bedroom listings could represent an opportunity for investors willing to offer more space in a market where most competitors are smaller units.

Average daily rate (ADR) by property size in Hana

ADR climbs meaningfully with size in Hana: studios average $333, 1-bedrooms $364, and 2-bedroom properties reach $492—a 48% premium over studios. The jump from 1-bedroom to 2-bedroom pricing is particularly steep, suggesting that guests are willing to pay significantly more for the added space and privacy.

Average RevPAN by property size in Hana

Two-bedroom listings deliver the highest RevPAN at $317, outperforming 1-bedrooms ($269) and studios ($255) despite having lower occupancy. This indicates that the ADR premium on larger units more than compensates for their softer fill rates, making 2-bedrooms the most efficient revenue generators on a per-night basis.

Average occupancy rates by property size in Hana

Studios lead occupancy at 77%, followed closely by 1-bedrooms at 74%, while 2-bedroom units trail at 64%. The high occupancy across smaller units suggests reliable demand for budget-friendly and couples-oriented stays, while the lower rate for 2-bedrooms still sits at a healthy level for a premium destination.

Average monthly revenue by property size in Hana

One-bedroom listings generate the highest average monthly revenue at $6,563, edging out studios ($6,116) and 2-bedrooms ($5,838). The relatively narrow revenue range across all sizes—less than a $750 gap—means that property size alone isn't the dominant factor in monthly income; occupancy and pricing optimization matter more.

Average annual revenue by property size in Hana

On an annual basis, 1-bedroom units lead at $78,767, with studios earning $73,392 and 2-bedrooms generating $70,066. Given the limited supply of 2-bedroom listings and their superior RevPAN, investors who can secure a 2-bedroom property and improve its occupancy above the current 64% average may unlock above-market returns.

Most common amenities for Airbnb listings in Hana

Parking is universal across Hana listings (100%), and outdoor amenities dominate—92% offer a patio or balcony, 87% have a backyard, and 73% provide outdoor furniture, reflecting the nature-immersive experience guests expect in this remote location. Beach access (50%) and waterfront positioning (42%) are notable differentiators, and listings that can offer these features likely command a pricing premium.

Understanding Hana's ROI Score: 64/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Hana's ROI score of 64 out of 100 places it in the 'Attractive Opportunity' band, anchored by above-average occupancy stability and an average revenue-to-price ratio that reflects Hawaii's premium real estate costs. The below-average market growth trend is worth monitoring, as it suggests the market is mature rather than rapidly expanding—but the balanced supply/demand dynamic helps protect existing operator margins. Investors should pair these metrics with thorough research into Maui County's STR permitting landscape, as regulatory access is a critical factor in realizing returns.

Short-Term Rental Regulations in Hana

Understanding local STR regulations is essential before investing in Hana. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Hana should be aware that Maui County and the State of Hawaii require STR permits or registration for vacation rentals, including Nonconforming Use Certificates (NUC) or Short-Term Rental Home permits depending on the zoning district. Investors are strongly encouraged to verify current permit availability and application requirements directly with the Maui County Department of Planning before purchasing.

Key Restrictions

Common restrictions in Hawaiian vacation rental markets include limits on the number of permitted rentals within certain zones, occupancy caps based on property size, minimum stay requirements, noise ordinances, and parking provisions. HOA rules may impose additional limitations, particularly in planned communities, so reviewing any applicable covenants before acquiring a property is essential.

Tax Obligations

Hawaii imposes both a Transient Accommodations Tax (TAT) and a General Excise Tax (GET) on short-term rental income, and Maui County may levy an additional surcharge. Many booking platforms collect and remit portions of these taxes automatically, but hosts should confirm their full filing obligations with a local tax professional.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Hana can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Hana's limited supply and continued tourism interest along the Road to Hana corridor should keep occupancy in the 70–75% range, particularly during winter and spring peak months. ADR may see modest increases of 1–3% as the market's exclusivity and constrained inventory limit downward pricing pressure. However, the below-average market growth trend suggests that revenue gains will likely come from optimizing existing listings rather than broad market expansion. Investors should anticipate seasonal softness in September and June while capitalizing on the January through March peak window."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Hana, HI

What is the average Airbnb occupancy rate in Hana?

The average Airbnb occupancy rate in Hana is currently 73%, which is notably above the Hawaii state average of 67%. This above-average occupancy reflects consistent traveler demand driven by Hana's position as one of Maui's premier natural destinations. Occupancy does vary by property size, with studios achieving the highest rate at 77% and 2-bedroom units coming in at 64%.

How much do Airbnb hosts make in Hana?

Airbnb hosts in Hana earn an average of $6,880 per month, which translates to approximately $82,563 in annual revenue based on the trailing 12-month historical average. One-bedroom listings lead with about $78,767 per year, while studios generate roughly $73,392 and 2-bedroom units average $70,066 annually. Actual results depend on property quality, pricing strategy, and how well the listing is managed.

Is Hana a good market for Airbnb investment?

Hana scores 64 out of 100 on Rabbu's ROI Score, placing it in the 'Attractive Opportunity' category. The market benefits from above-average occupancy stability and a balanced supply/demand dynamic, with only 60 active listings serving steady visitor demand. The primary consideration for investors is the higher average home value of approximately $1,427,201, which means the revenue-to-price ratio is average rather than exceptional. For investors targeting a low-competition, premium destination market, Hana presents a compelling case.

What is the average daily rate (ADR) for Airbnb in Hana?

The average daily rate in Hana is $395, which is below the Hawaii state average of $709. This reflects Hana's smaller property sizes—the market is dominated by studios and 1-bedroom listings rather than large luxury vacation homes. ADR scales with size: studios average $333, 1-bedroom units $364, and 2-bedroom properties command $492 per night.

Are short-term rentals legal in Hana?

Short-term rentals in Hana are subject to Maui County and State of Hawaii regulations, which generally require operators to hold a valid STR permit or Nonconforming Use Certificate. Permit availability and requirements can vary by zoning district and may be limited in number. Prospective investors should consult the Maui County Department of Planning and a local real estate attorney to confirm current regulations and permit availability before purchasing a property.

When is peak season for Airbnb in Hana?

Peak season in Hana runs from January through March, with January generating the highest average monthly revenue at $8,450 and March close behind at $8,406. A secondary uptick occurs in July ($7,230) and December ($7,012), coinciding with summer vacation and holiday travel. The softest month is September at $5,117, making it the clearest off-peak period.

How many Airbnbs are there in Hana?

There are currently 60 active Airbnb listings in Hana as of April 2026. The supply skews heavily toward smaller properties: 37 listings are 1-bedroom units, 11 are studios, and just 9 are 2-bedroom properties. This compact inventory base means individual listings face relatively limited direct competition.

How is Airbnb revenue calculated in Hana?

The annual and monthly revenue figures shown for Hana are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Hana market
• Average daily rates, occupancy rates, and RevPAN tracked over time
• Monthly and annual revenue metrics based on trailing 12-month booking data
• Supply distribution and performance breakdowns by property size
• Data sourced from Rabbu proprietary analytics and Zillow Home Value Index

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages as of April 2026 and may not capture recent regulatory or market shifts. Individual property results will vary based on location, condition, management quality, and local regulatory compliance.