Hancock, ME Airbnb Market Data, Statistics, and Occupancy Rates

Hancock Short-Term Rental Market Overview

Hancock, ME stands out as a compelling short-term rental market driven by strong seasonal demand along Maine's Downeast coast. With an average annual revenue of $39,711 across just 18 active listings and an ROI score of 82 out of 100, this small market offers above-average revenue-to-price dynamics for investors willing to lean into a highly seasonal calendar. The limited supply base and waterfront-oriented guest appeal create a niche opportunity that larger coastal Maine markets can't always replicate.

Key Market Statistics

According to Rabbu market data, the Hancock short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Hancock

Hancock attracts investor attention due to its above-average revenue-to-price ratio, tight supply, and the enduring appeal of Maine's Downeast coastline to seasonal vacationers.

Expert Market Assessment

"Hancock presents a standout opportunity for investors comfortable with pronounced seasonality. Revenue swings from a low of roughly $524 in January to nearly $8,978 in August, meaning cash-flow planning around a 4–5 month earning window is essential. That said, the above-average revenue-to-price ratio and stable occupancy during peak months make this a market where the right property — especially a 2-bedroom with outdoor and waterfront appeal — can deliver meaningful annual returns despite quieter winters."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Hancock

Average revenue by month in Hancock

Hancock's revenue cycle is sharply seasonal — August leads at $8,978 while January bottoms out at just $524, a 17x spread that underscores the importance of maximizing summer bookings. The shoulder months of May ($2,942) and October ($4,495) offer meaningful supplemental income, but the November-through-March window contributes minimally to annual totals.

Active Airbnb listings by property size in Hancock

Supply in Hancock is concentrated in smaller units, with 6 two-bedroom and 5 one-bedroom listings making up the tracked inventory. The absence of larger 3+ bedroom properties could represent an untapped niche for investors willing to offer more space in a market where families and groups may be underserved.

Average daily rate (ADR) by property size in Hancock

ADR scales meaningfully from $165 for 1-bedroom properties to $244 for 2-bedroom units, a 48% premium that reflects greater guest willingness to pay for additional space. For investors, the jump in nightly rate relative to the incremental cost of a second bedroom makes 2-bedroom configurations the more compelling pricing play.

Average RevPAN by property size in Hancock

Two-bedroom listings deliver $81 in RevPAN compared to just $15 for 1-bedroom units, a stark gap driven by both higher rates and substantially better occupancy. This makes the 2-bedroom segment far more efficient at converting available nights into revenue.

Average occupancy rates by property size in Hancock

Two-bedroom properties achieve a 33% average occupancy rate, more than triple the 10% seen in 1-bedroom listings. The significant occupancy gap suggests that 1-bedroom units struggle to attract consistent bookings, making them a riskier proposition for cash-flow-focused investors.

Average monthly revenue by property size in Hancock

On a monthly basis, 2-bedroom listings earn $3,702 on average versus $3,120 for 1-bedroom units — a 19% advantage that compounds over a full year. While the gap may appear modest month-to-month, the higher occupancy behind the 2-bedroom figure translates to more reliable income.

Average annual revenue by property size in Hancock

Two-bedroom properties generate approximately $44,426 annually compared to $37,450 for 1-bedroom listings, making them the stronger revenue configuration in Hancock. Given that both sizes compete for similar home price points, the nearly $7,000 annual revenue premium positions 2-bedroom units as the better return vehicle.

Most common amenities for Airbnb listings in Hancock

Parking dominates at 94% prevalence, reflecting Hancock's rural setting where car access is essential, while backyard (78%), kitchen (78%), and patio or balcony (67%) round out the top amenities — signaling that guests expect a comfortable, self-sufficient outdoor-oriented stay. Waterfront access (56%) and pet-friendliness (56%) also feature prominently, indicating that nature-focused travelers are the core audience in this market.

Understanding Hancock's ROI Score: 82/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Hancock's ROI score of 82 out of 100 places it in the 'Standout Opportunity' band, driven primarily by an above-average revenue-to-price ratio and above-average occupancy stability during peak season. The market growth trend scores below average — consistent with the recent 177% surge in new listings — so investors should monitor whether supply additions begin to dilute per-listing revenue. Pairing this data with thorough local regulatory research and a realistic seasonal cash-flow model will give the clearest picture of whether a Hancock property fits your portfolio.

Short-Term Rental Regulations in Hancock

Understanding local STR regulations is essential before investing in Hancock. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Hancock, Maine may need to register or obtain a permit from the town or comply with state-level lodging requirements. Investors should verify current permit and registration obligations directly with the Town of Hancock and the Maine Department of Revenue before listing a property.

Key Restrictions

Common restrictions in Maine coastal communities can include occupancy limits, minimum-stay requirements, noise ordinances, parking mandates, and HOA covenants that may limit or prohibit STR activity. Some municipalities also cap the number of active STR permits, so it's worth confirming availability early in the acquisition process.

Tax Obligations

Maine imposes a lodging tax on short-term rental stays, and hosts may also be responsible for local or county-level assessments. Major booking platforms typically collect and remit state lodging taxes on behalf of hosts, but operators should confirm their full tax obligations with the Maine Revenue Services.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Hancock can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Hancock's summer-driven revenue pattern is expected to remain the dominant force, with July and August continuing to anchor most of the annual income. ADR may see modest increases in the range of 2–4% as coastal Maine demand remains robust, though occupancy during the off-season (November through March) will likely stay in the low single digits. Active listings grew 177% year-over-year, so investors should watch whether new supply pressures peak-season pricing or if demand absorbs the additions comfortably. Overall, estimates point to stable revenue performance for well-positioned properties, particularly 2-bedroom units with waterfront or outdoor amenities."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Hancock, ME

What is the average Airbnb occupancy rate in Hancock?

The average occupancy rate for Airbnb listings in Hancock is currently 32%, compared to Maine's statewide average of 55%. This reflects Hancock's highly seasonal demand pattern, where summer months drive the bulk of bookings while the off-season sees minimal activity. Two-bedroom properties tend to perform significantly better at 33% occupancy versus 10% for 1-bedroom units.

How much do Airbnb hosts make in Hancock?

Airbnb hosts in Hancock earn an average of $3,309 per month and approximately $39,711 per year based on trailing 12-month performance. Revenue is heavily concentrated in the summer, with August topping out near $8,978 and winter months dipping below $600. Two-bedroom properties lead at $44,426 annually, while 1-bedroom listings average around $37,450.

Is Hancock a good market for Airbnb investment?

With an ROI score of 82 out of 100 — rated a 'Standout Opportunity' — Hancock shows strong short-term rental potential. The market benefits from an above-average revenue-to-price ratio and stable peak-season occupancy. Investors should be prepared for significant seasonality, but those who optimize pricing and amenities for the summer window can capture compelling returns relative to average home values of $579,429.

What is the average daily rate (ADR) for Airbnb in Hancock?

The current average daily rate in Hancock is $253, which sits below the Maine state average of $415. ADR varies by property size: 1-bedroom listings average $165 per night, while 2-bedroom properties command $244. The lower ADR relative to the state reflects the market's smaller property sizes and seasonal booking patterns rather than a lack of demand.

Are short-term rentals legal in Hancock?

Short-term rentals are generally permitted in Hancock, Maine, though operators should confirm local permit or registration requirements with the Town of Hancock. Maine has state-level lodging regulations that may also apply. As regulations can change, it's always advisable to check with local authorities and review any HOA or deed restrictions before purchasing a property for STR use.

When is peak season for Airbnb in Hancock?

Peak season in Hancock runs from June through September, with August being the highest-earning month at an average of $8,978 in revenue. July follows closely at $7,995. Shoulder months like May and October still generate meaningful income ($2,942 and $4,495 respectively), while the winter months from November through March are quite soft, with revenue dropping below $1,500.

How many Airbnbs are there in Hancock?

There are currently 18 active Airbnb listings in Hancock as of April 2026. The supply is concentrated in smaller property types, with 5 one-bedroom and 6 two-bedroom listings making up the tracked inventory. Active listings grew 177% year-over-year, indicating rising investor interest in this coastal Maine market.

How is Airbnb revenue calculated in Hancock?

The annual and monthly revenue figures for Hancock are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, drop regional outliers, and roll the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently rather than to forecasts, while still naturally reflecting seasonal peaks and slower months because each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Hancock, ME market
• Average daily rate, occupancy, and RevPAN metrics by property size
• Monthly and annual revenue trends based on trailing 12-month booking performance
• Home value data sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings to inform property optimization

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts or regulatory changes. Individual property results will vary based on location, condition, pricing strategy, and management quality.