Hancock, MI Airbnb Market Data, Statistics, and Occupancy Rates

Hancock Short-Term Rental Market Overview

Hancock, MI earns an ROI score of 84 out of 100, placing it in the Standout Opportunity tier for short-term rental investors. With an average daily rate of $264 — well below the $350 state average — and an occupancy rate of 45% that edges past Michigan's 42% benchmark, the market delivers a compelling revenue-to-price ratio. Average home values sit at roughly $330,389, and trailing-twelve-month annual revenue averaging $36,040 makes this Upper Peninsula destination worth a closer look for investors seeking affordable entry points with solid yield potential.

Key Market Statistics

According to Rabbu market data, the Hancock short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Hancock

Hancock's combination of below-state-average home prices, above-average occupancy, and strong revenue-to-price dynamics makes it an attractive entry point for STR investors targeting Michigan's Upper Peninsula.

Expert Market Assessment

"Hancock presents a genuinely compelling opportunity for investors comfortable with seasonal revenue patterns. Peak months — July and August — can deliver more than $5,000 per listing, while shoulder and winter months like April and November dip below $1,500, creating a roughly 4:1 spread between best and softest periods. The market's above-average revenue-to-price ratio and stable occupancy underpin the 84/100 ROI score, though the rapid 113% year-over-year growth in listings is worth monitoring as new supply could put pressure on occupancy and rates if demand doesn't keep pace."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Hancock

Average revenue by month in Hancock

Hancock's revenue peaks sharply in July ($5,173) and August ($5,072), while April ($1,296) and November ($1,499) represent the softest periods — a roughly 4:1 seasonal spread. Investors should budget for significant off-season dips but can expect strong cash flow during summer and early fall, with October ($4,014) emerging as a surprisingly robust shoulder month likely driven by fall foliage tourism.

Active Airbnb listings by property size in Hancock

Supply is remarkably balanced across property sizes, with 15 one-bedroom, 14 two-bedroom, and 15 three-bedroom listings each making up about a third of the market's 53 total listings. This even distribution means no single property type is dramatically underserved, though the lack of larger 4+ bedroom inventory could represent a niche opportunity for group-oriented accommodations.

Average daily rate (ADR) by property size in Hancock

ADR scales predictably from $175 for 1-bedroom units to $287 for 3-bedroom properties, a 64% premium that largely tracks with the added space and guest capacity. The jump from 1 to 2 bedrooms ($59 more per night) is steeper than from 2 to 3 ($53), suggesting the 2-bedroom tier may offer a favorable balance between nightly rate and acquisition cost.

Average RevPAN by property size in Hancock

Three-bedroom listings deliver the strongest RevPAN at $137, more than double the $58 earned by 1-bedroom units. The gap reflects both higher nightly rates and better occupancy for larger properties, making 3-bedroom configurations the clear revenue-per-night leaders in this market.

Average occupancy rates by property size in Hancock

Occupancy climbs with property size: 3-bedroom listings fill 48% of available nights compared to just 34% for 1-bedroom units. The 14-percentage-point gap suggests that larger properties attract more consistent demand, making them a safer bet for investors prioritizing cash-flow stability in a seasonal market.

Average monthly revenue by property size in Hancock

Three-bedroom properties lead with $3,969 in average monthly revenue, nearly double the $1,998 earned by 1-bedroom listings. Two-bedroom units fall in between at $2,459, highlighting that the revenue curve steepens meaningfully at the 3-bedroom tier thanks to the combined effect of higher rates and better occupancy.

Average annual revenue by property size in Hancock

At $47,636 per year, 3-bedroom listings generate roughly twice the annual revenue of 1-bedroom properties ($23,980) and about 61% more than 2-bedroom units ($29,518). For investors weighing return potential against acquisition cost, the 3-bedroom tier stands out as the strongest revenue performer in Hancock.

Most common amenities for Airbnb listings in Hancock

Kitchens (98%) and parking (96%) are near-universal in Hancock listings, reflecting guest expectations for self-catering stays and car-dependent travel in the Upper Peninsula. Lake access (49%) and waterfront positioning (45%) appear in nearly half of all listings, signaling that proximity to water is a major differentiator — investors targeting properties with these features may command a premium.

Understanding Hancock's ROI Score: 84/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Hancock's ROI score of 84 out of 100 places it in the Standout Opportunity band, driven primarily by an above-average revenue-to-price ratio and above-average occupancy stability — the two most heavily weighted factors. Market growth trend and supply/demand balance both rate as average, which is worth monitoring given the 113% year-over-year listing growth. Pairing these data points with thorough local regulatory research will give investors the fullest picture before committing capital.

Short-Term Rental Regulations in Hancock

Understanding local STR regulations is essential before investing in Hancock. Here's the current regulatory landscape:

Permit Requirements

Operators in Hancock, Michigan may need to obtain a short-term rental permit or register with local authorities before listing a property. Investors should verify current requirements directly with the City of Hancock and Houghton County, as rules can change and may differ at the municipal and county levels.

Key Restrictions

Common restrictions in Michigan STR markets include occupancy limits tied to bedroom count, minimum-night-stay rules, noise and nuisance ordinances, parking requirements, and potential HOA covenants that may limit or prohibit short-term rentals. Some jurisdictions also impose annual permit caps, so confirming availability before purchasing is advisable.

Tax Obligations

Short-term rental hosts in Michigan are generally subject to state sales tax and may owe local lodging or excise taxes. Major booking platforms often collect and remit these taxes on behalf of hosts, but operators should confirm their obligations with the Michigan Department of Treasury and local tax offices to stay compliant.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Hancock can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Hancock's short-term rental market is expected to benefit from continued summer and early-fall demand, with July and August historically generating $5,000+ in monthly revenue per listing. ADR could see modest 2–4% growth as supply — up 113% year-over-year — begins to find equilibrium with demand. Occupancy will likely hover in the 43–47% range annually, with winter months presenting an opportunity for hosts who market skiing and snowmobile access effectively. Investors should plan for a pronounced seasonal swing and budget accordingly, but the favorable revenue-to-price ratio offers a meaningful cushion."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Hancock, MI

What is the average Airbnb occupancy rate in Hancock?

The average Airbnb occupancy rate in Hancock is currently 45%, which is slightly above the Michigan state average of 42%. Occupancy varies significantly by property size — 3-bedroom listings lead at 48%, while 1-bedroom units average 34%. Seasonal fluctuations also play a role, with summer months driving the strongest bookings.

How much do Airbnb hosts make in Hancock?

Based on trailing 12-month performance data, the average Airbnb host in Hancock earns approximately $36,040 per year, or about $3,003 per month. Earnings vary widely by property size: 3-bedroom listings average $47,636 annually, 2-bedroom units bring in around $29,518, and 1-bedroom properties earn roughly $23,980 per year. Peak summer months can push monthly revenue above $5,000.

Is Hancock a good market for Airbnb investment?

Hancock scores 84 out of 100 on Rabbu's ROI Score, placing it in the Standout Opportunity tier. The market benefits from an above-average revenue-to-price ratio and stable occupancy, with average home values around $330,389 and annual revenue averaging $36,040. Investors should factor in pronounced seasonality — summer months are significantly stronger — and verify local regulations before purchasing.

What is the average daily rate (ADR) for Airbnb in Hancock?

The average daily rate in Hancock is $264, which is below the Michigan state average of $350. ADR scales with property size: 1-bedroom listings average $175 per night, 2-bedroom units average $234, and 3-bedroom properties command approximately $287 per night. The lower ADR relative to the state reflects the market's affordable positioning, which contributes to its strong revenue-to-price ratio.

Are short-term rentals legal in Hancock?

Short-term rentals are generally permitted in Hancock, MI, though operators may need to obtain local permits or register with the city. Regulations can vary and are subject to change, so investors should check directly with the City of Hancock, Houghton County, and any applicable HOA for the most current rules on licensing, zoning, and operational requirements.

When is peak season for Airbnb in Hancock?

Peak season in Hancock runs from July through October. July is the highest-earning month with average revenue of $5,173, followed closely by August at $5,072 and October at $4,014. The slowest months are April ($1,296) and November ($1,499). This seasonal pattern reflects the market's reliance on summer lake tourism and fall foliage activity.

How many Airbnbs are there in Hancock?

As of April 2026, there are 53 active Airbnb listings in Hancock. Supply is evenly distributed across property sizes, with 15 one-bedroom listings, 14 two-bedroom listings, and 15 three-bedroom listings. Notably, the market has seen 113% year-over-year growth in active listings, signaling increasing investor interest.

How is Airbnb revenue calculated in Hancock?

The annual and monthly revenue figures for Hancock are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and how actively the listing is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Hancock, MI market
• Average daily rate, occupancy, and RevPAN trends by property size and month
• Annual and monthly revenue estimates based on trailing 12-month booking performance
• Home value benchmarks from the Zillow Home Value Index (ZHVI)
• Data sourced from Rabbu proprietary analytics and third-party providers for consistency

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages as of the dates noted and may not capture very recent market shifts. Local regulations, HOA rules, and tax obligations vary and should be independently verified before investing.