Hannibal, MO Airbnb Market Data, Statistics, and Occupancy Rates

Hannibal Short-Term Rental Market Overview

Hannibal, MO is a small but growing short-term rental market with 39 active Airbnb listings and notable year-over-year listing growth of 87%. The market's average daily rate of $202 sits below Missouri's $240 state average, while occupancy of 23% also trails the 28% state benchmark — signaling a market where selective deal sourcing and strong property positioning are essential. Average annual revenue of $14,786 against home values around $300,791 creates a modest yield picture, though Hannibal's literary tourism heritage and Mississippi River appeal provide a distinct demand driver that sets it apart from generic small-market competitors.

Key Market Statistics

According to Rabbu market data, the Hannibal short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Hannibal

Investors look at Hannibal for its low entry costs relative to state averages, above-average market growth trajectory, and a tourism-driven demand base anchored by cultural and river-related attractions.

Expert Market Assessment

"Hannibal presents a competitive but nuanced opportunity for STR investors. The ROI score of 43 out of 100 reflects an average revenue-to-price ratio and below-average occupancy stability, meaning returns depend heavily on how well an operator manages pricing and guest experience. Seasonality is pronounced — July peaks near $1,981 in average monthly revenue while January bottoms out at $620 — so cash-flow planning across slower months is critical. That said, above-average market growth and a manageable supply of just 39 listings suggest there's room for well-positioned properties to capture outsized demand during the busy summer and fall season."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Hannibal

Average revenue by month in Hannibal

Hannibal's revenue cycle is heavily seasonal, with July ($1,981) generating more than three times the revenue of January ($620). The warm-weather months from May through October form a clear peak window, while the November–February stretch is notably softer — a pattern investors should factor into cash-flow projections.

Active Airbnb listings by property size in Hannibal

The market's supply is concentrated in smaller properties, with 19 one-bedroom and 11 two-bedroom listings making up the active inventory. The absence of larger three- or four-bedroom listings could represent a gap for investors willing to offer group-friendly accommodations.

Average daily rate (ADR) by property size in Hannibal

ADR scales modestly with size, rising from $134 for one-bedroom units to $149 for two-bedrooms — an 11% premium. While the per-night increase is relatively small, the combination of higher ADR and better occupancy makes two-bedrooms the more compelling configuration.

Average RevPAN by property size in Hannibal

Two-bedroom properties deliver a RevPAN of $42 compared to $33 for one-bedrooms, a 27% advantage that reflects both their higher nightly rates and stronger occupancy. This gap makes two-bedroom units the more efficient revenue generators on a per-available-night basis.

Average occupancy rates by property size in Hannibal

Two-bedroom listings achieve 29% occupancy versus 25% for one-bedrooms, and both figures sit below Missouri's 28% state average. The relatively low occupancy across both sizes highlights the importance of competitive pricing and strong listing optimization to drive bookings.

Average monthly revenue by property size in Hannibal

Two-bedroom properties earn an average of $1,747 per month — nearly 85% more than the $947 averaged by one-bedroom units. This substantial revenue gap suggests that the incremental investment in a second bedroom pays off significantly in this market.

Average annual revenue by property size in Hannibal

On an annual basis, two-bedroom listings generate approximately $20,967, while one-bedrooms trail at $11,366. For investors evaluating return potential, the two-bedroom configuration nearly doubles annual revenue and likely offers a stronger path to covering carrying costs on a property valued around $301K.

Most common amenities for Airbnb listings in Hannibal

Parking dominates at 97%, followed by self check-in (80%) and kitchen access (77%) — reflecting guest expectations for convenience and independence in a small-market setting. Differentiators like hot tubs (8%) and pools (10%) remain rare, presenting an opportunity for investors to stand out by adding premium amenities.

Understanding Hannibal's ROI Score: 43/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Hannibal's ROI score of 43 out of 100 places it in the 'Competitive Opportunity' band, meaning the market has real potential but requires careful property selection and strong operational execution. Revenue-to-price ratio and supply/demand balance both rate as average, while occupancy stability scores below average — the key drag on overall performance. The above-average market growth trend is an encouraging counterweight, and investors should pair these data points with thorough local regulatory research and a realistic seasonal cash-flow model before committing.

Short-Term Rental Regulations in Hannibal

Understanding local STR regulations is essential before investing in Hannibal. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Hannibal, Missouri may be required to obtain a business license or STR-specific permit before listing a property. Investors should verify current requirements directly with the City of Hannibal and Marion County, as local regulations can change.

Key Restrictions

Common restrictions in small Missouri markets can include occupancy limits, noise ordinances, parking requirements, and potential HOA covenants that limit or prohibit short-term rentals. Some jurisdictions also impose minimum stay requirements or cap the number of permitted STR properties in a given area, so reviewing all applicable rules before purchasing is essential.

Tax Obligations

STR hosts in Missouri are typically subject to state sales tax and may owe local lodging or tourism taxes on rental income. Platforms like Airbnb often collect and remit certain taxes on behalf of hosts, but operators should confirm which obligations are handled automatically and which require separate filing with the Missouri Department of Revenue.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Hannibal can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Hannibal's STR market is likely to see continued supply growth as investor interest catches up with its tourism appeal, though the pace of new listings may moderate from the recent 87% surge. Seasonal patterns suggest ADR and occupancy should hold steady or inch upward during the June–October peak window, with revenue potentially climbing 2–5% if operators price competitively and maintain high-quality listings. Winter months will remain soft, so investors should budget for revenue dips of 50–60% below peak levels. Market growth trends are rated above average, which offers a constructive signal, but occupancy stability remains a watch item that will need to improve before the overall outlook shifts meaningfully."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Hannibal, MO

What is the average Airbnb occupancy rate in Hannibal?

The average occupancy rate for Airbnb listings in Hannibal is currently 23%, which falls below Missouri's state average of 28%. Occupancy varies by property size, with two-bedroom units achieving 29% compared to 25% for one-bedrooms. Seasonal fluctuations are significant, so operators who optimize their pricing and listing quality during peak months can outperform the market average.

How much do Airbnb hosts make in Hannibal?

Airbnb hosts in Hannibal earn an average of $1,232 per month and approximately $14,786 per year based on trailing 12-month booking data. Revenue varies considerably by property size: one-bedroom listings average $11,366 annually, while two-bedroom properties bring in around $20,967. Peak summer months like July can produce revenue close to $1,981, while slower months like January may drop to around $620.

Is Hannibal a good market for Airbnb investment?

Hannibal scores a 43 out of 100 on Rabbu's ROI Score, placing it in the 'Competitive Opportunity' category. The market's above-average growth trend and relatively low home values near $300,791 are attractive, but below-average occupancy stability and pronounced seasonality mean investors need to be strategic about property selection and pricing. Two-bedroom properties tend to perform notably better, nearly doubling the annual revenue of one-bedroom units.

What is the average daily rate (ADR) for Airbnb in Hannibal?

The average daily rate in Hannibal is $202, which is below Missouri's state average of $240. ADR varies by property size, with one-bedroom listings averaging $134 and two-bedroom listings at $149. The market-wide ADR of $202 reflects the blend of all active listings, including any larger or premium properties in the mix.

Are short-term rentals legal in Hannibal?

Short-term rentals are generally permitted in Hannibal, Missouri, though operators may need to secure a business license or local permit. Regulations can vary and evolve, so prospective investors should check with the City of Hannibal and consult local zoning and HOA rules before listing a property. Compliance with state tax obligations is also required.

When is peak season for Airbnb in Hannibal?

Peak season in Hannibal runs from May through October, with July being the strongest month at an average revenue of $1,981. June, August, September, and October also perform well, each generating between $1,491 and $1,669. The off-season stretches from November through February, with January representing the lowest revenue month at $620.

How many Airbnbs are there in Hannibal?

As of April 2026, there are 39 active Airbnb listings in Hannibal. The market has experienced significant growth, with an 87% year-over-year increase in active listings. The current supply is split primarily between one-bedroom (19 listings) and two-bedroom (11 listings) properties.

How is Airbnb revenue calculated in Hannibal?

The annual and monthly revenue figures for Hannibal are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — not a forward-looking projection. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the remainder up to a market-level historical average. This approach anchors figures to what hosts have actually earned recently, while naturally reflecting seasonal peaks and slower months because each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for Hannibal and surrounding areas
• Average daily rates, occupancy rates, and RevPAN metrics by property size
• Monthly and annual revenue estimates based on trailing 12-month booking data
• Home value data sourced from Zillow Home Value Index (ZHVI)
• Popular amenity prevalence across active listings in the market

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Local regulations, permit requirements, and tax obligations may change; investors should verify current rules before purchasing. Individual property results will vary based on location, condition, pricing strategy, and management quality.