Harrison, AR Airbnb Market Data, Statistics, and Occupancy Rates

Harrison Short-Term Rental Market Overview

Harrison, AR is a small but emerging short-term rental market in the Arkansas Ozarks, currently home to just 58 active Airbnb listings. With an average annual revenue of $18,393 per listing and average home values of $343,260, the market offers a modest entry point — though occupancy at 21% trails the state average of 26%. Year-over-year listing growth of 104% signals rising investor interest, making selective deal sourcing increasingly important as competition builds.

Key Market Statistics

According to Rabbu market data, the Harrison short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Harrison

Harrison appeals to investors seeking affordable Ozarks-area properties with outdoor-recreation-driven demand, though tighter occupancy and growing competition call for disciplined deal selection.

Expert Market Assessment

"Harrison represents a competitive but niche STR opportunity, earning an ROI score of 53 out of 100. Revenue-to-price ratios are average, but below-average occupancy stability and supply/demand balance mean investors need to be strategic about property selection and pricing. Seasonality is pronounced — July revenue of $2,639 is more than five times the February low of $507 — so cash-flow planning around the lean winter months is essential. Investors who target 3-bedroom properties and execute well during the summer peak stand to capture the strongest returns in this market."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Harrison

Average revenue by month in Harrison

Harrison's revenue follows a sharply seasonal pattern, peaking in July at $2,639 and bottoming out in February at just $507 — a spread of more than 5x. The summer months (June–August) are the clear revenue engine, while the November–February stretch requires careful budgeting as monthly income stays below $1,400.

Active Airbnb listings by property size in Harrison

Supply in Harrison is distributed relatively evenly across 1-bedroom (19 listings), 2-bedroom (17), and 3-bedroom (15) properties. This balanced spread means no single size category is dramatically oversaturated, though the slightly lower count of 3-bedroom units — combined with their higher revenue — could signal a relative opportunity in that segment.

Average daily rate (ADR) by property size in Harrison

ADR scales consistently with size, rising from $105 for 1-bedrooms to $138 for 2-bedrooms and $172 for 3-bedrooms. The jump from 2 to 3 bedrooms ($34/night) is notably steeper than from 1 to 2 ($33/night), and given that 3-bedrooms also deliver superior RevPAN, the premium appears well-supported by demand.

Average RevPAN by property size in Harrison

Three-bedroom properties lead in RevPAN at $31/night, narrowly edging out 1-bedrooms at $28, while 2-bedrooms lag behind at $21. This suggests that despite lower occupancy, 3-bedroom listings convert their higher nightly rate into the strongest per-night revenue after accounting for vacant days.

Average occupancy rates by property size in Harrison

One-bedroom units fill the most nights at 27% occupancy, while 2-bedrooms sit at just 16% and 3-bedrooms at 18%. The relatively low occupancy across all sizes — all below the state average — underscores that Harrison is a seasonal, leisure-driven market where consistent year-round bookings are harder to achieve.

Average monthly revenue by property size in Harrison

Three-bedroom properties dominate monthly revenue at $2,022, nearly double the $1,047 earned by 2-bedroom listings. One-bedrooms fall in between at $1,342/month, benefiting from their higher occupancy rate even with a lower nightly rate.

Average annual revenue by property size in Harrison

At $24,274 per year, 3-bedroom properties offer the strongest annual revenue potential in Harrison — roughly 93% more than 2-bedrooms ($12,574) and 51% more than 1-bedrooms ($16,107). For investors focused on maximizing gross income, 3-bedroom configurations present the clearest path, though acquisition costs and expenses should be weighed accordingly.

Most common amenities for Airbnb listings in Harrison

Kitchens (100%) and parking (97%) are virtually universal in Harrison's listings, reflecting the needs of road-tripping leisure guests visiting the Ozarks. Outdoor-oriented amenities like patios (76%), backyards (72%), and BBQ grills (72%) are also highly prevalent, signaling that guests expect a nature-forward, self-sufficient experience — while premium differentiators like hot tubs (19%) and pools (7%) remain relatively rare and could help a listing stand out.

Understanding Harrison's ROI Score: 53/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Harrison's ROI score of 53 out of 100 places it in the "Competitive Opportunity" band, meaning the market has real demand but requires careful deal selection to generate attractive returns. Revenue-to-price ratios and market growth trends rate as average, while occupancy stability and supply/demand balance both come in below average — a profile that rewards disciplined investors who can optimize for seasonal peaks. Pairing this data with thorough local regulatory research and a realistic cash-flow model will be critical before committing to an acquisition.

Short-Term Rental Regulations in Harrison

Understanding local STR regulations is essential before investing in Harrison. Here's the current regulatory landscape:

Permit Requirements

Operators considering a short-term rental in Harrison should verify whether the City of Harrison or Boone County requires a specific STR permit or business license before listing. Arkansas does not have a statewide STR registration mandate, so requirements vary locally and investors are strongly encouraged to check with city and county authorities directly.

Key Restrictions

Common restriction categories that may apply in Harrison include occupancy limits, noise ordinances, parking requirements, and any applicable HOA or deed restrictions on the property. Some Arkansas municipalities have also explored minimum-stay requirements and permit caps, so investors should confirm the current local regulatory landscape before purchasing.

Tax Obligations

Short-term rental operators in Arkansas are generally subject to state sales tax and local tourism or lodging taxes. Platforms like Airbnb often collect and remit some of these taxes on behalf of hosts, but operators should confirm their full tax obligations with the Arkansas Department of Finance and Administration.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Harrison can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Harrison's STR market is likely to see continued supply growth as investor awareness of the Ozarks region increases. Seasonal demand patterns suggest summer months will remain the primary revenue driver, with ADR potentially edging up 1–3% if occupancy stabilizes. However, the below-average occupancy stability flagged in the ROI analysis means investors should plan conservatively, targeting realistic annual revenues in the $16,000–$20,000 range depending on property size and management quality. Markets with this profile tend to reward operators who optimize pricing aggressively during the June–August peak window."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Harrison, AR

What is the average Airbnb occupancy rate in Harrison?

The average occupancy rate for Airbnb listings in Harrison is currently 21%, which sits below the Arkansas state average of 26%. Occupancy varies by property size, with 1-bedroom units leading at 27% while 2-bedroom listings average just 16%. These figures reflect year-round averages that include both the busy summer season and slower winter months.

How much do Airbnb hosts make in Harrison?

On average, Airbnb hosts in Harrison earn approximately $1,532 per month or $18,393 per year based on the trailing 12 months of booking data. Earnings vary significantly by property size — 3-bedroom listings average $2,022/month ($24,274 annually), while 1-bedrooms average $1,342/month and 2-bedrooms come in at $1,047/month. Individual results depend on pricing strategy, property quality, and seasonal management.

Is Harrison a good market for Airbnb investment?

Harrison scores a 53 out of 100 on Rabbu's ROI Score, placing it in the "Competitive Opportunity" category. The market's revenue-to-price ratio is average and there's clear seasonal demand, especially during summer months when monthly revenue can exceed $2,600. However, below-average occupancy stability and an increasingly competitive supply landscape mean investors should be selective about which properties they acquire and plan for leaner winter months.

What is the average daily rate (ADR) for Airbnb in Harrison?

The current average daily rate in Harrison is $140, which is below the Arkansas state average of $192. ADR scales with property size: 1-bedroom listings average $105/night, 2-bedrooms average $138/night, and 3-bedrooms command $172/night. While rates are modest compared to the state overall, the lower ADR aligns with Harrison's positioning as an affordable Ozarks getaway destination.

Are short-term rentals legal in Harrison?

Short-term rentals do operate in Harrison, AR, with 58 active Airbnb listings currently on the market. However, specific permit requirements, zoning restrictions, and licensing obligations can vary at the city and county level. Prospective investors should verify current STR regulations with the City of Harrison and Boone County authorities before purchasing or listing a property.

When is peak season for Airbnb in Harrison?

Peak season in Harrison runs from June through August, with July being the strongest month at an average revenue of $2,639 per listing. The summer months benefit from outdoor recreation and vacation travel to the Ozarks region. The slowest period falls in January and February, when average monthly revenue drops to $658 and $507 respectively — highlighting the importance of pricing and cash-flow planning during the off-season.

How many Airbnbs are there in Harrison?

As of April 2026, there are 58 active Airbnb listings in Harrison. The supply is fairly evenly distributed across property sizes, with 19 one-bedroom listings, 17 two-bedroom listings, and 15 three-bedroom listings. Notably, year-over-year listing growth stands at 104%, indicating the market is attracting significant new investor interest.

How is Airbnb revenue calculated in Harrison?

The annual and monthly revenue figures for Harrison are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remaining data up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Harrison, AR market
• Average daily rate, occupancy, and RevPAN metrics with state-level comparisons
• Monthly and annual revenue averages derived from trailing 12-month booking data
• Property size breakdowns for supply, rates, occupancy, and revenue
• Home value data sourced from Zillow Home Value Index (ZHVI)

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing performance and market conditions as of April 2026; actual results may differ as conditions evolve. Local regulations, HOA rules, and tax obligations vary and should be independently verified before making investment decisions.