Harrison, ME Airbnb Market Data, Statistics, and Occupancy Rates

Harrison Short-Term Rental Market Overview

Harrison, ME is a small lakeside market with just 21 active Airbnb listings and a pronounced summer-driven revenue cycle. Average annual revenue reaches $46,639 against average home values of $789,605, placing it in the "Attractive Opportunity" band with an ROI score of 58. While the 23% average occupancy rate trails the Maine state average of 55%, the strong ADR of $359 and dramatic summer peaks — August listings average $8,786 — suggest this market rewards investors who optimize for seasonal demand rather than year-round bookings.

Key Market Statistics

According to Rabbu market data, the Harrison short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Harrison

Harrison appeals to investors seeking a lakefront vacation-rental market in Maine with strong summer pricing power and relatively limited competition.

Expert Market Assessment

"Harrison presents a moderately attractive opportunity for investors comfortable with a highly seasonal revenue profile. Summer months — particularly July and August — generate the lion's share of annual income, with August averaging $8,786 compared to January's $1,452, a roughly 6x spread. The market's small supply base and lakefront character support premium pricing, but the 23% average occupancy rate means properties sit vacant much of the year. Investors who can manage carrying costs through the quieter months and capitalize on peak-season demand stand to benefit most."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Harrison

Average revenue by month in Harrison

Harrison's revenue cycle is sharply seasonal: August peaks at $8,786 while January bottoms out at $1,452 — a more than 6x spread. The summer corridor from June through September accounts for the bulk of annual earnings, making strategic pricing and availability management during these months critical for maximizing returns.

Active Airbnb listings by property size in Harrison

The available data shows only 3-bedroom properties (8 listings) with sufficient sample size to report, suggesting the market is dominated by mid-size vacation homes. This limited visibility into other bedroom counts may signal opportunity for investors willing to differentiate with smaller or larger configurations.

Average daily rate (ADR) by property size in Harrison

Three-bedroom properties in Harrison command an ADR of $389, slightly above the market-wide average of $359. With only one property size reporting, ADR scaling data is limited, but the premium over the overall average suggests that 3-bedroom homes appeal to families and groups willing to pay more per night.

Average RevPAN by property size in Harrison

Three-bedroom listings generate a RevPAN of $77, which falls below the market-wide average of $84. This gap indicates that other property types not shown in the size breakdown may achieve higher effective revenue per available night, possibly through better occupancy or higher rates.

Average occupancy rates by property size in Harrison

Three-bedroom properties average a 20% occupancy rate, slightly below the market-wide 23%. In a seasonal lakefront market like Harrison, this occupancy level reinforces that revenue is concentrated in a few high-demand months rather than spread evenly across the year.

Average monthly revenue by property size in Harrison

Three-bedroom listings bring in an average of $3,651 per month, modestly below the overall market average of $3,886. This suggests other property configurations in the market may be outperforming 3-bedrooms on a monthly basis, though the limited data makes direct comparison difficult.

Average annual revenue by property size in Harrison

At $43,822 in average annual revenue, 3-bedroom properties trail the market-wide average of $46,639. While still a meaningful income stream, investors evaluating 3-bedroom purchases against Harrison's average home value of $789,605 should carefully model whether the return profile meets their investment criteria.

Most common amenities for Airbnb listings in Harrison

Parking (95%), backyard (91%), and kitchen (91%) top the amenity list, reflecting guest expectations for self-sufficient lakeside stays. Notably, 71% of listings feature lake access and 86% offer BBQ grills and outdoor furniture — signaling that outdoor-oriented amenities are practically table stakes in this market.

Understanding Harrison's ROI Score: 58/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Harrison's ROI score of 58 out of 100 places it in the "Attractive Opportunity" band, reflecting a balanced but seasonal investment profile. All four calculation factors — Revenue-to-Price Ratio, Occupancy Stability, Market Growth Trend, and Supply/Demand Balance — rate as Average, indicating that the market doesn't dramatically outperform or underperform on any single dimension. Investors should pair this score with on-the-ground regulatory research and a clear plan for managing the pronounced off-season before committing capital.

Short-Term Rental Regulations in Harrison

Understanding local STR regulations is essential before investing in Harrison. Here's the current regulatory landscape:

Permit Requirements

Harrison, Maine may require short-term rental operators to register or obtain a permit before listing a property. Investors should verify current requirements directly with the Town of Harrison and the State of Maine, as local rules can change and may differ from neighboring municipalities.

Key Restrictions

Common restrictions in Maine STR markets can include occupancy limits, minimum-stay requirements, noise and parking rules, and potential HOA restrictions for properties in planned communities. Some municipalities also cap the number of permits issued or impose owner-occupancy requirements, so confirming Harrison's specific rules before purchasing is essential.

Tax Obligations

Short-term rental hosts in Maine are generally required to collect and remit the state's lodging tax, and platforms like Airbnb often handle tax collection on behalf of hosts. Investors should also confirm whether any local or county-level taxes apply to STR income in Harrison.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Harrison can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Harrison's short-term rental market is likely to remain heavily seasonal, with summer months continuing to drive the bulk of annual income. Active listings grew 108% year-over-year, signaling rising investor interest that could moderate occupancy slightly if demand doesn't keep pace. ADR may hold steady or see modest increases of 1–3% given the market's lakefront appeal, though winter months will likely remain soft with revenues under $2,000. Investors should plan for significant cash-flow variability between peak and off-peak periods."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Harrison, ME

What is the average Airbnb occupancy rate in Harrison?

The average Airbnb occupancy rate in Harrison is currently 23%, which is well below the Maine state average of 55%. This reflects the market's heavily seasonal nature — summer months drive the majority of bookings, while winter demand is considerably lighter. Investors should factor this seasonality into cash-flow projections.

How much do Airbnb hosts make in Harrison?

Airbnb hosts in Harrison earn an average of $3,886 per month and approximately $46,639 per year based on trailing 12-month booking data. Revenue varies dramatically by season, ranging from around $1,452 in January to $8,786 in August. Individual results depend on property location, quality, amenities, and pricing strategy.

Is Harrison a good market for Airbnb investment?

Harrison scores a 58 out of 100 on Rabbu's ROI Score, placing it in the "Attractive Opportunity" category. The market benefits from low competition (just 21 active listings), strong summer ADR of $359, and lakefront appeal. However, the low annual occupancy rate and seasonal revenue concentration mean investors need to be comfortable with uneven cash flow and should plan for quieter months accordingly.

What is the average daily rate (ADR) for Airbnb in Harrison?

The average daily rate for Airbnb listings in Harrison is $359, which is below the Maine state average of $415. For 3-bedroom properties specifically, the ADR rises to $389. These rates reflect the market's appeal as a lakeside vacation destination, particularly during peak summer months.

Are short-term rentals legal in Harrison?

Short-term rentals generally operate in Harrison, ME, though specific permit, registration, or zoning requirements may apply. Regulations can vary at the town and state level, so prospective investors should contact the Town of Harrison and review Maine's statewide STR rules before purchasing a property to ensure full compliance.

When is peak season for Airbnb in Harrison?

Peak season in Harrison runs from June through September, with July and August standing out as the highest-revenue months. August leads at $8,786 in average monthly revenue, followed by July at $8,069. Shoulder months like May and October also perform reasonably well, while November through April represents the off-peak period with revenues typically below $2,500.

How many Airbnbs are there in Harrison?

There are currently 21 active Airbnb listings in Harrison as of April 2026. The market saw significant growth of 108% year-over-year in active listings, suggesting increasing investor interest. Despite this growth, the total supply remains small, which can work in favor of well-positioned properties during peak season.

How is Airbnb revenue calculated in Harrison?

The annual and monthly revenue figures for Harrison are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently, while naturally reflecting seasonal peaks and slower months because each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Harrison, ME market
• Average daily rate, occupancy, and RevPAN trends across property sizes
• Monthly and annual revenue metrics based on trailing 12-month booking data
• Home value estimates sourced from the Zillow Home Value Index (ZHVI)
• Popular amenity prevalence across active listings in the market

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts or regulatory changes. Individual property performance varies based on location, condition, amenities, management, and pricing strategy.