Harrison, MI Airbnb Market Data, Statistics, and Occupancy Rates

Harrison Short-Term Rental Market Overview

Harrison, MI is a small lakeside market that punches above its weight on revenue relative to property prices, with average home values around $215,872 and annual STR revenue averaging $20,742. The market's 45 active Airbnb listings reflect a compact supply base, and a strong 168% year-over-year growth in listings signals rising investor interest. While occupancy sits at 19% — well below Michigan's 42% state average — the favorable revenue-to-price ratio and pronounced summer seasonality make this a market worth evaluating for investors comfortable with seasonal cash flow.

Key Market Statistics

According to Rabbu market data, the Harrison short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Harrison

Harrison attracts STR investors primarily because of its above-average revenue-to-price ratio and its appeal as a Michigan lake destination with relatively affordable entry points.

Expert Market Assessment

"Harrison presents a moderate opportunity best suited for investors who can capitalize on its strong summer season and accept lean off-season months. Revenue peaks sharply in July ($3,815) and August ($3,603), then drops to a low of $841 in April — a roughly 4.5x swing that underscores the market's seasonal nature. The ROI score of 64 out of 100, categorized as an 'Attractive Opportunity,' reflects healthy revenue-to-price dynamics tempered by average occupancy stability and below-average growth trends. Investors targeting 3-bedroom properties with lake access are best positioned to maximize returns here."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Harrison

Average revenue by month in Harrison

Harrison's revenue cycle is heavily seasonal, with July ($3,815) and August ($3,603) generating more than four times the income of the slowest months like April ($841) and March ($883). Investors should plan for roughly 60% of annual revenue to come from the June-through-September window.

Active Airbnb listings by property size in Harrison

Three-bedroom properties make up the largest share of supply at 15 listings, followed by 2-bedrooms (13) and 1-bedrooms (10). The relatively even distribution across sizes means no single configuration dominates, though the absence of 4+ bedroom listings could represent an untapped niche for investors targeting larger groups.

Average daily rate (ADR) by property size in Harrison

ADR more than doubles from 1-bedroom listings ($101) to 3-bedroom properties ($224), reflecting strong pricing power for larger lakeside accommodations. The jump from 2-bedrooms ($155) to 3-bedrooms adds $69 per night, suggesting the extra bedroom commands a meaningful premium that likely outweighs incremental costs.

Average RevPAN by property size in Harrison

RevPAN increases dramatically with property size — 3-bedroom listings generate $56 per available night versus just $10 for 1-bedrooms and $31 for 2-bedrooms. This 5.6x gap between the smallest and largest sizes highlights that 3-bedroom properties capture both higher rates and better occupancy, making them the clear efficiency leaders.

Average occupancy rates by property size in Harrison

Occupancy climbs steadily with size: 1-bedrooms average 11%, 2-bedrooms 20%, and 3-bedrooms 25%. While all sizes sit below the state average, the pattern suggests guests in Harrison prefer more spacious accommodations — likely groups and families visiting for lake getaways — making larger properties more reliable for cash flow.

Average monthly revenue by property size in Harrison

Three-bedroom properties lead decisively at $2,436 per month, earning more than double the 2-bedroom average of $1,112 and triple the 1-bedroom figure of $810. For investors focused on monthly cash flow, the 3-bedroom configuration stands out as the most productive option in Harrison.

Average annual revenue by property size in Harrison

Annual revenue ranges from $9,726 for 1-bedroom listings to $29,241 for 3-bedroom properties — a 3x spread that underscores how much property size influences earning potential in this market. Three-bedroom units are the clear top performers, making them the most attractive configuration for investors seeking to maximize annual returns relative to property acquisition costs.

Most common amenities for Airbnb listings in Harrison

Parking and a kitchen are universal (100%), while self check-in (93%) and BBQ grills (73%) are near-standard, reflecting a guest base that expects comfortable, self-sufficient lake cabin experiences. Lake access (56%), beach access (42%), and waterfront (33%) amenities signal that proximity to water is a meaningful differentiator — investors with waterfront properties should highlight these features prominently.

Understanding Harrison's ROI Score: 64/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Harrison's ROI score of 64 out of 100 places it in the 'Attractive Opportunity' band, driven primarily by an above-average revenue-to-price ratio — the single most weighted factor — which reflects favorable income potential relative to the market's affordable home values. Occupancy stability scores average while market growth trend and supply/demand balance both rate below average, partly because the 168% surge in new listings is outpacing current demand. Investors should pair this data with local regulatory research and on-the-ground analysis of waterfront versus non-waterfront properties to sharpen their underwriting.

Short-Term Rental Regulations in Harrison

Understanding local STR regulations is essential before investing in Harrison. Here's the current regulatory landscape:

Permit Requirements

Harrison, Michigan may require short-term rental operators to obtain a permit or register their property with the city or Clare County. Investors should verify current requirements directly with the City of Harrison and the State of Michigan before listing a property.

Key Restrictions

Common restrictions in Michigan lake communities can include occupancy limits tied to property size, minimum stay requirements during certain seasons, noise ordinances, parking limitations, and HOA rules that may further restrict or prohibit short-term rentals. Investors should review any deed restrictions or local zoning overlays that apply to their specific property.

Tax Obligations

Short-term rental hosts in Michigan are generally subject to the state's 6% use tax and may owe local accommodations or tourism taxes. Platforms like Airbnb often collect and remit some of these taxes on behalf of hosts, but operators should confirm their full tax obligations with a local advisor.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Harrison can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Harrison's summer-driven demand cycle is likely to remain the primary revenue engine, with July and August continuing to generate the bulk of annual income. The rapid growth in active listings (168% year-over-year) could put pressure on occupancy rates and ADR if supply outpaces demand, so investors should monitor whether absorption keeps pace. ADR may hold steady or see modest 1–3% increases during peak season given limited lakefront inventory, though off-season months from February through April will likely remain soft with revenue below $900 per month."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Harrison, MI

What is the average Airbnb occupancy rate in Harrison?

The average Airbnb occupancy rate in Harrison is currently 19%, which is notably below Michigan's statewide average of 42%. This reflects the market's heavy seasonal demand pattern — occupancy climbs during the summer lake season and drops significantly in the colder months. Larger properties tend to stay busier, with 3-bedroom listings averaging 25% occupancy compared to just 11% for 1-bedroom units.

How much do Airbnb hosts make in Harrison?

Airbnb hosts in Harrison earn an average of $1,728 per month or approximately $20,742 per year based on trailing 12-month booking data. Earnings vary significantly by property size: 1-bedroom listings average about $9,726 annually, while 3-bedroom properties bring in roughly $29,241 per year. Peak summer months like July can generate $3,815 in a single month, making up a substantial portion of annual income.

Is Harrison a good market for Airbnb investment?

Harrison scores 64 out of 100 on Rabbu's ROI Score, placing it in the 'Attractive Opportunity' category. Its strongest attribute is an above-average revenue-to-price ratio — with average home values around $215,872 and annual revenue near $20,742, the entry cost relative to income is favorable. However, investors should account for below-average occupancy stability and market growth trends, and be comfortable with a seasonal income profile heavily weighted toward summer.

What is the average daily rate (ADR) for Airbnb in Harrison?

The average daily rate in Harrison is $192, which is well below Michigan's statewide average of $350. ADR scales meaningfully with property size: 1-bedroom listings average $101 per night, 2-bedrooms average $155, and 3-bedroom properties command $224 per night. The lower ADR relative to the state reflects Harrison's positioning as an affordable lakeside getaway rather than a luxury destination.

Are short-term rentals legal in Harrison?

Short-term rentals operate in Harrison, MI, with 45 active Airbnb listings currently in the market. However, local regulations can vary and may require permits, registration, or compliance with zoning rules. Investors should check directly with the City of Harrison and Clare County for the most current requirements before purchasing or listing a property.

When is peak season for Airbnb in Harrison?

Peak season in Harrison runs from June through August, driven by lake tourism and outdoor recreation. July is the highest-earning month at $3,815 in average revenue, followed closely by August at $3,603. The shoulder months of May, September, and October still produce moderate income ($1,431–$1,797), while the period from February through April represents the slowest stretch, with monthly revenue dipping below $900.

How many Airbnbs are there in Harrison?

There are currently 45 active Airbnb listings in Harrison as of April 2026. The supply is distributed across 10 one-bedroom, 13 two-bedroom, and 15 three-bedroom properties. Notably, the market has experienced 168% year-over-year growth in active listings, suggesting rising investor interest in this lakeside community.

How is Airbnb revenue calculated in Harrison?

The annual and monthly revenue figures for Harrison are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance window. Individual results can vary based on property quality, pricing strategy, and how well the property is operationally managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for Harrison and surrounding areas
• Average daily rate, occupancy, and RevPAN metrics by property size and month
• Historical revenue data based on trailing 12-month booking performance of comparable listings
• Property value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings to inform property setup decisions

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture recent regulatory changes or market shifts. Individual property results will vary based on location, condition, pricing strategy, and management quality.