Harrodsburg, KY Airbnb Market Data, Statistics, and Occupancy Rates

Harrodsburg Short-Term Rental Market Overview

Harrodsburg, KY is a small but emerging short-term rental market with 38 active Airbnb listings and an ROI score of 66 out of 100, placing it in the "Attractive Opportunity" tier. With an average annual revenue of $32,865 against average home values of $376,811, the market offers an above-average revenue-to-price ratio that appeals to investors seeking affordable entry points. The 89% year-over-year growth in active listings signals rising investor interest, while the area's blend of historic charm, lake access, and rural Kentucky appeal drives leisure-oriented demand.

Key Market Statistics

According to Rabbu market data, the Harrodsburg short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Harrodsburg

Harrodsburg attracts STR investors with its favorable revenue-to-price ratio, growing demand driven by heritage tourism and lake recreation, and limited but expanding competition.

Expert Market Assessment

"Harrodsburg presents a moderate-to-strong opportunity for STR investors who are comfortable with a seasonal, leisure-driven market. Revenue swings are notable — October leads at $4,274 per month while January bottoms out at just $345 — so cash-flow planning around these peaks and valleys is essential. The above-average revenue-to-price ratio and growing market trend are encouraging signals, though the current 19% occupancy rate (below Kentucky's 28% state average) suggests there's room for well-managed listings to outperform by optimizing pricing and guest experience during shoulder months."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Harrodsburg

Average revenue by month in Harrodsburg

Harrodsburg exhibits sharp seasonality, with October ($4,274) and June ($3,959) leading revenue while January ($345) and February ($577) represent deep off-season lows. The roughly 12:1 spread between peak and trough months means investors should budget carefully for winter cash-flow gaps and consider dynamic pricing to maximize returns during the strong April-through-October stretch.

Active Airbnb listings by property size in Harrodsburg

Supply in Harrodsburg is concentrated in 2-bedroom (14 listings) and 3-bedroom (11 listings) properties, with the remaining 13 listings distributed across other sizes. This tight clustering may signal opportunity for investors willing to explore underrepresented property types such as 1-bedroom or 4+ bedroom configurations.

Average daily rate (ADR) by property size in Harrodsburg

ADR scales meaningfully with size in Harrodsburg: 3-bedroom listings command $226 per night compared to $143 for 2-bedroom properties, a 58% premium. For investors considering the step up in acquisition and furnishing costs, the higher nightly rate on 3-bedrooms may offer stronger per-booking revenue, though occupancy differences should also be weighed.

Average RevPAN by property size in Harrodsburg

Despite their higher ADR, 3-bedroom properties deliver a lower RevPAN of $24 compared to $33 for 2-bedroom listings, reflecting the significant occupancy gap between the two sizes. This makes 2-bedroom units the more efficient revenue generators on a per-available-night basis in the current market.

Average occupancy rates by property size in Harrodsburg

Two-bedroom listings maintain a 24% occupancy rate — more than double the 11% achieved by 3-bedroom properties — indicating stronger and more consistent demand for smaller units. Investors prioritizing cash-flow stability may find 2-bedroom properties offer a more reliable booking cadence, while 3-bedroom owners will need to compensate with higher nightly rates and seasonal pricing strategies.

Average monthly revenue by property size in Harrodsburg

Three-bedroom properties edge ahead in average monthly revenue at $2,647 versus $2,290 for 2-bedroom listings, a roughly 16% advantage driven by their higher ADR despite lower occupancy. The gap is narrower than the ADR difference alone would suggest, reinforcing that 2-bedroom units remain competitive on a total revenue basis thanks to more frequent bookings.

Average annual revenue by property size in Harrodsburg

On an annual basis, 3-bedroom properties generate approximately $31,774 compared to $27,481 for 2-bedroom units, a difference of about $4,300. Investors should weigh this incremental revenue against the typically higher purchase and operating costs of larger properties to determine which configuration delivers the better net return for their specific situation.

Most common amenities for Airbnb listings in Harrodsburg

Parking (97%), kitchen (95%), and self check-in (92%) are near-universal in Harrodsburg, setting a high baseline for guest expectations. Differentiators like hot tubs (45%), lake access (34%), and pet-friendliness (61%) are less saturated and could help a listing stand out — particularly given the market's outdoor recreation appeal.

Understanding Harrodsburg's ROI Score: 66/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Harrodsburg's ROI score of 66 out of 100 places it in the "Attractive Opportunity" band, led by an above-average revenue-to-price ratio and positive market growth trend that together account for over half the score's weighting. Occupancy stability and supply/demand balance both rate as average, reflecting a market that is still developing but not yet saturated. Investors should pair this score with local regulatory research and property-level analysis to confirm that individual deals align with the market-wide potential the data suggests.

Short-Term Rental Regulations in Harrodsburg

Understanding local STR regulations is essential before investing in Harrodsburg. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Harrodsburg, Kentucky may need to obtain a local business license or STR permit before listing their property. Investors should verify current requirements directly with Mercer County and the City of Harrodsburg, as regulations in smaller Kentucky markets can evolve quickly.

Key Restrictions

Common restrictions that may apply include occupancy limits based on bedroom count, noise and nuisance ordinances, parking requirements for guests, and any HOA or deed restrictions on the property. Some Kentucky municipalities also impose minimum stay requirements, so it's important to confirm whether any such rules exist locally before committing to a property.

Tax Obligations

Kentucky imposes a state transient room tax on short-term rentals, and Harrodsburg may levy additional local occupancy or tourism taxes. Major platforms like Airbnb often collect and remit state taxes on behalf of hosts, but operators should confirm local tax obligations with the appropriate authorities.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Harrodsburg can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Harrodsburg's STR market is expected to continue maturing as listing supply grows alongside awareness of the area's tourism appeal. Seasonal revenue patterns suggest ADR could see modest increases of 2–4% during peak months (particularly October and June), while occupancy may stabilize in the 18–22% range as the market finds equilibrium between growing supply and demand. Investors entering now may benefit from relatively low competition compared to saturated Kentucky markets, though the rapid 89% listing growth warrants monitoring to ensure demand keeps pace with new supply."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Harrodsburg, KY

What is the average Airbnb occupancy rate in Harrodsburg?

The average Airbnb occupancy rate in Harrodsburg is currently 19%, which falls below the Kentucky state average of 28%. Occupancy varies significantly by property size, with 2-bedroom listings averaging 24% and 3-bedroom listings at 11%. Hosts who optimize pricing strategies and amenities — especially during slower winter months — may be able to push occupancy above the market average.

How much do Airbnb hosts make in Harrodsburg?

Airbnb hosts in Harrodsburg earn an average of $2,738 per month, translating to approximately $32,865 in annual revenue based on trailing 12-month data. Revenue varies by property size: 2-bedroom listings average about $27,481 annually, while 3-bedroom properties earn roughly $31,774. Peak months like October can bring in over $4,274, whereas January may yield as little as $345, so budgeting for seasonal swings is important.

Is Harrodsburg a good market for Airbnb investment?

Harrodsburg earns a Rabbu ROI Score of 66 out of 100, rated as an "Attractive Opportunity." The market's above-average revenue-to-price ratio is its strongest investment signal, meaning the income potential relative to property costs compares favorably to many other markets. However, occupancy stability is average and the market is still growing, so investors should factor in seasonal revenue variability and monitor how rapidly expanding supply (89% year-over-year listing growth) affects performance.

What is the average daily rate (ADR) for Airbnb in Harrodsburg?

The average daily rate for Airbnb listings in Harrodsburg is $213, which is below the Kentucky state average of $333. ADR varies by property size: 2-bedroom listings average $143 per night, while 3-bedroom properties command $226 per night. The lower ADR relative to the state reflects Harrodsburg's positioning as an affordable getaway destination rather than a premium urban or resort market.

Are short-term rentals legal in Harrodsburg?

Short-term rentals are generally permitted in Harrodsburg, Kentucky, though operators may need to obtain applicable local permits or business licenses. As with any market, regulations can change, so prospective investors should check directly with the City of Harrodsburg and Mercer County for the most current requirements regarding permits, zoning, and any applicable restrictions before purchasing a property.

When is peak season for Airbnb in Harrodsburg?

Peak season in Harrodsburg runs from April through October, with October being the top-performing month at $4,274 in average revenue. June ($3,959) and April ($3,839) are also strong months. The off-season from November through March sees a dramatic drop, with January averaging just $345. This pronounced seasonality means investors should plan for several slower months when building their financial projections.

How many Airbnbs are there in Harrodsburg?

As of April 2026, there are 38 active Airbnb listings in Harrodsburg. The market has seen significant growth, with an 89% year-over-year increase in active listings. The supply is concentrated in 2-bedroom (14 listings) and 3-bedroom (11 listings) properties, with the remaining listings spread across other configurations.

How is Airbnb revenue calculated in Harrodsburg?

The annual and monthly revenue figures for Harrodsburg are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market
• Average daily rate, occupancy, and RevPAN metrics with state-level comparisons
• Monthly and annual revenue estimates based on trailing 12-month booking data
• Property size breakdowns for supply, rates, occupancy, and revenue
• Home value data sourced from the Zillow Home Value Index (ZHVI)

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical averages and may not capture very recent market shifts. Local regulations, HOA rules, and tax requirements vary and should be independently verified before investing.