Hartland, VT Airbnb Market Data, Statistics, and Occupancy Rates

Hartland Short-Term Rental Market Overview

Hartland, VT is a compact short-term rental market with just 19 active Airbnb listings and a strong revenue-to-price ratio that earns it an ROI score of 73 out of 100. Average annual revenue of $45,440 against home values averaging $749,874 reflects a rural Vermont market where property costs remain manageable relative to earning potential. The market's 86% year-over-year growth in active listings signals rising investor interest, while a clear winter-season revenue peak points to ski and holiday demand as a primary driver.

Key Market Statistics

According to Rabbu market data, the Hartland short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Hartland

Hartland's combination of favorable revenue-to-price ratios, above-average occupancy stability, and a small supply base makes it a compelling niche opportunity in Vermont's Upper Valley region.

Expert Market Assessment

"Hartland presents an attractive, if niche, opportunity for STR investors comfortable with seasonal revenue swings. The market's strongest months — February at $6,914 and January at $5,523 — deliver roughly five times the revenue of the softest month, April, at $1,351, so cash-flow planning around winter peaks and spring lulls is critical. With all four ROI calculation factors rated above average, the overall investment picture is encouraging for a market of this size. That said, the small listing count means the data reflects a concentrated sample, and investors should pair these insights with on-the-ground due diligence."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Hartland

Average revenue by month in Hartland

Hartland shows pronounced seasonality, with February ($6,914) and January ($5,523) leading revenue and April ($1,351) marking the clear low point — a roughly 5:1 peak-to-trough spread. A secondary summer bump in August ($4,484) and strong October foliage-season revenue ($3,966) provide additional earning windows beyond winter.

Active Airbnb listings by property size in Hartland

All reported active listings with size data in Hartland fall into the 1-bedroom category, with 8 listings tracked. This concentration could signal an opportunity for investors to differentiate with larger properties that serve families or groups, particularly during high-demand winter and foliage seasons.

Average daily rate (ADR) by property size in Hartland

One-bedroom listings in Hartland average a daily rate of $167, well below the market-wide ADR of $421. The gap suggests that larger or premium properties — not captured in the size-specific breakdown — command significantly higher nightly rates, making them potentially more lucrative on a per-night basis.

Average RevPAN by property size in Hartland

One-bedroom properties deliver a RevPAN of $60, reflecting the combination of a $167 ADR and 36% occupancy. This is notably lower than the overall market RevPAN of $171, indicating that larger or higher-end listings are likely driving the bulk of the market's revenue efficiency.

Average occupancy rates by property size in Hartland

One-bedroom units in Hartland average a 36% occupancy rate, trailing the overall market average of 41%. This suggests that larger properties enjoy stronger booking demand, and investors targeting 1-bedroom units should focus on competitive pricing and standout amenities to improve fill rates.

Average monthly revenue by property size in Hartland

One-bedroom listings average $2,885 per month, roughly $900 below the market-wide monthly average of $3,786. Investors considering smaller units should weigh this lower revenue against potentially lower acquisition costs and simpler operations.

Average annual revenue by property size in Hartland

At $34,630 in average annual revenue, 1-bedroom properties earn about 76% of the market-wide annual average of $45,440. Investors seeking higher absolute returns should explore larger property configurations where data suggests substantially stronger annual earnings.

Most common amenities for Airbnb listings in Hartland

Kitchen and parking are universal at 100% of listings, while outdoor features like backyards, patios, and outdoor furniture appear in roughly 79% — underscoring guest expectations for a full rural retreat experience. A workspace is offered by 74% of hosts, reflecting demand from remote workers, while premium amenities like hot tubs and saunas remain rare at just 5%, representing a potential differentiator.

Understanding Hartland's ROI Score: 73/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Hartland's ROI score of 73 out of 100 places it in the "Attractive Opportunity" band, driven by above-average marks across all four calculation factors: revenue-to-price ratio, occupancy stability, market growth trend, and supply/demand balance. This well-rounded profile is uncommon for a market of this size and suggests that Hartland's fundamentals reward investors who can navigate its seasonal rhythms. As always, pairing this score with local regulatory research and on-the-ground property evaluation will give investors the clearest picture of real-world returns.

Short-Term Rental Regulations in Hartland

Understanding local STR regulations is essential before investing in Hartland. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Hartland, Vermont may need to register with the town and comply with state-level lodging regulations. Investors should verify current permit and registration requirements with the Hartland town office and the Vermont Department of Taxes before listing a property.

Key Restrictions

Common restrictions in Vermont towns can include occupancy limits, noise ordinances, parking requirements, and minimum stay rules. HOA covenants may impose additional limitations on short-term rental activity, so reviewing any applicable deed restrictions is essential before purchasing an investment property.

Tax Obligations

Vermont imposes a 9% rooms and meals tax on short-term rental income, and hosts should confirm whether additional local assessments apply. Major booking platforms typically collect and remit the state tax on behalf of hosts, but operators should verify their specific obligations with the Vermont Department of Taxes.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Hartland can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Hartland's short-term rental market is expected to continue benefiting from Vermont's seasonal tourism cycles, with winter months likely sustaining the strongest bookings. ADR may hold steady or edge up modestly in the 1–3% range given above-average revenue-to-price dynamics and limited supply. Occupancy could settle in the 40–45% range as new listings absorb into the market, though peak-season months like February should continue pushing well above that average. Investors entering now should plan around the pronounced seasonal swing, budgeting conservatively for April and May softness."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Hartland, VT

What is the average Airbnb occupancy rate in Hartland?

The average Airbnb occupancy rate in Hartland is currently 41%, which sits below the Vermont state average of 51%. This reflects the market's seasonal nature — winter months fill up strongly while spring and early summer see lighter bookings. Investors should plan their pricing and availability strategies around these fluctuations to maximize returns during peak periods.

How much do Airbnb hosts make in Hartland?

Airbnb hosts in Hartland earn an average of $3,786 per month and approximately $45,440 per year based on trailing 12-month performance. Revenue varies significantly by season, ranging from around $1,351 in April to $6,914 in February. Individual results will depend on property quality, guest reviews, pricing strategy, and how effectively hosts capture peak-season demand.

Is Hartland a good market for Airbnb investment?

Hartland earns a Rabbu ROI score of 73 out of 100, placing it in the "Attractive Opportunity" category. The market benefits from an above-average revenue-to-price ratio, solid occupancy stability, and favorable supply-demand dynamics. With only 19 active listings, competition is limited, though investors should account for seasonal revenue swings and verify local regulations before committing.

What is the average daily rate (ADR) for Airbnb in Hartland?

The average daily rate for Airbnb listings in Hartland is $421, which is slightly below the Vermont state average of $452. This rate reflects the overall market, and individual property rates will vary based on size, amenities, location, and seasonal demand. The market's 1-bedroom listings average an ADR of $167.

Are short-term rentals legal in Hartland?

Short-term rentals are generally permitted in Hartland, VT, though operators should check with the town for any local registration or zoning requirements. Vermont also requires compliance with state lodging regulations and tax collection. We recommend contacting the Hartland town office and consulting the Vermont Department of Taxes for the most current rules before listing a property.

When is peak season for Airbnb in Hartland?

Peak season in Hartland runs through the winter months, with February leading at $6,914 in average revenue, followed by January at $5,523 and December at $5,216. A secondary peak occurs in late summer, with August averaging $4,484. The slowest months are April and May, when revenue drops to roughly $1,351–$1,774, reflecting the seasonal gap between ski season and summer tourism.

How many Airbnbs are there in Hartland?

Hartland currently has 19 active Airbnb listings as of April 2026. The market has experienced significant growth, with an 86% year-over-year increase in active listings. Despite this growth, the total supply remains small, which can work in favor of hosts by limiting direct competition.

How is Airbnb revenue calculated in Hartland?

The annual and monthly revenue figures for Hartland are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — not a forward-looking projection. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, drops regional outliers, and rolls the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently rather than to forecasts, while naturally reflecting seasonal peaks and slower months because each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Hartland, VT market
• Average daily rate, occupancy, and RevPAN metrics based on current and trailing 12-month data
• Monthly and annual revenue estimates derived from historical booking performance of comparable listings
• Property size breakdowns for listings, rates, occupancy, and revenue where data is available
• Home value benchmarks sourced from the Zillow Home Value Index (ZHVI)

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts or regulatory changes. Local regulations, permit requirements, and tax obligations may change; investors should verify current rules with municipal and state authorities.