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View PropertiesAs of Apr, 27 2026
Hartsel is an ultra-niche, micro-supply market in the Colorado high country with just 10 active Airbnb listings. The average annual revenue sits at $33,199 on an ADR of $216—well below Colorado's $529 state average—while occupancy runs at only 15% compared to the 45% state benchmark. Investors drawn to remote, off-grid-style getaways may find opportunity here, but the numbers call for careful underwriting and realistic expectations about demand.
According to Rabbu market data, the Hartsel short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 10 |
| Average Daily Rate (ADR) | vs. $529 state avg. | $216 |
| Average Occupancy Rate | vs. 45% state avg. | 15% |
| RevPAN | ADR * Occupancy Rate | $31 |
| Average Monthly Revenue | Historical 12-month average | $2,766 |
| Average Annual Revenue | Historical 12-month average | $33,199 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026.
Investors look at Hartsel for its extremely low competition, affordable entry points relative to other Colorado markets, and appeal to travelers seeking remote, nature-oriented escapes.
Key investment factors
"Hartsel presents a limited but highly specific opportunity: a tiny market with strong seasonality, peaking in July at $4,315 in average monthly revenue and bottoming out in April at $1,278. The 15% occupancy rate signals that listings sit empty most nights, so only investors with low carrying costs or multi-use strategies are likely to achieve satisfactory returns. That said, the near-zero competition and Colorado's enduring appeal for outdoor recreation mean a well-executed listing could outperform the market averages. This is a niche play rather than a cash-flow powerhouse—best suited for investors who already own land or can acquire property at a deep discount."
— Rabbu Market Analysis Team
Revenue in Hartsel swings dramatically across the year, with July ($4,315) generating more than three times what April ($1,278) produces. A secondary winter bump appears in March ($3,825), suggesting some late-season outdoor-recreation demand, while the shoulder months of April–May and October–November are consistently the softest periods.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$3,065 |
| February |
|
$2,620 |
| March |
|
$3,825 |
| April |
|
$1,278 |
| May |
|
$1,767 |
| June |
|
$3,024 |
| July |
|
$4,315 |
| August |
|
$3,738 |
| September |
|
$2,562 |
| October |
|
$2,290 |
| November |
|
$1,878 |
| December |
|
$2,833 |
Property-size breakdowns are not available for Hartsel due to the market's extremely small sample of just 10 listings. Investors should evaluate individual comps rather than relying on size-segmented supply data in a market this small.
| Size | Trend | Value |
|---|
ADR data by property size is not available for Hartsel given the limited number of active listings. The overall market ADR of $216 serves as the best available benchmark for pricing strategies.
| Size | Trend | Value |
|---|
RevPAN breakdowns by bedroom count are unavailable in this micro-market. The market-wide RevPAN of $31 reflects the combination of a $216 ADR and 15% occupancy, underscoring how low occupancy compresses per-night revenue potential.
| Size | Trend | Value |
|---|
Occupancy data segmented by property size is not reported for Hartsel. The market-level 15% rate indicates significant idle capacity across all listing types, making occupancy improvement the single biggest lever for boosting returns.
| Size | Trend | Value |
|---|
Monthly revenue by property size is not broken out due to Hartsel's small listing count. The overall average of $2,766 per month should be treated as a blended figure that masks likely variation between smaller cabins and larger homes.
| Size | Trend | Value |
|---|
Annual revenue segmented by bedroom count is unavailable. The market-wide average of $33,199 per year provides a baseline, though top-performing properties with strong amenity packages and optimized pricing may exceed this figure.
| Size | Trend | Value |
|---|
Every listing in Hartsel offers a kitchen, pet-friendliness, and a washer—signaling that guests expect self-sufficient, extended-stay-capable accommodations. BBQ grills, dryers, parking, and self check-in each appear in 90% of listings, while hot tubs (30%) represent a potential differentiator for hosts looking to stand out in this small market.
| Amenity | Trend | Value |
|---|---|---|
| Kitchen |
|
100% |
| Pets |
|
100% |
| Washer |
|
100% |
| BBQ Grill |
|
90% |
| Dryer |
|
90% |
| Parking |
|
90% |
| Self Check-in |
|
90% |
| Outdoor Furniture |
|
80% |
| Patio or Balcony |
|
80% |
| Workspace |
|
80% |
| Backyard |
|
60% |
| Hot Tub |
|
30% |
Understanding local STR regulations is essential before investing in Hartsel. Here's the current regulatory landscape:
Short-term rental operators in Hartsel, Colorado, should verify whether Park County or the state of Colorado requires a specific STR permit, business license, or registration before listing a property. Local requirements can change, so checking directly with county offices is strongly recommended.
Common STR restrictions in Colorado communities can include occupancy caps, minimum-night requirements, noise and parking rules, and HOA covenants that may limit or prohibit short-term rentals. In a rural area like Hartsel, septic and well capacity may also factor into allowable guest counts, so investors should confirm utility and zoning compliance before purchasing.
Colorado imposes state and local lodging taxes on short-term rentals, and Park County may levy additional accommodations or sales taxes. Platforms like Airbnb often collect and remit some of these taxes automatically, but hosts should confirm their full tax obligations with a local advisor.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Hartsel can provide current regulatory guidance.
Financing an Airbnb investment in Hartsel requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, Hartsel's seasonal revenue pattern suggests summer will remain the primary demand driver, with July historically producing the strongest earnings. Occupancy is unlikely to move dramatically given the area's remote character, though ADR could see modest 1–3% gains if listings continue to differentiate with amenities like hot tubs and pet-friendliness. Investors should plan for significant revenue swings between peak and off-peak months and build cash reserves accordingly."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Hartsel's extremely small sample size (10 listings) means averages can shift meaningfully with the addition or removal of a single property. Local regulations, tax requirements, and zoning rules may change; always verify current rules with Park County and Colorado state authorities before investing.
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