Hattiesburg, MS Airbnb Market Data, Statistics, and Occupancy Rates

Hattiesburg Short-Term Rental Market Overview

Hattiesburg's short-term rental market is a small but rapidly expanding landscape, with just 85 active Airbnb listings and a striking 119% year-over-year growth in supply. Average annual revenue sits at $15,228 per listing, driven by a $156 ADR that comes in well below Mississippi's $318 state average — signaling an affordable entry point but modest per-night returns. With occupancy at 27% (slightly under the 29% state average), investors will need to be strategic about property type and pricing to carve out a profitable niche here.

Key Market Statistics

According to Rabbu market data, the Hattiesburg short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Hattiesburg

Investors are drawn to Hattiesburg for its low acquisition costs relative to state averages and the opportunity to enter a fast-growing but still-small STR market where differentiation is possible.

Expert Market Assessment

"Hattiesburg presents a competitive opportunity where selective deal sourcing matters more than broad market tailwinds. The ROI score of 47 out of 100 reflects average revenue-to-price ratios and market growth but below-average occupancy stability and supply/demand balance — meaning not every property will perform equally. Seasonality plays a notable role: December and July are the revenue peaks while January ($783) is the clear soft spot, creating a spread of more than 2x between the strongest and weakest months. Investors who target 4-bedroom properties and manage pricing dynamically through slower periods stand the best chance of generating meaningful returns in this market."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Hattiesburg

Average revenue by month in Hattiesburg

Revenue in Hattiesburg shows a pronounced seasonal pattern, peaking in December at $1,726 and July at $1,664 while bottoming out in January at just $783. The roughly 2.2x spread between the strongest and weakest months means investors should budget for lean winter starts and plan pricing strategies that capitalize on summer and holiday demand.

Active Airbnb listings by property size in Hattiesburg

One-bedroom units lead supply with 24 listings, but 2-bedroom (21) and 3-bedroom (23) properties are nearly as prevalent, creating a fairly even distribution across mid-size configurations. Studios (5) and 4-bedrooms (10) are less common, and the limited supply of larger units paired with their stronger revenue metrics could signal an opportunity for investors willing to go bigger.

Average daily rate (ADR) by property size in Hattiesburg

ADR scales sharply with property size in Hattiesburg, jumping from $99 for 1-bedrooms to $260 for 4-bedroom listings — a 2.6x premium. The steepest rate jump occurs between 3-bedrooms ($179) and 4-bedrooms ($260), suggesting that group-friendly properties command an outsized nightly premium in this market.

Average RevPAN by property size in Hattiesburg

RevPAN climbs steadily from $20 for studios to $80 for 4-bedroom properties, with 3-bedrooms delivering a solid $58 per available night. The 4-bedroom segment's $80 RevPAN — four times that of studios — makes it the most efficient size for converting available nights into revenue after factoring in occupancy.

Average occupancy rates by property size in Hattiesburg

Three-bedroom listings lead occupancy at 32%, followed by 4-bedrooms at 31%, while studios lag at just 20%. The roughly 12-percentage-point gap between the most and least occupied property sizes reinforces that larger properties offer more consistent calendar fill and steadier cash flow in Hattiesburg.

Average monthly revenue by property size in Hattiesburg

Four-bedroom properties dominate monthly revenue at $2,903 — more than double the next-highest earner (2-bedrooms at $1,344) and nearly five times what studios generate ($582). Interestingly, 3-bedrooms ($1,313) slightly trail 2-bedrooms despite higher ADR and occupancy, suggesting a less favorable booking pattern for that segment on a monthly basis.

Average annual revenue by property size in Hattiesburg

Annual revenue ranges from $6,984 for studios up to $34,836 for 4-bedroom properties, with the 4-bedroom segment earning more than twice the overall market average of $15,228. Two-bedroom ($16,134) and 3-bedroom ($15,757) units cluster closely together, while the jump to 4-bedrooms represents a significant step up in income potential that may justify the higher acquisition cost.

Most common amenities for Airbnb listings in Hattiesburg

Parking and a kitchen are virtually universal at 99% prevalence, and self check-in (94%) has become a near-standard expectation among guests in Hattiesburg. Washer/dryer availability (84%/78%) and backyard access (65%) round out the top tier, suggesting that guests expect home-like convenience; differentiation opportunities may lie in less common amenities like pet-friendliness (39%), BBQ grills (35%), or lake access (7%).

Understanding Hattiesburg's ROI Score: 47/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Hattiesburg's ROI Score of 47 out of 100 places it in the "Competitive Opportunity" band, meaning there's real potential here but investors need to be selective about deal sourcing. The score reflects an average revenue-to-price ratio and average market growth trend, balanced against below-average occupancy stability and supply/demand dynamics — the 119% surge in new listings is outpacing demand absorption. Pairing this data with thorough local regulatory research and a focus on higher-performing property sizes (3–4 bedrooms) can help investors identify deals that outperform the market-level averages.

Short-Term Rental Regulations in Hattiesburg

Understanding local STR regulations is essential before investing in Hattiesburg. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Hattiesburg, Mississippi may need to obtain a business license or STR-specific permit from the city. Investors should verify current requirements directly with the City of Hattiesburg's planning or licensing department before listing a property.

Key Restrictions

Common restrictions that may apply include occupancy limits, minimum-stay requirements, noise ordinances, and parking mandates. HOA covenants in certain neighborhoods could impose additional limitations, so reviewing deed restrictions and local zoning codes is essential before purchasing.

Tax Obligations

Mississippi levies state sales tax and local tourism or occupancy taxes on short-term rentals, and platforms like Airbnb may collect some of these on behalf of hosts. Investors should confirm their specific tax obligations with the Mississippi Department of Revenue and the City of Hattiesburg to ensure full compliance.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Hattiesburg can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Hattiesburg's rapid supply growth could put additional pressure on occupancy rates unless demand keeps pace. Seasonal patterns suggest revenue peaks in December ($1,726) and July ($1,664), so investors should expect meaningful cash-flow variation throughout the year. ADR may see modest increases in the 1–3% range as the market matures, though the below-average occupancy stability flagged in the ROI score suggests that filling calendars consistently will remain the primary challenge. Focusing on larger properties — particularly 4-bedroom units — could offer the strongest path to outperforming market averages."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Hattiesburg, MS

What is the average Airbnb occupancy rate in Hattiesburg?

The average occupancy rate for Airbnb listings in Hattiesburg is currently 27%, which is slightly below the Mississippi state average of 29%. Occupancy varies significantly by property size — 3-bedroom (32%) and 4-bedroom (31%) units outperform studios (20%) and 1-bedroom listings (23%). Investors targeting larger properties can expect stronger calendar fill rates.

How much do Airbnb hosts make in Hattiesburg?

On average, Airbnb hosts in Hattiesburg earn approximately $1,269 per month or $15,228 per year based on trailing 12-month booking data. However, earnings vary considerably by property size: 4-bedroom listings average $2,903 per month ($34,836 annually), while studios bring in around $582 per month ($6,984 annually). Property quality, pricing strategy, and amenities all influence where an individual listing falls within that range.

Is Hattiesburg a good market for Airbnb investment?

Hattiesburg carries a Rabbu ROI Score of 47 out of 100, categorized as a 'Competitive Opportunity.' The market offers relatively affordable home values ($357,116 on average) and a fast-growing supply base (119% year-over-year growth), but occupancy stability and supply/demand balance are below average. Investors who focus on larger, well-equipped properties and actively manage pricing through seasonal shifts are best positioned to generate solid returns here.

What is the average daily rate (ADR) for Airbnb in Hattiesburg?

The average daily rate in Hattiesburg is $156, which is significantly lower than the Mississippi state average of $318. ADR scales with property size: studios and 1-bedrooms average $103 and $99 respectively, while 3-bedroom listings command $179 and 4-bedroom properties reach $260 per night.

Are short-term rentals legal in Hattiesburg?

Short-term rentals generally operate in Hattiesburg, Mississippi, though hosts may need to obtain local permits or business licenses. Regulations can change, so investors should check with the City of Hattiesburg's planning department and review any HOA or neighborhood-specific restrictions before purchasing or listing a property.

When is peak season for Airbnb in Hattiesburg?

Peak season in Hattiesburg falls in the summer and late fall/winter months. December leads with average revenue of $1,726 per listing, followed closely by July at $1,664 and November at $1,571. The slowest month is January at $783, making the spread between peak and off-peak revenue roughly 2.2x — a factor investors should account for in cash-flow planning.

How many Airbnbs are there in Hattiesburg?

As of April 2026, there are 85 active Airbnb listings in Hattiesburg. The market has seen explosive 119% year-over-year growth in listing count. One-bedroom units make up the largest share of supply (24 listings), followed closely by 3-bedrooms (23) and 2-bedrooms (21), with 4-bedroom properties (10) and studios (5) making up the remainder.

How is Airbnb revenue calculated in Hattiesburg?

The annual and monthly revenue figures shown for Hattiesburg are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Hattiesburg market
• Average daily rate, occupancy, and RevPAN metrics across property sizes
• Monthly and annual revenue trends based on trailing 12-month booking data
• Home value benchmarks from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings to inform competitive positioning

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and current snapshots as of the dates noted; market conditions can shift due to regulatory changes, economic factors, or seasonal variation. Individual property results will vary based on location, condition, pricing strategy, and management quality.