Hauula, HI Airbnb Market Data, Statistics, and Occupancy Rates

Hauula Short-Term Rental Market Overview

Hauula sits on Oahu's rural windward coast and delivers an average annual revenue of $68,129 across just 92 active listings—a compact, niche market where supply remains limited. With an ADR of $418 (well below the $709 Hawaii state average) and a solid 66% occupancy rate, the market offers an accessible entry point for investors seeking Hawaiian STR exposure without the premium price tags of resort-heavy areas. The 71/100 ROI score reflects a healthy balance of demand, above-average occupancy stability, and encouraging growth trends.

Key Market Statistics

According to Rabbu market data, the Hauula short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Hauula

Hauula's combination of limited supply, above-average occupancy stability, and an accessible ADR relative to broader Hawaii makes it a compelling niche market for STR investors seeking consistent cash flow in a beachfront setting.

Expert Market Assessment

"With an ROI score of 71 out of 100—classified as an Attractive Opportunity—Hauula offers a compelling mix of moderate competition and meaningful revenue potential. Seasonality is present but manageable: peak months in July–August push revenues above $6,400, while the softest period from October through November still averages around $4,900. The market's above-average growth trend and occupancy stability suggest rising traveler interest that hasn't yet been absorbed by a surge in new listings. Investors targeting larger properties stand to benefit most, as 3- and 4-bedroom units significantly outperform smaller configurations on both a monthly and annual basis."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Hauula

Average revenue by month in Hauula

Hauula shows moderate seasonality with August leading at $6,561 and November marking the low point at $4,862—a spread of roughly $1,700, or about 35%. The dual peaks in summer (July–August) and winter (January–February, December) create two reliable revenue windows, while the October–November trough remains above $4,800, providing a reasonably solid floor.

Active Airbnb listings by property size in Hauula

One-bedroom units dominate with 52 of the 92 active listings (57%), making that segment the most competitive. Two-bedroom and 4-bedroom properties are notably underrepresented at just 5 listings each, signaling potential opportunity for investors willing to target these less crowded size categories.

Average daily rate (ADR) by property size in Hauula

ADR scales steeply with property size, jumping from $275 for studios to $1,021 for 4-bedroom properties—a nearly 4x premium. The sharpest incremental jump occurs between 3-bedrooms ($547) and 4-bedrooms ($1,021), suggesting strong pricing power for larger group-friendly homes in this beach market.

Average RevPAN by property size in Hauula

RevPAN increases steadily from $193 for studios to $386 for 4-bedroom properties, confirming that larger units generate more revenue per available night despite their lower occupancy. The 4-bedroom RevPAN is nearly double that of studios, making it the most capital-efficient segment on a per-night basis.

Average occupancy rates by property size in Hauula

Smaller units fill most consistently, with 1-bedrooms achieving 74% occupancy and studios at 70%, both above the market average. Occupancy drops to 54% for 3-bedrooms and just 38% for 4-bedrooms, which means investors in larger properties should plan for more vacancy but benefit from substantially higher nightly rates.

Average monthly revenue by property size in Hauula

Four-bedroom properties far outpace all other sizes at $17,059/month—more than triple the 1-bedroom average of $5,459 and nearly four times the 2-bedroom figure of $4,574. Interestingly, 2-bedroom units earn slightly less than studios ($4,727), suggesting the very limited 2-bedroom supply may include lower-performing listings.

Average annual revenue by property size in Hauula

Annual revenue ranges from $54,898 for 2-bedrooms to $204,710 for 4-bedroom properties, with 3-bedrooms generating a strong $105,267. For investors evaluating return potential against acquisition cost, the 3- and 4-bedroom segments offer the most compelling top-line revenue, though each demands a higher-value property to match.

Most common amenities for Airbnb listings in Hauula

Kitchens (94%), parking (92%), and washer/dryer (89%/84%) are near-universal, reflecting guest expectations for home-like convenience in this residential beach community. Beach access (73%), waterfront views (65%), and BBQ grills (74%) underscore the outdoor lifestyle appeal that defines Hauula—investors without these features may struggle to compete.

Understanding Hauula's ROI Score: 71/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Hauula's ROI score of 71 out of 100 places it in the Attractive Opportunity band, reflecting a market where revenue potential and demand stability combine favorably for STR investors. Occupancy stability and market growth trend both rate above average, while revenue-to-price ratio and supply/demand balance come in at average—meaning the returns are solid but acquisition costs in Hawaii temper the yield math. Pairing this data with thorough local regulatory research and a clear property strategy will help investors determine whether Hauula aligns with their return targets.

Short-Term Rental Regulations in Hauula

Understanding local STR regulations is essential before investing in Hauula. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Hauula, Hawaii should verify whether a Nonconforming Use Certificate (NUC) or Transient Vacation Unit (TVU) permit is required under the City and County of Honolulu's zoning rules. Investors are strongly encouraged to consult the Honolulu Department of Planning and Permitting for the latest permit requirements before purchasing a property.

Key Restrictions

Common restrictions in Honolulu County include limits on the number of STR permits issued per zone, minimum-stay requirements in certain residential districts, occupancy caps based on property size, and noise and parking regulations. HOA rules may impose additional restrictions—particularly in communities with CC&Rs that limit or prohibit short-term rentals—so buyers should review governing documents carefully.

Tax Obligations

Short-term rental hosts in Hawaii are generally subject to the state Transient Accommodations Tax (TAT) and General Excise Tax (GET), along with any applicable Oahu county surcharges. Many booking platforms collect and remit portions of these taxes automatically, but hosts should confirm full compliance with the Hawaii Department of Taxation.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Hauula can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Hauula is positioned for steady performance driven by above-average occupancy stability and market growth trends. Peak summer months (July–August) and the winter holiday season should continue to push monthly revenues above $6,000, while shoulder months may hold in the $5,000–$5,500 range. ADR increases of 2–4% are plausible given the small supply base and growing demand, though investors should monitor any new listings entering this tight market. We estimate occupancy will remain in the 64–68% band market-wide, with larger properties potentially capturing group and family travel demand."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Hauula, HI

What is the average Airbnb occupancy rate in Hauula?

The average occupancy rate for Airbnb listings in Hauula is currently 66%, which is very close to the 67% Hawaii state average. One-bedroom units lead at 74% occupancy, while studios also perform well at 70%. Larger properties see lower occupancy—4-bedroom listings average 38%—but this is offset by their significantly higher nightly rates. Overall, Hauula's occupancy reflects stable, consistent demand for this small windward Oahu community.

How much do Airbnb hosts make in Hauula?

On average, Airbnb hosts in Hauula earn approximately $5,677 per month or $68,129 per year based on trailing 12-month historical booking data. Revenue varies substantially by property size: studios bring in around $4,727/month, 1-bedrooms average $5,459, and 3-bedroom properties earn $8,772 monthly. The top performers are 4-bedroom listings, which average $17,059 per month ($204,710 annually), making larger properties particularly lucrative despite lower occupancy rates.

Is Hauula a good market for Airbnb investment?

Hauula scores 71 out of 100 on Rabbu's ROI Score, rated as an Attractive Opportunity. The market benefits from above-average occupancy stability and growth trends, paired with a compact supply of just 92 active listings that limits direct competition. While average home values of $1,235,331 represent a significant upfront investment, the revenue-to-price ratio is rated average, and larger properties can generate over $100,000 annually. Investors should factor in Hawaii-specific regulations and taxes, but the fundamentals here are encouraging.

What is the average daily rate (ADR) for Airbnb in Hauula?

The average daily rate in Hauula is $418, which is notably below the $709 Hawaii state average. ADR scales significantly with property size—studios average $275, 1-bedrooms $297, 2-bedrooms $412, 3-bedrooms $547, and 4-bedroom properties command $1,021 per night. This pricing structure makes Hauula an appealing option for travelers seeking an authentic Hawaiian experience at rates below major resort destinations.

Are short-term rentals legal in Hauula?

Short-term rental legality in Hauula is governed by the City and County of Honolulu's zoning and permitting regulations. Operators may need a Nonconforming Use Certificate or Transient Vacation Unit permit depending on the property's zoning classification. Regulations have been evolving, so prospective investors should contact the Honolulu Department of Planning and Permitting directly and review any HOA restrictions before proceeding with a purchase.

When is peak season for Airbnb in Hauula?

Peak season in Hauula spans the summer months and winter holidays. July and August are the strongest months, with average revenues of $6,491 and $6,561 respectively. January and February also perform well at roughly $6,200, reflecting strong winter holiday and snowbird demand. The softest months are October and November, when revenues dip to approximately $4,900–$4,950—still a respectable floor that speaks to the market's year-round appeal.

How many Airbnbs are there in Hauula?

As of April 2026, there are 92 active Airbnb listings in Hauula. The market is heavily weighted toward 1-bedroom units (52 listings), followed by 3-bedrooms (13), studios (12), and just 5 each for 2-bedroom and 4-bedroom properties. This relatively small and concentrated supply base means competition is limited, and underserved property sizes—particularly 2- and 4-bedroom configurations—could present differentiation opportunities.

How is Airbnb revenue calculated in Hauula?

The annual and monthly revenue figures for Hauula are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remaining data up to a market-level historical average. Because each month uses its own historical performance data, the figures naturally reflect seasonal peaks (like July–August) and slower months (like October–November). Individual results can vary based on property quality, pricing strategy, guest reviews, and overall operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts, occupancy, and rate data for the Hauula market
• Historical revenue and yield metrics based on trailing 12-month booking performance
• Average daily rate, occupancy, and RevPAN breakdowns by property size
• Home value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings to inform property setup decisions

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Individual results will vary based on property condition, location within the market, pricing strategy, and operational quality. Local regulations governing short-term rentals in Honolulu County are subject to change; investors should verify current rules before purchasing.