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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
Hawthorne offers attractive short-term rental potential, with a balance of healthy demand and revenue relative to property values.
Hawthorne, FL is a small but intriguing short-term rental market where favorable property prices create an above-average revenue-to-price ratio for investors. With just 30 active Airbnb listings and an average annual revenue of $19,898 against average home values of $406,613, the market rewards operators who lean into its lakefront and waterfront appeal. While occupancy sits at 41%—below the Florida state average of 54%—the limited supply and strong supply/demand balance suggest room for well-positioned listings to outperform.
According to Rabbu market data, the Hawthorne short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 30 |
| Average Daily Rate (ADR) | vs. $498 state avg. | $151 |
| Average Occupancy Rate | vs. 54% state avg. | 41% |
| RevPAN | ADR * Occupancy Rate | $62 |
| Average Monthly Revenue | Historical 12-month average | $1,658 |
| Average Annual Revenue | Historical 12-month average | $19,898 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.
Investors are drawn to Hawthorne for its strong revenue-to-price ratio and a supply/demand balance that favors property owners in a market still early in its growth curve.
Key investment factors
"Hawthorne presents an attractive opportunity for investors seeking a niche, nature-oriented STR market with a favorable price-to-revenue dynamic. Seasonality is moderate rather than extreme—March leads at $2,084 in average monthly revenue while June dips to $1,300—meaning cash flow doesn't vanish in off-peak months. The below-average occupancy stability is the primary risk factor to watch, but the market's above-average supply/demand balance and growing listing count suggest demand hasn't plateaued. Investors who target 2- or 3-bedroom properties with strong lakefront amenities are best positioned to capture the market's upside."
— Rabbu Market Analysis Team
March is the top-earning month at $2,084, with a secondary peak in August at $2,018, while June ($1,300) and January ($1,316) represent the softest periods. The roughly $780 spread between peak and trough months indicates moderate seasonality, giving investors relatively steady cash flow year-round compared to more tourism-dependent Florida markets.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$1,316 |
| February |
|
$1,438 |
| March |
|
$2,084 |
| April |
|
$1,578 |
| May |
|
$1,518 |
| June |
|
$1,300 |
| July |
|
$1,705 |
| August |
|
$2,018 |
| September |
|
$1,665 |
| October |
|
$1,846 |
| November |
|
$1,961 |
| December |
|
$1,464 |
Supply is nearly evenly split across property sizes, with 2-bedrooms holding a slight edge at 11 listings versus 9 each for 1- and 3-bedroom units. This balanced distribution means no single segment is oversaturated, though the even split also suggests there isn't an obviously underserved niche to exploit purely based on bedroom count.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
9 |
| 2 bedrooms |
|
11 |
| 3 bedrooms |
|
9 |
ADR scales sharply with size—jumping from $79 for 1-bedroom listings to $147 for 2-bedrooms and $222 for 3-bedrooms. The nearly 3x premium from the smallest to largest configuration makes 3-bedroom properties particularly compelling on a nightly rate basis, though investors should weigh this against their lower occupancy.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$79 |
| 2 bedrooms |
|
$147 |
| 3 bedrooms |
|
$222 |
Two-bedroom listings lead RevPAN at $72, edging out 3-bedrooms at $70, while 1-bedroom units trail significantly at $30. This suggests 2-bedroom properties offer the best balance of rate and occupancy, delivering strong revenue per available night without the occupancy challenges that larger units face.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$30 |
| 2 bedrooms |
|
$72 |
| 3 bedrooms |
|
$70 |
Two-bedroom listings achieve the highest occupancy at 49%, well ahead of 1-bedrooms at 38% and 3-bedrooms at 32%. For investors prioritizing consistent bookings and cash-flow predictability, the 2-bedroom segment stands out as the most reliable performer in this market.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
38% |
| 2 bedrooms |
|
49% |
| 3 bedrooms |
|
32% |
Three-bedroom properties top monthly revenue at $2,312, followed by 2-bedrooms at $1,495 and 1-bedrooms at $850. While 3-bedrooms earn the most in absolute dollars, their lower occupancy means investors should carefully model vacancy risk before assuming those higher figures translate to proportionally better returns.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$850 |
| 2 bedrooms |
|
$1,495 |
| 3 bedrooms |
|
$2,312 |
Annual revenue ranges from $10,211 for 1-bedroom properties to $27,751 for 3-bedroom units, with 2-bedrooms landing at $17,945. Three-bedroom properties offer the highest gross revenue potential, but when paired with the RevPAN data, 2-bedroom units may present a more efficient return on a per-night basis.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$10,211 |
| 2 bedrooms |
|
$17,945 |
| 3 bedrooms |
|
$27,751 |
Kitchen and parking are universal at 100% of listings, while lake access and waterfront amenities appear in 77% of properties—clearly signaling that Hawthorne's core guest appeal is its lakeside setting. Investors should prioritize outdoor features like backyards (73%), outdoor furniture (73%), and BBQ grills (57%) to meet guest expectations, while self check-in at 73% reflects the operational standards guests now consider baseline.
| Amenity | Trend | Value |
|---|---|---|
| Kitchen |
|
100% |
| Parking |
|
100% |
| Lake Access |
|
77% |
| Waterfront |
|
77% |
| Backyard |
|
73% |
| Outdoor Furniture |
|
73% |
| Self Check-in |
|
73% |
| Patio or Balcony |
|
70% |
| Washer |
|
63% |
| Dryer |
|
60% |
| BBQ Grill |
|
57% |
| Pets |
|
50% |
| Workspace |
|
40% |
| Beach Access |
|
10% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Hawthorne Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Above average | 40% |
| Occupancy Stability | Below average | 30% |
| Market Growth Trend | Average | 15% |
| Supply/Demand Balance | Above average | 15% |
Hawthorne's ROI Score of 64 out of 100 places it in the 'Attractive Opportunity' band, driven primarily by an above-average revenue-to-price ratio and a favorable supply/demand balance that keeps competition manageable. The score is tempered by below-average occupancy stability, meaning investors should build conservative vacancy assumptions into their models. Pairing this data with thorough local regulatory research and a property-specific analysis will give the clearest picture of real-world return potential.
Understanding local STR regulations is essential before investing in Hawthorne. Here's the current regulatory landscape:
Short-term rental operators in Hawthorne, FL should verify whether a local business tax receipt or STR registration is required by the City of Hawthorne and Alachua County. Florida state law also requires vacation rental licensing through the Department of Business and Professional Regulation, so investors should confirm compliance at both the local and state level.
Common restrictions that may apply include occupancy limits, noise ordinances, parking requirements, and minimum stay rules. Investors should also check for any HOA covenants or deed restrictions on properties in the area, as these can independently prohibit or limit short-term rental activity.
Florida imposes a state sales tax and a county-level tourist development tax on short-term rental income, which platforms like Airbnb often collect and remit automatically. Operators should confirm which taxes are platform-collected and which require manual filing with the Florida Department of Revenue and Alachua County.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Hawthorne can provide current regulatory guidance.
Financing an Airbnb investment in Hawthorne requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, Hawthorne's STR market is likely to see continued growth in listing count given the 114% year-over-year increase in active listings, though demand should keep pace given the area's nature-oriented draw. Seasonal patterns point to March and August as revenue peaks, with ADR potentially rising 1–3% as operators refine pricing for the market's lakefront niche. Occupancy rates may settle in the 40–45% range as newer listings mature and competition stabilizes, making strategic pricing and amenity differentiation increasingly important."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing performance and market conditions as of April 2026; actual results may differ as conditions evolve. Local regulations, HOA rules, and tax obligations vary and should be independently verified before making investment decisions.
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