Healdsburg, CA Airbnb Market Data, Statistics, and Occupancy Rates

Healdsburg Short-Term Rental Market Overview

Healdsburg sits at the heart of Sonoma County wine country, and its short-term rental market reflects the premium positioning you'd expect from a top-tier Northern California destination. With an average daily rate of $711—well above the $551 state average—and average annual revenue of $113,191 per listing, the market commands strong nightly pricing. However, a 36% occupancy rate (below the 43% state average) and average home values north of $2.1 million mean investors need to be strategic about property selection and deal structure to make the numbers work.

Key Market Statistics

According to Rabbu market data, the Healdsburg short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Healdsburg

Healdsburg attracts investor interest because of its premium ADR and luxury wine-country appeal, though high home prices and growing competition require careful underwriting.

Expert Market Assessment

"Healdsburg represents a competitive opportunity where the revenue potential is real but not effortless. The market's ROI score of 52 out of 100 reflects average revenue-to-price ratios and occupancy stability paired with below-average supply/demand balance—meaning the 126% year-over-year listing growth is something to watch closely. Seasonality is a defining characteristic: revenue roughly doubles from winter troughs to summer peaks, so cash reserves and dynamic pricing are essential. Investors targeting 3- to 5-bedroom properties will find the strongest revenue profiles, but the $2.1 million average home value means penciling out a deal requires discipline and realistic projections."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Healdsburg

Average revenue by month in Healdsburg

Healdsburg exhibits strong seasonality with revenue peaking in August at $14,212 and bottoming in January at $5,653—a spread of roughly 2.5x between the highest and lowest months. The premium earning window runs May through September, making dynamic pricing and off-season strategy critical for annual cash-flow planning.

Active Airbnb listings by property size in Healdsburg

Two- and 3-bedroom properties dominate supply with 39 and 37 listings respectively, accounting for nearly 60% of all active inventory. The 4-bedroom (17 listings) and 5-bedroom (10 listings) segments are relatively underserved, which may present opportunity given those sizes generate the highest revenue per listing.

Average daily rate (ADR) by property size in Healdsburg

ADR scales steeply with bedroom count in Healdsburg, from $302 for 1-bedroom units to $1,780 for 5-bedroom homes—a nearly 6x premium. The sharpest jump occurs between 3 bedrooms ($697) and 4 bedrooms ($1,324), suggesting the move into larger luxury properties commands a significant pricing leap.

Average RevPAN by property size in Healdsburg

RevPAN increases consistently with property size, from $65 for 1-bedroom units to $503 for 5-bedroom homes, even after accounting for lower occupancy rates on larger properties. Four- and 5-bedroom listings deliver the strongest revenue per available night at $448 and $503, making them the most efficient earners on a per-night basis.

Average occupancy rates by property size in Healdsburg

Two-bedroom properties lead in occupancy at 43%, while 1-bedroom units lag significantly at just 22%—suggesting smaller units may struggle to attract bookings at Healdsburg's premium price points. Mid-size and larger properties (3–5 bedrooms) cluster between 28% and 38%, reflecting the market's weekend and seasonal booking pattern rather than nightly demand.

Average monthly revenue by property size in Healdsburg

Monthly revenue jumps substantially as bedroom count increases, with 4- and 5-bedroom properties earning roughly $18,241–$18,304 per month compared to just $4,005 for 1-bedroom listings. The near-parity between 4- and 5-bedroom monthly revenue ($18,241 vs. $18,304) suggests that the incremental return of adding a fifth bedroom is minimal in this market.

Average annual revenue by property size in Healdsburg

Five-bedroom properties top annual revenue at $219,653, closely followed by 4-bedroom homes at $218,897—both generating roughly 4.5x what a 1-bedroom ($48,061) earns. Three-bedroom properties at $139,320 annually offer a compelling middle ground, particularly if acquisition costs are meaningfully lower than larger homes.

Most common amenities for Airbnb listings in Healdsburg

Parking (97%) and full kitchens (95%) are table stakes in Healdsburg, while outdoor living features like patios (78%), BBQ grills (75%), and backyards (73%) reflect the wine-country lifestyle guests expect. Hot tubs appear in 47% of listings and pools in 28%, suggesting these premium amenities can serve as meaningful differentiators for properties looking to command higher nightly rates.

Understanding Healdsburg's ROI Score: 52/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Healdsburg's ROI score of 52 out of 100 places it in the 'Competitive Opportunity' band, signaling that while revenue potential exists, the path to strong returns isn't automatic. Revenue-to-price ratio, occupancy stability, and market growth trend all rate as average, while supply/demand balance scores below average—reflecting the rapid 126% growth in active listings. Investors should pair this data with thorough local regulatory research and conservative underwriting to identify deals that can perform despite rising competition and premium entry costs.

Short-Term Rental Regulations in Healdsburg

Understanding local STR regulations is essential before investing in Healdsburg. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Healdsburg, California may need to obtain a vacation rental permit or business license from the city before listing a property. Investors should verify current permit requirements directly with the City of Healdsburg and Sonoma County, as local rules can change and may include application caps or zoning restrictions.

Key Restrictions

Common restrictions in California STR markets include occupancy limits based on bedroom count, minimum-night stay requirements, noise and nuisance ordinances, parking mandates, and potential caps on the total number of permits issued. HOA rules in planned communities or condo developments may further restrict or prohibit short-term rentals, so reviewing CC&Rs before purchasing is essential.

Tax Obligations

Short-term rental hosts in California are typically subject to transient occupancy tax (TOT), which is collected at the local level, and may also owe state sales tax depending on the jurisdiction. Platforms like Airbnb often collect and remit some of these taxes automatically, but operators should confirm their full obligations with the City of Healdsburg and the California Department of Tax and Fee Administration.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Healdsburg can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Healdsburg's pronounced summer seasonality—August revenue peaks near $14,212 versus January lows around $5,653—suggests investors should budget conservatively for quieter winter months while capitalizing on the robust May-through-September stretch. Active listings have grown 126% year-over-year, which could put modest downward pressure on occupancy rates if demand doesn't keep pace. We estimate ADR may hold steady or see a 1–3% increase driven by the luxury positioning of the market, while occupancy could stabilize in the 34–38% range as supply adjusts. Investors who target larger properties (4–5 bedrooms) may be best positioned to capture the premium end of demand through group travel and wine country retreats."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Healdsburg, CA

What is the average Airbnb occupancy rate in Healdsburg?

The average occupancy rate for Airbnb listings in Healdsburg is currently 36%, which falls below the California state average of 43%. Occupancy varies significantly by property size—2-bedroom units lead at 43%, while 1-bedroom listings average just 22%. This reflects the market's luxury, weekend-getaway character rather than a consistent nightly-fill model.

How much do Airbnb hosts make in Healdsburg?

On average, Airbnb hosts in Healdsburg earn approximately $9,432 per month or $113,191 per year based on trailing 12-month booking data. Revenue varies widely by property size: 1-bedroom listings average around $48,061 annually, while 4- and 5-bedroom properties generate roughly $218,897 to $219,653 per year. Peak months like July and August can push monthly revenue above $13,700–$14,200.

Is Healdsburg a good market for Airbnb investment?

Healdsburg carries a Rabbu ROI Score of 52 out of 100, categorized as a 'Competitive Opportunity.' The market offers premium nightly rates ($711 ADR) and strong revenue potential for larger properties, but high home values averaging $2.1 million and a below-average supply/demand balance mean investors need to source deals selectively. The market rewards well-appointed properties with outdoor amenities and strong seasonal pricing strategies.

What is the average daily rate (ADR) for Airbnb in Healdsburg?

The average daily rate for Airbnb listings in Healdsburg is $711, which is roughly 29% above the California state average of $551. ADR scales dramatically with property size—from $302 for 1-bedroom units up to $1,780 for 5-bedroom homes—reflecting the premium that groups and families are willing to pay for larger wine country accommodations.

Are short-term rentals legal in Healdsburg?

Short-term rentals operate in Healdsburg, CA, but they are subject to local regulations that may include permit requirements, occupancy limits, and other restrictions. Investors should consult directly with the City of Healdsburg and review Sonoma County ordinances to understand current rules, as STR regulations in California communities can evolve. Confirming HOA restrictions before purchasing is also advisable.

When is peak season for Airbnb in Healdsburg?

Peak season in Healdsburg runs from May through September, with August generating the highest average monthly revenue at $14,212. July follows closely at $13,710, and June and September also deliver strong returns above $11,000. The off-season spans November through February, when monthly revenue dips to the $5,653–$7,718 range—roughly 40–60% of peak-month levels.

How many Airbnbs are there in Healdsburg?

As of April 2026, there are 129 active Airbnb listings in Healdsburg. The market has seen substantial growth with a 126% year-over-year increase in active listings. The supply is concentrated in 2-bedroom (39 listings) and 3-bedroom (37 listings) properties, with fewer options in the 4-bedroom (17) and 5-bedroom (10) categories.

How is Airbnb revenue calculated in Healdsburg?

The annual and monthly revenue figures shown for Healdsburg are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—they are not forward-looking projections. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Healdsburg market
• Average daily rate, occupancy, and RevPAN metrics with state-level benchmarking
• Monthly and annual revenue breakdowns by property size based on trailing 12-month booking data
• Popular amenity prevalence across active listings
• Home value estimates sourced from the Zillow Home Value Index (ZHVI)

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and current snapshots; market conditions, regulations, and listing counts can change. Individual property results will vary based on location, condition, amenities, pricing strategy, and management quality.