Heathsville, VA Airbnb Market Data, Statistics, and Occupancy Rates

Heathsville Short-Term Rental Market Overview

Heathsville, VA is a compact waterfront market on Virginia's Northern Neck where just 18 active Airbnb listings generate an average annual revenue of $45,245 per property. With an average daily rate of $366—above the $339 state average—and a favorable supply/demand balance, the market rewards hosts who can capture peak summer demand despite a pronounced seasonal swing. Investors drawn to low-competition, leisure-driven destinations will find Heathsville worth a closer look.

Key Market Statistics

According to Rabbu market data, the Heathsville short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Heathsville

Heathsville appeals to investors seeking a niche waterfront market where limited competition and strong summer pricing create meaningful revenue potential relative to property costs.

Expert Market Assessment

"Heathsville presents an attractive but clearly seasonal investment opportunity. Revenue peaks sharply in July at $9,037 per listing and drops to just $778 in January, so cash-flow planning must account for a roughly 11:1 spread between high and low months. The ROI score of 61 out of 100 reflects solid revenue relative to property prices and a favorable supply/demand picture, tempered by below-average occupancy stability. Investors who can tolerate concentrated summer earnings and manage expenses during the off-season will find this small market rewarding."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Heathsville

Average revenue by month in Heathsville

Heathsville's revenue is sharply seasonal: July leads at $9,037 and August follows at $8,342, while the winter trough bottoms out at $778 in January—a roughly 11× spread. Investors should expect the bulk of annual income to arrive between June and September, making expense management during off-peak months critical.

Active Airbnb listings by property size in Heathsville

The market's 18 listings are concentrated in just two size categories: 7 four-bedroom and 5 three-bedroom properties. This narrow inventory mix may signal opportunity for investors willing to offer differentiated configurations—such as larger five-bedroom homes or smaller two-bedroom options—that could capture underserved demand segments.

Average daily rate (ADR) by property size in Heathsville

ADR jumps significantly from $265 for three-bedroom properties to $439 for four-bedroom units, a 66% premium. The steep pricing step-up suggests that guests in Heathsville place high value on additional space, making four-bedroom properties the more compelling option from a nightly rate standpoint.

Average RevPAN by property size in Heathsville

Four-bedroom listings deliver a RevPAN of $45 compared to $31 for three-bedroom properties, reflecting both higher nightly rates and slightly different booking patterns. Despite the lower absolute occupancy of four-bedroom units, their rate advantage keeps per-available-night revenue roughly 45% ahead of the smaller configuration.

Average occupancy rates by property size in Heathsville

Occupancy rates are modest across both sizes, with three-bedroom properties averaging 12% and four-bedroom units at 10%. These low figures underscore the seasonal nature of Heathsville's demand and suggest that neither property size enjoys consistent year-round bookings, so investors should plan cash flow around concentrated peak-season stays.

Average monthly revenue by property size in Heathsville

Four-bedroom properties earn an average of $4,224 per month versus $2,614 for three-bedroom listings—a $1,610 monthly gap that adds up to a meaningful annual difference. The larger configuration's higher ADR more than compensates for its slightly lower occupancy, making it the stronger monthly earner.

Average annual revenue by property size in Heathsville

At $50,688 in average annual revenue, four-bedroom properties outpace three-bedroom listings ($31,377) by over 61%. For investors weighing acquisition costs against top-line income, the four-bedroom segment offers the strongest return potential in Heathsville's current market.

Most common amenities for Airbnb listings in Heathsville

BBQ grills, washers, parking, and kitchens each appear in 94% of listings, while waterfront access (78%) and beach access (61%) highlight the leisure-driven nature of guest expectations. Investors entering this market should treat outdoor living amenities and water-oriented features as table stakes rather than differentiators.

Understanding Heathsville's ROI Score: 61/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Heathsville's ROI score of 61 out of 100 places it in the 'Attractive Opportunity' band, driven by an average revenue-to-price ratio and an above-average supply/demand balance that favors existing and new hosts in this small market. The score is tempered by below-average occupancy stability, reflecting the heavy summer concentration of bookings, and average market growth trends. Investors should pair these data insights with thorough local regulatory research and a realistic seasonal cash-flow plan before committing capital.

Short-Term Rental Regulations in Heathsville

Understanding local STR regulations is essential before investing in Heathsville. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Heathsville and Northumberland County, Virginia, should verify whether a local business license or STR permit is required before listing a property. Investors are encouraged to check with the county zoning office and the Virginia Department of Taxation for the latest requirements.

Key Restrictions

Common restrictions that may apply include occupancy limits, minimum-stay requirements, noise and parking regulations, and potential HOA covenants—especially in waterfront communities. Northumberland County may also impose zoning or land-use conditions that vary by district, so reviewing the specific parcel's zoning designation is essential before purchasing.

Tax Obligations

Virginia imposes a state sales tax and a transient occupancy tax on short-term rentals, and Northumberland County may levy an additional local lodging tax. Platforms like Airbnb often collect and remit some of these taxes automatically, but hosts should confirm which obligations require direct filing.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Heathsville can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Heathsville's heavily seasonal pattern suggests ADR could hold steady or edge up 2–4% as the limited supply of waterfront rentals meets sustained summer demand. Occupancy, currently well below the state average at 16%, may see modest improvement if new listings diversify the guest base with shoulder-season travelers, but investors should plan for revenue concentration between June and September. Year-over-year listing growth of 140% signals rising investor interest, so early movers still benefit from the favorable supply/demand dynamics today."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Heathsville, VA

What is the average Airbnb occupancy rate in Heathsville?

The average occupancy rate for Airbnb listings in Heathsville is currently 16%, which sits well below the Virginia state average of 34%. This reflects the market's strong seasonal character—properties fill up during summer months but see limited bookings in winter. Investors should factor this into their financial models and consider strategies like adjustable pricing and minimum-stay flexibility to boost shoulder-season bookings.

How much do Airbnb hosts make in Heathsville?

On average, Airbnb hosts in Heathsville earn approximately $3,770 per month and $45,245 per year based on the trailing 12 months of booking data. Four-bedroom properties tend to outperform, bringing in about $4,224 monthly and $50,688 annually, while three-bedroom listings average $2,614 per month. Revenue is heavily weighted toward summer, with July alone averaging over $9,000.

Is Heathsville a good market for Airbnb investment?

Heathsville scores a 61 out of 100 on Rabbu's ROI Score, placing it in the 'Attractive Opportunity' category. Its strengths include a favorable supply/demand balance (only 18 active listings) and a daily rate that exceeds the state average. However, occupancy stability is below average due to sharp seasonality. Investors comfortable with a summer-heavy revenue profile and lower off-season activity can find solid returns here, particularly with larger waterfront properties.

What is the average daily rate (ADR) for Airbnb in Heathsville?

The average daily rate in Heathsville is $366, which is above the Virginia state average of $339. Four-bedroom properties command an even higher ADR of $439, while three-bedroom listings average $265. The premium pricing reflects the waterfront and leisure-oriented nature of the market's inventory.

Are short-term rentals legal in Heathsville?

Short-term rentals are generally permitted in Heathsville and Northumberland County, Virginia, though specific permit, zoning, and licensing requirements may apply. Investors should verify local regulations with county zoning authorities and ensure compliance with Virginia's transient occupancy tax rules before listing a property.

When is peak season for Airbnb in Heathsville?

Peak season runs from June through August, with July representing the revenue high point at an average of $9,037 per listing. August follows closely at $8,342. Revenue drops significantly from November through February, with January being the slowest month at $778. The shoulder months of May and September still offer moderate activity, averaging $3,829 and $4,272 respectively.

How many Airbnbs are there in Heathsville?

As of April 2026, there are 18 active Airbnb listings in Heathsville. The market is split between three-bedroom properties (5 listings) and four-bedroom properties (7 listings), with the remaining listings in other configurations. Year-over-year listing growth stands at 140%, indicating rising investor interest in this small market.

How is Airbnb revenue calculated in Heathsville?

The annual and monthly revenue figures for Heathsville are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remaining data up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and how actively the listing is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for Heathsville and surrounding areas
• Average daily rate, occupancy, and RevPAN trends by property size
• Monthly and annual revenue estimates based on trailing 12-month booking performance
• Home value data sourced from the Zillow Home Value Index (ZHVI)
• Data aggregated from multiple providers and validated for market-level consistency

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Local regulations, zoning changes, and HOA rules may affect the viability and legality of short-term rentals in Heathsville. Individual property results will vary based on location, condition, pricing strategy, and management quality.