Heber City, UT Airbnb Market Data, Statistics, and Occupancy Rates

Heber City Short-Term Rental Market Overview

Heber City sits at the crossroads of Utah's outdoor recreation scene, drawing visitors year-round to nearby ski resorts in winter and mountain trails, reservoirs, and events through the warmer months. With 252 active Airbnb listings, an average daily rate of $467, and average annual revenue of $39,519 per listing, the market offers meaningful earning potential — though elevated home values averaging $1,492,044 mean investors need to be selective about deal sourcing. The 43% occupancy rate tracks just above the Utah state average, and a 150% year-over-year growth in active listings signals strong investor interest alongside increasing competition.

Key Market Statistics

According to Rabbu market data, the Heber City short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Heber City

Heber City attracts investor attention thanks to its proximity to premier ski and outdoor recreation destinations, though high home prices and rapid supply growth demand careful underwriting.

Expert Market Assessment

"Heber City presents a competitive but nuanced opportunity for STR investors. The market's deep winter seasonality — January revenue is nearly seven times higher than the spring trough in April and May — means cash-flow planning around off-peak months is critical. Larger properties clearly outperform: 6+ bedroom listings average over $120,000 annually compared to roughly $20,000 for one-bedrooms. However, the below-average revenue-to-price ratio and rapid supply expansion (150% YoY listing growth) suggest that only well-differentiated, strategically priced properties will deliver attractive returns in an increasingly crowded field."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Heber City

Average revenue by month in Heber City

Heber City shows extreme seasonality, with January ($7,198) generating nearly seven times the revenue of the weakest months, April ($1,086) and May ($1,012). A secondary summer peak in July–August ($4,000+) and a strong December ($4,167) provide additional revenue windows, but investors should plan for a pronounced spring trough.

Active Airbnb listings by property size in Heber City

Three-bedroom (65 listings) and four-bedroom (62 listings) properties dominate Heber City's supply, together accounting for roughly half the market. One-bedroom units (24) and 6+ bedroom properties (22) are the least represented, potentially signaling less competition at both ends of the size spectrum.

Average daily rate (ADR) by property size in Heber City

ADR scales steeply with bedroom count in Heber City, rising from $173 for one-bedroom units to $913 for 6+ bedroom properties — more than a fivefold increase. The jump from three bedrooms ($364) to four bedrooms ($578) is especially notable, suggesting a strong pricing premium once properties can accommodate larger groups.

Average RevPAN by property size in Heber City

Revenue per available night climbs consistently with property size, from $90 for one-bedrooms to $399 for 6+ bedroom listings. Four-bedroom properties mark a clear inflection point at $245 RevPAN, nearly double the three-bedroom figure of $133, making larger homes significantly more efficient revenue generators on a per-night basis.

Average occupancy rates by property size in Heber City

One-bedroom units lead in occupancy at 52%, while three-bedroom properties lag at 37% — the market's lowest rate. Mid-to-large properties (4–6+ bedrooms) cluster in the 42–44% range, suggesting that while smaller units stay fuller, larger homes compensate with substantially higher nightly rates.

Average monthly revenue by property size in Heber City

Monthly revenue increases dramatically with property size: 6+ bedroom listings average $10,052/month, roughly six times the $1,703 earned by one-bedroom units. The step up from three bedrooms ($2,355) to four bedrooms ($4,129) represents the sharpest per-bedroom revenue gain, reinforcing the case for larger properties in this market.

Average annual revenue by property size in Heber City

Annual revenue ranges from $20,443 for one-bedroom units to $120,631 for 6+ bedroom properties, illustrating the outsized earning potential of large homes in Heber City. Five-bedroom listings at nearly $80,000 annually represent a strong middle ground for investors seeking high revenue without the operational complexity of the largest homes.

Most common amenities for Airbnb listings in Heber City

Kitchens (97%), washers (92%), and parking (92%) are near-universal, reflecting baseline guest expectations in a mountain-market setting. Hot tubs appear in 60% of listings and BBQ grills in 64%, positioning these as competitive differentiators rather than luxuries — investors without them risk falling behind. Lake access (26%) and pet-friendliness (24%) remain less common and could serve as niche advantages.

Understanding Heber City's ROI Score: 36/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Heber City's ROI Score of 36 out of 100 places it in the 'Competitive Opportunity' band, reflecting a market where demand and investor interest are strong but elevated home prices compress returns. The below-average revenue-to-price ratio is the primary drag, compounded by below-average marks on market growth trend and supply/demand balance as listing counts surge. Investors can still find viable deals here — particularly with larger, amenity-rich properties — but should pair this data with thorough local regulatory research and conservative underwriting assumptions.

Short-Term Rental Regulations in Heber City

Understanding local STR regulations is essential before investing in Heber City. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Heber City, Utah may be required to obtain a business license or STR-specific permit before listing their property. Investors should verify current requirements directly with the City of Heber City and Wasatch County, as regulations can change with growing STR activity.

Key Restrictions

Common restrictions in mountain-resort communities like Heber City can include occupancy limits tied to bedroom count, minimum stay requirements, noise ordinances, parking mandates, and caps on the number of permits issued in certain zones. HOA rules in planned communities or condo developments may impose additional limitations, so reviewing CC&Rs before purchasing is essential.

Tax Obligations

Utah requires short-term rental operators to collect and remit state and local transient room taxes, and platforms like Airbnb often handle collection on the host's behalf. Investors should confirm their obligations for any county or municipal tourism levies specific to Wasatch County.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Heber City can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Heber City's pronounced winter seasonality — with January revenue peaking near $7,198 — should remain a reliable anchor for annual returns, while summer months like July and August contribute a solid secondary peak around $4,000. Investors can expect occupancy to hold in the low-to-mid 40% range market-wide, though well-positioned larger properties may outperform. ADR growth is likely to be modest, perhaps 1–3%, as rapid supply growth (150% year-over-year) puts downward pressure on pricing power. Selective investors who focus on higher-bedroom-count properties and differentiate on amenities like hot tubs and lake access should be best positioned to capture demand."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Heber City, UT

What is the average Airbnb occupancy rate in Heber City?

The average Airbnb occupancy rate in Heber City is currently 43%, which sits just above Utah's statewide average of 42%. Occupancy varies by property size — one-bedroom units lead at 52%, while three-bedroom properties see the lowest average at 37%. Seasonality plays a significant role, with winter months driving the highest demand.

How much do Airbnb hosts make in Heber City?

Airbnb hosts in Heber City earn an average of $3,293 per month and approximately $39,519 per year based on the trailing 12 months of booking data. Revenue varies significantly by property size: one-bedroom listings average around $20,443 annually, while 6+ bedroom properties can bring in roughly $120,631. Peak winter months like January see average revenues near $7,198, while spring months like April and May dip closer to $1,000–$1,100.

Is Heber City a good market for Airbnb investment?

Heber City carries a Rabbu ROI Score of 36 out of 100, categorized as a 'Competitive Opportunity.' Strong investor interest and tourism demand are evident, but high property values (averaging $1,492,044) compress the revenue-to-price ratio. Investors who target larger properties and differentiate with premium amenities like hot tubs can capture above-average returns, though the rapid 150% growth in active listings means competition is intensifying.

What is the average daily rate (ADR) for Airbnb in Heber City?

The average daily rate for Airbnb listings in Heber City is $467, slightly below Utah's statewide average of $494. ADR scales meaningfully with property size — from $173 for one-bedroom units up to $913 for properties with six or more bedrooms. This premium pricing on larger homes reflects the group and family travel demand common in mountain-resort markets.

Are short-term rentals legal in Heber City?

Short-term rentals are currently operated in Heber City, with 252 active Airbnb listings in the market. However, STR regulations can evolve, and operators may need permits, business licenses, or adherence to specific zoning rules. We recommend contacting the City of Heber City and Wasatch County directly to confirm the latest requirements before purchasing an investment property.

When is peak season for Airbnb in Heber City?

Peak season in Heber City is firmly in winter, with January generating the highest average revenue at $7,198 per listing, followed by February at $5,788. A secondary peak occurs in summer — July and August average around $4,000 each. The slowest months are April and May, when average revenue drops to roughly $1,000–$1,100, reflecting the shoulder season between ski and summer activities.

How many Airbnbs are there in Heber City?

As of April 2026, there are 252 active Airbnb listings in Heber City. The market has experienced rapid growth, with a 150% year-over-year increase in active listings. Three-bedroom and four-bedroom properties make up the largest share of supply, with 65 and 62 listings respectively.

How is Airbnb revenue calculated in Heber City?

The annual and monthly revenue figures for Heber City are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and how actively the listing is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market and property size
• Occupancy, ADR, and RevPAN trends based on trailing 12-month booking data
• Revenue and yield metrics segmented by bedroom count and month
• Home value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings to inform property positioning

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month performance and may not capture very recent regulatory or market shifts. Individual property results will vary based on location, condition, pricing strategy, and management quality.