Helper, UT Airbnb Market Data, Statistics, and Occupancy Rates

Helper Short-Term Rental Market Overview

Helper, UT is a small, emerging short-term rental market in eastern Utah with just 22 active Airbnb listings and an average annual revenue of $16,041 per property. While the market's low ADR of $123 and 23% occupancy rate sit well below Utah's state averages, the 150% year-over-year growth in active listings signals rising investor interest. The compact supply and affordable home values relative to many Utah markets could offer selective opportunities, though the numbers call for careful deal analysis rather than broad enthusiasm.

Key Market Statistics

According to Rabbu market data, the Helper short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Helper

Investors look at Helper for its low entry costs relative to other Utah markets and the potential to capture demand from outdoor recreation and regional tourism, though below-average occupancy and revenue-to-price ratios require disciplined deal sourcing.

Expert Market Assessment

"Helper presents a competitive but cautious opportunity for STR investors. The ROI score of 46 out of 100 reflects below-average revenue-to-price ratios, occupancy stability, and market growth trends, offset by an average supply/demand balance. Seasonality is pronounced — July leads with $2,769 in average revenue while January bottoms out at just $224, creating a roughly 12:1 peak-to-trough spread that demands careful cash-flow planning. Investors who can source properties at attractive price points and optimize for the June-through-October peak season stand the best chance of generating meaningful returns."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Helper

Average revenue by month in Helper

Helper's revenue is heavily seasonal, peaking in July at $2,769 and bottoming out in January at just $224 — a spread of over 12x. The core earning season runs June through October, with every month in that window exceeding $1,600, while the November-through-March stretch averages well under $1,000 per month.

Active Airbnb listings by property size in Helper

The market's supply is concentrated in smaller properties, with 10 one-bedroom listings and 7 two-bedroom listings making up the bulk of the 22 active units. There appear to be few or no larger properties (3+ bedrooms) competing in Helper, which could represent an underserved niche for investors willing to offer more space.

Average daily rate (ADR) by property size in Helper

ADR scales modestly from $77 for 1-bedroom properties to $112 for 2-bedrooms, a 45% premium for just one additional bedroom. Given the relatively low base rates, 2-bedroom units offer a stronger nightly price point without requiring the capital outlay of a much larger property.

Average RevPAN by property size in Helper

One-bedroom listings deliver a RevPAN of $26 compared to just $11 for 2-bedrooms, driven largely by their significantly higher occupancy rates. Despite lower nightly rates, 1-bedrooms generate more revenue per available night, suggesting they stay booked more consistently relative to their pricing.

Average occupancy rates by property size in Helper

Occupancy diverges sharply by size: 1-bedroom units average 34% occupancy while 2-bedrooms manage only 10%. This gap indicates that smaller, more affordable units attract more consistent bookings in Helper, and investors targeting 2-bedrooms should factor in substantial vacancy when projecting cash flow.

Average monthly revenue by property size in Helper

Two-bedroom properties edge out 1-bedrooms in average monthly revenue at $1,493 versus $1,101, despite their much lower occupancy, thanks to their higher ADR generating more revenue per booking. However, the $392 monthly gap is modest enough that 1-bedrooms may offer better risk-adjusted returns given their more consistent occupancy.

Average annual revenue by property size in Helper

On an annual basis, 2-bedroom listings generate roughly $17,925 compared to $13,212 for 1-bedrooms — a $4,713 difference. Investors should weigh this revenue gap against the higher acquisition and furnishing costs of 2-bedroom units to determine which configuration offers the better return on invested capital.

Most common amenities for Airbnb listings in Helper

Every listing in Helper offers a kitchen and parking (both at 100%), reflecting the market's car-dependent location and guest expectations for self-sufficient stays. Self check-in (68%), backyard access (59%), and laundry facilities (59%) are also widespread, signaling that convenience and outdoor living space are table stakes rather than differentiators in this market.

Understanding Helper's ROI Score: 46/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Helper's ROI score of 46 out of 100 places it in the 'Competitive Opportunity' band, meaning investor interest exists but the numbers require careful scrutiny. All four calculation factors — revenue-to-price ratio, occupancy stability, market growth trend, and supply/demand balance — score at or below average, with only supply/demand reaching the average mark. Pairing this data with thorough local regulatory research and conservative underwriting will be essential for any investor evaluating Helper as a potential STR market.

Short-Term Rental Regulations in Helper

Understanding local STR regulations is essential before investing in Helper. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Helper, Utah may need to obtain a business license or STR permit from the city or Carbon County. Investors should verify current registration and permitting requirements directly with Helper's city government and the state of Utah before listing a property.

Key Restrictions

Common STR restrictions in small Utah communities can include occupancy limits, noise ordinances, parking requirements, and potential HOA rules that prohibit or limit rentals. Some jurisdictions also impose minimum stay requirements or cap the number of permits issued, so confirming local rules early in the due diligence process is essential.

Tax Obligations

Utah imposes a statewide transient room tax and local tourism or resort taxes that typically apply to short-term rentals, and Carbon County may have additional lodging tax requirements. Platforms like Airbnb often collect and remit some of these taxes automatically, but hosts should confirm their full obligations with a local tax professional.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Helper can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Helper's STR market is likely to remain highly seasonal, with the strongest revenue concentrated between June and October. Given the rapid supply growth (150% YoY increase in listings), occupancy rates may face additional pressure unless demand keeps pace — investors should plan conservatively around occupancy in the 20–25% range market-wide. ADR could see modest gains of 2–5% as hosts refine pricing strategies, but meaningful revenue improvement will depend on the market's ability to attract more visitors during shoulder and winter months."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Helper, UT

What is the average Airbnb occupancy rate in Helper?

The average occupancy rate for Airbnb listings in Helper is currently 23%, which is notably below the Utah state average of 42%. Occupancy varies significantly by property size — 1-bedroom units average 34% while 2-bedrooms come in at just 10%. These figures reflect the market's strong seasonality and small listing pool.

How much do Airbnb hosts make in Helper?

Airbnb hosts in Helper earn an average of $1,336 per month and approximately $16,041 per year based on trailing 12-month booking data. Revenue varies considerably by season and property size, with 2-bedroom properties averaging $17,925 annually and 1-bedrooms averaging $13,212.

Is Helper a good market for Airbnb investment?

Helper carries an ROI score of 46 out of 100, placing it in the 'Competitive Opportunity' category. Revenue-to-price ratios and occupancy stability are below average, meaning investors need to be selective about acquisition pricing and property type. That said, the market's low competition (22 listings), affordable home values, and growing investor interest could reward well-positioned properties, particularly those optimized for summer and fall visitors.

What is the average daily rate (ADR) for Airbnb in Helper?

The average daily rate in Helper is $123, significantly below the Utah state average of $494. ADR ranges from $77 for 1-bedroom properties to $112 for 2-bedrooms, reflecting the market's positioning as an affordable, smaller-scale destination rather than a premium resort area.

Are short-term rentals legal in Helper?

Short-term rentals operate in Helper, with 22 active listings on the market as of April 2026. However, local permit, licensing, and zoning requirements may apply. Investors should check directly with the City of Helper and Carbon County for the most current regulations before purchasing or listing a property.

When is peak season for Airbnb in Helper?

Peak season in Helper runs from June through October, with July delivering the highest average revenue at $2,769. September ($1,925) and August ($1,846) also perform well. The off-season from November through March sees dramatically lower revenue, with January averaging just $224 — making summer and early fall the primary earning window.

How many Airbnbs are there in Helper?

There are currently 22 active Airbnb listings in Helper as of April 2026. The market has experienced 150% year-over-year growth in listings, though it remains a very small market. Supply is split between 1-bedroom units (10 listings) and 2-bedroom units (7 listings), with the remainder falling into other configurations.

How is Airbnb revenue calculated in Helper?

The annual and monthly revenue figures for Helper are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the remaining data up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market
• Average daily rate, occupancy, and RevPAN trends by property size
• Monthly and annual revenue metrics based on trailing 12-month booking data
• Home value estimates from the Zillow Home Value Index (ZHVI)
• Data from multiple providers combined and validated for consistency

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts. Local regulations, permit requirements, and tax obligations can change — always verify with local authorities before investing.