Hendersonville, NC Airbnb Market Data, Statistics, and Occupancy Rates

Hendersonville Short-Term Rental Market Overview

Hendersonville, NC presents an appealing opportunity for short-term rental investors drawn to western North Carolina's mountain charm. With 355 active Airbnb listings generating an average annual revenue of $26,247 and an ADR of $178, the market sits below the state average on rate and occupancy but benefits from above-average growth trends and a 76% year-over-year increase in active listings. Seasonal peaks driven by summer and fall foliage tourism create meaningful revenue swings, and the relatively modest home values of $599,295 keep acquisition costs in check for a mountain-region market.

Key Market Statistics

According to Rabbu market data, the Hendersonville short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Hendersonville

Hendersonville attracts investor attention because its mountain-tourism demand, growing listing base, and accessible property prices create a balanced entry point for STR portfolios.

Expert Market Assessment

"Hendersonville earns an "Attractive Opportunity" designation, scoring 57 out of 100 on Rabbu's ROI scale. Revenue peaks sharply from June through October — July tops out at $3,393 in average monthly revenue — while winter months like February bottom out near $1,011, creating a pronounced seasonal curve. The market's occupancy stability is average at 30%, sitting just below the 34% state figure, which tempers cash-flow predictability for smaller units. Still, the combination of growing demand, reasonable acquisition costs, and strong performance from larger properties makes Hendersonville a market worth serious consideration for investors comfortable with seasonal variation."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Hendersonville

Average revenue by month in Hendersonville

Hendersonville's revenue cycle peaks in July at $3,393 and bottoms out in February at just $1,011 — a spread of more than 3x that underscores the market's strong seasonality tied to summer travel and fall foliage. Investors should budget for lean winter months while capitalizing on the robust June-through-October corridor that consistently delivers above-average returns.

Active Airbnb listings by property size in Hendersonville

One- and two-bedroom listings dominate the supply at 107 and 109 respectively, together accounting for over 60% of the 355 active listings. Larger properties (4+ bedrooms) are notably underrepresented with only 49 combined listings, suggesting a potential supply gap that revenue-focused investors could exploit.

Average daily rate (ADR) by property size in Hendersonville

ADR climbs steadily from $116 for studios to $475 for 6+ bedroom properties, with the jump from 3 bedrooms ($191) to 4 bedrooms ($277) representing one of the largest absolute increases. This premium-scaling pattern suggests that investors adding a fourth or fifth bedroom can capture outsized nightly rate gains relative to incremental property costs.

Average RevPAN by property size in Hendersonville

Four- and five-bedroom properties deliver the strongest RevPAN at $97 and $98 respectively, far outpacing the market average of $54. Interestingly, 6+ bedroom listings drop to $73 RevPAN despite their high ADR, likely reflecting lower occupancy — signaling that the 4–5 bedroom sweet spot balances rate and fill rate most effectively.

Average occupancy rates by property size in Hendersonville

Two-bedroom units lead occupancy at 37%, followed closely by 4-bedroom properties at 35%, while 6+ bedroom listings trail significantly at just 15%. This disparity means that investors in mid-size properties can expect more consistent booking flow and steadier cash flow compared to those operating very large homes.

Average monthly revenue by property size in Hendersonville

Monthly revenue scales consistently with size, from $1,144 for studios up to $5,673 for 6+ bedroom properties. The 4-bedroom tier at $3,742/month represents a compelling middle ground — generating 71% more revenue than 3-bedroom listings while requiring a more modest step up in acquisition and operating costs.

Average annual revenue by property size in Hendersonville

Annual revenue potential ranges from $13,735 for studios to $68,080 for 6+ bedroom properties, with 5-bedroom listings pulling in $59,218. Given average home values of $599,295, investors eyeing larger configurations should carefully model whether the incremental revenue justifies the higher purchase price and maintenance overhead.

Most common amenities for Airbnb listings in Hendersonville

Parking tops the amenity list at 98%, followed by kitchens (90%) and self check-in (85%) — indicating these are baseline expectations rather than differentiators. Outdoor-oriented amenities like patios (76%), backyards (74%), and BBQ grills (63%) are prevalent and reflect guest demand for mountain-lifestyle experiences, while hot tubs at 29% present a clear opportunity to stand out from the competition.

Understanding Hendersonville's ROI Score: 57/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Hendersonville's ROI score of 57 out of 100 places it in the "Attractive Opportunity" band, reflecting a market with real upside tempered by a below-average revenue-to-price ratio — average annual revenue of $26,247 against home values near $599,295 means gross yield is modest without larger properties lifting the math. On the positive side, above-average market growth and balanced supply-demand dynamics suggest improving conditions, while average occupancy stability means cash flow won't be wildly unpredictable. Investors should pair this score with hands-on regulatory research and a property-specific pro forma to determine whether Hendersonville aligns with their return targets.

Short-Term Rental Regulations in Hendersonville

Understanding local STR regulations is essential before investing in Hendersonville. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Hendersonville, NC may be required to obtain permits or register with the city or Henderson County before listing a property. Investors should verify current permit requirements directly with local planning and zoning offices, as rules in North Carolina municipalities can vary significantly.

Key Restrictions

Common restrictions in similar North Carolina markets include occupancy limits, minimum-stay requirements, noise ordinances, and parking mandates. HOA covenants may impose additional limitations on STR activity, so reviewing community rules before purchasing is essential.

Tax Obligations

Short-term rental hosts in North Carolina are generally subject to state and local occupancy taxes, as well as applicable sales tax. Platforms like Airbnb often collect and remit some of these taxes automatically, but operators should confirm their full obligations with the North Carolina Department of Revenue and Henderson County.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Hendersonville can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Hendersonville's above-average market growth trend suggests continued demand expansion, though the rapid 76% jump in listings means investors should watch supply-side pressure closely. Seasonal patterns point to ADR and occupancy holding firm during the June–October corridor, with estimates suggesting ADR could edge up 1–3% as the destination gains visibility. Off-peak months like January and February will likely remain soft, so revenue projections should account for monthly averages dipping below $1,300 during winter. Investors entering now should plan for stabilization as supply catches up with demand over the medium term."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Hendersonville, NC

What is the average Airbnb occupancy rate in Hendersonville?

The average occupancy rate for Airbnb listings in Hendersonville is currently 30%, slightly below the North Carolina state average of 34%. Occupancy varies meaningfully by property size — 2-bedroom units lead at 37%, while 6+ bedroom properties average just 15%. Investors targeting mid-size properties in the 2- to 4-bedroom range tend to see the most consistent booking volume.

How much do Airbnb hosts make in Hendersonville?

Airbnb hosts in Hendersonville earn an average of $2,187 per month and approximately $26,247 per year based on trailing 12-month booking data. Revenue scales significantly with property size: studios average $1,144/month while 6+ bedroom listings bring in roughly $5,673/month. Seasonal peaks in summer and fall can push monthly revenue well above the annual average.

Is Hendersonville a good market for Airbnb investment?

Hendersonville scores a 57 out of 100 on Rabbu's ROI Score, classified as an "Attractive Opportunity." The market benefits from above-average growth trends and balanced supply-demand dynamics, though the revenue-to-price ratio is below average given home values near $599,295. Investors who target larger properties and manage seasonality effectively can find strong returns, particularly during the busy June–October travel season.

What is the average daily rate (ADR) for Airbnb in Hendersonville?

The average daily rate in Hendersonville is $178, which falls below the North Carolina state average of $262. ADR scales substantially with property size, starting at $116 for studios and climbing to $475 for 6+ bedroom properties. This pricing structure rewards investors who can offer larger, well-appointed homes that command premium nightly rates.

Are short-term rentals legal in Hendersonville?

Short-term rentals do operate in Hendersonville, NC, with 355 active Airbnb listings currently in the market. However, local regulations regarding permits, zoning, and operational requirements can change, so prospective investors should check directly with the City of Hendersonville and Henderson County for the most current rules before purchasing or listing a property.

When is peak season for Airbnb in Hendersonville?

Peak season in Hendersonville runs from June through October, with July delivering the highest average monthly revenue at $3,393. October's fall foliage season also performs strongly at $2,871. The slowest months are January ($1,253) and February ($1,011), creating a roughly 3:1 spread between peak and off-peak revenue.

How many Airbnbs are there in Hendersonville?

There are currently 355 active Airbnb listings in Hendersonville as of April 2026. The market has grown significantly, with a 76% year-over-year increase in active listings. One- and two-bedroom properties dominate the supply at 107 and 109 listings respectively, while larger 4+ bedroom properties remain relatively scarce, with only 49 total listings in that category.

How is Airbnb revenue calculated in Hendersonville?

The annual and monthly revenue figures shown for Hendersonville are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market and property size
• Average daily rate, occupancy, and RevPAN metrics with state-level benchmarking
• Monthly and annual revenue trends based on trailing 12-month booking data
• Property value data sourced from Zillow Home Value Index (ZHVI) for investment analysis
• Popular amenity prevalence across active listings to identify guest expectations

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Local short-term rental regulations may change; investors should verify current rules with Hendersonville and Henderson County authorities before purchasing. Individual property results will vary based on location, condition, amenities, pricing strategy, and management quality.