Hendersonville, TN Airbnb Market Data, Statistics, and Occupancy Rates

Hendersonville Short-Term Rental Market Overview

Hendersonville, TN presents an attractive short-term rental opportunity with an ROI score of 61 out of 100, driven by its proximity to Nashville and lakeside appeal. The market currently hosts 49 active Airbnb listings generating an average annual revenue of $38,039, with larger properties — particularly 4- and 5-bedroom homes — delivering significantly stronger returns. While the average daily rate of $269 sits below the Tennessee state average of $309, the market's relatively compact supply and diverse property mix create room for well-positioned investors to outperform.

Key Market Statistics

According to Rabbu market data, the Hendersonville short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Hendersonville

Hendersonville appeals to STR investors seeking a lower-competition lakeside market near Nashville with balanced demand fundamentals and strong revenue potential from larger properties.

Expert Market Assessment

"Hendersonville's STR market earns an "Attractive Opportunity" designation, reflecting a market that balances reasonable demand with a manageable competitive landscape. Seasonality is notable — revenue swings from a low of $1,314 in January to a high of $4,259 in October — meaning investors should budget for softer winter months while capitalizing on a broad warm-season peak from May through October. The strongest cash-flow potential lies in larger properties: 4- and 5-bedroom homes command ADRs of $430 and $399 respectively, far outpacing smaller units. For investors willing to target the group-travel and family-vacation segments, this lakeside Nashville suburb offers a realistic path to meaningful returns."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Hendersonville

Average revenue by month in Hendersonville

Hendersonville shows meaningful seasonality, with revenue peaking in October at $4,259 and July at $4,044, while January bottoms out at just $1,314 — a spread of roughly 3x between peak and trough. The broad May-through-October earning window gives investors six strong months to build cash reserves for the quieter winter period.

Active Airbnb listings by property size in Hendersonville

One-bedroom listings dominate supply with 16 of the 49 active properties, while 2- through 5-bedroom sizes are more evenly distributed at 7–9 listings each. The relatively thin supply of larger homes (4- and 5-bedroom) paired with their substantially higher revenue suggests an opportunity for investors who can enter at those property sizes.

Average daily rate (ADR) by property size in Hendersonville

ADR jumps dramatically from $112 for 1-bedroom units to $430 for 4-bedroom properties, representing nearly a 4x premium. Interestingly, 5-bedroom listings average $399 — slightly below 4-bedrooms — suggesting the pricing premium levels off at the largest sizes and the strongest rate leverage may sit at the 3- to 4-bedroom tier.

Average RevPAN by property size in Hendersonville

Three-bedroom and 5-bedroom properties tie for the highest RevPAN at $95, indicating solid revenue efficiency after accounting for occupancy. One-bedroom units lag significantly at $21 RevPAN, while 2-bedrooms come in at $61, making mid-size and larger properties the clear winners for revenue per available night.

Average occupancy rates by property size in Hendersonville

Two-bedroom properties stand out with a 47% occupancy rate — nearly double the market average of 25% — suggesting strong demand in that mid-range segment. Four-bedroom listings have the lowest occupancy at 17%, though their high ADR of $430 still drives substantial revenue, while 3-bedroom units balance a 30% occupancy rate with competitive pricing.

Average monthly revenue by property size in Hendersonville

Monthly revenue scales sharply with property size, from $1,302 for 1-bedroom listings to $8,730 for 5-bedroom homes. Four-bedroom properties earn $6,013 per month, making both the 4- and 5-bedroom tiers the clear top performers for investors prioritizing monthly cash flow.

Average annual revenue by property size in Hendersonville

Five-bedroom properties lead annual revenue at $104,759, followed by 4-bedroom homes at $72,158 — both significantly outpacing the market average of $38,039. One- and 2-bedroom units generate $15,630 and $19,620 respectively, suggesting investors focused on return potential should target larger, group-friendly configurations.

Most common amenities for Airbnb listings in Hendersonville

Parking appears in 100% of Hendersonville listings, followed by kitchen (88%), self check-in (84%), and backyard (82%), reflecting guest expectations for home-like convenience in this suburban lakeside market. Notably, 27% of listings offer lake access and 18% feature waterfront positioning — premium differentiators that likely command higher nightly rates and booking volume.

Understanding Hendersonville's ROI Score: 61/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Hendersonville's ROI score of 61 out of 100 places it in the "Attractive Opportunity" band, reflecting a market where revenue-to-price ratios, occupancy stability, market growth, and supply/demand balance all register at average levels. While no single factor stands out as exceptional, the consistency across all four dimensions suggests a dependable — rather than volatile — investment environment. Investors should pair these metrics with thorough local regulatory research and property-level underwriting to confirm that a specific deal pencils out.

Short-Term Rental Regulations in Hendersonville

Understanding local STR regulations is essential before investing in Hendersonville. Here's the current regulatory landscape:

Permit Requirements

Hendersonville, Tennessee may require short-term rental operators to obtain a permit or register their property with the city before listing on platforms like Airbnb. Investors should verify current permit requirements directly with the City of Hendersonville and check for any applicable Tennessee state-level registration obligations.

Key Restrictions

Common STR restrictions in markets like Hendersonville can include occupancy limits, minimum stay requirements, noise ordinances, and parking regulations. HOA rules may also apply to specific neighborhoods, so investors should review any covenants or community restrictions before purchasing a property intended for short-term rental use.

Tax Obligations

Short-term rental operators in Tennessee are generally subject to state and local occupancy taxes, as well as applicable sales tax. Many booking platforms collect and remit these taxes on behalf of hosts, but operators should confirm their specific obligations with the Tennessee Department of Revenue and local tax authorities.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Hendersonville can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Hendersonville's STR market is expected to maintain steady demand with moderate seasonal swings. Revenue peaks in July ($4,044) and October ($4,259) suggest both summer lake tourism and fall travel will continue anchoring performance, while winter months may see softer bookings closer to the $1,300–$1,600 range. With year-over-year listing growth at 102% and all ROI factors scoring at average levels, investors can reasonably anticipate stable ADR growth in the 1–3% range and occupancy holding around 24–28%, though individual results will depend heavily on property quality and pricing strategy."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Hendersonville, TN

What is the average Airbnb occupancy rate in Hendersonville?

The average Airbnb occupancy rate in Hendersonville is currently 25%, which trails the Tennessee state average of 29%. Occupancy varies significantly by property size — 2-bedroom listings lead at 47%, while 4-bedroom properties see the lowest occupancy at 17%. Investors can improve occupancy by optimizing pricing strategies and targeting high-demand periods like summer and fall.

How much do Airbnb hosts make in Hendersonville?

On average, Airbnb hosts in Hendersonville earn approximately $3,169 per month and $38,039 per year based on trailing 12-month historical booking data. However, revenue varies considerably by property size. One-bedroom listings average around $15,630 annually, while 5-bedroom properties can generate an estimated $104,759 per year. Actual earnings depend on factors like location, amenities, guest reviews, and pricing strategy.

Is Hendersonville a good market for Airbnb investment?

Hendersonville scores 61 out of 100 on Rabbu's ROI Score, earning an "Attractive Opportunity" rating. The market benefits from a small competitive set of just 49 listings, proximity to Nashville, and strong revenue potential from larger properties. While occupancy and revenue-to-price ratios are at average levels, investors targeting 3- to 5-bedroom homes can find compelling return potential, particularly for group and family travelers drawn to the area's lakeside setting.

What is the average daily rate (ADR) for Airbnb in Hendersonville?

The average daily rate for Airbnb listings in Hendersonville is $269, compared to the Tennessee state average of $309. ADR scales significantly with property size: 1-bedroom units average $112 per night, while 4-bedroom properties command the highest rate at $430 per night. Five-bedroom listings average $399, suggesting a slight premium plateau at the largest sizes.

Are short-term rentals legal in Hendersonville?

Short-term rentals operate in Hendersonville, TN, and the market currently has 49 active Airbnb listings. However, local regulations can change, and operators may need permits or licenses to legally operate. Investors should consult the City of Hendersonville and review any applicable Tennessee state requirements before purchasing or listing a property for short-term rental.

When is peak season for Airbnb in Hendersonville?

Peak season in Hendersonville runs broadly from May through October, with the highest revenue months being October ($4,259 average) and July ($4,044 average). September also performs strongly at $3,708. The off-season runs from December through February, with January being the slowest month at just $1,314 in average revenue. This seasonality pattern aligns with lake-related tourism and fall travel demand.

How many Airbnbs are there in Hendersonville?

Hendersonville currently has 49 active Airbnb listings. The supply is relatively evenly distributed across property sizes, with 1-bedroom units making up the largest share at 16 listings, followed by 3-bedrooms (9), 4-bedrooms (8), and both 2- and 5-bedroom properties at 7 listings each. Year-over-year listing growth stands at 102%, indicating the market is holding steady.

How is Airbnb revenue calculated in Hendersonville?

The annual and monthly revenue figures for Hendersonville are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Hendersonville, TN market
• Average daily rates, occupancy rates, and RevPAN metrics across property sizes
• Monthly and annual revenue trends based on trailing 12-month historical booking data
• Home value estimates sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings to identify guest expectations

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Local regulations governing short-term rentals may change; investors should verify current rules with municipal and state authorities before purchasing. Individual property results will vary based on location, condition, amenities, pricing strategy, and management quality.