Henrico, NC Airbnb Market Data, Statistics, and Occupancy Rates

Henrico Short-Term Rental Market Overview

Henrico, NC is a small but growing short-term rental market with just 26 active Airbnb listings and a striking 136% year-over-year growth in supply. The market commands a notably high average daily rate of $454—well above the $262 North Carolina state average—driven largely by lakefront and waterfront properties that attract seasonal vacationers. With average annual revenue of $55,322 per listing and an ROI score of 58 out of 100, Henrico presents an attractive opportunity for investors willing to navigate its pronounced seasonality and relatively low occupancy rates.

Key Market Statistics

According to Rabbu market data, the Henrico short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Henrico

Henrico appeals to investors seeking premium nightly rates from lake and waterfront vacation rentals in a market with limited but rapidly growing supply.

Expert Market Assessment

"Henrico represents an attractive but seasonal opportunity best suited for investors comfortable with revenue concentration in summer months. August leads the year at $11,114 in average monthly revenue, while February bottoms out at $1,506—a spread that underscores the importance of pricing strategy and expense management during the off-season. The market's high ADR and waterfront positioning support strong peak-season earnings, but the 14% average occupancy rate (compared to 34% statewide) means cash flow depends heavily on maximizing bookings during a relatively narrow window. With only 26 active listings, the competitive landscape remains manageable, though the 136% supply growth warrants monitoring as it could shift the balance."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Henrico

Average revenue by month in Henrico

Henrico exhibits extreme seasonality, with August peaking at $11,114 and February bottoming at $1,506—a roughly 7:1 spread. The summer corridor from June through September accounts for the bulk of annual earnings, making off-season cost management critical for maintaining positive cash flow year-round.

Active Airbnb listings by property size in Henrico

Supply in Henrico is concentrated entirely in 3-bedroom and larger properties, with 4-bedrooms leading at 7 listings followed by 6+ bedrooms (6), and 3- and 5-bedrooms tied at 5 each. The complete absence of smaller units (studios through 2-bedrooms) confirms this market caters to families and groups seeking vacation-style accommodations.

Average daily rate (ADR) by property size in Henrico

ADR scales steeply with property size, from $299 for 3-bedroom units to $766 for 6+ bedroom homes—a 156% premium. The jump from 5-bedrooms ($469) to 6+ bedrooms ($766) is particularly notable and suggests that large group-oriented properties command outsized nightly rates in this lakefront market.

Average RevPAN by property size in Henrico

Six-plus bedroom properties deliver the strongest RevPAN at $131, more than double the next closest segment (3-bedrooms at $72), indicating that their premium ADR more than compensates for slightly lower occupancy. Four-bedroom units trail at $42 RevPAN, suggesting they may face stiffer competition relative to their pricing power.

Average occupancy rates by property size in Henrico

Three-bedroom properties lead occupancy at 24%, likely benefiting from broader affordability appeal, while 4-bedroom (10%) and 5-bedroom (11%) units show the softest fill rates. The 6+ bedroom category lands at 17%, a reasonable level given its premium pricing, but all segments fall well below the 34% state average due to the market's seasonal demand pattern.

Average monthly revenue by property size in Henrico

Monthly revenue ranges from $3,110 for 3-bedroom properties up to $5,624 for 5-bedroom homes, with 4-bedroom ($5,236) and 6+ bedroom ($5,492) units close behind. The relatively narrow spread among 4-, 5-, and 6+ bedroom categories suggests that stepping up from four to six bedrooms adds limited incremental monthly income despite significantly higher nightly rates.

Average annual revenue by property size in Henrico

Five-bedroom properties generate the highest annual revenue at $67,491, narrowly edging out 6+ bedrooms ($65,914) and 4-bedrooms ($62,838). Three-bedroom homes trail at $37,324 annually, making the 4- to 5-bedroom range the likely sweet spot for investors balancing acquisition cost against revenue potential.

Most common amenities for Airbnb listings in Henrico

Parking and a full kitchen are universal (100%), while washer, dryer, BBQ grill, patio, outdoor furniture, and lake access each appear in 89–92% of listings—establishing a high baseline of guest expectations. Waterfront access (81%) further confirms the lake-driven nature of demand, and investors without these core amenities would be at a significant competitive disadvantage.

Understanding Henrico's ROI Score: 58/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Henrico's ROI score of 58 out of 100 places it in the "Attractive Opportunity" band, reflecting average marks across all four calculation factors: revenue-to-price ratio, occupancy stability, market growth trend, and supply/demand balance. The score suggests the market delivers reasonable returns relative to property costs, though the low occupancy rate and heavy seasonal concentration prevent it from reaching the top tier. Investors should pair this data with thorough local regulatory research and carefully model for off-season cash flow needs before committing.

Short-Term Rental Regulations in Henrico

Understanding local STR regulations is essential before investing in Henrico. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Henrico, North Carolina may be required to obtain permits or register with local authorities before listing a property. Investors should verify current permit and zoning requirements with the relevant Henrico municipal offices and Northampton County before proceeding.

Key Restrictions

Common STR restrictions that could apply include occupancy limits based on bedroom count, minimum stay requirements, noise ordinances, parking standards, and HOA rules that may prohibit or limit short-term rentals. Given the waterfront nature of many properties in this area, environmental or lake-access regulations may also factor into operations.

Tax Obligations

Short-term rental hosts in North Carolina are typically subject to state and local occupancy taxes, as well as sales tax on rental income. Many booking platforms collect and remit these taxes automatically, but investors should confirm their obligations with a local tax professional to ensure full compliance.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Henrico can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Henrico's STR market is likely to see continued supply growth as investors respond to strong ADR premiums, though the rapid 136% listing increase could begin to temper per-property occupancy if demand doesn't keep pace. Summer months—particularly July and August—should remain the revenue backbone, with monthly earnings potentially exceeding $10,000 during peak weeks. Occupancy may stabilize in the 12–16% range annually as the market matures, and ADR could see modest adjustments of 1–3% depending on how quickly new inventory is absorbed. Investors entering now should budget conservatively for off-season months and plan for revenue concentration between June and September."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Henrico, NC

What is the average Airbnb occupancy rate in Henrico?

The average Airbnb occupancy rate in Henrico is currently 14%, which is below the North Carolina state average of 34%. This reflects the market's strong seasonality—properties see significantly higher bookings during summer months (June through September) and much lighter demand through winter. Among property sizes, 3-bedroom listings lead with 24% occupancy, while 4-bedroom units sit at 10%. Investors should factor this seasonal pattern into their financial planning.

How much do Airbnb hosts make in Henrico?

Airbnb hosts in Henrico earn an average of $4,610 per month and approximately $55,322 per year based on trailing 12-month booking data. Revenue varies significantly by property size: 5-bedroom properties lead with roughly $67,491 annually, followed by 6+ bedrooms at $65,914 and 4-bedrooms at $62,838. Three-bedroom units generate about $37,324 per year. Peak summer months can push monthly revenue above $10,000, while winter months may dip below $2,000.

Is Henrico a good market for Airbnb investment?

Henrico earns an ROI score of 58 out of 100 from Rabbu, placing it in the "Attractive Opportunity" category. The market benefits from premium daily rates ($454 vs. the $262 state average) and strong waterfront appeal, though its low overall occupancy rate of 14% and heavy reliance on summer demand are factors to consider. With only 26 active listings, competition is limited, but the 136% year-over-year supply growth signals increasing investor interest. Properties with lake access and larger bedroom counts tend to perform best.

What is the average daily rate (ADR) for Airbnb in Henrico?

The average daily rate for Airbnb listings in Henrico is $454, which is 73% higher than the North Carolina state average of $262. ADR scales with property size: 3-bedroom homes average $299 per night, 4-bedrooms come in at $420, 5-bedrooms at $469, and 6+ bedroom properties command $766 per night. These premium rates reflect the market's waterfront and lake-access positioning.

Are short-term rentals legal in Henrico?

Short-term rentals generally operate in Henrico, NC, as evidenced by the 26 active Airbnb listings in the market. However, local regulations, permit requirements, and zoning rules can change, so prospective investors should check with local Henrico and Northampton County authorities for the most current rules. HOA restrictions may also apply to specific properties, particularly in waterfront communities.

When is peak season for Airbnb in Henrico?

Peak season in Henrico runs from June through September, with August delivering the highest average monthly revenue at $11,114 and July close behind at $10,068. June averages $6,057 and September brings in $5,658. The off-season runs from November through March, with February representing the lowest point at $1,506. This pronounced seasonality means roughly 60% of annual revenue is concentrated in just four summer months.

How many Airbnbs are there in Henrico?

There are currently 26 active Airbnb listings in Henrico as of April 2026. The market has experienced significant growth, with a 136% year-over-year increase in active listings. Supply is distributed across larger property types: 7 four-bedroom listings, 6 properties with six or more bedrooms, and 5 each of three-bedroom and five-bedroom homes. There are no studio, one-bedroom, or two-bedroom listings, reflecting the vacation and group-travel focus of this market.

How is Airbnb revenue calculated in Henrico?

The annual and monthly revenue figures for Henrico are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and aggregate the results to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently rather than to forecasts, while naturally reflecting seasonal peaks and slower months because each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts, occupancy rates, and daily rate data for the Henrico market
• Revenue per available night (RevPAN) and monthly/annual revenue averages based on trailing 12-month booking performance
• Property size breakdowns covering listing distribution, ADR, occupancy, and revenue across bedroom counts
• Popular amenity prevalence data reflecting current guest expectations in this market
• Home valuation data sourced from the Zillow Home Value Index (ZHVI) for investment analysis

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Market data reflects trailing 12-month historical performance as of April 2026 and may not capture very recent shifts in supply, demand, or pricing. Local regulations, tax obligations, and permit requirements are subject to change; investors should verify current rules with local authorities before purchasing.