Hereford, AZ Airbnb Market Data, Statistics, and Occupancy Rates

Hereford Short-Term Rental Market Overview

Hereford, AZ is a small, emerging short-term rental market in southeastern Arizona with just 18 active Airbnb listings and an average annual revenue of $24,887 per property. While average daily rates sit well below the state average at $165, the market benefits from a favorable supply/demand balance that could reward investors who source deals selectively. With home values averaging $563,308 and a revenue-to-price ratio rated below average, cash-flow success here hinges on careful property selection and operational efficiency.

Key Market Statistics

According to Rabbu market data, the Hereford short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Hereford

Investors look at Hereford for its favorable supply/demand dynamics in a low-competition desert market, though returns require disciplined deal sourcing given the below-average revenue-to-price ratio.

Expert Market Assessment

"Hereford's STR market presents a competitive but selective opportunity. The ROI score of 50 out of 100 reflects a market where the supply/demand balance is healthy, but elevated home values relative to rental income compress margins. Seasonality is moderate—March stands out as the clear revenue peak at nearly $3,000, while September dips to around $1,554—so investors should budget for fluctuations without facing a true off-season cliff. Two-bedroom properties are the revenue workhorses here, and investors who focus on that configuration may find the strongest path to positive cash flow."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Hereford

Average revenue by month in Hereford

March is Hereford's standout month at $2,988 in average revenue, while September marks the low point at $1,554—a spread of roughly $1,434 that reflects moderate seasonality with no true dead season. A secondary revenue bump in October through December ($2,214–$2,346) gives investors two distinct earning windows each year.

Active Airbnb listings by property size in Hereford

One-bedroom listings dominate supply with 9 of 18 active properties, followed by 5 two-bedroom units. The absence of larger configurations (3+ bedrooms) could signal an underserved niche for investors willing to offer more space in this small market.

Average daily rate (ADR) by property size in Hereford

Interestingly, one-bedroom properties command a higher ADR ($148) than two-bedroom units ($132), suggesting that smaller, well-appointed listings may attract premium-seeking guests. However, two-bedroom properties more than compensate through higher occupancy and total revenue.

Average RevPAN by property size in Hereford

RevPAN is nearly identical across property sizes—$75 for one-bedroom and $76 for two-bedroom listings—indicating that both configurations generate comparable per-night revenue after accounting for occupancy. The difference in total earnings comes down to how much more consistently two-bedroom units stay booked.

Average occupancy rates by property size in Hereford

Two-bedroom properties lead with 57% occupancy compared to 50% for one-bedroom units, suggesting that guests in Hereford tend to prefer a bit more space. The 7-percentage-point gap translates into meaningfully higher monthly revenue for two-bedroom hosts.

Average monthly revenue by property size in Hereford

Two-bedroom listings earn approximately $2,627 per month—more than three times the $848 monthly average for one-bedroom units. This stark difference underscores how the combination of higher occupancy and consistent demand makes two-bedroom properties the clear revenue leader in Hereford.

Average annual revenue by property size in Hereford

At $31,525 annually, two-bedroom properties generate roughly triple the $10,187 earned by one-bedroom listings. For investors evaluating return potential, the two-bedroom configuration appears to offer the strongest path to meaningful cash flow in this market.

Most common amenities for Airbnb listings in Hereford

Parking is universal (100%) and kitchens are near-universal (94%), reflecting a guest base that expects self-sufficient, drive-in accommodations—consistent with Hereford's rural Arizona setting. Outdoor amenities like patio/balcony (83%), backyard (83%), and outdoor furniture (89%) are also heavily represented, signaling that guests prioritize outdoor living and nature enjoyment.

Understanding Hereford's ROI Score: 50/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Hereford's ROI Score of 50 out of 100 places it in the 'Competitive Opportunity' band, where demand exists but margins require careful execution. The below-average revenue-to-price ratio is the primary drag, driven by home values near $563,000 against annual revenues around $25,000, while average occupancy stability and an above-average supply/demand balance partially offset that concern. Investors should pair this data with thorough local regulatory research and focus on two-bedroom properties to maximize their chances of achieving positive cash flow.

Short-Term Rental Regulations in Hereford

Understanding local STR regulations is essential before investing in Hereford. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Hereford, AZ should verify whether Cochise County or the state of Arizona requires a business license, transaction privilege tax (TPT) license, or specific STR registration before listing a property. Arizona's statewide preemption law limits local governments from outright banning vacation rentals, but hosts are still encouraged to confirm current permit requirements with local authorities.

Key Restrictions

Common restrictions that may apply include occupancy limits tied to property size, noise ordinances, parking requirements, and rules around signage or advertising. Investors in HOA-governed communities should review CC&Rs carefully, as some associations impose additional minimum-stay or usage restrictions that supersede broader state-level permissions.

Tax Obligations

Arizona requires STR hosts to collect and remit a transaction privilege tax (TPT) as well as any applicable county lodging taxes. Many booking platforms remit state-level taxes on behalf of hosts, but operators should confirm with the Arizona Department of Revenue to ensure full compliance with all obligations.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Hereford can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Hereford's STR market is likely to see continued supply growth—active listings surged 210% year over year—which could moderate occupancy if demand doesn't keep pace. Seasonal patterns suggest revenue peaks around March ($2,988) and a softer stretch through late summer, so investors should plan for monthly revenue swings of roughly $1,400 between peak and trough. ADR may drift modestly upward in the $165–$175 range as hosts refine pricing, though occupancy could settle around 45–50% as the market absorbs new inventory. These estimates assume no major regulatory changes and continued baseline demand from visitors drawn to the area's natural landscape."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Hereford, AZ

What is the average Airbnb occupancy rate in Hereford?

The average occupancy rate for Airbnb listings in Hereford is currently 47%, which is slightly below Arizona's 53% state average. Two-bedroom properties tend to perform better at 57% occupancy, while one-bedroom units average around 50%. These figures reflect trailing performance and individual results can vary based on pricing, guest reviews, and seasonal demand.

How much do Airbnb hosts make in Hereford?

Airbnb hosts in Hereford earn an average of $2,074 per month and approximately $24,887 per year, based on historical booking data from the trailing 12 months. Revenue varies significantly by property size: two-bedroom listings average about $31,525 annually, while one-bedroom properties bring in roughly $10,187. Actual earnings depend on factors like property quality, pricing strategy, and how consistently the listing is available.

Is Hereford a good market for Airbnb investment?

Hereford carries a Rabbu ROI Score of 50 out of 100, categorized as a 'Competitive Opportunity.' The market benefits from a favorable supply/demand balance with only 18 active listings, but the revenue-to-price ratio is below average given home values around $563,308. Investors who can source properties at attractive price points and optimize operations—particularly with two-bedroom configurations—stand the best chance of generating positive returns.

What is the average daily rate (ADR) for Airbnb in Hereford?

The average daily rate in Hereford is $165, which is considerably lower than Arizona's statewide average of $434. This more accessible price point can attract budget-conscious travelers and help maintain steady bookings. One-bedroom listings average $148 per night, while two-bedroom properties come in at $132, suggesting that two-bedroom units compensate for their lower nightly rate with stronger occupancy and overall revenue.

Are short-term rentals legal in Hereford?

Arizona has a statewide preemption law that generally prevents local governments from banning short-term rentals outright. However, operators in Hereford should still verify any county-level licensing, permitting, or tax registration requirements with Cochise County and the Arizona Department of Revenue. HOA rules and community covenants may also impose additional restrictions, so thorough due diligence is recommended before purchasing a property for STR use.

When is peak season for Airbnb in Hereford?

Peak season in Hereford centers on late winter and early spring, with March generating the highest average monthly revenue at $2,988. The fall months of October through December also perform well, with revenues ranging from $2,214 to $2,346. The softest period is late summer, when September dips to approximately $1,554—a manageable low point that still provides some baseline income.

How many Airbnbs are there in Hereford?

As of April 2026, there are 18 active Airbnb listings in Hereford. The market has experienced significant growth, with active listings increasing 210% year over year. The supply skews toward smaller properties, with nine one-bedroom and five two-bedroom listings making up the bulk of inventory.

How is Airbnb revenue calculated in Hereford?

The annual and monthly revenue figures for Hereford are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, drop regional outliers, and roll the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently rather than to forecasts, while still naturally reflecting seasonal peaks and slower months because each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market and property size
• Average daily rate, occupancy, and RevPAN metrics with state-level benchmarks
• Monthly and annual revenue trends based on trailing 12-month booking data
• Home value estimates sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings to inform property setup decisions

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing performance and market conditions may have changed since the reporting period. Local regulations, HOA rules, and tax obligations should be independently verified before making investment decisions.