Hermann, MO Airbnb Market Data, Statistics, and Occupancy Rates

Hermann Short-Term Rental Market Overview

Hermann, MO stands out as a niche wine-country getaway destination along the Missouri River, drawing weekend visitors and seasonal tourists to its wineries, festivals, and historic downtown. With an average daily rate of $304—well above the $240 state average—and average annual revenue of $32,606 across 127 active listings, the market rewards hosts who can capture premium rates during peak demand windows. The ROI score of 60 reflects an above-average revenue-to-price ratio paired with seasonal occupancy swings that investors should plan around.

Key Market Statistics

According to Rabbu market data, the Hermann short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Hermann

Hermann's above-average revenue-to-price ratio and tourism-driven demand make it appealing to investors seeking small-market STR exposure with manageable entry costs.

Expert Market Assessment

"Hermann presents a moderately attractive investment opportunity for hosts who understand its seasonal rhythm and position their properties accordingly. Revenue peaks sharply in October at $3,577 per month and stays elevated from May through November, while January dips to just $1,101—a spread that underscores the market's event- and tourism-driven nature. The above-average revenue-to-price ratio is the market's strongest investment signal, though below-average occupancy stability and a tightening supply-demand balance mean careful property selection and dynamic pricing will be essential. Investors who optimize for the peak months and differentiate with outdoor amenities and unique experiences are most likely to outperform in this charming Missouri wine town."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Hermann

Average revenue by month in Hermann

Hermann's revenue follows a pronounced seasonal curve, peaking in October at $3,577 and bottoming out in January at just $1,101—a 3.2x spread that underscores how dependent this market is on warm-weather tourism and fall festival traffic. The May-through-November stretch consistently delivers $2,800+ per month, giving hosts a solid seven-month earning window.

Active Airbnb listings by property size in Hermann

One-bedroom units dominate the supply with 53 of 127 listings (42%), followed by 2-bedrooms at 31 listings. Larger properties with 5+ bedrooms account for only 12 listings combined, suggesting relatively low competition in the group-accommodation segment for investors willing to go bigger.

Average daily rate (ADR) by property size in Hermann

ADR scales aggressively with size in Hermann: 1-bedrooms average $182 per night while 6+ bedroom properties command $1,236, nearly seven times the rate. The sharpest price jump occurs between 3-bedroom ($284) and 4-bedroom ($426) properties, suggesting a premium threshold where group-sized homes start commanding significantly higher nightly rates.

Average RevPAN by property size in Hermann

Two-bedroom listings deliver the strongest RevPAN among standard-sized properties at $68 per available night, edging out 1-bedrooms ($58) and 3-bedrooms ($59). The 6+ bedroom category stands apart at $140 RevPAN, though with only 5 listings this segment is more of a niche play than a reliable benchmark.

Average occupancy rates by property size in Hermann

Occupancy drops sharply as property size increases—1-bedrooms lead at 32% while 5-bedroom units fill just 8% of available nights. This pattern suggests that couples and small groups drive the bulk of Hermann's demand, and investors in larger properties will need to rely on fewer but higher-value bookings to generate returns.

Average monthly revenue by property size in Hermann

Despite lower nightly rates, 2- and 3-bedroom properties earn comparable monthly revenue ($2,914 and $3,007, respectively) to 5-bedroom homes ($3,046) thanks to significantly higher occupancy. The outlier is the 6+ bedroom category at $10,322 per month, which benefits from premium event and group pricing even at low occupancy.

Average annual revenue by property size in Hermann

Annual revenue clusters between $27,140 (1-bedroom) and $36,560 (5-bedroom) for most standard configurations, making 2- and 3-bedroom properties the efficiency sweet spot given their lower acquisition and operating costs. The 6+ bedroom segment's $123,864 annual average is eye-catching but comes with the caveat of very limited supply data and higher upfront investment.

Most common amenities for Airbnb listings in Hermann

Parking leads the amenity list at 97%—practically a requirement in a small town where guests drive in—followed by patios/balconies (72%) and kitchens (70%). Self check-in at 65% and outdoor living features like backyard access (57%) and BBQ grills (39%) signal that guests expect a relaxed, self-sufficient stay experience, while premium differentiators like hot tubs (8%) and waterfront access (9%) remain relatively rare.

Understanding Hermann's ROI Score: 60/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Hermann's ROI Score of 60 out of 100 places it in the "Attractive Opportunity" band, driven primarily by an above-average revenue-to-price ratio—the market's standout strength, reflecting favorable income potential relative to property costs of around $357,292. Occupancy stability and supply-demand balance both score below average, reflecting the pronounced seasonality and growing listing competition that investors should factor into their cash-flow projections. Pairing this data with on-the-ground research into local regulations and property-specific financials will help investors determine whether Hermann fits their portfolio goals.

Short-Term Rental Regulations in Hermann

Understanding local STR regulations is essential before investing in Hermann. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Hermann, Missouri may need to obtain a business license or STR permit from the city, and should verify requirements with both the City of Hermann and Gasconade County. Missouri does not impose a statewide STR registration mandate, so local rules take precedence—always confirm current permit requirements with local authorities before listing.

Key Restrictions

Common restrictions in small Missouri towns like Hermann can include occupancy limits per bedroom, noise ordinances, parking requirements for guests, and potential HOA covenants that restrict or prohibit short-term rentals. Some communities also enforce minimum-stay requirements or cap the number of STR permits issued, so investors should review any applicable local ordinances carefully.

Tax Obligations

STR hosts in Missouri are generally responsible for collecting and remitting state sales tax and any applicable local transient occupancy or lodging taxes. Platforms like Airbnb often collect Missouri sales tax on behalf of hosts, but operators should confirm whether additional local taxes apply in Hermann and Gasconade County.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Hermann can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Hermann's STR market is expected to follow its established seasonal cadence, with strong revenue from May through October and quieter winter months pulling occupancy down. Average daily rates could see modest gains of 2–4% as the limited housing stock in this small town constrains new supply, though the 105% year-over-year listing growth suggests competition is heating up. Investors entering now should budget conservatively for January and February lulls while targeting the September–October festival season, which historically generates the highest monthly revenues. Overall demand growth is estimated to track at an average pace, making pricing strategy and guest experience the biggest levers for outperformance."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Hermann, MO

What is the average Airbnb occupancy rate in Hermann?

The average occupancy rate for Airbnb listings in Hermann is currently 25%, which falls slightly below the Missouri state average of 28%. Occupancy varies significantly by property size—1-bedroom units lead at 32%, while larger properties like 4- and 5-bedroom homes see occupancy in the 8–11% range. This reflects Hermann's strength as a couples and small-group getaway destination rather than a large-group market.

How much do Airbnb hosts make in Hermann?

On average, Airbnb hosts in Hermann earn approximately $2,717 per month or $32,606 per year based on trailing 12-month performance data. Earnings vary considerably by property size—6+ bedroom properties average an impressive $10,322 per month, while 1-bedroom listings average around $2,261 monthly. Seasonal fluctuations are significant, with October being the strongest month at $3,577 and January the softest at $1,101.

Is Hermann a good market for Airbnb investment?

Hermann earns a Rabbu ROI Score of 60 out of 100, placing it in the "Attractive Opportunity" category. The market's strongest factor is its above-average revenue-to-price ratio, meaning the income potential relative to property acquisition costs is favorable. However, below-average occupancy stability and supply-demand balance mean investors should plan for lean winter months and rising competition. Properties that capitalize on Hermann's wine tourism and festival seasons tend to perform best.

What is the average daily rate (ADR) for Airbnb in Hermann?

The average daily rate in Hermann is $304, which is 27% higher than the Missouri state average of $240. ADR scales steeply with property size: 1-bedroom units average $182 per night, 3-bedrooms command $284, and 6+ bedroom properties reach $1,236 per night. This premium pricing reflects Hermann's positioning as a destination getaway rather than a budget travel market.

Are short-term rentals legal in Hermann?

Short-term rentals are generally permitted in Hermann, MO, though operators may need to obtain local business licenses or permits. Regulations can vary, so prospective hosts should check directly with the City of Hermann and Gasconade County for the most current requirements regarding permits, zoning, occupancy limits, and tax obligations before purchasing or listing a property.

When is peak season for Airbnb in Hermann?

Peak season in Hermann runs from May through October, with the strongest revenue months being October ($3,577 average), September ($3,485), and June ($3,556). This aligns with Hermann's wine harvest festivals, Oktoberfest celebrations, and warm-weather tourism along the Missouri River. The off-season from December through February sees significantly lower revenue, with January averaging just $1,101.

How many Airbnbs are there in Hermann?

Hermann currently has 127 active Airbnb listings. The market is dominated by smaller properties, with 1-bedroom units making up the largest share at 53 listings, followed by 2-bedrooms with 31 listings. Larger properties (5+ bedrooms) are relatively scarce with only 12 total listings, which may represent an opportunity for investors targeting group travel. Year-over-year listing growth stands at 105%, indicating the market is expanding.

How is Airbnb revenue calculated in Hermann?

The annual and monthly revenue figures shown for Hermann are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts, occupancy rates, and average daily rates for the Hermann, MO market
• Historical monthly and annual revenue averages based on trailing 12-month booking performance of comparable listings
• Property size breakdowns for supply, rates, occupancy, and revenue to help investors evaluate different configurations
• Amenity prevalence data showing what features are most common among active listings in this market
• Home value estimates sourced from the Zillow Home Value Index (ZHVI) to contextualize revenue-to-price ratios

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical performance as of April 2026; market conditions, regulations, and demand patterns may shift. Individual property results will vary based on location, condition, pricing strategy, and management quality.