Hermiston, OR Airbnb Market Data, Statistics, and Occupancy Rates

Hermiston Short-Term Rental Market Overview

Hermiston, OR is a compact short-term rental market with just 11 active Airbnb listings, offering investors a low-competition environment where supply-demand dynamics tilt favorably. With an average daily rate of $172 — well below Oregon's $383 state average — and occupancy at 36% (slightly above the 33% state average), properties here cater primarily to workforce travelers and regional visitors rather than premium leisure demand. Average annual revenue sits at $27,888 against home values averaging $455,185, making this a market where entry costs are modest by Oregon standards and returns hinge on consistent bookings rather than high nightly rates.

Key Market Statistics

According to Rabbu market data, the Hermiston short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Hermiston

Hermiston's favorable supply-demand balance and affordable entry point relative to coastal Oregon markets make it an appealing option for investors seeking lower-risk STR exposure in a small but underserved market.

Expert Market Assessment

"Hermiston presents a moderate opportunity for STR investors willing to work within a small, seasonal market. The ROI score of 59 out of 100 — categorized as an "Attractive Opportunity" — reflects average revenue-to-price ratios and stable occupancy, tempered by below-average growth trends. Revenue swings meaningfully across the calendar year: September peaks near $3,619 per month while January drops to about $1,011, creating a roughly 3.6x spread that demands careful cash-flow planning. For investors who can manage seasonal variability and keep operating costs lean, the limited local competition and above-average supply-demand balance offer a credible path to sustainable returns."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Hermiston

Average revenue by month in Hermiston

Hermiston shows pronounced seasonality, with September leading at $3,619 and January bottoming out at $1,011 — a spread of over 3.5x. The May-through-September stretch consistently delivers $2,900+ per month, making summer and early fall the critical earning window for investors.

Active Airbnb listings by property size in Hermiston

The entire reportable supply in Hermiston consists of 3-bedroom properties, with 6 active listings. This concentration suggests either limited housing stock diversity or a strong preference for family-sized accommodations, and may signal opportunity for investors willing to list different property configurations.

Average daily rate (ADR) by property size in Hermiston

Three-bedroom properties in Hermiston command an ADR of $198, a modest premium above the overall market average of $172. With only one property size category reporting, there's limited data on how ADR scales with bedrooms in this particular market.

Average RevPAN by property size in Hermiston

Three-bedroom listings generate $68 in RevPAN, slightly above the market-wide $62 average. This metric accounts for both rate and occupancy, indicating that 3-bedroom properties are pulling their weight relative to the broader market.

Average occupancy rates by property size in Hermiston

Three-bedroom properties maintain a 34% occupancy rate, tracking just below the overall market average of 36%. While not high in absolute terms, this level is competitive within Hermiston's seasonal demand profile and supports relatively stable cash flow during peak months.

Average monthly revenue by property size in Hermiston

Three-bedroom listings average $2,403 per month, modestly above the market-wide $2,324 figure. This is the only size category with sufficient data, so investors considering other configurations should weight the market-level averages more heavily in their projections.

Average annual revenue by property size in Hermiston

At $28,840 in average annual revenue, 3-bedroom properties represent the benchmark earning potential in Hermiston. Against an average home value of $455,185, this translates to a gross revenue yield of roughly 6.3%, which is respectable for a small Oregon market.

Most common amenities for Airbnb listings in Hermiston

Every listed property in Hermiston offers a backyard, dryer, kitchen, parking, and washer — these are table stakes for competing in this market. Self check-in (82%) and pet-friendliness (55%) are also common, signaling that guests in this area expect practical, home-like accommodations suited to longer or work-related stays.

Understanding Hermiston's ROI Score: 59/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Hermiston's ROI score of 59 out of 100 places it in the "Attractive Opportunity" band, reflecting average revenue-to-price ratios and occupancy stability paired with an above-average supply-demand balance — a useful combination in a market with only 11 listings. The below-average market growth trend is the primary drag on the score, indicating that while current fundamentals are reasonable, the market isn't expanding rapidly. Investors should pair this score with local regulatory research and a realistic seasonal revenue model before committing capital.

Short-Term Rental Regulations in Hermiston

Understanding local STR regulations is essential before investing in Hermiston. Here's the current regulatory landscape:

Permit Requirements

Operators in Hermiston, OR should verify whether a short-term rental permit or business registration is required through the City of Hermiston and Umatilla County. Oregon's regulatory landscape for STRs varies by municipality, so investors are strongly encouraged to consult local planning and zoning offices before listing a property.

Key Restrictions

Common restrictions that may apply include occupancy limits per bedroom, minimum stay requirements, noise and nuisance ordinances, and parking provisions for guests. Homeowners' association rules can impose additional limitations, so reviewing CC&Rs is essential before purchasing an investment property in any Hermiston neighborhood.

Tax Obligations

Oregon requires short-term rental operators to collect and remit state transient lodging taxes, and Umatilla County may impose additional local lodging taxes. Many booking platforms like Airbnb handle tax collection automatically, but hosts should confirm compliance with both state and local obligations to avoid penalties.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Hermiston can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Hermiston's STR market is likely to see incremental demand growth, though the below-average market growth trend suggests expansion will be gradual rather than dramatic. Seasonal patterns indicate revenue could concentrate between May and September, with September historically being the strongest month at $3,619 in average revenue. Investors should plan for softer winter months — January dips to roughly $1,011 — and budget accordingly, anticipating occupancy to hold in the 33–38% range market-wide. ADR may see modest increases of 2–4% if supply remains constrained at current levels."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Hermiston, OR

What is the average Airbnb occupancy rate in Hermiston?

The average Airbnb occupancy rate in Hermiston is currently 36%, which edges above Oregon's statewide average of 33%. This reflects steady demand in a small market, though occupancy will naturally fluctuate by season, with warmer months typically seeing stronger bookings than winter.

How much do Airbnb hosts make in Hermiston?

Airbnb hosts in Hermiston earn an average of $2,324 per month, which works out to approximately $27,888 per year based on trailing 12-month historical performance. Revenue peaks in September at around $3,619 and dips in January to roughly $1,011, so hosts should expect significant seasonal variation in income.

Is Hermiston a good market for Airbnb investment?

Hermiston scores a 59 out of 100 on Rabbu's ROI Score, placing it in the "Attractive Opportunity" tier. The market benefits from above-average supply-demand balance and relatively affordable home values averaging $455,185, though growth trends are below average. It's best suited for investors comfortable with a small, seasonal market and limited but steady demand.

What is the average daily rate (ADR) for Airbnb in Hermiston?

The average daily rate for Airbnb listings in Hermiston is $172, which is considerably lower than Oregon's statewide average of $383. This reflects the market's profile as a practical, workforce-oriented destination rather than a premium leisure market. Three-bedroom properties command a slightly higher ADR of $198.

Are short-term rentals legal in Hermiston?

Short-term rentals operate in Hermiston, with 11 active Airbnb listings currently in the market. However, regulations can change, and local permit or registration requirements may apply. Investors should verify current rules with the City of Hermiston and Umatilla County before purchasing or listing a property.

When is peak season for Airbnb in Hermiston?

Peak season in Hermiston runs from roughly May through September, with September being the single strongest month at an average of $3,619 in revenue. June and July also perform well, each exceeding $3,100. The off-season spans November through February, with January being the softest month at approximately $1,011.

How many Airbnbs are there in Hermiston?

There are currently 11 active Airbnb listings in Hermiston as of April 2026. Notably, year-over-year listing growth has been substantial at 192%, though this large percentage reflects the market growing from a very small base. The limited supply means less competition for hosts but also signals an early-stage market.

How is Airbnb revenue calculated in Hermiston?

The annual and monthly revenue figures for Hermiston are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Hermiston market
• Occupancy rates and average daily rate (ADR) trends over the trailing 12 months
• Revenue and yield metrics including RevPAN, monthly revenue, and annual revenue
• Property-size breakdowns for listings, rates, occupancy, and revenue
• Data compiled from Rabbu proprietary analytics and Zillow Home Value Index (ZHVI)

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical averages and may not capture very recent market shifts. Local regulations, permit requirements, and tax obligations are subject to change — investors should verify current rules with the appropriate authorities.