Herndon, VA Airbnb Market Data, Statistics, and Occupancy Rates

Herndon Short-Term Rental Market Overview

Herndon sits in Northern Virginia's Dulles Technology Corridor, making it a natural draw for business travelers, government contractors, and families visiting the Washington, D.C. metro area. With 53 active listings and a 46% occupancy rate that outpaces the Virginia state average of 34%, this compact market shows meaningful demand relative to its size. Average annual revenue of $19,460 and an ROI score of 62 out of 100 position Herndon as an attractive opportunity, though elevated home values near $1 million mean investors should carefully model returns before committing capital.

Key Market Statistics

According to Rabbu market data, the Herndon short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Herndon

Herndon's blend of corporate travel demand, above-average occupancy, and growing supply signals a market where operationally sharp hosts can still carve out solid returns despite high property costs.

Expert Market Assessment

"Herndon presents an attractive but nuanced opportunity: occupancy stability and market growth both score above average, yet the revenue-to-price ratio lags due to average home values exceeding $1 million. Seasonality follows a clear curve, with monthly revenue peaking around $2,246 in June and bottoming near $917 in February — a roughly 2.4× spread that underscores the importance of pricing strategy during shoulder and winter months. Investors targeting two-bedroom properties may find the best balance of cash-flow consistency and manageable acquisition costs. Overall, this is a market better suited to operators who can optimize occupancy and guest experience than to passive investors seeking easy yield."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Herndon

Average revenue by month in Herndon

Revenue peaks in June at $2,246 and bottoms out in February at $917, producing a pronounced seasonal swing of roughly 2.4×. The summer months (May–August) consistently exceed $1,800, while the December–February window averages under $1,400, making dynamic pricing essential for maximizing annual returns.

Active Airbnb listings by property size in Herndon

One-bedroom units dominate supply with 33 of the 53 active listings (62%), while two-bedroom and four-bedroom properties each account for just 5 listings. The scarcity of mid-sized (2-bedroom) and larger units could represent an opportunity for investors willing to differentiate from the crowded one-bedroom segment.

Average daily rate (ADR) by property size in Herndon

ADR scales sharply with size — from $77 for one-bedrooms to $137 for two-bedrooms and $267 for four-bedroom properties. The nearly 3.5× premium for four-bedroom units reflects the pricing power of larger homes, though investors should weigh this against their lower occupancy rates.

Average RevPAN by property size in Herndon

Two-bedroom listings deliver the highest RevPAN at $81 per available night, edging out four-bedrooms at $73 despite the latter's much higher ADR. One-bedrooms trail at $36, suggesting that their lower nightly rate combined with moderate occupancy limits per-night revenue potential.

Average occupancy rates by property size in Herndon

Two-bedroom properties lead with a 59% occupancy rate, well above the market average, while one-bedrooms match the market at 46% and four-bedrooms lag significantly at 27%. For investors prioritizing cash-flow predictability, two-bedroom units clearly offer the most consistent booking activity.

Average monthly revenue by property size in Herndon

Four-bedroom properties top the monthly revenue chart at $3,956, followed by two-bedrooms at $2,416, while one-bedrooms generate $1,080. The gap underscores how larger properties can compensate for lower occupancy through higher nightly rates, though two-bedrooms offer a compelling middle ground with strong occupancy backing their revenue.

Average annual revenue by property size in Herndon

Annual revenue ranges from $12,968 for one-bedroom units to $47,479 for four-bedroom homes, with two-bedrooms landing at $28,992. Given Herndon's high property values, two-bedroom configurations may deliver the most favorable return profile when balancing acquisition cost against revenue potential.

Most common amenities for Airbnb listings in Herndon

Parking (96%) and a dedicated workspace (87%) top the amenity list, clearly reflecting the market's business-traveler profile near Dulles Airport and Northern Virginia's corporate hubs. Washer/dryer access (79–81%) and a kitchen (74%) round out the must-haves, while premium add-ons like hot tubs (6%) and EV chargers (8%) remain rare differentiators.

Understanding Herndon's ROI Score: 62/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Herndon's ROI score of 62 out of 100 places it in the Attractive Opportunity band, reflecting a market with above-average occupancy stability, positive growth trends, and a healthy supply/demand balance — offset by a below-average revenue-to-price ratio driven by property values exceeding $1 million. The strong demand-side fundamentals suggest that well-operated listings can generate meaningful income, but the high cost of entry makes careful underwriting essential. Investors should pair these metrics with local regulatory research and a realistic assessment of acquisition costs before committing.

Short-Term Rental Regulations in Herndon

Understanding local STR regulations is essential before investing in Herndon. Here's the current regulatory landscape:

Permit Requirements

The Town of Herndon and Fairfax County in Virginia may require short-term rental permits or business licenses before listing a property. Investors should verify current registration and zoning requirements directly with the Town of Herndon and Fairfax County planning offices.

Key Restrictions

Common restrictions in Northern Virginia municipalities can include occupancy limits tied to bedroom count, minimum-stay requirements, noise and parking rules, and potential HOA restrictions that may prohibit or limit short-term rentals. Some jurisdictions also cap the number of permits issued, so confirming availability early in the acquisition process is advisable.

Tax Obligations

Short-term rental hosts in Virginia are generally subject to state and local transient occupancy taxes, and platforms like Airbnb often collect and remit these on behalf of hosts. Investors should confirm any additional Fairfax County or Herndon-specific tax obligations to stay compliant.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Herndon can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Herndon's proximity to Dulles International Airport and the expanding Metro Silver Line should continue to fuel midweek and weekend demand. Occupancy could hold steady in the 44–48% range, with ADR potentially nudging up 2–4% as business and convention travel remains robust in the Northern Virginia corridor. Summer months — historically generating $2,000+ per listing — are likely to stay the strongest period, while winter lulls in the $900–$950 range are typical for a market with corporate rather than leisure-first demand. Supply nearly doubled year over year (96% growth), so investors should monitor whether new listings begin to compress per-listing revenue."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Herndon, VA

What is the average Airbnb occupancy rate in Herndon?

Active Airbnb listings in Herndon currently average a 46% occupancy rate, which is notably higher than the 34% Virginia state average. Occupancy varies by property size — two-bedroom units lead at 59%, while four-bedroom properties sit at 27%. This suggests smaller configurations tend to stay booked more consistently in this market.

How much do Airbnb hosts make in Herndon?

Based on trailing 12-month data, the average Airbnb listing in Herndon generates approximately $1,621 per month or $19,460 annually. Revenue scales with property size: one-bedroom units average $12,968 per year, two-bedrooms bring in about $28,992, and four-bedroom properties can reach $47,479. Individual results depend on pricing strategy, property quality, and operational management.

Is Herndon a good market for Airbnb investment?

Herndon earns an ROI score of 62 out of 100 — categorized as an Attractive Opportunity — driven by above-average occupancy stability, positive market growth, and a favorable supply/demand balance. The main challenge is the revenue-to-price ratio, as average home values sit around $1,001,922. Investors who can acquire property cost-effectively and run a well-managed listing may find rewarding returns, particularly with two-bedroom configurations that blend strong occupancy with meaningful monthly revenue.

What is the average daily rate (ADR) for Airbnb in Herndon?

The average daily rate across Herndon's Airbnb market is $147, which is well below the Virginia state average of $339. ADR ranges significantly by property size: one-bedrooms average $77, two-bedrooms hit $137, and four-bedroom listings command $267 per night. The lower market-wide ADR reflects the concentration of one-bedroom units, which make up the majority of supply.

Are short-term rentals legal in Herndon?

Short-term rentals are permitted in the Herndon area, though hosts may need to obtain permits or business licenses from the Town of Herndon or Fairfax County. Regulations can change, so prospective investors should check directly with local government offices and review any HOA covenants that might apply to their specific property.

When is peak season for Airbnb in Herndon?

Peak season in Herndon runs from May through July, with June generating the highest average monthly revenue at $2,246. The summer surge aligns with increased travel activity in the D.C. metro area. The slowest months are January and February, when average revenue dips to around $917–$922, creating a clear seasonal curve that hosts should plan pricing and availability around.

How many Airbnbs are there in Herndon?

Herndon currently has 53 active Airbnb listings. The majority are one-bedroom units (33 listings), with smaller clusters of two-bedroom (5 listings) and four-bedroom (5 listings) properties. Year-over-year listing growth of 96% shows that the market is expanding quickly, which investors should factor into competitive positioning.

How is Airbnb revenue calculated in Herndon?

The annual and monthly revenue figures for Herndon are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. Each comparable listing's actual revenue per available night (RevPAN) is averaged by month over the past year, regional outliers are removed, and the remaining data is aggregated to produce a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Herndon market
• Average daily rate, occupancy, and RevPAN trends by property size
• Monthly and annual revenue metrics based on trailing 12-month historical booking data
• Supply distribution and popular amenity analysis across active listings
• Home value benchmarks sourced from the Zillow Home Value Index (ZHVI)

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages as of April 27, 2026, and market conditions may have shifted since the last update. Local regulations, HOA rules, and tax obligations vary and should be independently verified before investing.