Hertford, NC Airbnb Market Data, Statistics, and Occupancy Rates

Hertford Short-Term Rental Market Overview

Hertford, NC is a small but intriguing short-term rental market where limited supply meets waterfront-driven demand. With just 14 active Airbnb listings and an average annual revenue of $29,233, the market offers a favorable supply/demand balance that investors in larger, more saturated markets rarely find. Property values averaging $465,548 paired with an ADR of $158 position Hertford as a niche opportunity for those comfortable with seasonal fluctuations and a quieter guest base.

Key Market Statistics

According to Rabbu market data, the Hertford short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Hertford

Hertford's appeal lies in its tight supply of listings relative to waterfront demand, creating a niche where well-positioned properties can capture outsized returns during peak season.

Expert Market Assessment

"Hertford presents a moderate opportunity for STR investors, best suited to those who appreciate a small, waterfront-oriented market with meaningful seasonal swings. Revenue climbs sharply from a January low of $741 to a July peak of $4,641, meaning cash flow is heavily concentrated in the warmer months—investors should budget accordingly. The ROI score of 61 out of 100 reflects average revenue-to-price and occupancy fundamentals alongside an above-average supply/demand balance, suggesting the market rewards strategic operators who can maximize summer bookings and shoulder-season stays."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Hertford

Average revenue by month in Hertford

Hertford's revenue shows pronounced seasonality, with July ($4,641) generating more than six times January's $741. A notable secondary peak in October–November ($2,950–$2,978) suggests fall visitors supplement the core summer season, but investors should expect lean months from December through March.

Active Airbnb listings by property size in Hertford

Supply is evenly divided between 2-bedroom and 3-bedroom properties, each with 5 active listings. The absence of 1-bedroom or 4+ bedroom options could represent either a gap in demand or an untested niche worth exploring for investors willing to differentiate.

Average daily rate (ADR) by property size in Hertford

Three-bedroom properties command an ADR of $181 compared to $162 for two-bedroom units—a modest 12% premium. Given that the jump in nightly rate is relatively small, the incremental cost of acquiring a larger property should be weighed carefully against expected returns.

Average RevPAN by property size in Hertford

Two-bedroom listings deliver a higher RevPAN of $37 versus $30 for three-bedroom properties, largely because their occupancy rate is meaningfully higher. For investors focused on per-night yield efficiency, smaller units currently extract more value from each available night.

Average occupancy rates by property size in Hertford

Two-bedroom properties average 23% occupancy compared to 17% for three-bedroom units, with both falling below the 25% market average that includes all listing types. The lower occupancy for larger homes suggests they may sit empty more often, though they compensate with higher per-booking revenue.

Average monthly revenue by property size in Hertford

Despite lower occupancy, 3-bedroom properties generate $3,334 per month on average—about 70% more than the $1,967 earned by 2-bedroom listings. This gap indicates that higher nightly rates and potentially longer stays more than offset the occupancy disadvantage for larger units.

Average annual revenue by property size in Hertford

Three-bedroom listings produce approximately $40,011 in annual revenue, significantly outpacing the $23,610 earned by two-bedroom properties. For investors targeting total revenue potential, the 3-bedroom configuration offers the strongest top-line return in Hertford's current market.

Most common amenities for Airbnb listings in Hertford

Parking is universal (100%), while kitchen, waterfront access, BBQ grill, washer/dryer, and outdoor furniture each appear in roughly 79–93% of listings—reflecting a market geared toward self-sufficient, outdoor-oriented guests. With only 14% of listings offering a pool, adding one could be a meaningful differentiator for attracting premium bookings.

Understanding Hertford's ROI Score: 61/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Hertford's ROI score of 61 out of 100 places it in the 'Attractive Opportunity' band, driven primarily by average revenue-to-price and occupancy fundamentals alongside an above-average supply/demand balance that benefits from having only 14 active listings. Market growth trend scores below average, reminding investors that while the opportunity exists today, sustained demand growth hasn't been firmly established yet. Pairing this data with local regulatory research and a realistic seasonal cash-flow model will help investors determine whether Hertford's waterfront niche fits their portfolio.

Short-Term Rental Regulations in Hertford

Understanding local STR regulations is essential before investing in Hertford. Here's the current regulatory landscape:

Permit Requirements

Investors operating short-term rentals in Hertford, North Carolina should verify whether the town or Perquimans County requires a specific STR permit or business registration. Contacting the local planning or zoning office is the best way to confirm current requirements before listing a property.

Key Restrictions

Common restrictions that may apply to short-term rentals in this area include occupancy limits, minimum stay requirements, noise ordinances, parking regulations, and any applicable HOA rules that could limit rental activity. Investors should also check whether there are caps on the number of STR permits issued in the jurisdiction.

Tax Obligations

Short-term rental hosts in North Carolina are generally subject to state and local occupancy taxes, and platforms like Airbnb often collect and remit these on behalf of hosts. It's advisable to confirm with a tax professional whether additional county or municipal lodging taxes apply in the Hertford area.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Hertford can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Hertford's STR market is likely to see continued seasonal peaks in the June–August window, with July revenues potentially reaching $4,500–$5,000 per listing as waterfront appeal drives summer bookings. The 155% year-over-year growth in active listings suggests rising investor interest, though occupancy—currently at 25% versus the 34% state average—may remain in the low-to-mid 20s as new supply enters a still-developing demand environment. ADR could edge modestly upward by 1–3% if hosts invest in amenity upgrades and waterfront positioning, but investors should plan conservatively around existing revenue levels rather than projecting aggressive gains."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Hertford, NC

What is the average Airbnb occupancy rate in Hertford?

The average occupancy rate for Airbnb listings in Hertford is currently 25%, which falls below the North Carolina state average of 34%. This reflects the market's seasonal nature, with demand concentrated heavily in the summer months and softer bookings during winter.

How much do Airbnb hosts make in Hertford?

Airbnb hosts in Hertford earn an average of $2,436 per month and approximately $29,233 per year based on trailing 12-month booking data. Revenue varies significantly by season, with July averaging $4,641 and January dipping to around $741. Three-bedroom properties tend to outperform, generating roughly $40,011 annually compared to $23,610 for two-bedroom units.

Is Hertford a good market for Airbnb investment?

Hertford scores 61 out of 100 on Rabbu's ROI Score, placing it in the 'Attractive Opportunity' category. The market benefits from a favorable supply/demand balance with only 14 active listings and strong waterfront appeal. However, occupancy rates are below the state average and revenue is seasonal, so investors should plan for cash flow concentrated in the warmer months.

What is the average daily rate (ADR) for Airbnb in Hertford?

The average daily rate in Hertford is $158, which is below the North Carolina state average of $262. Three-bedroom properties command a slightly higher ADR of $181, while two-bedroom listings average $162. The lower ADR relative to the state reflects the market's more rural, small-town character compared to major tourism hubs.

Are short-term rentals legal in Hertford?

Short-term rentals generally operate in Hertford, NC, but investors should verify local permit requirements and any zoning restrictions with the town or Perquimans County planning office before purchasing or listing a property. Regulations can change, so staying current with local ordinances is essential.

When is peak season for Airbnb in Hertford?

Peak season in Hertford runs from June through August, with July being the strongest month at an average revenue of $4,641 per listing. October and November also show a notable secondary bump, averaging $2,978 and $2,950 respectively, likely driven by fall foliage and seasonal events. January through March represents the slowest period.

How many Airbnbs are there in Hertford?

There are currently 14 active Airbnb listings in Hertford as of April 2026. The market has seen significant growth, with a 155% year-over-year increase in active listings. Supply is evenly split between two-bedroom and three-bedroom properties, with five listings in each category.

How is Airbnb revenue calculated in Hertford?

The annual and monthly revenue figures shown for Hertford are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, drop regional outliers, and roll the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Hertford market
• Occupancy rates, average daily rates, and RevPAN trends by property size
• Monthly and annual revenue metrics based on trailing 12-month booking performance
• Amenity prevalence data across active listings to benchmark guest expectations
• Property value benchmarks sourced from the Zillow Home Value Index (ZHVI)

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing performance as of April 2026 and may not capture recent regulatory or market shifts. Individual results will vary based on property condition, location, pricing strategy, and management quality.