Highland, NY Airbnb Market Data, Statistics, and Occupancy Rates

Highland Short-Term Rental Market Overview

Highland, NY is a compact Hudson Valley market with just 22 active Airbnb listings and an average annual revenue of $34,388 per property. With an ADR of $365 and strong seasonal peaks in the summer months, this small-supply market rewards investors who can capture high-season demand. The 126% year-over-year growth in listings signals rising investor interest, though the modest 36% occupancy rate suggests revenue is concentrated in peak periods rather than spread evenly throughout the year.

Key Market Statistics

According to Rabbu market data, the Highland short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Highland

Highland appeals to investors seeking Hudson Valley exposure in a low-competition market where seasonal demand can drive outsized nightly rates.

Expert Market Assessment

"Highland presents a moderately attractive opportunity for STR investors willing to work with pronounced seasonality. Revenue swings dramatically from a low of roughly $1,678 in March to a high of $5,001 in August — a nearly 3x spread that underscores the importance of summer bookings. The ROI score of 64 out of 100, rated as an "Attractive Opportunity," reflects average marks across revenue-to-price ratio, occupancy stability, market growth, and supply/demand balance. Investors who optimize pricing during the May–October window and manage costs through the quieter winter months stand the best chance of generating meaningful returns here."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Highland

Average revenue by month in Highland

Highland's revenue profile is heavily seasonal, peaking in August at $5,001 and bottoming out in March at $1,678 — a spread of nearly $3,300. The May-through-October corridor accounts for the bulk of annual earnings, making summer and early fall the make-or-break months for hosts.

Active Airbnb listings by property size in Highland

Supply is evenly split across 1-bedroom, 3-bedroom, and 4-bedroom properties, with 6 listings in each category. The absence of 2-bedroom and 5+ bedroom listings in the data could signal an underserved niche for investors looking to differentiate.

Average daily rate (ADR) by property size in Highland

ADR scales sharply with size in Highland — 1-bedrooms average $147 per night while 4-bedroom properties command $802, more than five times the rate. This premium suggests strong demand for larger group-friendly accommodations, though the gap between 1-bedroom and 3-bedroom rates ($147 vs. $257) is more moderate.

Average RevPAN by property size in Highland

Four-bedroom properties deliver the highest RevPAN at $147 per available night, edging out 1-bedrooms at $107, while 3-bedrooms trail at $88. Despite their lower occupancy, 4-bedroom listings' high nightly rates more than compensate on a per-available-night basis.

Average occupancy rates by property size in Highland

One-bedroom listings dominate occupancy at 73%, far outpacing 3-bedrooms (34%) and 4-bedrooms (18%). Smaller units offer more consistent cash flow, while larger properties depend on fewer but higher-value bookings to generate competitive revenue.

Average monthly revenue by property size in Highland

Three-bedroom properties lead monthly revenue at $3,513, slightly ahead of 4-bedrooms at $3,339, while 1-bedrooms generate $2,416. The relatively narrow gap between 3- and 4-bedroom earnings suggests 3-bedrooms may offer a more efficient return given their lower acquisition and operating costs.

Average annual revenue by property size in Highland

Three-bedroom listings top annual revenue at $42,157, followed by 4-bedrooms at $40,073 and 1-bedrooms at $28,995. For investors weighing purchase price against revenue potential, the 3-bedroom configuration appears to offer the strongest balance of earning power and likely lower acquisition cost compared to 4-bedroom homes.

Most common amenities for Airbnb listings in Highland

Parking (100%) and self check-in (96%) are near-universal in Highland, reflecting the car-dependent, rural nature of this Hudson Valley market. Outdoor amenities like backyards (91%), patios (82%), and BBQ grills (64%) dominate the top of the list, signaling that guests expect a private outdoor experience — a must-have for competitive listings here.

Understanding Highland's ROI Score: 64/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Highland's ROI score of 64 out of 100 places it in the "Attractive Opportunity" band, meaning the market shows a workable balance between revenue potential and property costs. All four calculation factors — revenue-to-price ratio, occupancy stability, market growth trend, and supply/demand balance — rate as average, pointing to a market without standout strengths or glaring weaknesses. Investors should pair this data with on-the-ground regulatory research and a careful property-level analysis to confirm that seasonal revenue patterns align with their financial targets.

Short-Term Rental Regulations in Highland

Understanding local STR regulations is essential before investing in Highland. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Highland, NY may need to obtain a permit or register their property with the Town of Lloyd or Ulster County. Investors should verify current requirements directly with local authorities before listing, as regulations in New York's Hudson Valley communities can vary by municipality.

Key Restrictions

Common restrictions in similar New York markets include occupancy limits, minimum stay requirements, noise and parking regulations, and potential caps on the number of STR permits issued. HOA rules may also apply in certain developments, so reviewing deed restrictions and community bylaws is essential before purchasing.

Tax Obligations

Short-term rental hosts in New York are generally subject to state and county occupancy taxes, and platforms like Airbnb often collect and remit these on behalf of hosts. Investors should confirm whether any additional local lodging or tourism taxes apply in Highland's jurisdiction.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Highland can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Highland's short-term rental market is likely to see continued listing growth as investor awareness of the Hudson Valley corridor increases. Summer months should remain the primary revenue driver, with August and July alone generating $4,500–$5,000 per listing on average. Occupancy rates may stabilize in the 34–38% range as new supply enters, though ADR could inch up 2–4% if demand from weekend getaway travelers keeps pace. Investors should plan for lean winter months and budget accordingly, treating the strong May-through-October stretch as the core earning season."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Highland, NY

What is the average Airbnb occupancy rate in Highland?

The average Airbnb occupancy rate in Highland is currently 36%, which sits slightly below New York's statewide average of 40%. Occupancy varies significantly by property size — 1-bedroom listings lead at 73%, while larger 4-bedroom properties average just 18%, reflecting their higher nightly rates and more selective guest pool.

How much do Airbnb hosts make in Highland?

Airbnb hosts in Highland earn an average of $2,865 per month and roughly $34,388 per year based on trailing 12-month performance. Revenue varies by property size, with 3-bedroom listings generating the highest annual revenue at approximately $42,157, followed by 4-bedrooms at $40,073 and 1-bedrooms at $28,995.

Is Highland a good market for Airbnb investment?

Highland scores 64 out of 100 on Rabbu's ROI Score, placing it in the "Attractive Opportunity" category. The market benefits from limited competition with only 22 active listings, strong summer demand, and premium nightly rates — particularly for larger properties. However, the lower occupancy rate and significant seasonal swings mean investors should plan for quieter winter months and factor that into their financial projections.

What is the average daily rate (ADR) for Airbnb in Highland?

The average daily rate in Highland is $365, which is slightly below New York's statewide average of $381. Rates scale significantly with property size: 1-bedroom listings average $147 per night, 3-bedrooms command $257, and 4-bedroom properties reach an impressive $802 per night.

Are short-term rentals legal in Highland?

Short-term rentals are generally permitted in Highland, NY, though local permit or registration requirements may apply. Regulations can vary at the town and county level, so investors should check with the Town of Lloyd and Ulster County for the most current rules before listing a property.

When is peak season for Airbnb in Highland?

Peak season in Highland runs from June through October, with August being the top-earning month at an average of $5,001 in revenue per listing. July follows closely at $4,498. The slowest months are March ($1,678) and April ($1,776), making the summer-to-fall stretch the critical revenue window for hosts.

How many Airbnbs are there in Highland?

There are currently 22 active Airbnb listings in Highland. Supply is evenly distributed across property sizes, with 6 listings each for 1-bedroom, 3-bedroom, and 4-bedroom configurations. Notably, listing counts have grown 126% year over year, suggesting increasing investor interest in the market.

How is Airbnb revenue calculated in Highland?

The annual and monthly revenue figures for Highland are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently and naturally reflects seasonal peaks and slower months because each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for Highland and surrounding areas
• Occupancy rates, average daily rates, and RevPAN trends by property size
• Monthly and annual revenue estimates based on trailing 12-month booking performance
• Home value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Supply distribution and popular amenity data across active listings

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts. Local regulations, property condition, and management quality can significantly affect individual results.