Highland Park, IL Airbnb Market Data, Statistics, and Occupancy Rates

Highland Park Short-Term Rental Market Overview

Highland Park, IL is a compact short-term rental market on Chicago's affluent North Shore with just 20 active Airbnb listings. The market generates an average annual revenue of $45,772 per listing, with a strong summer season that pushes monthly earnings above $6,000 in July and August. While the average daily rate of $269 falls below the Illinois state average of $319 and occupancy sits at 30% versus 33% statewide, the limited supply could present an opportunity for well-positioned properties to capture outsized demand during peak months.

Key Market Statistics

According to Rabbu market data, the Highland Park short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026.

Why Investors Consider Highland Park

Highland Park's extremely low listing count and affluent suburban setting create a niche opportunity for investors willing to cater to seasonal North Shore demand.

Expert Market Assessment

"Highland Park presents a niche, seasonal STR opportunity rather than a year-round cash-flow engine. Revenue swings dramatically from a low of roughly $1,965 in February to a peak of $6,118 in July — a spread of more than 3x — so investors need to budget for lean winter months. With only 20 active listings, the market is undersupplied, which can benefit operators who deliver a polished guest experience during the high-demand summer window. The overall opportunity is moderate: returns depend heavily on seasonal execution and keeping occupancy above the current 30% average through smart pricing and amenity investment."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Highland Park

Average revenue by month in Highland Park

Highland Park's revenue cycle is sharply seasonal: July leads at $6,118 per listing and August nearly matches at $6,040, while February bottoms out at $1,965 — a 3:1 peak-to-trough ratio. The May–September window accounts for the lion's share of annual income, making summer marketing and pricing strategy critical for maximizing returns.

Active Airbnb listings by property size in Highland Park

The available data shows 9 one-bedroom listings, accounting for a significant portion of the 20 total active listings. The remaining inventory likely includes larger properties, suggesting potential opportunity for investors targeting 2+ bedroom homes in an underrepresented segment of the market.

Average daily rate (ADR) by property size in Highland Park

One-bedroom properties in Highland Park command an ADR of $129, well below the overall market average of $269. This gap indicates that larger properties in the market are driving significantly higher nightly rates, making multi-bedroom homes the likely sweet spot for revenue-focused investors.

Average RevPAN by property size in Highland Park

One-bedroom listings generate a RevPAN of $43, compared to the market-wide average of $81. The disparity reinforces that larger properties are delivering substantially better revenue per available night, likely due to both higher ADR and stronger demand from families and groups visiting the North Shore.

Average occupancy rates by property size in Highland Park

One-bedroom properties achieve a 34% occupancy rate, actually outpacing the market-wide average of 30%. While this suggests smaller units stay booked more consistently, their lower nightly rates mean the occupancy advantage doesn't translate into higher overall revenue.

Average monthly revenue by property size in Highland Park

One-bedroom listings average $1,998 per month, roughly half of the market-wide average of $3,814. Investors targeting stronger monthly cash flow should consider larger property configurations that appear to be driving the market's higher revenue figures.

Average annual revenue by property size in Highland Park

At $23,978 per year, one-bedroom properties generate roughly 52% of the market-wide annual average of $45,772. This underscores that multi-bedroom properties in Highland Park are likely the higher-return play, though they also come with greater acquisition and operating costs.

Most common amenities for Airbnb listings in Highland Park

Kitchen and parking are universal at 100% of listings, reflecting guest expectations in this suburban market. Laundry facilities, self check-in, and a dedicated workspace each appear in 85% of listings, while outdoor amenities like backyards (75%) and outdoor furniture (70%) signal that guests value private outdoor space — a differentiator investors should prioritize.

Short-Term Rental Regulations in Highland Park

Understanding local STR regulations is essential before investing in Highland Park. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Highland Park, Illinois may be required to obtain a permit or register their property with the city before hosting guests. Investors should verify current requirements directly with Highland Park's municipal offices or the City of Highland Park website, as local STR regulations can change.

Key Restrictions

Common restrictions in Illinois municipalities can include limits on the number of occupants per property, minimum stay requirements, noise and nuisance ordinances, designated parking mandates, and caps on the number of permits issued. HOA rules may impose additional limitations, so investors should review any applicable homeowners' association covenants before purchasing.

Tax Obligations

Short-term rental hosts in Illinois are generally subject to state and local occupancy taxes, and in some cases sales or tourism-related taxes. Major booking platforms like Airbnb often collect and remit certain taxes on behalf of hosts, but operators should confirm their full tax obligations with a local tax professional.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Highland Park can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Highland Park's STR market is likely to remain heavily seasonal, with summer months continuing to drive the bulk of annual revenue. Investors can expect ADR to hold steady or edge up modestly in the $265–$280 range as limited supply constrains competition. Occupancy may see slight improvement if new listings don't flood the market, though winter months will likely remain soft with revenues in the $1,965–$2,750 range. Pairing a quality listing with strong amenities and competitive pricing should help outperform the current market averages."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Highland Park, IL

What is the average Airbnb occupancy rate in Highland Park?

The average occupancy rate for Airbnb listings in Highland Park is currently 30%, which is slightly below the Illinois state average of 33%. Occupancy is seasonal, with stronger performance during summer months and softer demand in winter. Individual properties with competitive pricing and strong amenities may exceed the market average.

How much do Airbnb hosts make in Highland Park?

On average, Airbnb hosts in Highland Park earn approximately $3,814 per month and $45,772 per year based on the trailing 12-month historical performance of active listings. Monthly revenue varies significantly by season, ranging from roughly $1,965 in February to over $6,118 in July. Actual earnings depend on property type, pricing strategy, and guest experience quality.

Is Highland Park a good market for Airbnb investment?

Highland Park offers a niche STR opportunity with very limited competition — only 20 active listings serve the market. The affluent North Shore location supports solid summer demand with monthly revenues exceeding $6,000 in peak months. However, the market is heavily seasonal, so investors should be prepared for slower winter months and plan their financial projections accordingly.

What is the average daily rate (ADR) for Airbnb in Highland Park?

The current average daily rate for Airbnb listings in Highland Park is $269, which is below the Illinois state average of $319. For 1-bedroom properties specifically, the ADR is $129. Larger or more upscale properties in the market likely command higher nightly rates, contributing to the overall market average.

Are short-term rentals legal in Highland Park?

Short-term rentals may be subject to local regulations in Highland Park, Illinois, including potential permit or registration requirements. Investors should contact Highland Park's municipal government directly to confirm current rules, as STR regulations can vary and are subject to change. It's also advisable to check any applicable HOA restrictions before purchasing a property for short-term rental use.

When is peak season for Airbnb in Highland Park?

Peak season in Highland Park runs from June through August, with July being the strongest month at an average revenue of $6,118 per listing. August follows closely at $6,040, and June brings in approximately $5,370. The shoulder months of May and September also perform well, while January and February represent the slowest period with revenues under $2,200.

How many Airbnbs are there in Highland Park?

As of April 2026, there are 20 active Airbnb listings in Highland Park. This is a very small market by listing count, which means less competition for hosts but also reflects the niche nature of STR demand in this affluent North Shore community.

How is Airbnb revenue calculated in Highland Park?

The annual and monthly revenue figures for Highland Park are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and aggregate the remaining data into a market-level historical average. Because each month uses its own historical performance data, the figures naturally reflect seasonal peaks and slower periods. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for Highland Park and surrounding areas
• Average daily rates, occupancy rates, and RevPAN tracked over time
• Monthly and annual revenue metrics based on trailing 12-month booking performance
• Property size breakdowns showing performance differences across bedroom counts
• Amenity prevalence data showing what top-performing listings offer

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical averages and may not capture recent regulatory or market changes. Individual property results will vary based on location, quality, pricing strategy, and operational management.