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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
Hillsboro shows standout short-term rental potential based on its current revenue, occupancy, and pricing trends.
Hillsboro, OH earns an ROI score of 77 out of 100, placing it in the Standout Opportunity tier driven primarily by an above-average revenue-to-price ratio. With average home values around $347,024 and annual STR revenue averaging $34,863, this small Ohio market offers an appealing entry point for investors seeking cash-flow potential without big-city price tags. The market is still compact at just 26 active Airbnb listings, though supply grew 169% year-over-year — a signal of rising investor interest that warrants close attention.
According to Rabbu market data, the Hillsboro short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 26 |
| Average Daily Rate (ADR) | vs. $250 state avg. | $223 |
| Average Occupancy Rate | vs. 34% state avg. | 33% |
| RevPAN | ADR * Occupancy Rate | $73 |
| Average Monthly Revenue | Historical 12-month average | $2,905 |
| Average Annual Revenue | Historical 12-month average | $34,863 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.
Hillsboro's low property costs relative to STR revenue create a compelling yield story for investors comfortable with a smaller, emerging market.
Key investment factors
"Hillsboro presents a solid opportunity for investors who favor high-yield, lower-cost markets over premium urban destinations. Revenue peaks sharply in July ($4,818) and October ($4,650), while winter months like January ($401) and December ($963) represent clear soft periods — creating meaningful seasonality that investors should budget around. The below-average market growth trend in the ROI factors suggests that while current fundamentals are attractive, the pace of new demand may lag behind the 169% supply surge. Pairing a well-amenitized property with competitive pricing during shoulder months could help capture outsized returns in this still-emerging market."
— Rabbu Market Analysis Team
Hillsboro shows strong seasonality, with July ($4,818) and October ($4,650) as the clear revenue peaks and January ($401) as the softest month — a roughly 12x spread that investors need to factor into cash-flow planning. The summer-to-fall corridor from May through October accounts for the bulk of annual earnings, while winter months require realistic budgeting.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$401 |
| February |
|
$1,615 |
| March |
|
$2,482 |
| April |
|
$2,676 |
| May |
|
$3,853 |
| June |
|
$3,526 |
| July |
|
$4,818 |
| August |
|
$4,211 |
| September |
|
$2,931 |
| October |
|
$4,650 |
| November |
|
$2,732 |
| December |
|
$963 |
One-bedroom listings dominate supply with 10 of the market's 26 active properties, followed by 2-bedrooms (6) and 3-bedrooms (5). The relatively thin supply of larger homes could represent an opportunity, especially given the significantly higher revenue that 3-bedroom properties generate.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
10 |
| 2 bedrooms |
|
6 |
| 3 bedrooms |
|
5 |
ADR scales meaningfully with size in Hillsboro: 1-bedrooms average $146, 2-bedrooms $193, and 3-bedrooms command $265 per night. The jump from 2 to 3 bedrooms — an additional $72 per night — suggests that larger properties capture a premium that likely outpaces the incremental cost of an extra bedroom.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$146 |
| 2 bedrooms |
|
$193 |
| 3 bedrooms |
|
$265 |
Three-bedroom properties lead RevPAN at $68, closely followed by 1-bedrooms at $64, while 2-bedroom listings trail significantly at just $30. This pattern suggests that 2-bedroom units face a challenging middle ground — priced higher than studios but unable to fill nights as consistently as their smaller or larger counterparts.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$64 |
| 2 bedrooms |
|
$30 |
| 3 bedrooms |
|
$68 |
One-bedroom listings achieve the highest occupancy at 44%, well above the market average, while 3-bedrooms sit at 26% and 2-bedrooms lag at just 16%. Investors eyeing 2-bedroom properties should carefully evaluate whether pricing adjustments or amenity upgrades could close this occupancy gap before committing.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
44% |
| 2 bedrooms |
|
16% |
| 3 bedrooms |
|
26% |
Three-bedroom properties are the clear monthly revenue leaders at $4,480, more than double what 1-bedroom ($2,052) and 2-bedroom ($2,085) listings generate. Despite lower occupancy than 1-bedrooms, the premium ADR of 3-bedroom units more than compensates, making them the strongest earners on a per-property basis.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$2,052 |
| 2 bedrooms |
|
$2,085 |
| 3 bedrooms |
|
$4,480 |
At $53,769 in average annual revenue, 3-bedroom properties in Hillsboro generate more than twice what 1-bedroom ($24,630) and 2-bedroom ($25,027) listings earn. For investors weighing acquisition cost against income potential, 3-bedroom homes offer the clearest path to maximizing annual returns in this market.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$24,630 |
| 2 bedrooms |
|
$25,027 |
| 3 bedrooms |
|
$53,769 |
Parking (96%) and a full kitchen (92%) are near-universal in Hillsboro listings, reflecting rural market expectations where guests drive in and prefer self-catering. Outdoor amenities are also heavily represented — BBQ grills, outdoor furniture, and patios each appear in 62–73% of listings — while hot tubs (46%) and lake access (23%) serve as key differentiators for premium positioning.
| Amenity | Trend | Value |
|---|---|---|
| Parking |
|
96% |
| Kitchen |
|
92% |
| Self Check-in |
|
73% |
| BBQ Grill |
|
73% |
| Outdoor Furniture |
|
73% |
| Patio or Balcony |
|
62% |
| Backyard |
|
62% |
| Dryer |
|
54% |
| Washer |
|
54% |
| Hot Tub |
|
46% |
| Pets |
|
31% |
| Workspace |
|
31% |
| Lake Access |
|
23% |
| Waterfront |
|
12% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Hillsboro Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Above average | 40% |
| Occupancy Stability | Average | 30% |
| Market Growth Trend | Below average | 15% |
| Supply/Demand Balance | Average | 15% |
Hillsboro's ROI score of 77 out of 100 places it in the Standout Opportunity band, anchored by an above-average revenue-to-price ratio that reflects strong income potential relative to acquisition costs. Occupancy stability and supply/demand balance both rate as average, while market growth trend scores below average — a reminder that the 169% listing increase is outpacing demand signals. Investors should pair these data points with on-the-ground regulatory research and careful property selection to capture the yield this market suggests.
Understanding local STR regulations is essential before investing in Hillsboro. Here's the current regulatory landscape:
Hillsboro, Ohio may require short-term rental operators to obtain a business permit or registration with the city. Investors should verify current STR permit requirements directly with Hillsboro city offices and Highland County before listing a property.
Common restrictions that may apply in Ohio's smaller markets include occupancy limits, noise ordinances, parking requirements, and minimum-stay rules. Additionally, homeowner association rules or deed restrictions in certain neighborhoods could limit STR activity, so reviewing property-level covenants is essential before purchasing.
Ohio imposes state sales tax and county lodging taxes on short-term rental stays, and platforms like Airbnb often collect and remit a portion of these automatically. Investors should confirm whether Highland County or the city of Hillsboro levies any additional local transient occupancy taxes.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Hillsboro can provide current regulatory guidance.
Financing an Airbnb investment in Hillsboro requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, Hillsboro's short-term rental market is likely to see continued supply growth as more investors take notice of its favorable revenue-to-price dynamics. Occupancy currently sits at 33%, roughly in line with Ohio's state average, but the rapid influx of new listings could put downward pressure on rates unless demand keeps pace. Investors should anticipate ADR holding in the $215–$230 range, with occupancy potentially stabilizing between 30–35% as the market absorbs new supply. Seasonal peaks in July and October suggest event-driven or recreation-related demand that could strengthen as the area gains visibility on booking platforms."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and market conditions as of April 2026; actual results may differ based on property-specific factors and changing local dynamics. Local regulations, permit requirements, and tax obligations are subject to change — always verify with municipal and county authorities before investing.
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