Hillsdale, MI Airbnb Market Data, Statistics, and Occupancy Rates

Hillsdale Short-Term Rental Market Overview

With an ROI score of 78 out of 100, Hillsdale, MI stands out as a compelling short-term rental opportunity driven by an above-average revenue-to-price ratio and favorable growth trends. The market's 32 active listings generate an average annual revenue of $29,595 against an average home value of $321,013, offering an attractive entry point well below the state's average daily rate of $350. A pronounced seasonal peak in summer months — August alone averages $4,812 — provides strong earning potential for investors who price strategically around high-demand periods.

Key Market Statistics

According to Rabbu market data, the Hillsdale short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Hillsdale

Hillsdale offers investors an unusually strong revenue-to-price ratio in a small Michigan market with seasonal lake and outdoor-driven demand.

Expert Market Assessment

"Hillsdale presents a standout opportunity for investors willing to navigate its seasonal revenue profile. The market's strength concentrates in the May-through-September corridor, where monthly revenues range from roughly $3,100 to $4,800, while winter months dip to the $1,100–$1,700 range. This pronounced seasonality means cash-flow planning is essential, but the favorable acquisition costs and limited competition across just 32 listings help offset leaner periods. Three-bedroom properties look particularly promising, delivering the highest RevPAN at $83 and annual revenues approaching $38,055."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Hillsdale

Average revenue by month in Hillsdale

Hillsdale's revenue pattern is sharply seasonal, with August ($4,812) earning more than four times what January ($1,126) brings in. The five-month stretch from May through September accounts for the bulk of annual income, making summer-focused pricing and availability management critical for maximizing returns.

Active Airbnb listings by property size in Hillsdale

Supply is nearly evenly split across 1-bedroom (9), 2-bedroom (9), and 3-bedroom (10) listings, totaling 32 active properties. This balanced distribution means no single size category is significantly underserved, though the small overall supply leaves room for differentiated new entrants at any size.

Average daily rate (ADR) by property size in Hillsdale

ADR jumps dramatically from $108 for 1-bedroom listings to $265 for 2-bedrooms and $263 for 3-bedrooms, indicating that the real pricing premium kicks in at the 2-bedroom threshold. The nearly identical rates for 2- and 3-bedroom properties suggest that adding a third bedroom doesn't command a higher nightly rate, but it does improve revenue through better occupancy and RevPAN.

Average RevPAN by property size in Hillsdale

Three-bedroom properties deliver the strongest RevPAN at $83, well ahead of 2-bedrooms at $61 and 1-bedrooms at $36. This makes the 3-bedroom configuration the most efficient revenue generator per available night, combining solid occupancy with competitive nightly rates.

Average occupancy rates by property size in Hillsdale

One-bedroom listings lead in occupancy at 34%, followed by 3-bedrooms at 32%, while 2-bedrooms trail at 23%. The gap suggests that 2-bedroom properties may face a positioning challenge — competing with cheaper 1-bedrooms for smaller groups and with similarly priced 3-bedrooms that offer more space.

Average monthly revenue by property size in Hillsdale

Monthly revenue scales clearly with size: 3-bedroom listings earn $3,171 per month on average, compared to $2,471 for 2-bedrooms and $1,387 for 1-bedrooms. For investors targeting cash flow, the 3-bedroom segment generates roughly 2.3 times the monthly income of a 1-bedroom unit.

Average annual revenue by property size in Hillsdale

Three-bedroom properties top the annual revenue chart at $38,055, followed by 2-bedrooms at $29,662 and 1-bedrooms at $16,654. When weighed against Hillsdale's average home value of $321,013, the 3-bedroom tier offers the most compelling gross yield, making it the standout configuration for return-focused investors.

Most common amenities for Airbnb listings in Hillsdale

Parking is universal at 100% of listings, and kitchen access (94%), self check-in (81%), and laundry facilities (78–81%) are near-standard, reflecting guest expectations for home-like convenience. Lake access (28%) and waterfront positioning (19%) appear in a meaningful share of listings, signaling that proximity to water is a key differentiator in this recreation-oriented market.

Understanding Hillsdale's ROI Score: 78/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Hillsdale's ROI score of 78 out of 100 places it in the Standout Opportunity band, driven primarily by an above-average revenue-to-price ratio that makes acquisition costs look favorable relative to earning potential. Occupancy stability and supply/demand balance score at average levels, reflecting the market's seasonal nature and recent listing growth. Investors should pair this data with on-the-ground regulatory research and a realistic seasonal cash-flow model to determine whether the opportunity fits their portfolio goals.

Short-Term Rental Regulations in Hillsdale

Understanding local STR regulations is essential before investing in Hillsdale. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Hillsdale, MI may be required to obtain permits or register their property with local authorities. Investors should verify current requirements with the City of Hillsdale and the State of Michigan before listing.

Key Restrictions

Common restrictions that may apply include occupancy limits, minimum stay requirements, noise ordinances, and parking regulations. Some properties may also be subject to HOA rules or local zoning restrictions that limit or prohibit short-term rentals, so due diligence on the specific parcel is essential.

Tax Obligations

Michigan typically requires short-term rental operators to collect and remit state sales tax and any applicable local lodging or excise taxes. Platforms like Airbnb often handle a portion of tax collection automatically, but hosts should confirm their full obligations with a local tax advisor.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Hillsdale can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Hillsdale's short-term rental market is expected to continue expanding, with listing growth of 76% year-over-year signaling rising investor interest. Summer months should remain the primary revenue driver, with peak monthly earnings estimated in the $3,200–$4,800 range, while winter softness may keep annual occupancy in the 26–30% band. ADR could see modest upward pressure of 2–4% as supply matures and hosts refine pricing, though new entrants will need to compete on property quality and amenities to capture bookings during shoulder seasons."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Hillsdale, MI

What is the average Airbnb occupancy rate in Hillsdale?

The average Airbnb occupancy rate in Hillsdale is currently 28%, which falls below the Michigan state average of 42%. Occupancy varies by property size, with 1-bedroom listings achieving the highest rate at 34%, followed by 3-bedrooms at 32% and 2-bedrooms at 23%. The relatively modest occupancy reflects Hillsdale's seasonal demand patterns, where summer months drive the bulk of bookings.

How much do Airbnb hosts make in Hillsdale?

On average, Airbnb hosts in Hillsdale earn approximately $2,466 per month or $29,595 per year based on trailing 12-month booking data. Revenue scales significantly with property size — 1-bedroom listings average $16,654 annually, 2-bedrooms bring in around $29,662, and 3-bedroom properties lead at $38,055. Peak earning months like August can push monthly revenue above $4,800.

Is Hillsdale a good market for Airbnb investment?

Hillsdale scores 78 out of 100 on Rabbu's ROI Score, placing it in the 'Standout Opportunity' category. The market benefits from an above-average revenue-to-price ratio, meaning the income potential relative to acquisition costs is favorable compared to many peers. Investors should account for seasonal demand — summer is the clear driver — and plan their pricing and expenses accordingly.

What is the average daily rate (ADR) for Airbnb in Hillsdale?

The average daily rate in Hillsdale is $228, which is below the Michigan state average of $350. ADR varies notably by property size: 1-bedroom listings average $108, while 2-bedroom and 3-bedroom properties command similar rates at $265 and $263, respectively. The jump from 1-bedroom to larger configurations suggests guests in this market are willing to pay a premium for more space.

Are short-term rentals legal in Hillsdale?

Short-term rentals can be operated in Hillsdale, MI, but operators should verify local permit requirements, zoning rules, and any applicable restrictions with the City of Hillsdale and Michigan state authorities. Regulations can change, so checking with local officials before purchasing or listing a property is strongly recommended.

When is peak season for Airbnb in Hillsdale?

Peak season in Hillsdale runs from May through September, with August delivering the highest average monthly revenue at $4,812. June ($3,910), September ($3,236), July ($3,196), and May ($3,147) round out the high-earning months. The off-season stretches from November through March, with January being the slowest month at $1,126 in average revenue.

How many Airbnbs are there in Hillsdale?

As of April 2026, there are 32 active Airbnb listings in Hillsdale. Supply is evenly distributed across property sizes, with 10 three-bedroom listings, 9 two-bedroom listings, and 9 one-bedroom listings. The market has seen significant growth, with active listings increasing 76% year over year.

How is Airbnb revenue calculated in Hillsdale?

The annual and monthly revenue figures shown for Hillsdale are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and aggregate the results into a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month draws on its own historical performance. Individual results can vary based on property quality, pricing strategy, and how actively the listing is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market and property size
• Average daily rate, occupancy, and RevPAN trends across bedroom configurations
• Historical monthly and annual revenue metrics based on trailing 12-month booking data
• Home value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Popular amenity prevalence across active listings in the market

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts. Local regulations, HOA rules, and tax obligations vary and should be independently verified before investing.