Hillsville, VA Airbnb Market Data, Statistics, and Occupancy Rates

Hillsville Short-Term Rental Market Overview

Hillsville, VA is a small but intriguing short-term rental market with just 21 active Airbnb listings and an average annual revenue of $25,747 per property. With an average daily rate of $190 — well below the $339 Virginia state average — and occupancy running at 37% (slightly above the 34% state average), the market offers an affordable entry point for investors willing to work a niche, rural-tourism angle. Average home values of $297,188 paired with that revenue figure create a reasonable revenue-to-price ratio worth a closer look.

Key Market Statistics

According to Rabbu market data, the Hillsville short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Hillsville

Hillsville appeals to investors seeking affordable Virginia property with a favorable revenue-to-price ratio and manageable competition in a low-supply market.

Expert Market Assessment

"Hillsville presents a moderate investment opportunity — it won't deliver blockbuster returns, but the math works for investors targeting affordable rural markets with manageable overhead. Seasonality is pronounced: revenue dips below $1,100 in January and February before climbing steadily into an October peak near $2,988, so cash flow planning needs to account for lean winter months. The balance of average revenue-to-price and stable occupancy earns it an "Attractive Opportunity" designation at a 58/100 ROI score, making it best suited for investors who can keep operating costs low and capitalize on the region's outdoor tourism appeal."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Hillsville

Average revenue by month in Hillsville

Hillsville shows strong seasonality, with revenue nearly tripling from a January low of $1,009 to an October peak of $2,988. The summer-through-fall corridor (June–November) consistently delivers above-average months, while winter dips significantly — investors should plan reserves or alternative strategies for the January–February lull.

Active Airbnb listings by property size in Hillsville

One-bedroom units dominate supply with 8 of the 21 active listings, while 2-bedroom and 3-bedroom properties each account for 5. The relatively even split between 2- and 3-bedroom homes suggests neither segment is dramatically oversaturated, though the smaller unit count across all sizes means even one or two new listings could shift competitive dynamics.

Average daily rate (ADR) by property size in Hillsville

ADR scales modestly from $123 for 1-bedroom units to $150 for 3-bedroom properties — a premium of just $27 per night for double the bedroom count. This compressed pricing spread suggests that larger homes may offer better per-guest value, but investors should weigh the incremental rate against higher acquisition and furnishing costs.

Average RevPAN by property size in Hillsville

Two-bedroom properties deliver the strongest RevPAN at $53, edging out 1-bedrooms at $50, while 3-bedroom units lag noticeably at $35 due to their lower occupancy. For investors focused on maximizing revenue per available night, the 1- and 2-bedroom segments currently offer the most efficient returns.

Average occupancy rates by property size in Hillsville

Occupancy drops substantially with size: 1-bedroom listings achieve 41%, 2-bedrooms average 37%, and 3-bedroom properties fill only 23% of available nights. The steep falloff for larger units signals that consistent bookings are easier to secure with smaller, more affordable properties in this market.

Average monthly revenue by property size in Hillsville

Despite lower occupancy, 3-bedroom listings lead monthly revenue at $2,359, outpacing 1-bedrooms ($2,021) and 2-bedrooms ($1,907) thanks to their higher nightly rate. However, the gap between the top and bottom earners is modest — roughly $450 per month — suggesting that property management quality matters as much as size in this market.

Average annual revenue by property size in Hillsville

Three-bedroom properties top annual revenue at $28,308, followed by 1-bedrooms at $24,254 and 2-bedrooms at $22,890. When weighed against likely acquisition costs, the 1-bedroom segment may offer the most compelling return potential given its combination of lower purchase prices and solid revenue performance.

Most common amenities for Airbnb listings in Hillsville

Parking (100%), kitchen access (95%), and self check-in (95%) are virtually universal in Hillsville's listings, reflecting a market geared toward independent, self-sufficient travelers. Outdoor-oriented amenities like patio/balcony (81%), BBQ grills (71%), and backyards (62%) are also prevalent, signaling that guests expect a nature-retreat experience — investors who add differentiators like hot tubs (only 24% of listings currently) could gain a competitive edge.

Understanding Hillsville's ROI Score: 58/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Hillsville's ROI score of 58 out of 100 places it in the "Attractive Opportunity" band, reflecting a market where revenue relative to property prices is average and occupancy remains reasonably stable. The score is tempered by a below-average market growth trend, meaning supply is expanding faster than demand gains — the 233% year-over-year listing growth on a small base warrants monitoring. Investors should pair this score with local regulatory research and a realistic seasonal cash-flow model before committing capital.

Short-Term Rental Regulations in Hillsville

Understanding local STR regulations is essential before investing in Hillsville. Here's the current regulatory landscape:

Permit Requirements

Hillsville, Virginia may require short-term rental operators to obtain a business license or STR permit before listing a property. Investors should verify current requirements directly with Carroll County and the Town of Hillsville, as local regulations can change.

Key Restrictions

Common restrictions for short-term rentals in Virginia communities like Hillsville can include occupancy limits, noise ordinances, parking requirements, and minimum stay rules. Properties governed by HOAs may face additional covenants that restrict or prohibit STR activity, so it's important to review any deed restrictions before purchasing.

Tax Obligations

Short-term rental hosts in Virginia are typically subject to state and local transient occupancy taxes, as well as applicable sales tax. Many booking platforms collect and remit these taxes automatically, but operators should confirm their obligations with the Virginia Department of Taxation and local tax authorities.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Hillsville can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Hillsville's short-term rental market is likely to remain steady rather than explosive, given the below-average market growth trend flagged in the ROI analysis. Seasonal demand should continue to concentrate in the summer and fall months, with October historically standing out as the top earner — suggesting leaf-peeping and outdoor recreation as key demand drivers. Investors can reasonably expect ADR to hold near current levels or edge up modestly by 1–3%, while occupancy may fluctuate between 33–40% depending on seasonal mix and new supply entering this tiny market."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Hillsville, VA

What is the average Airbnb occupancy rate in Hillsville?

The average Airbnb occupancy rate in Hillsville is currently 37%, which slightly outperforms the Virginia state average of 34%. Occupancy varies by property size, with 1-bedroom units leading at 41% and 3-bedroom properties trailing at 23%. Actual occupancy can differ based on pricing strategy, property quality, and seasonal timing.

How much do Airbnb hosts make in Hillsville?

On average, Airbnb hosts in Hillsville earn approximately $2,145 per month or $25,747 per year based on trailing 12-month booking data. Revenue varies by property size: 3-bedroom listings generate the highest annual revenue at $28,308, while 2-bedroom properties average $22,890. Individual results depend on factors like location, guest experience, and pricing approach.

Is Hillsville a good market for Airbnb investment?

Hillsville scores 58 out of 100 on Rabbu's ROI Score, earning an "Attractive Opportunity" rating. The market benefits from average revenue-to-price ratios and stable occupancy, though its growth trend is below average. With only 21 active listings and average home values around $297,188, it offers a low-competition, affordable entry point — especially appealing for investors focused on rural tourism destinations in Virginia.

What is the average daily rate (ADR) for Airbnb in Hillsville?

The average daily rate for Airbnb listings in Hillsville is $190, which is significantly lower than the $339 Virginia state average. ADR scales with property size: 1-bedroom units average $123, 2-bedrooms come in at $142, and 3-bedroom properties command $150 per night. The market's lower rates reflect its rural positioning and smaller property sizes.

Are short-term rentals legal in Hillsville?

Short-term rentals operate in Hillsville, VA, as evidenced by 21 active Airbnb listings in the market. However, local regulations regarding permits, zoning, and tax obligations can vary and evolve. Prospective investors should verify current rules with the Town of Hillsville, Carroll County, and applicable Virginia state agencies before purchasing or listing a property.

When is peak season for Airbnb in Hillsville?

Peak season in Hillsville runs from roughly June through November, with October delivering the highest average monthly revenue at $2,988. August is another strong performer at $2,881. The slowest months are January ($1,009) and February ($1,054), reflecting the typical seasonal pattern for a rural Virginia market with outdoor recreation appeal.

How many Airbnbs are there in Hillsville?

As of April 2026, there are 21 active Airbnb listings in Hillsville. The supply breaks down by size: 8 one-bedroom units, 5 two-bedroom properties, and 5 three-bedroom homes. Year-over-year listing growth has been significant at 233%, though that percentage reflects the small base — the market remains compact with limited competition.

How is Airbnb revenue calculated in Hillsville?

The annual and monthly revenue figures for Hillsville are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, drop regional outliers, and roll the remainder up to a market-level historical average. This anchors the figures to what hosts have actually earned recently rather than to forecasts, while still naturally reflecting seasonal peaks and slower months because each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for Hillsville, VA
• Trailing 12-month occupancy, ADR, and RevPAN trends by property size
• Monthly and annual revenue estimates based on historical comparable performance
• Amenity prevalence data across active listings to benchmark guest expectations
• Property value data sourced from the Zillow Home Value Index (ZHVI)

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Local regulations, permit requirements, and tax obligations may change; always verify with municipal and state authorities before investing. Individual property results will vary based on location, condition, management quality, and pricing strategy.