Holden, ME Airbnb Market Data, Statistics, and Occupancy Rates

Holden Short-Term Rental Market Overview

Holden, ME is a small but compelling lakeside market earning an average of $52,706 in annual revenue across just 11 active Airbnb listings. With an average daily rate of $429—above Maine's $415 state average—and a strong revenue-to-price ratio against median home values of $498,374, the market rewards hosts who can capture peak-season demand. The limited supply and nature-focused appeal create an environment where well-positioned properties can generate meaningful returns, particularly during the summer months.

Key Market Statistics

According to Rabbu market data, the Holden short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Holden

Holden attracts investors with its above-average revenue-to-price ratio, lakefront appeal, and a supply base small enough to avoid saturation—all backed by stable summer-season demand in central Maine.

Expert Market Assessment

"Holden earns a Standout Opportunity designation with an ROI score of 79 out of 100, driven primarily by its above-average revenue-to-price ratio and occupancy stability. The market's seasonality is pronounced—August revenues of $9,290 dwarf January's $1,984—so investors should plan for a concentrated earning window and budget accordingly for quieter months. With above-average ADR and a tight supply of just 11 listings, the opportunity here favors hosts who invest in lake-oriented amenities and target summer and early-fall travelers. The rapid 109% year-over-year listing growth is worth watching, but from such a small base, the market still has room before competition becomes a concern."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Holden

Average revenue by month in Holden

Holden's revenue curve is sharply seasonal, peaking in August at $9,290 and bottoming out in January at $1,984—a nearly 5x spread that underscores the importance of maximizing summer bookings. The shoulder months of September ($5,634) and October ($5,257) offer meaningful supplemental income before the winter slowdown.

Active Airbnb listings by property size in Holden

Property-size breakdowns are not available for this market due to the small number of active listings. With only 11 total Airbnbs, the data set does not support a granular supply distribution by bedroom count.

Average daily rate (ADR) by property size in Holden

ADR data by property size is not available for Holden at this time. The market-wide average daily rate of $429 provides the best current benchmark for investors evaluating nightly pricing potential.

Average RevPAN by property size in Holden

RevPAN breakdowns by bedroom count are not currently available for Holden. The overall market RevPAN of $94 reflects the combined effect of a high ADR and the seasonal occupancy pattern typical of a lake-oriented destination.

Average occupancy rates by property size in Holden

Occupancy data segmented by property size is unavailable given Holden's small listing pool. The market-wide 22% average occupancy rate is a reflection of the concentrated summer demand cycle rather than weak interest, as peak-month revenues confirm strong booking activity during the season.

Average monthly revenue by property size in Holden

Monthly revenue by property size is not broken out for this market. Investors can reference the overall monthly revenue trend, where summer months routinely exceed $5,000 and winter months hover near $2,000–$2,800, to frame expectations.

Average annual revenue by property size in Holden

Annual revenue data by bedroom count is not available for Holden's small market. The market-wide average of $52,706 per year serves as the primary benchmark for evaluating return potential across property types.

Most common amenities for Airbnb listings in Holden

Parking is universal (100%), and lake access, BBQ grills, and full kitchens each appear in 91% of listings—signaling that guests expect a self-sufficient lakeside retreat experience. Waterfront access (73%), beach access (64%), and outdoor furniture (55%) further reinforce that nature-oriented amenities are table stakes in this market, not differentiators.

Understanding Holden's ROI Score: 79/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Holden's ROI score of 79 out of 100 places it in the Standout Opportunity band, driven by an above-average revenue-to-price ratio and above-average occupancy stability—two factors that together account for 70% of the score's weighting. Market growth trend and supply/demand balance both register as average, suggesting steady but not explosive momentum. Investors should pair this score with local regulatory research and on-the-ground property evaluation to confirm that individual deals align with the market-level opportunity.

Short-Term Rental Regulations in Holden

Understanding local STR regulations is essential before investing in Holden. Here's the current regulatory landscape:

Permit Requirements

Operators in Holden, Maine should verify whether a short-term rental permit or registration is required by the town or the state. Investors are encouraged to check directly with Holden's town office and the Maine Department of Health and Human Services for current licensing requirements before listing a property.

Key Restrictions

Common restrictions that may apply include occupancy limits, minimum stay requirements, noise and parking regulations, and septic system capacity rules—especially relevant for lakefront properties. HOA covenants or deed restrictions in certain neighborhoods could further limit STR activity, so reviewing these before purchasing is essential.

Tax Obligations

Short-term rental hosts in Maine are generally required to collect and remit the state's lodging tax on stays of fewer than a specified duration, and platforms like Airbnb often handle collection automatically. Investors should confirm current tax rates and any local assessment obligations with the Maine Revenue Services.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Holden can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Holden's short-term rental market is expected to follow its established seasonal pattern, with the strongest booking activity concentrated from June through October. Active listings grew 109% year over year, which signals rising investor interest but also means new entrants should monitor whether supply begins to outpace demand. ADR may hold steady or see modest increases of 1–3% given the market's premium positioning, though occupancy—currently at 22%—will likely remain concentrated in peak months. Investors who optimize pricing for shoulder seasons could capture incremental gains beyond the summer core."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Holden, ME

What is the average Airbnb occupancy rate in Holden?

The average occupancy rate for Airbnb listings in Holden is currently 22%, which is well below Maine's 55% state average. This reflects the market's strong seasonality—properties fill up during summer months and see much lighter booking activity in winter. Investors should plan cash flow around this seasonal concentration rather than expecting year-round occupancy.

How much do Airbnb hosts make in Holden?

Airbnb hosts in Holden earn an average of $4,392 per month and approximately $52,706 per year based on trailing 12-month booking data. Revenue is heavily weighted toward summer, with August averaging $9,290 and July at $8,205, while winter months like January dip to around $1,984. Individual results depend on property quality, amenities, and pricing strategy.

Is Holden a good market for Airbnb investment?

Holden scores 79 out of 100 on Rabbu's ROI Score, placing it in the Standout Opportunity tier. The market benefits from an above-average revenue-to-price ratio and occupancy stability, with average home values of $498,374 and annual revenues around $52,706. The small inventory of 11 active listings means less direct competition, though the strong seasonality requires disciplined financial planning for off-peak months.

What is the average daily rate (ADR) for Airbnb in Holden?

The average daily rate in Holden is $429, which edges above Maine's statewide average of $415. This premium likely reflects the market's lakefront and waterfront properties, which command higher nightly rates from guests seeking nature-oriented getaways.

Are short-term rentals legal in Holden?

Short-term rentals generally operate in Holden, ME, but specific permit, registration, or licensing requirements may apply at the town or state level. Investors should consult Holden's town office and the state of Maine's relevant agencies to confirm current rules and ensure full compliance before listing a property.

When is peak season for Airbnb in Holden?

Peak season in Holden runs from June through October, with August ($9,290) and July ($8,205) delivering the highest average monthly revenues. September and October remain strong at $5,634 and $5,257 respectively, offering an extended shoulder season before revenues decline sharply heading into winter.

How many Airbnbs are there in Holden?

There are currently 11 active Airbnb listings in Holden as of April 2026. The market saw 109% year-over-year growth in listings, indicating rising investor interest, though the total inventory remains quite small—leaving room for new entrants who offer differentiated properties.

How is Airbnb revenue calculated in Holden?

The annual and monthly revenue figures for Holden are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, drops regional outliers, and rolls the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently rather than to forecasts, while naturally reflecting seasonal peaks and slower months because each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Holden, ME market
• Occupancy rate and average daily rate trends based on current and trailing performance
• Revenue and yield metrics including RevPAN, monthly revenue, and annual revenue estimates
• Amenity prevalence data across active listings to benchmark guest expectations
• Data compiled from multiple providers including Rabbu proprietary analytics and Zillow Home Value Index

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical averages and may not capture very recent market shifts. Local regulations, permit requirements, and tax obligations vary and should be independently verified before investing.