Holderness, NH Airbnb Market Data, Statistics, and Occupancy Rates

Holderness Short-Term Rental Market Overview

Holderness, NH is a small but distinctive short-term rental market nestled in New Hampshire's Lakes Region, where lakefront appeal and seasonal tourism drive guest demand. With just 17 active Airbnb listings and an average daily rate of $408—well above the $322 state average—the market rewards hosts who can capture premium nightly rates. Average annual revenue sits at $43,795, though occupancy of 22% (compared to 49% statewide) reflects the highly seasonal nature of this destination. Investors drawn to low-competition, high-ADR environments may find Holderness worth a closer look.

Key Market Statistics

According to Rabbu market data, the Holderness short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Holderness

Holderness appeals to investors seeking a low-supply, premium-rate lakeside market where limited competition and strong summer demand create attractive nightly returns despite seasonal occupancy patterns.

Expert Market Assessment

"Holderness presents a moderate-opportunity market best suited for investors comfortable with highly seasonal cash flow. Revenue concentrates heavily in summer—August alone generates over $7,200 on average—while spring months like April dip below $1,700. The favorable supply/demand balance (rated above average) and premium ADR partially offset the below-average revenue-to-price ratio driven by high home values averaging $1.46 million. This is a market where the right lakefront property can perform well, but entry costs and seasonal occupancy mean careful underwriting is essential."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Holderness

Average revenue by month in Holderness

Holderness exhibits sharp seasonality, with August ($7,293) and July ($5,995) delivering the highest monthly revenues—nearly five times the April trough of $1,604. A secondary peak in October ($4,298) and a solid February ($4,101) suggest fall foliage and winter recreation provide meaningful supplemental income beyond the dominant summer season.

Active Airbnb listings by property size in Holderness

The entire reportable supply in Holderness consists of 1-bedroom listings (7 active), indicating either a very small market with limited larger-property data or a concentration of smaller vacation units. Investors considering multi-bedroom properties may find an underserved niche with less direct competition.

Average daily rate (ADR) by property size in Holderness

One-bedroom listings in Holderness command an ADR of $219, which is healthy for a single-bedroom configuration. Larger properties likely drive the overall market ADR of $408, suggesting significant rate premiums for multi-bedroom homes, though detailed breakdowns are limited by the small sample size.

Average RevPAN by property size in Holderness

One-bedroom properties deliver a RevPAN of $43, reflecting the impact of the market's low 20% occupancy rate on per-night revenue yield. This figure suggests that while nightly rates are decent, the seasonal demand pattern limits how much revenue each available night actually generates for smaller units.

Average occupancy rates by property size in Holderness

One-bedroom listings average 20% occupancy, slightly below the market-wide 22% figure. This underscores the seasonal demand dynamic in Holderness, where properties sit empty for extended stretches outside peak periods—investors should factor this into cash-flow planning and not rely on steady year-round bookings.

Average monthly revenue by property size in Holderness

One-bedroom properties earn an average of $2,731 per month, which trails the overall market average of $3,649. This gap implies that larger properties in the market are pulling significantly more revenue, reinforcing the potential upside for investors willing to acquire bigger lakefront homes.

Average annual revenue by property size in Holderness

At $32,775 annually, 1-bedroom units generate meaningful but modest returns compared to the market-wide average of $43,795. Investors seeking stronger revenue potential in Holderness should explore larger property configurations that can capture higher nightly rates and accommodate groups during peak summer months.

Most common amenities for Airbnb listings in Holderness

Parking is universal (100%) in Holderness, while kitchens (82%), backyards (65%), and laundry facilities (65%) round out the essentials. Lake access (41%) and waterfront positioning (29%) appear in a meaningful share of listings and likely correlate with premium pricing, signaling that water-oriented amenities are a key differentiator in this market.

Understanding Holderness's ROI Score: 55/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Holderness scores 55 out of 100, placing it in the Attractive Opportunity band—a market with genuine potential but important trade-offs to evaluate. The above-average supply/demand balance and stable occupancy patterns are encouraging, but the below-average revenue-to-price ratio reflects the challenge of generating sufficient returns against $1.46 million average home values. Investors should pair this data with thorough local regulatory research and a realistic seasonal cash-flow model before committing capital.

Short-Term Rental Regulations in Holderness

Understanding local STR regulations is essential before investing in Holderness. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Holderness, NH may be required to register or obtain a permit through the town or state of New Hampshire. Investors should verify current STR permit and registration requirements directly with Holderness town offices and the New Hampshire Department of Revenue Administration before listing a property.

Key Restrictions

Common restrictions that may apply to short-term rentals in Holderness and similar New Hampshire communities include occupancy limits, noise ordinances, parking requirements, and minimum stay provisions. HOA rules can also impose additional limitations on STR activity, so it's important to review any applicable covenants before purchasing a property for rental use.

Tax Obligations

New Hampshire imposes a Rooms and Meals Tax on short-term rental income, which hosts are typically required to collect and remit. Platforms like Airbnb often handle tax collection in many jurisdictions, but operators should confirm their obligations with the state to ensure full compliance.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Holderness can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Holderness is likely to maintain its pronounced summer peak, with August and July continuing to anchor the bulk of annual revenue. ADR could see modest increases of 2–5% as supply remains limited and lakefront properties command premium pricing during peak season. Occupancy may stay in the 20–25% range annually given the seasonal demand pattern, though stronger shoulder months like October and February suggest opportunities to extend earning windows with targeted pricing. Investors should plan conservatively around a seasonal cash-flow model rather than expecting year-round consistency."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Holderness, NH

What is the average Airbnb occupancy rate in Holderness?

The average occupancy rate for Airbnb listings in Holderness is currently 22%, which is below the New Hampshire state average of 49%. This lower figure reflects the highly seasonal nature of the market, where demand concentrates heavily in the summer months and select winter weekends. Properties with lake access or waterfront positioning tend to perform better during peak periods, but investors should expect extended quieter stretches in spring and late fall.

How much do Airbnb hosts make in Holderness?

Airbnb hosts in Holderness earn an average of $3,649 per month and approximately $43,795 per year based on trailing 12-month booking data. Revenue varies significantly by season, ranging from around $1,604 in April to over $7,293 in August. Hosts who optimize pricing for peak summer months and key winter weekends can maximize their returns in this seasonal market.

Is Holderness a good market for Airbnb investment?

Holderness earns an ROI score of 55 out of 100, classified as an Attractive Opportunity. The market benefits from above-average supply/demand balance with only 17 active listings and a strong ADR of $408. However, the revenue-to-price ratio is below average given home values averaging $1.46 million, so investors need to weigh the premium nightly rates against higher entry costs and seasonal occupancy patterns.

What is the average daily rate (ADR) for Airbnb in Holderness?

The average daily rate for Airbnb listings in Holderness is $408, which is notably higher than the New Hampshire state average of $322. This premium pricing reflects the desirability of the Lakes Region as a vacation destination, particularly for properties offering lake access, waterfront views, and outdoor amenities.

Are short-term rentals legal in Holderness?

Short-term rentals operate in Holderness, NH, with 17 currently active Airbnb listings in the market. However, regulations can change, and operators may need to register or obtain permits at the local or state level. Investors should consult with Holderness town officials and review New Hampshire state requirements before acquiring or listing a property for short-term rental use.

When is peak season for Airbnb in Holderness?

Peak season in Holderness runs through the summer, with August generating the highest average monthly revenue at $7,293 and July close behind at $5,995. October also shows solid performance at $4,298, likely driven by fall foliage tourism. The slowest period falls in spring, particularly April at $1,604, making summer and early fall the primary revenue drivers for STR investors.

How many Airbnbs are there in Holderness?

As of April 2026, there are 17 active Airbnb listings in Holderness. This represents a 29% year-over-year increase in supply, though the market remains small and relatively uncrowded compared to larger New Hampshire destinations. The limited inventory contributes to an above-average supply/demand balance for the area.

How is Airbnb revenue calculated in Holderness?

The annual and monthly revenue figures for Holderness are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, drop regional outliers, and roll the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently rather than forecasts, while naturally reflecting seasonal peaks and slower months because each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for Holderness and surrounding areas
• Average daily rate, occupancy, and RevPAN metrics tracked over time
• Monthly and annual revenue estimates based on trailing 12-month booking data
• Property value benchmarks sourced from Zillow Home Value Index (ZHVI)
• Data aggregated from multiple providers and validated for consistency

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts or regulatory changes. Individual property results will vary based on location, condition, amenities, pricing strategy, and management quality.