Holland, MI Airbnb Market Data, Statistics, and Occupancy Rates

Holland Short-Term Rental Market Overview

Holland, MI stands out as a compelling short-term rental market driven by strong seasonal demand tied to its Lake Michigan proximity and vibrant tourism scene. With an average annual revenue of $57,996 and an ADR of $308—just below the state average of $350—the market offers attractive returns relative to its $537,179 average home value. An ROI score of 79 out of 100 places Holland in "Standout Opportunity" territory, supported by above-average revenue-to-price ratios and occupancy stability.

Key Market Statistics

According to Rabbu market data, the Holland short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Holland

Holland's lakeside appeal, sharp summer seasonality, and above-average revenue relative to home prices make it a market worth serious investor consideration.

Expert Market Assessment

"Holland earns a "Standout Opportunity" designation with a score of 79/100, reflecting genuinely strong fundamentals in revenue generation and occupancy consistency. The market's seasonality is dramatic—July listings average $11,657 compared to just $1,583 in February—which means cash flow management matters as much as top-line revenue. Larger properties deliver the best absolute returns, with 5-bedroom units averaging $128,144 annually, though the supply-demand balance is rated below average as listing counts have nearly doubled year over year. Investors who time their acquisitions well and target underserved property sizes can still find attractive entry points in this growing West Michigan destination."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Holland

Average revenue by month in Holland

Holland's revenue cycle is heavily summer-weighted, with July ($11,657) and August ($11,255) generating roughly six to seven times more than the winter low in February ($1,583). This sharp seasonality means investors should plan for strong cash flow from June through September and budget reserves for the November–March slow period.

Active Airbnb listings by property size in Holland

Three-bedroom units lead Holland's supply with 32 listings, while 1- and 2-bedroom properties tie at 21 each. Larger configurations—especially 5-bedroom (10 listings) and 6+ bedroom (7 listings)—are relatively underrepresented, potentially creating an opportunity for investors willing to operate bigger vacation homes.

Average daily rate (ADR) by property size in Holland

ADR in Holland scales aggressively with property size, jumping from $138 for 1-bedroom units to $936 for 6+ bedroom properties. The sharpest rate increase occurs between 4-bedroom ($366) and 5-bedroom ($463) properties, with the 6+ category more than doubling the 5-bedroom rate—making larger homes the clear premium play.

Average RevPAN by property size in Holland

Revenue per available night climbs steadily with size, from just $30 for 1-bedroom listings to $191 for 6+ bedroom properties. Two-bedroom units outperform 3-bedrooms ($101 vs. $83 RevPAN), suggesting that well-positioned 2-bedroom rentals can punch above their weight relative to slightly larger competitors.

Average occupancy rates by property size in Holland

Two-bedroom properties achieve the highest occupancy in Holland at 40%, followed by 4-bedrooms at 36% and 3-bedrooms at 34%. One-bedroom (22%) and 6+ bedroom (20%) units lag behind, indicating that mid-size properties offer the most consistent booking frequency and cash-flow predictability.

Average monthly revenue by property size in Holland

Monthly revenue ranges from $2,513 for 1-bedroom units to $14,034 for 6+ bedroom properties, with a notable jump occurring at the 5-bedroom level ($10,678). Four-bedroom listings at $6,613 per month represent a solid middle ground between manageable acquisition cost and meaningful revenue generation.

Average annual revenue by property size in Holland

Annual revenue potential in Holland increases dramatically with property size—5-bedroom units earn $128,144 and 6+ bedrooms reach $168,414, compared to $30,157 for 1-bedroom listings. Given average home values around $537,179, larger properties offering $80,000–$168,000 in annual revenue present the strongest revenue-to-price potential.

Most common amenities for Airbnb listings in Holland

Parking (95%), kitchen (86%), and self check-in (83%) are near-universal expectations for Holland's Airbnb guests, while outdoor amenities like patios (80%), backyards (71%), and BBQ grills (69%) reflect the market's leisure and vacation orientation. Differentiating amenities like lake access (19%), beach access (13%), and hot tubs (12%) remain relatively rare, offering a competitive edge for properties that can provide them.

Understanding Holland's ROI Score: 79/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Holland's ROI score of 79 out of 100 places it in the "Standout Opportunity" band, driven by an above-average revenue-to-price ratio and strong occupancy stability—two factors that together account for 70% of the score's weight. Market growth trend also rates above average, though the supply/demand balance scores below average as listing counts have surged 89% year over year. Pairing these data points with thorough local regulatory research will help investors determine whether Holland's seasonal revenue profile aligns with their investment goals.

Short-Term Rental Regulations in Holland

Understanding local STR regulations is essential before investing in Holland. Here's the current regulatory landscape:

Permit Requirements

The City of Holland and surrounding Ottawa County in Michigan may require short-term rental operators to obtain permits or register their properties before hosting guests. Investors should verify current requirements directly with Holland's planning or zoning department and the State of Michigan before listing.

Key Restrictions

Common restrictions in Michigan STR markets can include occupancy limits based on bedroom count, minimum stay requirements, noise ordinances, and parking mandates. HOA rules may impose additional limitations, and some jurisdictions cap the number of STR permits issued in residential zones—checking with local authorities is essential before purchasing.

Tax Obligations

Short-term rental hosts in Michigan are generally required to collect and remit state sales tax and any applicable local accommodations or tourism taxes. Platforms like Airbnb often handle collection in many Michigan jurisdictions, but hosts should confirm their specific obligations with the Michigan Department of Treasury.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Holland can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Holland's STR market is expected to continue benefiting from its pronounced summer peak, with July and August revenues likely holding in the $11,000+ range per listing. Occupancy rates may face mild pressure given the 89% year-over-year growth in active listings, though the market's strong seasonal demand should help absorb new supply. ADR could see modest gains of 2–4% as larger properties continue commanding premium nightly rates. Investors entering now should plan for significant revenue swings between the summer peak and the quieter winter months, budgeting reserves accordingly."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Holland, MI

What is the average Airbnb occupancy rate in Holland?

The average Airbnb occupancy rate in Holland, MI is currently 32%, which falls below the Michigan state average of 42%. This lower figure is largely a reflection of the market's sharp seasonality—summer months drive the bulk of bookings, while winter occupancy drops significantly. Two-bedroom units lead the way at 40% occupancy, while 1-bedroom and 6+ bedroom properties sit at the lower end. Investors should factor this seasonal pattern into their financial planning.

How much do Airbnb hosts make in Holland?

Based on trailing 12-month data, Airbnb hosts in Holland, MI earn an average of $4,833 per month or approximately $57,996 per year. However, revenue varies significantly by property size—1-bedroom units average around $30,157 annually, while 6+ bedroom properties can bring in roughly $168,414 per year. Monthly earnings peak sharply in July ($11,657) and August ($11,255), with winter months generating considerably less.

Is Holland a good market for Airbnb investment?

Holland scores 79 out of 100 on Rabbu's ROI Score, placing it in the "Standout Opportunity" category. The market benefits from above-average revenue-to-price ratios and solid occupancy stability. That said, the supply/demand balance is rated below average, as active listings have grown 89% year over year. Investors who target the right property size and manage seasonality effectively should find compelling returns here, but due diligence on local regulations and competitive dynamics is recommended.

What is the average daily rate (ADR) for Airbnb in Holland?

The average daily rate for Airbnb listings in Holland, MI is $308, slightly below the Michigan state average of $350. Rates scale substantially with property size: 1-bedroom units average $138 per night, while 6+ bedroom properties command an impressive $936 per night. This ADR structure rewards investors who can acquire and operate larger vacation homes in the market.

Are short-term rentals legal in Holland?

Short-term rentals are generally permitted in Holland, MI, though local regulations may require permits, registration, or adherence to specific zoning rules. Regulations can vary between the City of Holland and surrounding areas in Ottawa County. Prospective investors should check directly with local planning and zoning departments for the most current requirements before purchasing or listing a property.

When is peak season for Airbnb in Holland?

Peak season in Holland, MI runs from June through August, with July being the strongest month at an average revenue of $11,657 per listing. August follows closely at $11,255. The shoulder months of May ($5,275) and September ($5,709) also perform well. Winter is the slowest period, with February bottoming out at $1,583—a nearly 7x difference from the summer peak.

How many Airbnbs are there in Holland?

As of April 2026, there are 108 active Airbnb listings in Holland, MI. Three-bedroom properties make up the largest share of supply with 32 listings, followed by 1-bedroom and 2-bedroom units at 21 each. Notably, the market has experienced 89% year-over-year growth in active listings, signaling increasing investor interest in this West Michigan destination.

How is Airbnb revenue calculated in Holland?

The annual and monthly revenue figures for Holland are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—they are not forward-looking projections. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the remaining data up to a market-level historical average. Because each month uses its own historical performance, the figures naturally reflect seasonal peaks (like July's $11,657) and slower months (like February's $1,583). Individual results can vary based on property quality, pricing strategy, and how actively the listing is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts, occupancy rates, and daily rates for the Holland, MI market
• Historical revenue data based on trailing 12-month booking performance of comparable listings
• Property size breakdowns for listings, revenue, ADR, occupancy, and RevPAN across bedroom counts
• Amenity prevalence data reflecting current guest expectations and competitive benchmarks
• Home value estimates sourced from Zillow Home Value Index (ZHVI) for investment cost context

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical averages and market conditions as of April 2026; actual results may differ based on property quality, pricing, and management. Local regulations and tax requirements are subject to change; investors should verify current rules with Holland and Michigan authorities before purchasing.