Hollister, MO Airbnb Market Data, Statistics, and Occupancy Rates

Hollister Short-Term Rental Market Overview

Hollister, MO earns a Rabbu ROI Score of 75 out of 100, flagging it as a standout opportunity for short-term rental investors drawn to the Branson-area tourism corridor. With an average annual revenue of $56,065 and an above-average revenue-to-price ratio, the market offers a compelling income-to-acquisition-cost profile relative to Missouri peers. The 137 active Airbnb listings skew heavily toward larger properties — nearly a third have 6+ bedrooms — reflecting the group and family vacation demand that defines this Ozarks lake destination.

Key Market Statistics

According to Rabbu market data, the Hollister short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Hollister

Hollister's combination of an above-average revenue-to-price ratio and proximity to one of the Midwest's top tourism hubs makes it a compelling market for STR investors seeking seasonal yield.

Expert Market Assessment

"Hollister represents a seasonally driven but high-ceiling STR market. July revenue averages $10,720 — roughly ten times the January figure of $1,053 — so investors must plan for dramatic cash-flow swings between peak summer and the winter trough. The supply landscape is unusual: 6+ bedroom listings make up the largest share of inventory at 48 properties, yet they also generate the strongest RevPAN ($61) and annual revenue ($83,697), suggesting demand for large group accommodations still outpaces supply at the top end. For investors comfortable with seasonal markets and willing to invest in well-equipped, larger properties, this is a market where the numbers can work decisively in their favor."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Hollister

Average revenue by month in Hollister

Hollister's revenue is intensely seasonal — July leads at $10,720, more than ten times the January low of $1,053. The summer corridor of June through August accounts for a disproportionate share of annual income, while a secondary bump appears in October–November around $4,700, likely driven by fall foliage tourism in the Ozarks.

Active Airbnb listings by property size in Hollister

The supply mix in Hollister is top-heavy: 6+ bedroom properties represent 48 of 137 listings (35%), making them the largest single category. Mid-range 2-bedroom and 4-bedroom units (28 and 18 listings respectively) form the next tier, while 3-bedroom and 5-bedroom counts are relatively thin at 14 and 11 — potentially signaling less competition in those segments.

Average daily rate (ADR) by property size in Hollister

ADR scales steadily from $124 for 1-bedroom units to $317 for 6+ bedroom properties, with the largest jump occurring between 3 bedrooms ($183) and 4 bedrooms ($226). The premium for 6+ bedroom listings is substantial, nearly 2.6x the rate of a 1-bedroom, reflecting the group-vacation pricing power in this market.

Average RevPAN by property size in Hollister

RevPAN peaks at $61 for 6+ bedroom properties, followed by 3-bedroom units at $49 — making these two sizes the most efficient revenue generators per available night. Despite their high ADR, 4-bedroom ($34) and 5-bedroom ($30) properties lag due to lower occupancy, suggesting those sizes may face stiffer competition or softer demand.

Average occupancy rates by property size in Hollister

Three-bedroom listings lead occupancy at 27%, followed by 1-bedrooms at 24% and 2-bedrooms at 22%. Larger 4-bedroom (15%) and 5-bedroom (13%) properties see notably lower fill rates, indicating that while they command higher nightly prices, they book fewer nights — an important consideration for cash-flow planning.

Average monthly revenue by property size in Hollister

Monthly revenue climbs with property size, from $2,254 for 1-bedroom units to $6,974 for 6+ bedroom properties. The jump between 3-bedroom ($4,162) and 4-bedroom ($4,184) is nearly flat, suggesting investors gain little additional monthly income by moving from three to four bedrooms — the real payoff comes at five bedrooms ($5,151) and above.

Average annual revenue by property size in Hollister

At $83,697, 6+ bedroom properties generate over three times the annual revenue of 1-bedroom listings ($27,057) and represent the strongest gross income opportunity in Hollister. Five-bedroom units at $61,814 also outperform the market average, making larger properties the clear frontrunners for investors prioritizing top-line revenue.

Most common amenities for Airbnb listings in Hollister

Washer, parking, kitchen, and dryer appear in 95–96% of listings, establishing them as non-negotiable baseline amenities. The standout differentiators are hot tubs (66%), pools (62%), and lake access (41%) — amenities that align with Hollister's vacation-rental identity and likely influence both booking rates and the ability to command premium nightly rates.

Understanding Hollister's ROI Score: 75/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Hollister's ROI Score of 75 out of 100 places it in the Standout Opportunity tier, driven primarily by an above-average revenue-to-price ratio and above-average occupancy stability — two factors that together signal a market where current income levels justify typical acquisition costs. The below-average market growth trend is the main drag on the score, reflecting the rapid influx of new supply (183% YoY listing growth) that could compress margins if demand doesn't keep pace. Investors should pair these metrics with on-the-ground regulatory research and a realistic seasonal budgeting plan before committing capital.

Short-Term Rental Regulations in Hollister

Understanding local STR regulations is essential before investing in Hollister. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Hollister, Missouri may need to obtain a business license or STR permit from the city, and state-level registration requirements may also apply. Investors should verify current permit requirements directly with the City of Hollister and Taney County before listing a property.

Key Restrictions

Common STR restrictions in similar Missouri markets include occupancy limits tied to bedroom count, minimum stay requirements, noise ordinances, parking mandates, and potential HOA covenants that may prohibit or limit short-term rentals. Investors should review any applicable zoning overlays and neighborhood-specific rules before purchasing.

Tax Obligations

Missouri requires collection of state sales tax and local transient guest taxes on short-term rental stays; platforms like Airbnb often remit some of these taxes automatically, but hosts should confirm their obligations with the Missouri Department of Revenue and Taney County to ensure full compliance.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Hollister can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Hollister's STR market should continue to benefit from its proximity to Branson attractions and Table Rock Lake, though the 183% year-over-year growth in active listings signals rising competition that could temper occupancy gains. Revenue is likely to remain highly seasonal, with summer months (June–August) carrying much of the annual income; investors should budget conservatively for January and February when average revenue dips below $1,400. ADR may hold steady or tick up 1–3% for well-amenitized properties, while occupancy could settle in the 18–22% range market-wide as new supply is absorbed."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Hollister, MO

What is the average Airbnb occupancy rate in Hollister?

The average occupancy rate for Airbnb listings in Hollister is currently 20%, which trails the Missouri state average of 28%. Occupancy varies significantly by property size — 3-bedroom units lead at 27%, while 5-bedroom properties average just 13%. The lower overall rate reflects Hollister's strongly seasonal demand patterns, with summer months driving the bulk of bookings.

How much do Airbnb hosts make in Hollister?

Airbnb hosts in Hollister earn an average of $4,672 per month and approximately $56,065 per year based on trailing 12-month booking data. Earnings scale considerably with property size: 1-bedroom units average about $27,057 annually, while 6+ bedroom properties bring in roughly $83,697 per year. Peak summer months like July can see monthly revenue above $10,700, while winter months may dip below $1,400.

Is Hollister a good market for Airbnb investment?

Hollister scores 75 out of 100 on Rabbu's ROI Score, placing it in the 'Standout Opportunity' tier. The market benefits from an above-average revenue-to-price ratio and above-average occupancy stability, making it attractive for investors who can handle seasonal income variability. Larger properties (5+ bedrooms) tend to generate the best annual returns, and the area's proximity to Branson attractions and Table Rock Lake provides a reliable tourism base.

What is the average daily rate (ADR) for Airbnb in Hollister?

The average daily rate in Hollister is $223, which comes in slightly below the Missouri state average of $240. Rates range from $124 for 1-bedroom listings up to $317 for properties with 6 or more bedrooms, reflecting the premium guests are willing to pay for larger, group-friendly accommodations in this vacation market.

Are short-term rentals legal in Hollister?

Short-term rentals operate in Hollister, MO, with 137 active Airbnb listings currently on the market. However, local regulations, permits, and zoning restrictions can change, so prospective investors should verify the latest rules with the City of Hollister and Taney County officials before purchasing or listing a property.

When is peak season for Airbnb in Hollister?

Peak season in Hollister runs from June through August, with July being the standout month at an average revenue of $10,720. June ($7,357) and August ($6,252) also perform well above the annual average. The slowest months are January ($1,053) and February ($1,334), making this a strongly seasonal market where summer income needs to carry the year.

How many Airbnbs are there in Hollister?

There are currently 137 active Airbnb listings in Hollister as of April 2026. The market has seen significant growth, with a 183% year-over-year increase in active listings. The largest segment of supply is 6+ bedroom properties (48 listings), followed by 2-bedroom units (28 listings).

How is Airbnb revenue calculated in Hollister?

The annual and monthly revenue figures for Hollister are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market and property size
• Occupancy rates, average daily rates, and RevPAN metrics across bedroom configurations
• Historical monthly and annual revenue trends based on trailing 12-month booking data
• Amenity prevalence data for active listings to benchmark guest expectations
• Home value estimates sourced from the Zillow Home Value Index (ZHVI)

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Local regulations, tax obligations, and permit requirements may change; always verify with municipal and county authorities before investing. Individual property performance will vary based on location within the market, property condition, amenities offered, pricing strategy, and management quality.